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Presentation for John Grimes' interactive media class at the IIT Institute of Design. Concept pitch for a cell phone application that allows users to scan any barcode to better understand health, ...

Presentation for John Grimes' interactive media class at the IIT Institute of Design. Concept pitch for a cell phone application that allows users to scan any barcode to better understand health, environmental, and societal impact of that product.

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    Impact Cellphone Scanner Impact Cellphone Scanner Presentation Transcript

    • Impact
    • People today are concerned with the environmental, social and health impact of their consumer spending.
    • Current solutions are disjointed and often specific to one product or issue.
    • Impact gives shoppers point of purchase accessibility to environmental, social and health-related consumer information.
    • Online application used to monitor progress, change preferences and create lists. �������������� ���������� ��������������������������� ������������������������ ������������������������������� ���������������������������������������� ������������������������������������ ��������������������������������������� �������������������������������������� ������������������������������������������ �������������������������������������� ������������� �������� ������������������������������������������� ������������������������������������� ������������������������������������������ ������������������������������������ ���������������������������� ���������������������������������������� ������������������������� ������������������������������������� ����������������������������������������� ���������������������������������� ���������������
    • http://www.impactscanner.org/ Welcome back, Jill! Maintain your current impact status to achieve your March goal of a 2.5 average impact rating. Grocery List Set Goals Rating Info & Values Average Health Impact of Purchases March 2011 3 2.63 hse 2 eggs - Dominick’s (12) high cholesterol content, high fat content syrup - Aunt Jemima l high sugar content 1 spaghetti - Whote Foo M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F non-dairy frozen toppi high sugar content, preservatives 2006 2007 2007 2008 2008 2009 2009 2010 2010 2011 lemonade - Crystal Lig sucralose Average Social Impact of Purchases soy product - Chik Nu mucous-forming compound 3 applesauce - Domini waffles - Eggo frozen preservatives, additives 2 green peppers potatoes pesticide warning, high carbohydrate content 1 frozen spinach - Green preservatives M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F lasanga - Whole Foods 2006 2007 2007 2008 2008 2009 2009 2010 2010 2011 juice - Juicy Juice 100 minimal risk carcinogen advisory Average Environmental Impact of Purchases juice - Tropicana 3 salt - Morton potassium high sodium content peanut butter - Whole high fat content 2 salsa - Herdez mild toothpaste - Colgate T cautionary carcinogen warning 1 tuna - Chicken of the S M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F popcorn - Pop Secret high sodium content 2006 2007 2007 2008 2008 2009 2009 2010 2010 2011 aspirin - Aleve
    • http://www.impactscanner.org/ Welcome back, Jill! Maintain your current impact status to achieve your March goal of a 2.5 average impact rating. Grocery List Set Goals Rating Info & Values Average Health Impact of Purchases March 2011 3 2.63 hse 2 eggs - Dominick’s (12) animal living conditions syrup - Aunt Jemima l outsourcing 1 spaghetti - Whote Foo M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F non-dairy frozen toppi outsourcing 2006 2007 2007 2008 2008 2009 2009 2010 2010 2011 lemonade - Crystal Lig outsourcing Average Social Impact of Purchases soy product - Chik Nu 3 applesauce - Domini waffles - Eggo frozen outsourcing 2 green peppers potatoes 1 frozen spinach - Green M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F lasanga - Whole Foods 2006 2007 2007 2008 2008 2009 2009 2010 2010 2011 juice - Juicy Juice 100 Average Environmental Impact of Purchases juice - Tropicana 3 salt - Morton potassium outsourcing peanut butter - Whole 2 salsa - Herdez mild toothpaste - Colgate T affiliate companies: tobacco industry 1 tuna - Chicken of the S M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F popcorn - Pop Secret affiliate companies: gambling industry 2006 2007 2007 2008 2008 2009 2009 2010 2010 2011 aspirin - Aleve affiliate companies: tobacco industry
    • http://www.impactscanner.org/ Welcome back, Jill! Maintain your current impact status to achieve your March goal of a 2.5 average impact rating. Grocery List Set Goals Rating Info & Values Average Health Impact of Purchases March 2011 3 2.63 hse 2 eggs - Dominick’s (12) syrup - Aunt Jemima l transport, emissions 1 spaghetti - Whote Foo M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F non-dairy frozen toppi chemical waste, transport 2006 2007 2007 2008 2008 2009 2009 2010 2010 2011 lemonade - Crystal Lig chemical waste, transport, packaging Average Social Impact of Purchases soy product - Chik Nu 3 applesauce - Domini waffles - Eggo frozen chemical waste, transport, packaging 2 green peppers potatoes pesticide usage 1 frozen spinach - Green pesticide usage, transport M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F lasanga - Whole Foods 2006 2007 2007 2008 2008 2009 2009 2010 2010 2011 juice - Juicy Juice 100 Average Environmental Impact of Purchases juice - Tropicana 3 salt - Morton potassium chemical waste, transport peanut butter - Whole 2 salsa - Herdez mild transport toothpaste - Colgate T chemical waste, transport, packaging 1 tuna - Chicken of the S transport M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F popcorn - Pop Secret packaging, transport 2006 2007 2007 2008 2008 2009 2009 2010 2010 2011 aspirin - Aleve chemical waste
    • http://www.impactscanner.org/ March 2011 Welcome back, Jill! Add items to your cart. Search Maintain your current impact status to achieve your March goal of a 2.5 average impact rating. Grocery List Set Goals Rating Info & Values Quantity Average Health Impact of Purchases Product Description (click to change) March 2011 3 2.63 hse 2 eggs - Dominick’s (12) syrup - Aunt Jemima l transport, emissions 1 spaghetti - Whote Foo M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F non-dairy frozen toppi chemical waste, transport 2006 2007 2007 2008 2008 2009 2009 2010 2010 2011 lemonade - Crystal Lig chemical waste, transport, packaging Average Social Impact of Purchases soy product - Chik Nu 3 applesauce - Domini waffles - Eggo frozen chemical waste, transport, packaging 2 green peppers potatoes pesticide usage 1 frozen spinach - Green pesticide usage, transport M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F lasanga - Whole Foods 2006 2007 2007 2008 2008 2009 2009 2010 2010 2011 juice - Juicy Juice 100 Average Environmental Impact of Purchases juice - Tropicana 3 salt - Morton potassium chemical waste, transport peanut butter - Whole 2 salsa - Herdez mild transport toothpaste - Colgate T chemical waste, transport, packaging 1 print/buy cancel tuna - Chicken of the S transport M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F popcorn - Pop Secret packaging, transport 2006 2007 2007 2008 2008 2009 2009 2010 2010 2011 aspirin - Aleve chemical waste
    • http://www.impactscanner.org/ March 2011 Welcome back, Jill! Add items to your cart. Search Maintain your current impact status to achieve your March goal of a 2.5 average impact rating. Grocery List Set Goals Rating Info 2.67 & Values Quantity Average Health Impact of Purchases Product Description (click to change) March 2011 3 green peppers 1 delete 2.63 hse 2 eggs - Dominick’s (12) syrup - Aunt Jemima l transport, emissions 1 spaghetti - Whote Foo M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F non-dairy frozen toppi chemical waste, transport 2006 2007 2007 2008 2008 2009 2009 2010 2010 2011 lemonade - Crystal Lig chemical waste, transport, packaging Average Social Impact of Purchases soy product - Chik Nu 3 applesauce - Domini waffles - Eggo frozen chemical waste, transport, packaging 2 green peppers potatoes pesticide usage 1 frozen spinach - Green pesticide usage, transport M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F lasanga - Whole Foods 2006 2007 2007 2008 2008 2009 2009 2010 2010 2011 juice - Juicy Juice 100 Average Environmental Impact of Purchases juice - Tropicana 3 salt - Morton potassium chemical waste, transport peanut butter - Whole 2 salsa - Herdez mild transport toothpaste - Colgate T chemical waste, transport, packaging 1 print/buy cancel tuna - Chicken of the S transport M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F popcorn - Pop Secret packaging, transport 2006 2007 2007 2008 2008 2009 2009 2010 2010 2011 aspirin - Aleve chemical waste
    • http://www.impactscanner.org/ March 2011 Welcome back, Jill! Add items to your cart. Search Maintain your current impact status to achieve your March goal of a 2.5 average impact rating. Grocery List Set Goals Rating Info 2.50 & Values Quantity Average Health Impact of Purchases Product Description (click to change) March 2011 3 green peppers potatoes 1 1 delete delete 2.63 hse 2 eggs - Dominick’s (12) syrup - Aunt Jemima l transport, emissions 1 spaghetti - Whote Foo M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F non-dairy frozen toppi chemical waste, transport 2006 2007 2007 2008 2008 2009 2009 2010 2010 2011 lemonade - Crystal Lig chemical waste, transport, packaging Average Social Impact of Purchases soy product - Chik Nu 3 applesauce - Domini waffles - Eggo frozen chemical waste, transport, packaging 2 green peppers potatoes pesticide usage 1 frozen spinach - Green pesticide usage, transport M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F lasanga - Whole Foods 2006 2007 2007 2008 2008 2009 2009 2010 2010 2011 juice - Juicy Juice 100 Average Environmental Impact of Purchases juice - Tropicana 3 salt - Morton potassium chemical waste, transport peanut butter - Whole 2 salsa - Herdez mild transport toothpaste - Colgate T chemical waste, transport, packaging 1 print/buy cancel tuna - Chicken of the S transport M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F popcorn - Pop Secret packaging, transport 2006 2007 2007 2008 2008 2009 2009 2010 2010 2011 aspirin - Aleve chemical waste
    • http://www.impactscanner.org/ March 2011 Welcome back, Jill! Add items to your cart. Search Maintain your current impact status to achieve your March goal of a 2.5 average impact rating. Grocery List Set Goals Rating Info 2.34 & Values Quantity Average Health Impact of Purchases Product Description (click to change) March 2011 3 green peppers potatoes 1 1 delete delete 2.63 hse 2 frozen spinach - Green 1 delete eggs - Dominick’s (12) syrup - Aunt Jemima l transport, emissions 1 spaghetti - Whote Foo M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F non-dairy frozen toppi chemical waste, transport 2006 2007 2007 2008 2008 2009 2009 2010 2010 2011 lemonade - Crystal Lig chemical waste, transport, packaging Average Social Impact of Purchases soy product - Chik Nu 3 applesauce - Domini waffles - Eggo frozen chemical waste, transport, packaging 2 green peppers potatoes pesticide usage 1 frozen spinach - Green pesticide usage, transport M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F lasanga - Whole Foods 2006 2007 2007 2008 2008 2009 2009 2010 2010 2011 juice - Juicy Juice 100 Average Environmental Impact of Purchases juice - Tropicana 3 salt - Morton potassium chemical waste, transport peanut butter - Whole 2 salsa - Herdez mild transport toothpaste - Colgate T chemical waste, transport, packaging 1 print/buy cancel tuna - Chicken of the S transport M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F popcorn - Pop Secret packaging, transport 2006 2007 2007 2008 2008 2009 2009 2010 2010 2011 aspirin - Aleve chemical waste
    • http://www.impactscanner.org/ March 2011 Welcome back, Jill! Add items to your cart. Search Maintain your current impact status to achieve your March goal of a 2.5 average impact rating. Grocery List Set Goals Rating Info 2.03 & Values Quantity Average Health Impact of Purchases Product Description (click to change) March 2011 3 green peppers potatoes 1 1 delete delete 2.63 hse 2 frozen spinach - Green 1 delete eggs - Dominick’s (12) salt - Morton potassium 1 delete syrup - Aunt Jemima l transport, emissions 1 spaghetti - Whote Foo M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F non-dairy frozen toppi chemical waste, transport 2006 2007 2007 2008 2008 2009 2009 2010 2010 2011 lemonade - Crystal Lig chemical waste, transport, packaging Average Social Impact of Purchases soy product - Chik Nu 3 applesauce - Domini waffles - Eggo frozen chemical waste, transport, packaging 2 green peppers potatoes pesticide usage 1 frozen spinach - Green pesticide usage, transport M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F lasanga - Whole Foods 2006 2007 2007 2008 2008 2009 2009 2010 2010 2011 juice - Juicy Juice 100 Average Environmental Impact of Purchases juice - Tropicana 3 salt - Morton potassium chemical waste, transport peanut butter - Whole 2 salsa - Herdez mild transport toothpaste - Colgate T chemical waste, transport, packaging 1 print/buy cancel tuna - Chicken of the S transport M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F popcorn - Pop Secret packaging, transport 2006 2007 2007 2008 2008 2009 2009 2010 2010 2011 aspirin - Aleve chemical waste
    • http://www.impactscanner.org/ March 2011 Welcome back, Jill! Add items to your cart. Search chicken breast frozen Maintain your current impact status to achieve your March goal of a 2.5 average impact rating. Grocery List Set Goals Rating Info & Values Your results for chicken breast frozen Average Health Impact of Purchases chicken breast - Purdue $1.99/ct March 2011 3 whole fryer chicken - Rosebud chicken breast - Tyson $.98/lb $1.02/ct 2.63 hse 2 chicken breast - Marketplace $1.59/ct eggs - Dominick’s (12) chicken breast - Chef Express $1.29/ct syrup - Aunt Jemima l transport, emissions 1 chicken breast - Banquet Chicken $.98/ct spaghetti - Whote Foo M J J chicken breastA -S ApplegateMFarms J A S O N D J F M A M J J O N D J F A M J $2.59/ct F M A A S O N D J M J J A S O N D J F M A M J J A S O N D J F non-dairy frozen toppi chemical waste, transport 2006 2007 2007 2008 2008 2009 2009 2010 2010 2011 lemonade - Crystal Lig chemical waste, transport, packaging Average Social Impact of Purchases Quantity soy product - Chik Nu Product Description (click to change) 3 applesauce - Domini green peppers 1 delete waffles - Eggo frozen chemical waste, transport, packaging 2 potatoes 1 delete green peppers frozen spinach - Green 1 delete potatoes pesticide usage 1 salt - Morton potassium 1 delete frozen spinach - Green pesticide usage, transport M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F lasanga - Whole Foods 2006 2007 2007 2008 2008 2009 2009 2010 2010 2011 juice - Juicy Juice 100 Average Environmental Impact of Purchases juice - Tropicana 3 salt - Morton potassium chemical waste, transport peanut butter - Whole 2 salsa - Herdez mild transport toothpaste - Colgate T chemical waste, transport, packaging 1 print/buy cancel tuna - Chicken of the S transport M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F popcorn - Pop Secret packaging, transport 2006 2007 2007 2008 2008 2009 2009 2010 2010 2011 aspirin - Aleve chemical waste
    • http://www.impactscanner.org/ March 2011 Welcome back, Jill! Add items to your cart. Search Maintain your current impact status to achieve your March goal of a 2.5 average impact rating. Grocery List Set Goals Rating Info 2.23 & Values Quantity Average Health Impact of Purchases Product Description (click to change) 1 March 2011 3 green peppers potatoes 1 1 delete delete 2.63 hse 2 frozen spinach - Green 1 delete eggs - Dominick’s (12) salt - Morton potassium 1 delete syrup - Aunt Jemima l transport, emissions 1 chicken breast - Tyson 1 delete spaghetti - Whote Foo M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F non-dairy frozen toppi chemical waste, transport 2006 2007 2007 2008 2008 2009 2009 2010 2010 2011 lemonade - Crystal Lig chemical waste, transport, packaging Average Social Impact of Purchases soy product - Chik Nu 3 applesauce - Domini waffles - Eggo frozen chemical waste, transport, packaging 2 green peppers potatoes pesticide usage 1 frozen spinach - Green pesticide usage, transport M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F lasanga - Whole Foods 2006 2007 2007 2008 2008 2009 2009 2010 2010 2011 juice - Juicy Juice 100 Average Environmental Impact of Purchases juice - Tropicana 3 salt - Morton potassium chemical waste, transport peanut butter - Whole 2 salsa - Herdez mild transport toothpaste - Colgate T chemical waste, transport, packaging 1 tuna - Chicken of the S transport print/buy cancel M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F popcorn - Pop Secret packaging, transport 2006 2007 2007 2008 2008 2009 2009 2010 2010 2011 aspirin - Aleve chemical waste
    • http://www.impactscanner.org/ March 2011 Welcome back, Jill! Add items to your cart. Search Maintain your current impact status to achieve your March goal of a 2.5 average impact rating. Grocery List Set Goals Rating Info 2.23 & Values Quantity Average Health Impact of Purchases Product Description (click to change) 1 March 2011 3 green peppers potatoes 1 1 delete delete 2.63 hse 2 frozen spinach - Green 1 delete eggs - Dominick’s (12) salt - Morton potassium 1 delete syrup - Aunt Jemima l transport, emissions 1 chicken breast - Tyson 1 delete spaghetti - Whote Foo M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F non-dairy frozen toppi chemical waste, transport 2006 2007 2007 2008 2008 2009 2009 2010 2010 2011 lemonade - Crystal Lig chemical waste, transport, packaging Average Social Impact of Purchases soy product - Chik Nu 3 applesauce - Domini waffles - Eggo frozen chemical waste, transport, packaging 2 green peppers potatoes pesticide usage 1 frozen spinach - Green pesticide usage, transport M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F lasanga - Whole Foods 2006 2007 2007 2008 2008 2009 2009 2010 2010 2011 juice - Juicy Juice 100 Average Environmental Impact of Purchases juice - Tropicana 3 salt - Morton potassium chemical waste, transport peanut butter - Whole 2 salsa - Herdez mild transport toothpaste - Colgate T chemical waste, transport, packaging 1 tuna - Chicken of the S transport print/buy cancel M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F popcorn - Pop Secret packaging, transport 2006 2007 2007 2008 2008 2009 2009 2010 2010 2011 aspirin - Aleve chemical waste
    • http://www.impactscanner.org/ Welcome back, Jill! Maintain your current impact status to achieve your March goal of a 2.5 average impact rating. Grocery List Set Goals Rating Info & Values Average Health Impact of Purchases March 2011 3 2.63 hse 2 green peppers potatoes pesticide usage 1 frozen spinach - Green pesticide usage, transport M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F salt - Morton potassium 2006 2007 2007 2008 2008 2009 2009 2010 2010 2011 chicken breast - Tyson Average Social Impact of Purchases eggs - Dominick’s (12) 3 syrup - Aunt Jemima l transport, emissions spaghetti - Whote Foo 2 non-dairy frozen toppi chemical waste, transport lemonade - Crystal Lig chemical waste, transport, packaging 1 soy product - Chik Nu M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F applesauce - Domini 2006 2007 2007 2008 2008 2009 2009 2010 2010 2011 waffles - Eggo frozen chemical waste, transport, packaging Average Environmental Impact of Purchases green peppers 3 potatoes pesticide usage frozen spinach - Green pesticide usage, transport 2 lasanga - Whole Foods juice - Juicy Juice 100 1 juice - Tropicana M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F salt - Morton potassium chemical waste, transport 2006 2007 2007 2008 2008 2009 2009 2010 2010 2011 peanut butter - Whole
    • Check out information on how http://www.impactscanner.org/ the rating system is set up and applicable current events, articles, research studies, etc. Welcome back, Jill! Maintain your current impact status to achieve your March goal of a 2.5 average impact rating. Grocery List Set Goals Rating Info & Values Average Health Impact of Purchases Users can select any month in their March 2011 impact history for a detailed report 3 on purchases. 2.63 hse Factors in the rating of a product 2 (i.e. “pesticide usage”) can be green peppers selected for an explanation of the 1 potatoes pesticide usage problem and its environmental, frozen spinach - Green pesticide usage, transport health or societal implications. M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F salt - Morton potassium 2006 2007 2007 2008 2008 2009 2009 2010 2010 2011 chicken breast - Tyson Average Social Impact of Purchases eggs - Dominick’s (12) 3 syrup - Aunt Jemima l transport, emissions spaghetti - Whote Foo 2 non-dairy frozen toppi chemical waste, transport lemonade - Crystal Lig chemical waste, transport, packaging 1 soy product - Chik Nu M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F applesauce - Domini 2006 2007 2007 2008 2008 2009 2009 2010 2010 2011 waffles - Eggo frozen chemical waste, transport, packaging Average Environmental Impact of Purchases green peppers 3 potatoes pesticide usage frozen spinach - Green pesticide usage, transport 2 lasanga - Whole Foods juice - Juicy Juice 100 1 juice - Tropicana M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F salt - Morton potassium chemical waste, transport 2006 2007 2007 2008 2008 2009 2009 2010 2010 2011 peanut butter - Whole
    • On-the-go cell phone application used to scan products and make quick, informed decisions.
    • Impact empowers consumers while enacting change. Lessen our impact on the world Increasing numbers Purchasing more of users responsible products Force less responsible companies to adjust to higher environmental, social and health standards
    • Impact