Understanding Global Community Trends

2,416 views

Published on

Information on how the current trends in enabling and managing global supply chains

Published in: Economy & Finance, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,416
On SlideShare
0
From Embeds
0
Number of Embeds
34
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • First slide
  • Understanding Global Community Trends

    1. 1. Understanding Community Management Trends On Demand Profitable Business Communities Jonathan Gatrell Senior Director, Portfolio Strategy
    2. 2. Key Market Trends <ul><li>Software-as-a-Service </li></ul><ul><li>Globalization </li></ul><ul><li>Business Communities not Trading Communities </li></ul><ul><ul><li>More processes </li></ul></ul><ul><ul><li>More partners </li></ul></ul><ul><li>Transactions not documents </li></ul>
    3. 3. Software-as-a-Service <ul><li>On-demand capabilities </li></ul><ul><ul><li>Supplement your capabilities </li></ul></ul><ul><li>Ability to leverage shared infrastructure </li></ul><ul><ul><li>Lower TCO </li></ul></ul><ul><ul><li>SLA support of 99.999%+ </li></ul></ul><ul><li>Rapid enablement options </li></ul><ul><ul><li>Web Forms </li></ul></ul><ul><ul><li>On Network Translation </li></ul></ul><ul><li>Ability to deploy strategic options not previously available </li></ul><ul><ul><li>Event Management </li></ul></ul><ul><ul><ul><li>Actionable Intelligence </li></ul></ul></ul><ul><ul><li>Compliance Management </li></ul></ul><ul><ul><ul><li>Partners </li></ul></ul></ul><ul><ul><ul><li>Regulatory </li></ul></ul></ul><ul><ul><ul><li>IT Policy Governance </li></ul></ul></ul>
    4. 4. Globalization & Community Management <ul><li>Globalization is not a trend, but a system </li></ul><ul><li>Extended supply chains require visibility </li></ul><ul><li>Interdependence between geographies requires automation </li></ul><ul><li>Interoperability, not just integration </li></ul><ul><li>Increasing brand risk </li></ul><ul><li>Compliance - not just auditing </li></ul><ul><ul><li>Labor </li></ul></ul><ul><ul><li>Green </li></ul></ul><ul><li>Strategic implementations dominate </li></ul>
    5. 5. Community Changes: The New Hub and Spoke Model Source: Knox & Marston (2006) Hubs Spokes
    6. 6. The Value of Visibility
    7. 7. Global Business Communities <ul><li>Not just customer or supplier </li></ul><ul><li>Growth in non-Supply Chain activities </li></ul><ul><ul><li>Financial (Payments/Payroll) </li></ul></ul><ul><ul><li>Healthcare (Real-time Adjudication) </li></ul></ul><ul><ul><li>Marketing (Rich Media, Promotions) </li></ul></ul><ul><ul><li>Service (Returns, Warranty) </li></ul></ul><ul><li>It’s YOUR community </li></ul><ul><ul><li>Leverage your rules </li></ul></ul><ul><ul><li>Enforce your requirements </li></ul></ul><ul><ul><li>Differentiate your execution </li></ul></ul><ul><li>Your community management strategy drives brand equity </li></ul><ul><ul><li>Contract manufacturers and quality </li></ul></ul><ul><ul><li>Ability to fulfill/customer service </li></ul></ul>
    8. 8. The Changing Context of Content <ul><li>New fulfillment and commerce models </li></ul><ul><ul><li>Multi-channel retail </li></ul></ul><ul><ul><li>Direct to Consumer </li></ul></ul><ul><li>Content exchange is pervasive </li></ul><ul><ul><li>Transactional interactions (B2C and B2C) </li></ul></ul><ul><ul><li>Bulk content growth </li></ul></ul><ul><ul><li>Richer processes and document content </li></ul></ul><ul><li>Management and Governance required </li></ul>
    9. 9. Business Community Evolution INTEROPERABILITY ENABLEMENT MATURITY MANAGEMENT EVENT DRIVEN SENSORY VALUE OF A COMMUNITY <ul><li>Basic content sharing and events – PO, ASN, Invoices, etc. </li></ul><ul><li>EDI and machine-to-machine interaction for automation </li></ul><ul><li>Full visibility into demand and supply & compliance </li></ul><ul><li>Synchronized fulfillment, logistics, demand and supply processes </li></ul><ul><li>Deep synergy with partners, Self correcting systems </li></ul>SOLUTION CONTENT Communicate Transaction Cohesion Collaboration Interdependence
    10. 10. Understanding Community Trends On Demand Profitable Business Communities Jonathan Gatrell Senior Director, Portfolio Strategy

    ×