2012 MPA Digital Technology Conference - Frank Livaudais, HTML5

HTML5 Frank LivaudaisChief Technology Officer CDS Global

HTML5 Apps: The Good & The Bad Good BadApp update path: hit refresh Internet access is requiredSmall number of deployment Consistent cross-browser experience configurations – Disparate Android resolutionsDevelopment costs – May require multiple stylesheets – Similar skill set as traditional site – Compatibility #1 source for bugs – Often only a “mobile skin” required Minimal access to device hardware – Many developer tools + resources Inconsistent adoption across devicesWrite once, publish once, view anywhere Webserver requiredContent accessibility – Indexed by Google – URLs may be shared

Native Apps: The Good & The Bad Good Bad User experience Rigid advertising model (iAds) – Better swipe events Apple’s 30% in-app purchase tax – Multi-touch support Apple doesn’t share subscriber data Access to device hardware App Store approval process – GPS/Compass – Required for app updates – Camera/Microphone – Rejection for non-compliance – Accelerometer/Gyroscope Managing deployment configurations Background APIs Esoteric tool set (Xcode) – Audio/VOIP Content accessibility – Push notifications – Searchable on Google? High-performance 3D graphics (OpenGL) – Can I share a link to your content? Webserver not required

HTML5Frank LivaudaisChief Technology OfficerCDS Globalflivaudais@cds-global.com@franklivaudais

2012 MPA Digital Technology Conference - Frank Livaudais, HTML5

by jgartner09 on Jul 06, 2012

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2012 MPA Digital Technology Conference - Frank Livaudais, HTML5 Presentation Transcript