Reaching Everyone in an Emergency: vulnerable populations messaging in the 21st centuryPresentation Transcript
Reaching Everyonein an Emergency: vulnerable populations messaging in the 21st century James Garrow Philadelphia Department of Public Health
Whole Community vs.Special Populations
Whole Community Core Principle #3 Strengthen what works well in communities on a daily basis
• 56% of Americans have a profile on a social media network• 22% of Americans use social networking sites "several" times per day• Facebook recorded more than 155 million unique visitors from the US last month• The average Facebook user spends more than 400 minutes per month on the site• Twitter users post more than 175 million tweets per day• More than 60 hours of video is uploaded to YouTube every minute
• About 24% of the general public would use social media to notify friends and family that they are safe during a disaster situation• 80% of the general public believe national emergency response organizations should monitor social media sites routinely to prepare for prompt responses• Among online survey respondents, 39% said they expect first responders to arrive less than an hour after pleas for help are posted online
cellphones, compared to 87% of whites• Blacks and Hispanics are more likely than whites, by a statistically significant margin, to do all of the following things on their cell phones
Sounds great, but has anybody actually doneanything like that before?