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Talking Health in a Social Age, NCRSMEM presentation
 

Talking Health in a Social Age, NCRSMEM presentation

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  • The Leadership Conference has been tracking white power hate speech for years and has found it to be exploding online.

Talking Health in a Social Age, NCRSMEM presentation Talking Health in a Social Age, NCRSMEM presentation Presentation Transcript

  • Talking Health in a Social Age James Garrow Philadelphia Department of Public Health
  • Public Health Emergencies are Different
  • (in four ways)
  • 1. No alarms
  • 2. Worldwide scope
  • 3. Slow burn
  • 4. …and sometimes, there is no emergency
  • Risk Communication as Response
  • Implement protective measures Believe recommendations Hear and understand recommendations Receive recommendations Send recommendations Responders Public
  • Implement protective measures Believe recommendations Hear and understand recommendations Receive recommendations Send recommendations Trusted Available Appropriate
  • Every day, we need to work to change minds and behavior, NOT focus on response
  • Be different
  • Be interesting
  • Be timely
  • Concerns During the Emergency
  • 1. Rumors and misinformation
  • 2. Stigmatization
  • Stigmatization: To characterize or brand as disgraceful or ignominious. YouTube comments Newspaper article comments Hate speech Anonymity Fear of the “other” H1N1 SARS
  • 3. Stay in your lane
  • Summation
  • Social media is a part of EVERYDAY LIFE. We might as well use it, and benefit from what we learn.
  • Thank you http://about.me/jgarrow