Talking Health in a Social Age, NCRSMEM presentation

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  • The Leadership Conference has been tracking white power hate speech for years and has found it to be exploding online.
  • Talking Health in a Social Age, NCRSMEM presentation

    1. 1. Talking Health in a Social Age James Garrow Philadelphia Department of Public Health
    2. 2. Public Health Emergencies are Different
    3. 3. (in four ways)
    4. 4. 1. No alarms
    5. 5. 2. Worldwide scope
    6. 6. 3. Slow burn
    7. 7. 4. …and sometimes, there is no emergency
    8. 8. Risk Communication as Response
    9. 9. Implement protective measures Believe recommendations Hear and understand recommendations Receive recommendations Send recommendations Responders Public
    10. 10. Implement protective measures Believe recommendations Hear and understand recommendations Receive recommendations Send recommendations Trusted Available Appropriate
    11. 11. Every day, we need to work to change minds and behavior, NOT focus on response
    12. 12. Be different
    13. 13. Be interesting
    14. 14. Be timely
    15. 15. Concerns During the Emergency
    16. 16. 1. Rumors and misinformation
    17. 17. 2. Stigmatization
    18. 18. Stigmatization: To characterize or brand as disgraceful or ignominious. YouTube comments Newspaper article comments Hate speech Anonymity Fear of the “other” H1N1 SARS
    19. 19. 3. Stay in your lane
    20. 20. Summation
    21. 21. Social media is a part of EVERYDAY LIFE. We might as well use it, and benefit from what we learn.
    22. 22. Thank you http://about.me/jgarrow

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