Mid-Atlantic Region Libraries of Medicine BoostBox webinar delivered in May 2014. Discussed social media apps, statistics. Had a section on ephemeral apps like Snapchat and Tinder and another section on digital engagement.

1. Social Media
and Public Health
James Garrow
Philadelphia Department of Public Health

2. Overview
· All about today
‐ Statistics
‐ Networks
· All about tomorrow
‐ Ephemerality
‐ Engagement
· Let’s get started

3. Statistics: the lay of the land
· Facebook
‐ 71% of online Americans (85% of US is online)
‐ 63% of users check it daily
‐ 40% check multiple times per day
· Twitter
‐ 18% of online Americans have an account
‐ 46% of users check it daily
‐ Huge media following, mostly mobile use

4. Statistics: the lay of the land
· Instagram
‐ 17% of online Americans have an account
‐ 57% of users check it daily
‐ Mobile only
· Pinterest
‐ 21% of online Americans have an account
‐ 23% of users check it daily
‐ Use HIGHLY correlated with women (4:1)

5. Statistics: typical users

6. Networks: state of the art
· Twitter
· YouTube
· Blogs

7. Networks: Twitter

8. Networks: YouTube

9. Networks: blogs
http://blogs.cdc.gov/publichealthmatters/2011/05/preparedness-101-zombie-apocalypse/

10. What’s Next: ephemerality
· Snapchat
· Whisper
· YikYak
· Tinder

11. What’s Next: Snapchat

12. What’s Next: Whisper

13. What’s Next: YikYak

14. What’s Next: Tinder

15. What’s Next: engagement
· Real, live, two-way conversations
· The public as partners
· Telling our story

16. What’s Next: conversations

17. What’s Next: conversations

18. What’s Next: conversations

19. What’s Next: partners
This year?
Babies!

20. What’s Next: stories

21. Let’s Get Started
· Figure out goals
· Find heroes
‐ External AND internal
· Play around (in private, if necessary)
· Collaborate

22. Thank You
· Q&A
· More info later:
‐ about.me/jgarrow
‐ @jgarrow