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Social Media
and Public Health
James Garrow
Philadelphia Department of Public Health
Overview
· All about today
‐ Statistics
‐ Networks
· All about tomorrow
‐ Ephemerality
‐ Engagement
· Let’s get started
Statistics: the lay of the land
· Facebook
‐ 71% of online Americans (85% of US is online)
‐ 63% of users check it daily
‐...
Statistics: the lay of the land
· Instagram
‐ 17% of online Americans have an account
‐ 57% of users check it daily
‐ Mobi...
Statistics: typical users
Networks: state of the art
· Twitter
· YouTube
· Blogs
Networks: Twitter
Networks: YouTube
Networks: blogs
http://blogs.cdc.gov/publichealthmatters/2011/05/preparedness-101-zombie-apocalypse/
What’s Next: ephemerality
· Snapchat
· Whisper
· YikYak
· Tinder
What’s Next: Snapchat
What’s Next: Whisper
What’s Next: YikYak
What’s Next: Tinder
What’s Next: engagement
· Real, live, two-way conversations
· The public as partners
· Telling our story
What’s Next: conversations
What’s Next: conversations
What’s Next: conversations
What’s Next: partners
This year?
Babies!
What’s Next: stories
Let’s Get Started
· Figure out goals
· Find heroes
‐ External AND internal
· Play around (in private, if necessary)
· Coll...
Thank You
· Q&A
· More info later:
‐ about.me/jgarrow
‐ @jgarrow
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Social Media and Public Health

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Mid-Atlantic Region Libraries of Medicine BoostBox webinar delivered in May 2014. Discussed social media apps, statistics. Had a section on ephemeral apps like Snapchat and Tinder and another section on digital engagement.

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Transcript of "Social Media and Public Health"

  1. 1. Social Media and Public Health James Garrow Philadelphia Department of Public Health
  2. 2. Overview · All about today ‐ Statistics ‐ Networks · All about tomorrow ‐ Ephemerality ‐ Engagement · Let’s get started
  3. 3. Statistics: the lay of the land · Facebook ‐ 71% of online Americans (85% of US is online) ‐ 63% of users check it daily ‐ 40% check multiple times per day · Twitter ‐ 18% of online Americans have an account ‐ 46% of users check it daily ‐ Huge media following, mostly mobile use
  4. 4. Statistics: the lay of the land · Instagram ‐ 17% of online Americans have an account ‐ 57% of users check it daily ‐ Mobile only · Pinterest ‐ 21% of online Americans have an account ‐ 23% of users check it daily ‐ Use HIGHLY correlated with women (4:1)
  5. 5. Statistics: typical users
  6. 6. Networks: state of the art · Twitter · YouTube · Blogs
  7. 7. Networks: Twitter
  8. 8. Networks: YouTube
  9. 9. Networks: blogs http://blogs.cdc.gov/publichealthmatters/2011/05/preparedness-101-zombie-apocalypse/
  10. 10. What’s Next: ephemerality · Snapchat · Whisper · YikYak · Tinder
  11. 11. What’s Next: Snapchat
  12. 12. What’s Next: Whisper
  13. 13. What’s Next: YikYak
  14. 14. What’s Next: Tinder
  15. 15. What’s Next: engagement · Real, live, two-way conversations · The public as partners · Telling our story
  16. 16. What’s Next: conversations
  17. 17. What’s Next: conversations
  18. 18. What’s Next: conversations
  19. 19. What’s Next: partners This year? Babies!
  20. 20. What’s Next: stories
  21. 21. Let’s Get Started · Figure out goals · Find heroes ‐ External AND internal · Play around (in private, if necessary) · Collaborate
  22. 22. Thank You · Q&A · More info later: ‐ about.me/jgarrow ‐ @jgarrow
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