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Social Referrals & InﬂuenceByJ.G. ArcherReferrals have been a signiﬁcant means to getting jobs before social networks, emails and even fax’s.Most of the jobs I’ve ever had, have been through referrals.Through referrals ‘everyday’ people have been connecting other people to positions for generations.When we refer people:• We offer a ‘tip of the hat’ to our connections• An inside line on the hiring process.• We are responsible in our actions.• We want to help.• We want our actions to be appreciated.We want to help, a bit, a little, maybe more, perhaps a lot, but not too much.In reality we want people to make it easy for us on both sides.In most cases we literally want to ‘tip the hat’ and be done with it.Referrals come with the best intentions,We hope everything works out ﬁne.The following pages will show you my ﬁndings in social reach and inﬂuence and a few tips.Followed by short presentation of: SocialReferral.com“Referral recruitment for the social age”A platform centered on the people who make referrals thats allows for greater reach and inﬂuence.If you’d like further reading, reference materials or links please ask.by J.G. Archer ! http://nl.linkedin.com/in/jgarcher
Direct Inﬂuence approx. 500 more connections approx. 20 people approx. 200 contacts w Work Life o Interests r k My strong inﬂuence is limited L to approx. 20 people & is split over a number of different social i groups f e My moderate inﬂuence extends to approx. 200 people, diversifying further with life experience. My weak inﬂuence is with s ts e re approx. 500 people with little or Int no tangible inﬂuence beyond this. Our 20 strong inﬂuences can be With a further 200 moderate contacts. We maintain weak inﬂuence over about analyzed further as: 50 we know quite well and communicate 500 people, these are friends of friends, 5 core people usually family. with often. people we just about know, met just once & 12- 15 partners. & 150 we contact semi-regularly and or recently. Through homophily we are We communicate a lot with these know a bit about connected but not close to them. people.by J.G. Archer ! http://nl.linkedin.com/in/jgarcher
Social Inﬂuence: extend beyond my connections w @ Work o In Life My Interests r k L i f eThe people I inﬂuenceare from a diverse set of s ts relife experiences that are teunique to me. InThey, in turn, inﬂuencetheir own uniqueconnections. More connections does NOT ensure more inﬂuence. Our inﬂuence is driven by homophily (often described as ‘birds of a feather ﬂock together’). The people in our groups of inﬂuence change based on our experiences and extend way beyond professional connections. Tip: Invite everyone that’s had a positive experience with you and make it clear easy for them to share your message. by J.G. Archer ! http://nl.linkedin.com/in/jgarcher
Direct Corporate Inﬂuence By and large people share feelings not facts. If making a referral feels like ﬁlling out and expenses form then it’s not helping anyone. Making a real effort is necessary to engage more then just your brand advocates. Tip: Survey previous referrers and supportive connections on what they think, and how it could be improved. by J.G. Archer ! http://nl.linkedin.com/in/jgarcher
Corporate Social Inﬂuence.Corporates that achieve social inﬂuence know what their people want.Employees want to help and will share their inﬂuence and connections with you.A referral that feels special will be supported, referred and shared. Corporate social InﬂuenceCorporate Social Inﬂuence starts with all your direct connections, if it feels right they will pass on their inﬂuence.Technology can help provide that ‘tip the hat’ feeling to referrers across organisations.Provide the right attention, information, support and sharing capabilities so that employees continue to refer with conﬁdence that areferral will the treatment it deservesTip: Social technologies can provide social matching, relevance and ease of communications often doubling referrals.by J.G. Archer ! http://nl.linkedin.com/in/jgarcher