Torchbearer
Programs
April 2009

Become a Vancouver 2010
Olympic Torchbearer
• Multiple ways to enter via RBC and Coca-Cola
• All Canadians can get involved in this once-in-a-lifetime
opportunity to become a torchbearer
• The Coca-Cola and RBC programs are easy to enter,
inclusive and accessible
• Torchbearers can run/walk with the Olympic torch
• Enter at both icoke.ca and rbc.com/carrythetorch now to
increase your chances of selection!

Coca-Cola Programs
Platform: Live Olympic on the Coke Side of Life
Deadlines: iCoke National: May 24, 2009
Sogo Active: May 31, 2009
Monthly Retail Programs: August 2009
PROGRAM How to Enter Contest Details Criteria for Entry
Sogo Active www.sogoactive.com Random/ based on Commit to increasing physical
increasing activity activity level (Ages 13 – 19)
level
iCoke National www.iCoke.ca Round 1: Random Great stories focused on active
Round 2: Merit living and the environment
Monthly Customer www.iCoke.ca Round 1: Random Great stories focused on active
Programs (click on monthly customer Round 2: Merit living and the environment
program)
Teams:
Combination of - Qualified Sogo Active Community
1. Sogo Active Entry now closed.
merit-based contest Hosts
2. Environmental and www.coca-cola.ca and targeted
Active teams Entry details coming soon. invitations
- Great team stories focused on
3. Olympic teams Nomination only. Selection active living and the environment
in conjunction with VANOC. - Nomination only

RBC Programs
Platform: Create a better Canada
“RBC’s Carry a Torch for Canada”
Deadline : July 15, 2009
PROGRAM Entry Process Contest Criteria for Entry
Pledge for www.rbc.com/carrythetorch Random Encourage Canadians to
Canada Online and mail-in demonstrate their love for Canada
by making a personal pledge to
create a better Canada
Teams Community, school Merit-based Varies by program
program, local hockey and targeted Active community contributors
leaders, armed forces invitations

Aboriginal Programs
Platform: Unprecedented Aboriginal participation
Deadline : End of May 2009
PROGRAM How to Enter Contest
Aboriginal Route Nominated by community that the Selection based on merit
Community Torchbearers Olympic Torch Relay passes
through
Aboriginal Language AFN www.afn.ca Merit based according to linguistic
Youth Torchbearers ITK www.itk.ca group (43 First Nations, seven
MNC www.metisnation.ca Inuit and 21 Métis)
Aboriginal Sports Heroes Aboriginal Sport Circle Nomination based on merit,
www.aboriginalsportcircle.ca mentorship and inspirational
contribution
Urban Community National Association of Friendship Nominated based on merit,
Heroes Centers www.nafc-aboriginal.com mentorship and inspirational
contribution

“A moment of time to light the path of
tomorrow…The joy of this moment will
last a lifetime.” – Athens 2004 Olympic Torchbearer
Sign up today at:
www.sogoactive.com
www.iCoke.ca
www.rbc.com/carrythetorch
Find out more at:
www.vancouver2010.com