The How-To of Social Media Tools


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The “How-To” of Social Media Tools

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  • 9:15 start 9:15-10:30 presentation 10:30-10:45 panel questions 10:45-11 break 11-12 questions
  • Lead: Joel Tweet Update Facebook Check in with Foursquare Email Explore an idea
  • Lead: Gabrielle
  • Gabrielle: Alumnae Director at Springside School. Remembers being the “channel changer” for her family televisions until she was a teenager. Didn’t have her own email address until high school. I have more fond memories of me with my boom box and my walkman and then my iPod, which I didn’t purchase until after I graduated from college. Gabrielle graduated with a degree in political science and a minor in art history. Being the adventurous learner, she lowered her GPA by taking one elective course in computer science and management, which landed her a B-. Joel: Webmaster and Information Manager at Friends’ Central School.  learned to read from LP album covers, had a television where you had to sit in a certain way for it to look good, amassed over 250 tapes of one band’s live performances, parents still have a rotary phone in their house (amongst plenty of digital technology), parents got cable for the first time a year ago, grew up playing with tinkertoys and lincoln logs, knows how to use a mimeograph machine, was one of the last of his friends to get a cell phone (2003), has rolled film by hand in a darkroom.  has a degree in psychology and education (with elementary teaching certificate) Rachel: Webmaster and Director of Data Operations at The Shipley School. Remembers when her mom purchased the family’s first microwave - it was about the size of the oven and my mom swore she wouldn’t use it. First used the Internet in Sophomore year of college. Has a degree in communications -- not computer science.
  • Lead: Rachel As Dr. Ofer Zur and Azzia Zur discuss (in 2009), not all digital immigrants are technologically inept, as they fall into a number of categories; Avoiders, Reluctant Adopters and Eager Adopters. Avoiders may only have a minimal amount of technology involved in their lives and households (Ex. A landline phone and a television). Reluctant Adopters often see ways that technology might be needed in their lives, but they try to avoid it when possible. Eager Adopters have enthusiasm or a talent for technology that makes them very similar to Digital Natives. Similarly, not all digital natives are comfortable with technology.
  • Lead: Gabrielle Listening to feedback What our schools are doing now Springside 3 Facebook fanpages Thinking about using Twitter Rachel – bank robber story Rachel – Research first … before putting time into developing your accounts Shipley Got Started: Inspired at boot camp – 2 people met, made a FB fanpage … 3 Facebook pages Not using Twitter Friends’ Central 1 Facebook page using Twitter intermittently (it’s okay to dip in and dip out) used flickr for three years using youtube, Wordpress
  • Lead: Gabrielle
  • Lead: Joel facilitate socializing, enhance communication and grow relationships support delivery of programs and mission online end product - better delivery of your mission Socially-enable Your Mission
  • Lead: Rachel Shipley “ Shipley School” Shipley School “ Steve Piltch” Steve Piltch Steven Piltch Helps report statistics to “justify” your social media time What can you sunset?
  • Lead: Joel Rachel -- comment on RSS feeds – originally couldn’t feed one into multiple
  • Lead: Gabrielle
  • Lead: Joel
  • Lead: Rachel Include numbers “now”
  • Lead: Joel Double Duty (Cross Promotion) Shipley -- many roads, but all roads lead to If your site can produce an RSS feed, you can populate your Facebook page to read the feed -- giving you new content on FB without copying/pasting Gabrielle: conversation with provider (CMS)
  • Lead: Joel
  • Lead: Gabrielle Pages vs. Groups Doing Things Well don’t try to do everything at once -- pick which thing(s) and do it/them well
  • Lead: Gabrielle Listening to feedback Joel : Alumni Weekend Photos
  • Lead: Rachel – slow drip
  • Lead: Rachel
  • Lead: Rachel
  • Lead: Rachel
  • Lead: Joel
  • Lead: Joel
  • Lead: Gabrielle
  • Lead: Gabrielle
  • Lead: Joel
  • Lead: Rachel
  • The How-To of Social Media Tools

    1. 1. The “How-To” of Social Media Tools 13 OCT 2010 Gabrielle Pittman , Springside School Joel F. W. Price , Friends’ Central School Rachel Welsh , The Shipley School
    2. 2. Housekeeping <ul><li>Please silence cell phones </li></ul>
    3. 3. WE ARE … Digital Immigrants <ul><li>Immigrants and Natives </li></ul><ul><ul><li>A digital immigrant - born before the existence of digital technology and adopted it to some extent later. </li></ul></ul><ul><ul><li>A digital native - born after the general implementation of digital technology, and, as a result, has a familiarity with digital technology such as computers, the Internet, mobile phones and MP3s over their whole lives . </li></ul></ul><ul><ul><li>( http:// ) </li></ul></ul>
    4. 4. Our First Family Computers Source:
    5. 5. Digital Immigrants <ul><li>Avoiders, Reluctant Adopters & Eager Adopters </li></ul><ul><ul><li>Avoider - minimal amount of technology involved in their lives and households (Ex: landline and TV). </li></ul></ul><ul><ul><li>Reluctant - often see ways that tech might be needed in their lives, but try to avoid it when possible. </li></ul></ul><ul><ul><li>Eager - have enthusiasm or talent for tech that makes them very similar to Digital Natives. Similarly, not all digital natives are comfortable with tech. </li></ul></ul>
    6. 6. Know Your Constituents! <ul><li>Where do they live online? </li></ul><ul><li>Where do you live online? </li></ul><ul><li>(Did you just answer the same thing twice?) </li></ul>
    7. 7. What are your statistics telling you? How often are you asking yourself this? Are you creating just to create?
    8. 8. Network Commonalities <ul><li>They all bring people together </li></ul><ul><li>Most social networks are designed with for-profit uses in mind, but educational uses emerge and can be very powerful </li></ul>
    9. 9. Two Things You Should Be Using <ul><li>Google Alerts </li></ul><ul><ul><li>Easy-to-use, daily emails about any/every topic regarding you or people at your school </li></ul></ul><ul><li>Facebook </li></ul><ul><ul><li>Probably the place most of your constituents are ( even the older ones ). Try entering your school name in the search box! </li></ul></ul>
    10. 10. Constant Evolution <ul><li>Over time, we have seen the creation of apps, notifications, pages, updates, connect, and community pages </li></ul><ul><ul><li>Yahoo! releasing more Facebook integrations (including flickr integration ) </li></ul></ul>
    11. 11. Open Your Mind <ul><li>You probably do not want to just copy what other schools do (you are unique)! </li></ul><ul><li>Applying a new mindset to social media will benefit you and your constituents. </li></ul>
    12. 12. Learn, Shape, Innovate <ul><li>1. Use the tools first – plork (pronounced “plurk” = play + learn + work) </li></ul><ul><li>2. Adapt a tool to fit your school </li></ul><ul><li>3. What will you build for your constituents? </li></ul>
    13. 13. Get Fans via a Contest Email and results 8 days later
    14. 14. HTML  ( FBML ) RSS Feed  ( SocialRSS ) flickr pix  ( MyFlickr ) “ OLD LOOK, same tools” Source:
    15. 16. Don’t Discount the Power of Groups
    16. 17. What Do Your Constituents Expect? <ul><li>Facebook can be used both proactively and reactively. </li></ul><ul><li>Do you know what gets reactions from your constituents? </li></ul>
    17. 18. Don’t Get Caught - Plan Ahead! <ul><li>Event Marketing </li></ul><ul><ul><li>Shipley Shops </li></ul></ul><ul><ul><li>Casino Night </li></ul></ul><ul><ul><li>Alumni Weekend </li></ul></ul><ul><ul><ul><li>Planned stories for each event </li></ul></ul></ul><ul><ul><ul><li>Written in advance </li></ul></ul></ul><ul><ul><ul><li>Posted weekly </li></ul></ul></ul><ul><ul><ul><li>Each story focused on a particular aspect of the event </li></ul></ul></ul>
    18. 19. Community Pages <ul><li>The launch of these (01 APR 2010) have affected : </li></ul><ul><ul><li>Your Fan Page </li></ul></ul><ul><ul><ul><li>Control </li></ul></ul></ul><ul><ul><li>School “Subgroups” </li></ul></ul><ul><ul><ul><li>Branding </li></ul></ul></ul>
    19. 20. Beware Community Pages
    20. 21. Beware Community Pages 2 <ul><li>Source Description above from the Wikipedia article The Shipley School , licensed under CC-BY-SA , full list of contributors here . Community Pages are not affiliated with, or endorsed by, anyone associated with the topic. </li></ul>
    21. 22. Community Pages: Reasons <ul><li>Drawing on wikipedia entries, other “mentions” of your school name </li></ul><ul><li>CNN President is more afraid of Facebook than of FOX News, due to the number of users and the type of information exchange </li></ul>
    22. 23. Source:
    23. 24. Be Flexible <ul><li>Sometimes, due to the workflow, you may need to temporarily change the way you communicate: </li></ul><ul><ul><li>flickr posts to a blog and to Facebook </li></ul></ul><ul><ul><li>News posts to homepage and Facebook </li></ul></ul>
    24. 25. Springside Takeaways <ul><li>Control your name – anything that could be or should be linked in your name, take ownership of it. </li></ul><ul><li>Create partnerships within your school – Tech Department, Teachers, iSite Girls, Alumnae (anyone who knows and loves your school) </li></ul><ul><li>Borrow and Incorporate – Great practices in the classroom, great videos, images from key demographics are what you should be using </li></ul><ul><li>Set clear expectations – This work takes time </li></ul><ul><li>Look at “problems” differently – sites update all the time, use this to your advantage </li></ul>
    25. 26. Friends’ Central Takeaways <ul><li>Plorking Works! </li></ul><ul><li>Social Media School | @smtschool </li></ul><ul><li>Inside Facebook </li></ul><ul><li>Mashable | @mashable </li></ul><ul><li>Stanford University’s Fan Page | @stanford </li></ul><ul><li>Alumni Futures | @alumnifutures </li></ul><ul><li>Adaptivate | @lizallen </li></ul>
    26. 27. Shipley Takeaways <ul><li>Use RSS for news on your Website and feed it to Facebook </li></ul><ul><li>If you have more than one news category feed them all to FB in the same feed using RSS Graffiti              </li></ul><ul><li>Promotional contests work! </li></ul><ul><li>Pre-write content and publish it on a schedule </li></ul><ul><li>Don’t try to conquer all social media tools at once </li></ul><ul><li>Survey your constituencies to find out what social media they use </li></ul><ul><li>Get a plan in writing </li></ul><ul><li>Put it on your calendar – “Check Facebook” </li></ul>
    27. 28. Additional Web Resources <ul><ul><li>ThePort - </li></ul></ul><ul><ul><li>Social Institute - http:// = tp_community.xslt </li></ul></ul><ul><ul><li>edSocialMedia - </li></ul></ul><ul><ul><li>Socialmention – </li></ul></ul><ul><ul><li>Hootsuite – </li></ul></ul>
    28. 29. Conference Resources <ul><li>Nonprofit Technology Conference (NTC) </li></ul><ul><li>CASE Social Media and Community - </li></ul>