Get Started, Then Keep Going!


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Your head is spinning and your plate is beyond full with Facebook, twitter, YouTube, flickr, Picasa, Google Docs and Spreadsheets, and LinkedIn? Come prepared to dig in with Joel F. W. Price, web and information manager, Friends’ Central School. As with the use of any tool, you need a sense of how to harness the greatest potential from social media without hurting yourself or your institution. After you strategize, you can start connecting so that the tools start to work for you. What can you be doing to prepare your school for the changing landscape of social media?

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Get Started, Then Keep Going!

  1. 1. Get Started, Then Keep Going! Joel F. W. Price | @jfwp Friends’ Central School Webmaster & Information Management Photo by Wayne K. Lin
  2. 2. Relevant and Creative Source:
  3. 3. Still Relevant, Still Creative Source:
  4. 4. Also Relevant and Creative Source:
  5. 5. But Entirely Irresponsible! Source:
  6. 6. Source:
  7. 7. A 1985 Instrument Mashup 
  8. 8. Know Your Constituents! <ul><li>Where do they live online? </li></ul><ul><li>Where do you live online? </li></ul><ul><li>(Did you just answer the same thing twice?) </li></ul>
  9. 9. Two Things You Should Be Using <ul><li>Google Alerts </li></ul><ul><ul><li>Easy-to-use, daily emails about any/every topic regarding you or people at your school </li></ul></ul><ul><li>Facebook </li></ul><ul><ul><li>Probably the place most of your constituents are ( even the older ones ). Try entering your school name in the search box! </li></ul></ul>
  10. 10. Network Commonalities <ul><li>They all bring people together </li></ul><ul><li>Social networks are designed for for-profit use, but powerful educational uses emerge </li></ul>
  11. 11. Open Your Mind <ul><li>You probably do not want to just copy what other schools do (you are unique)! </li></ul><ul><li>Applying a new mindset to media (including social media) will benefit you and your constituents. </li></ul>
  12. 12. Try It Out <ul><li>See what happens, but keep your expectations reasonable </li></ul><ul><ul><li>remember that paper/telephones haven’t solved all of our problems! </li></ul></ul><ul><li>Create a new social media experiment </li></ul><ul><ul><li>Track it ( Google Analytics ) </li></ul></ul><ul><ul><li>Assess whether it is worthwhile </li></ul></ul>
  13. 13. Google Analytics spikes/troughs based on “hotness” of topic “ stickiness” of visit to photo gallery how did they find you – searches, other sites, email?
  14. 14. What About the Time?! <ul><li>You wouldn’t use a chainsaw without reading the directions…would you? </li></ul><ul><li>Instead of jumping into the pool with no plan, flailing, and FAILing: Do your research! It is now part of our job . </li></ul>
  15. 15. Make A Small Change
  16. 16. Learn, Shape, Innovate <ul><li>1. Use the tools first – plork* (pronounced “plurk” = play + learn + work) </li></ul><ul><ul><li>* a great way to learn privacy/security settings </li></ul></ul><ul><li>2. Adapt tools to fit your school </li></ul><ul><li>3. What will you build for your constituents? </li></ul>
  17. 17. Fan Pages: 3 Ways for <$25 <ul><li>Use Facebook Apps to syndicate content </li></ul><ul><ul><li>Apps I recommend: SocialRSS (well worth the $25) , My Flickr (free) , FBML (free) </li></ul></ul>
  18. 18. HTML  ( FBML ) RSS Feed  ( SocialRSS ) flickr pix  ( MyFlickr )
  19. 21.
  20. 23. Your Expectations <ul><li>You have expectations when using Google, Amazon, or Netflix </li></ul>Source:
  21. 24. Most School Websites <ul><li>Have more than enough info about you </li></ul><ul><li>Are not set up to change rapidly </li></ul><ul><li>Are not where your parents/constituents willingly go because it is FUN </li></ul>
  22. 25. Constituent Expectations? <ul><li>Desire vs. Desire </li></ul><ul><ul><li>You want them to learn a new “way” – it takes people longer to get used to it </li></ul></ul><ul><ul><li>They want to do something – their patience exponentially grows </li></ul></ul>
  23. 26. (P)reactions <ul><li>Social media can be used both proactively and reactively. </li></ul><ul><li>Do you know what gets reactions from your constituents? </li></ul>
  24. 27. Our First Official Foray
  25. 32. Social Media Time Allocation <ul><li>Consider your current strategy, your team size, and your skill set </li></ul><ul><li>In which places could you experiment? </li></ul>
  26. 33. Your Website’s Value <ul><li>Offers information parents cannot find elsewhere </li></ul><ul><li>Your site will contain more information (perhaps behind-the-password content) </li></ul>
  27. 34. Grasping for… <ul><li>Who controls your web presence? </li></ul><ul><ul><li>Is it open for discussion? </li></ul></ul><ul><li>What privacy concerns should you have? </li></ul><ul><ul><li>Remember plorking! Break it yourself first! </li></ul></ul>
  28. 35. Set Goals, Metrics <ul><li>Ideally: you’ll set concrete goals and measurements in order to accurately measure and report successes and failures </li></ul><ul><li>Often: you’ll just put it out there and see what happens, then learn! </li></ul>
  29. 36. Be Flexible <ul><li>Due to workflow, you may need to temporarily change the way you communicate (it’s okay!): </li></ul><ul><ul><li>Facebook posts to twitter </li></ul></ul><ul><ul><li>flickr posts to a blog and to Facebook </li></ul></ul><ul><ul><li>News posts to homepage and Facebook </li></ul></ul>
  30. 37. School Mashups <ul><li>Some schools are putting together single pages containing their social media content </li></ul><ul><ul><li>Key benefits: Use new tools, show content in one place under your own brand/skin. </li></ul></ul>
  31. 38. School Mashup Examples <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  32. 39. Recent Inspiration
  33. 40. A Clever Higher Ed App <ul><li> </li></ul>
  34. 41. Valuable Resources <ul><li>Inside Facebook </li></ul><ul><li>Mashable </li></ul><ul><li>Stanford University’s Fan Page </li></ul><ul><li>Alumni Futures </li></ul><ul><li>Adaptivate </li></ul><ul><li>Your Influences: Please share! </li></ul>
  35. 42. Aim High: Jump Off that Lily Pad! <ul><li>Thanks to Carol Cheney and the Aim High 3.0 team! </li></ul><ul><li>This slide deck is available on slideshare . </li></ul><ul><li>Joel F. W. Price | Webmaster & Information Management </li></ul><ul><li>[email_address] | [email_address] </li></ul><ul><li> </li></ul><ul><li> | </li></ul>
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