STORY ADDICT Social Media Storytelling Meets Embedded Marketing

The First Social Media “Novel” Eric - Something’s weird w bf Justin. Seen him? Saw him talking to Stacy. He won’t answr my txts. Frk’d out! – Mandy :<

A 23 day narrative experience, telling a story in the language of today’s generation, Email, Text, Facebook, YouTube, Flicker, Twitter, etc.

Harnessing the viral power of today’s top Social Media sites STORY ADDICT leverages the networking and promotion functionalities of all the top Social Networking sites, communicating the story in the same language as the daily conversations of the audience. www.ZapPictures.com

COMMUNICATION + ENTERTAINMENT = “COMMUNITAINMENT” www.ZapPictures.com

Eric - Something’s weird w bf Justin. Seen him? Saw him talking to The bulk of STORY Stacy. He won’t answr ADDICT’s digital content is my txts. Frk’d out! – Mandy :< text-based “transmissions” sent via email and/or text. The audience receives 74 transmissions over 23 days, linked to over 150 videos, photographs, web pages and sound ﬁles that tell the story.

Text is ANNOTATED and ILLUSTRATED via links to multimedia “conversations” between the characters. www.ZapPictures.com

Social media platforms allow the message to be ANNOTATED and ILLUSTRATED in the same way as the everyday media- based conversations common to the audience www.ZapPictures.com

Multi-Platforms media presentation is key.

YouTube is the main story driver featuring the character’s “user-generated content”

YouTube videos promote the series, and allow viewers to virally share the content. Viral distribution encourages new users to text to start at the beginning of the story.

Characters have a full “life” on social networks & interact with the audience

EMBEDDED MARKETING The Characters SHOP, DRIVE, EAT, CHAT ABOUT and CONSUME PRODUCTS that allow ample opportunities for Embedded Branding & Marketing. Coupons and links to product sites & SMS promotions can also be included

Why STORY ADDICT is NOT a Webisode or Mobisode Series STORY ADDICT does not imitate the TV model, it delivers a long-form “novel” or “movie” experience in the social networking language of today’s generation. Most WEBISODES have very few viewers at the beginning and produce 100s of episodes over their lifespan. Quality suffers and expenses skyrocket. STORY ADDICT has a beginning, middle and end & Eric - Something’s allows viewers to discover the series virally, then weird w bf pushes them to the START of the 23 day Justin. Seen him? Saw him experience. talking to Stacy. He won’t answr COMPETITION: 13 hours of video are uploaded my txts. Frk’d out! – every MINUTE to YouTube. Aspiring TV producers Mandy :< all over the world post 1000s of amateur-made webisodes, some of which becomes very popular. STORY ADDICT is epistolary, not episodic; it is unique and can be promoted, preloaded and delivered via applications (iPhone, Symbian, etc.) DEPTH: A webisode is a webisode. STORY ADDICT allows viewers to dig deeply into the characters, backstory, relationships and personal media of each character, as much or as little as they wish.

Try it free at www.StoryAddict.com

JFRobinson JFRobinson@ZapPictures.com

http://www.levidepoches.fr	47
http://www.trendspaning.org	8
http://www.slideshare.net	6
http://paris20.psst.pro	2
http://www.mefeedia.com	1
http://levidepoches.blogs.com	1

STORY ADDICT Social Media Storytelling Meets Embedded Marketing

by James F. Robinson on Apr 29, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

6 Embeds 65

Statistics

STORY ADDICT Social Media Storytelling Meets Embedded Marketing — Presentation Transcript