The First Social Media “Novel”
Eric -
Something’s
weird w bf
Justin. Seen
him? Saw him
talking to
Stacy. He
won’t answr
my txts. Frk’d
out! –
Mandy :<

A 23 day narrative
experience, telling a
story in the
language of today’s
generation, Email,
Text, Facebook,
YouTube, Flicker,
Twitter, etc.

Harnessing the viral power of
today’s top Social Media sites
STORY ADDICT leverages
the networking and
promotion functionalities
of all the top Social
Networking sites,
communicating the story
in the same language as
the daily conversations of
the audience.
www.ZapPictures.com

COMMUNICATION +
ENTERTAINMENT =
“COMMUNITAINMENT”
www.ZapPictures.com

Eric -
Something’s
weird w bf
Justin. Seen
him? Saw him
talking to
The bulk of STORY Stacy. He
won’t answr
ADDICT’s digital content is my txts. Frk’d
out! –
Mandy :<
text-based “transmissions”
sent via email and/or text.
The audience receives 74
transmissions over 23
days, linked to over 150
videos, photographs, web
pages and sound files that
tell the story.

Text is
ANNOTATED and
ILLUSTRATED via
links to multimedia
“conversations”
between the
characters.
www.ZapPictures.com

Social media
platforms allow the
message to be
ANNOTATED and
ILLUSTRATED in
the same way as the
everyday media-
based conversations
common to the
audience
www.ZapPictures.com

Multi-Platforms media
presentation is key.

YouTube is the main story
driver featuring the
character’s “user-generated
content”

YouTube videos promote the
series, and allow viewers to
virally share the content.
Viral distribution encourages
new users to text to start at
the beginning of the story.

Characters have a full “life” on
social networks & interact with
the audience

EMBEDDED
MARKETING
The Characters SHOP,
DRIVE, EAT, CHAT
ABOUT and CONSUME
PRODUCTS that allow
ample opportunities for
Embedded Branding &
Marketing. Coupons and
links to product sites &
SMS promotions can also
be included

Why STORY ADDICT is NOT a
Webisode or Mobisode Series
STORY ADDICT does not imitate the TV model, it
delivers a long-form “novel” or “movie” experience
in the social networking language of today’s
generation.
Most WEBISODES have very few viewers at the
beginning and produce 100s of episodes over their
lifespan. Quality suffers and expenses skyrocket.
STORY ADDICT has a beginning, middle and end & Eric -
Something’s
allows viewers to discover the series virally, then weird w bf
pushes them to the START of the 23 day Justin. Seen
him? Saw him
experience. talking to
Stacy. He
won’t answr
COMPETITION: 13 hours of video are uploaded my txts. Frk’d
out! –
every MINUTE to YouTube. Aspiring TV producers Mandy :<
all over the world post 1000s of amateur-made
webisodes, some of which becomes very popular.
STORY ADDICT is epistolary, not episodic; it is
unique and can be promoted, preloaded and
delivered via applications (iPhone, Symbian, etc.)
DEPTH: A webisode is a webisode. STORY
ADDICT allows viewers to dig deeply into the
characters, backstory, relationships and personal
media of each character, as much or as little as they
wish.

Try it free at www.StoryAddict.com

JFRobinson
JFRobinson@ZapPictures.com