DELL COMPUTERS
Overview - Social Media Marketing Efforts
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April, 2009

DELL
Overview - Social Media Marketing
- Twitter
- Second Life
- IdeaStorm
- Facebook
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DELL
Dell has made a full-bore commitment to
Twitter
- 33 Different sites
- English, Spanish, Japanese, Chinese & Norwegian
- Minimal generic Twitter presence, all posts by
named individuals at Dell
- Topics include:
Dell Outlet
Dell Home Offers
Allenware
Dell Your Blog
Dell Shares (investors)
Dell Lounge (music, film, fashion)
Team Dell (employee twitters)
http://www.dell.com/twitter
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DELL
Dell created their own “Island” (store) on the
virtual reality online destination, Second Life
- Dell sells VIRTUAL computers on the Island
- Also sell REAL computers in REAL life
- Second Life allows Dell to engage users
where they spend their time
- Second Life fosters user interaction
http://www.dell.com/html/global/topics/sl/index.html
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DELL
- Dell innovated IDEASTORM a community site
to to gauge which ideas are most important and
most relevant to the public
- Converging “Brainstorming:” & “Crowdsourcing”
- The core idea is to convert their community into
a free and enormous product development team
- People suggest ideas (articles) and the general
community comments or rates the ideas.
- Users are able to add articles, promote them,
demote them and comment on them. Articles
can also be demoted.
- According to Dell IdeaStorm's Terms of
Services, a posted idea will grant Dell royalty free
license to use and implement it (without
compensation to the originator).
A stand-alone version for Health & Life Sciences
launched 4/6/09
http://www.ideastorm.com/
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http://twitter.com/IdeaStorm

DELL
Dell uses facebook to support other
Social Media initiatives:
- “Social media for Small Buisness”
Facebook Fan Page
- “Screencasts” are instructional “how-
to” videos on popular social media topics
- Facebook Applications allow users to
access & interact with StormCast live
while on Facebook.

DELL
RELEVANT LINKS:
Interview, Andy Lark, VP Global marketing:
http://www.youtube.com/watch?v=4WK_xVc1pqA
Bob Pearson departure:
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=103635
Ideastorm success?
http://blog.ecairn.com/2009/01/22/dell-ideastorm-and-obama/
Ideastorm healthcare:
http://www.eweek.com/c/a/Health-Care-IT/Dell-IdeaStorm-Offers-Crowd-Sourcing-for-Medical-Record-
Biotech-801399/
How Dell Measures Social Media:
http://lgbusinesssolutions.typepad.com/solutions_to_grow_your_bu/2008/12/by-dell-richard-binhammer.html
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