Social Media Update: Dell Computers

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    Social Media Update: Dell Computers - Presentation Transcript

    1. DELL COMPUTERS Overview - Social Media Marketing Efforts JFRobinsonConsulting www.JFRobinsonConsult.com www.Twitter.com/jfrobinson April, 2009
    2. DELL Overview - Social Media Marketing - Twitter - Second Life - IdeaStorm - Facebook JFRobinsonConsult.com
    3. DELL Dell has made a full-bore commitment to Twitter - 33 Different sites - English, Spanish, Japanese, Chinese & Norwegian - Minimal generic Twitter presence, all posts by named individuals at Dell - Topics include: Dell Outlet Dell Home Offers Allenware Dell Your Blog Dell Shares (investors) Dell Lounge (music, film, fashion) Team Dell (employee twitters) http://www.dell.com/twitter JFRobinsonConsult.com
    4. DELL Dell created their own “Island” (store) on the virtual reality online destination, Second Life - Dell sells VIRTUAL computers on the Island - Also sell REAL computers in REAL life - Second Life allows Dell to engage users where they spend their time - Second Life fosters user interaction http://www.dell.com/html/global/topics/sl/index.html JFRobinsonConsult.com
    5. DELL - Dell innovated IDEASTORM a community site to to gauge which ideas are most important and most relevant to the public - Converging “Brainstorming:” & “Crowdsourcing” - The core idea is to convert their community into a free and enormous product development team - People suggest ideas (articles) and the general community comments or rates the ideas. - Users are able to add articles, promote them, demote them and comment on them. Articles can also be demoted. - According to Dell IdeaStorm's Terms of Services, a posted idea will grant Dell royalty free license to use and implement it (without compensation to the originator). A stand-alone version for Health & Life Sciences launched 4/6/09 http://www.ideastorm.com/ JFRobinsonConsult.com http://twitter.com/IdeaStorm
    6. DELL Dell uses facebook to support other Social Media initiatives: - “Social media for Small Buisness” Facebook Fan Page - “Screencasts” are instructional “how- to” videos on popular social media topics - Facebook Applications allow users to access & interact with StormCast live while on Facebook.
    7. DELL RELEVANT LINKS: Interview, Andy Lark, VP Global marketing: http://www.youtube.com/watch?v=4WK_xVc1pqA Bob Pearson departure: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=103635 Ideastorm success? http://blog.ecairn.com/2009/01/22/dell-ideastorm-and-obama/ Ideastorm healthcare: http://www.eweek.com/c/a/Health-Care-IT/Dell-IdeaStorm-Offers-Crowd-Sourcing-for-Medical-Record- Biotech-801399/ How Dell Measures Social Media: http://lgbusinesssolutions.typepad.com/solutions_to_grow_your_bu/2008/12/by-dell-richard-binhammer.html JFRobinsonConsult.com

    + James F. RobinsonJames F. Robinson, 7 months ago

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