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Julie Franki Creative Portfolio
Julie Franki Creative Portfolio
Julie Franki Creative Portfolio
Julie Franki Creative Portfolio
Julie Franki Creative Portfolio
Julie Franki Creative Portfolio
Julie Franki Creative Portfolio
Julie Franki Creative Portfolio
Julie Franki Creative Portfolio
Julie Franki Creative Portfolio
Julie Franki Creative Portfolio
Julie Franki Creative Portfolio
Julie Franki Creative Portfolio
Julie Franki Creative Portfolio
Julie Franki Creative Portfolio
Julie Franki Creative Portfolio
Julie Franki Creative Portfolio
Julie Franki Creative Portfolio
Julie Franki Creative Portfolio
Julie Franki Creative Portfolio
Julie Franki Creative Portfolio
Julie Franki Creative Portfolio
Julie Franki Creative Portfolio
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Julie Franki Creative Portfolio

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Creative portfolio featuring web, collateral, brochure, direct mail, identity, advertising, promotional, and interior design

Creative portfolio featuring web, collateral, brochure, direct mail, identity, advertising, promotional, and interior design

Published in: Design, Business
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  • 1. Exhibit photographs by Sonja Thomsen. Inset: “Meatscapes” series by Nicolas Lampert. 2:15 p.m. Work of art. 8:34 a.m. Inventory. 3:35 p.m. Making donuts. Madison Museum of The Shoe Box, Black Earth, The fine arts have a way of inspiring us to reflect on the big Contemporary Art TomoTherapy headquarters While taking inventory at work, you can’t help but take stock of what questions like “Why?” and “What does it mean?” To our business Madison, WI you have in life: your family, your business and, of course, your health. To Unlike the ones with chocolate sprinkles, these “donuts” weigh several tons customers, Physicians Plus means great things. Like offering and can mean longer life for cancer patients. Run a company like this and you’re encourage good health, Physicians Plus offers you and your employees the employees our Good Health Bonus (up to $200 per year).* grateful for each healthy day and employee. Good Health Bonus (up to $200 per year).* Offer our rewards to your employees for healthy behavior — for doing Start earning your rewards now. Log on to GO-TO Healthy Choices. This Like you, Physicians Plus values good health both on and off the job. In fact, we things like taking a Health Risk Assessment or purchasing locally grown, innovative online resource assesses your health and provides a personalized promote it daily with our Good Health Bonus (up to $200 per year).* fresh produce. To start earning rewards, your employees simply log on to plan to improve it. Manage back pain. Lose weight. Stop smoking. Your workforce can start collecting their rewards now by logging on at GO-TO Healthy Choices. It’s the kind of smart thinking that can help you GO-TO Healthy Choices. There, employees can earn $25 just for completing an turn a less-than-healthy staff into a more productive one. At Physicians Plus, we are dedicated to the well-being online Health Risk Assessment and get a personalized plan to improve their health. of south central Wisconsin. Check out our online inventory now, and enjoy the rewards of healthy behavior. Physicians Plus: why settle for “just work” Take a smart first step toward greater health for them when you can have a “work of art”? and improved productivity for you: Physicians Plus. *Please visit www.HealthyChoicesBigRewards.com for complete program details. *Please visit www.HealthyChoicesBigRewards.com for complete program details. P+ 5067-0708 P+5044-0707 *Please visit www.HealthyChoicesBigRewards.com for complete program details. P+ 5056-0708 10:20 a.m. How are you? 10:32 a.m. Got one! 5:20 p.m. Finally. Aldo Leopold Nature Center Monona, WI Getting kids to unplug from computers is a challenge. Heck, plenty Dr. Kenneth Felz Meriter Medical Clinic of adults should get more active, too. Which is why Physicians Plus Middleton, WI created GO Get Out — a program that encourages kids and families When Physicians Plus members make their day more active or healthy, they earn a nice We really want to know how you’re doing. Better yet, we really want you to know. to have fun while being active. It’s why we help support places like reward.We call it the Good Health Bonus (up to $200 per year).* the Aldo Leopold Nature Center. That’s why we provide our members with GO-TO Healthy Choices — a friendly online To start, simply log on to GO-TO Healthy Choices and take our Health Risk Assessment resource where you can take a Health Risk Assessment and get a personalized plan to help for a $25 reward. This innovative online resource will assess your health risks and Getting into nature is reward enough. Still, we offer our members improve your health. We even give you a $25 reward for doing so. In fact, our member provide a personalized plan to help you make healthier choices. Complete two Lifestyle added rewards for the healthy choices they make. Consider our Improvement and/or Condition Management programs and you can earn an additional $75. families can earn up to $200 per year* from our Good Health Bonus program. Good Health Bonus (up to $200 per year).* To start earning Or earn rebates on the purchase of locally grown, fresh produce. Or enjoy discounts on yours, simply log on to GO-TO Healthy Choices and take the eyeglasses, massage therapy and more. Health Risk Assessment. Plus, you can get a personalized plan to Feeling better already? Good. That’s exactly why Physicians Plus manage back pain, lose weight or stop smoking. Every body’s different. Which is why we offer you a choice. offers you healthy choices and big rewards. Express your health your way. Choose Physicians Plus. Get out. Get active. Get hooked on health with Physicians Plus. *Please visit www.HealthyChoicesBigRewards.com for complete program details. *Please visit www.HealthyChoicesBigRewards.com for complete program details. *Please visit www.HealthyChoicesBigRewards.com for complete program details. P+ 5054-0708 P+ 5069-0708 P+5045-0707 CLIENT: Physicians Plus {B2B ad campaign [top], B2C ad campaign [bottom]}
  • 2. WAVE Strategy, LLC 6958_TradeshowTabletop_081028_FINAL.indd 1 10/28/08 4:24:56 PM CLIENT: WAVE Strategy {direct mail promotion, book design, trade show display}
  • 3. Non-stop World travel. What are business. Local joy. you missing? Nice. “In the Top 20 of the world’s “In the Top 20 of the world’s “In the Top 20 of the world’s most noteworthy airports most noteworthy airports most noteworthy airports for 2007 and 2008.” for 2007 and 2008.” for 2007 and 2008.” — Passenger Terminal World — Passenger Terminal World — Passenger Terminal World Fly out of Dane County Regional Airport and you Fly out of Dane County Regional Airport and Fly out of Dane County Regional Airport and can avoid the mad dash to that busier hub so what you’ll never miss is the pure joy of travel suddenly you’re connected to a world of business frustratingly far away. Instead, relax. Consider our — business or pleasure. Start your journey here opportunities — and non-stop comforts. Fly direct to Denver, Detroit, Memphis non-stops to Newark, Cleveland, with one of many non-stops to Dallas-Fort Worth, and more — without the hassle of a long drive. Washington D.C. and more. The time you save driving, parking and walking to our gates means Atlanta, Washington D.C. and beyond. Impress your Cincinnati client; hold you can spend more time with your family at home. No need to rush. After all, your family is only one short drive and a connecting flight away from your next meeting in our conference room. Wow them with our architecture. Charm them with your Or use the extra time to enjoy a coffee or sandwich before boarding. Whether you’re traveling for Tokyo,London or Vienna. Upon return, gaze up at our award-winning architecture and Midwestern ways. Then connect to anywhere in business or pleasure, across state lines the world. Paris, Hong Kong or or around the world, a more smile. Enjoy the short walk from gate to parking. You’re home. Fly local. Enjoy Cairo. They’re all just a short drive from your satisfying travel experience is right in your the journey. Visit our website home or office. Fly local. Enjoy the journey. own backyard. Fly local. Enjoy the journey. at msnairport.com. Visit our website at msnairport.com. Visit our website at msnairport.com. It’s all about the journey. It’s all about the journey. It’s all about the journey. CLIENT: Dane County Regional Airport {B2B + B2C ad campaign}
  • 4. Everything business needs to be the best. Locations & Contact Information Madison | Downtown 608-257-1057 We’ve got a talent for business.™ QTI Consulting 608-663-4801 QTI Human Resources 608-258-5525 QTI Professional Staffing 608-232-2650 Baraboo 608-355-3000 Beaver Dam 920-885-7920 Milwaukee Bluemound 414-777-7788 Milwaukee State Fair 414-744-5062 Platteville 608-348-8113 Portage 608-742-7800 Reedsburg Baraboo 608-524-2003 Sun Prairie Beaver Dam 608-825-9511 Middleton Madison 608-664-2180 We’ve got a talent for Manufacturing Milwaukee North Website qtigroup.com Milwaukee South QUALITY | TALENT | INTEGRITY Platteville Manufacturing headline here. Portage Reedsburg Call any of our offices and ask to speak T his place-filler text suggests how you might style the body content. Since the content is not known at the time of this writing, the positioning of this text design is with one of our BusinessSun Prairie Development subject to change. An introduction or explanatory paragraph Managers. They’ll connect you to the right could also fit this top space well. Lorem ipsum dolor sit West Madison QTI professional that fits your needs. amet, consectetuer adipiscing elit. Aliquam congue, magna scelerisque iaculis volutpat, neque sem pharetra sapien, eget © 2008 QTI Management Services, Inc. rhoncus elit ligula sit amet lorem. Proin ac nulla. Integer venenatis. Nulla eleifend facilisis lacus. Morbi sem. Aenean 7121_EmployerBroch_080721.indd 1 7/21/08 10:38:45 AM orci. Morbi auctor. Subheadline Could Go Here siness. ™ Here a bulleted list could work well. t for bu ot a talen Standard paragraph format would also fit this space. We’ve g Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aliquam congue, n formatio s & Co ntact In Nulla eleifend facilisis lacus. Morbi sem. Aenean orci. Location Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aliquam congue, 1057 608-257- Nulla eleifend facilisis lacus. Morbi sem. Aenean orci. town | Down 4801 Madison 608-663- Consulting QTI n Resour ces 608- 258-5525 2650 Second Subheadline Could Go Here We’ve got a talent for Investments QTI Huma Nulla blandit erat. Sed justo libero, tristique eu, luctus dapibus quam pede sed ipsum. Duis vel nulla. Nunc ac 608-232- in, congue nec, augue. Aliquam erat volutpat. Praesent enim bibendum urna tincidunt interdum. Integer lacus ffing ssional Sta 00 venenatis, lectus vel iaculis tristique, odio massa blandit est, porttitor nec, eleifend quis, dapibus eu, augue. Morbi QTI Profe 60 8-355-30 odio, vel lobortis felis massa non pede. Proin sem. Etiam libero. Suspendisse potenti. Curabitur varius nibh at Baraboo m 920-885- 7920 7788 T his place-filler text suggests howaccumsan enim vel the body congue accumsan ligula. you might style felis. Nullam content. Since the content is notIn porta, augue scelerisquethis known at the time of pulvinar pharetra, massa nunc tempus metus, et euismod quam ante viverra eros. Nam writing, the positioning of this text design is subject to change. rutrum. In ligula. Fusce augue. Aliquam erat volutpat. Nulla blandit erat. Sed justo libero, tristique eu, luctus Beaver Da 414-777- viverra quam eu ipsum. Nullam An introduction or explanatory paragraph could alsopede. Sed euismod est. in, congue nec, augue. Aliquam erat volutpat. Praesent ound sollicitudin leo et fit this top venenatis, lectus vel iaculis tristique, odio massa blandit e Bluem 5062 Milwauke 414-744- space well. Lorem ipsum dolor sit amet, consectetuer adipiscing Curabitur condimentum imperdiet lectus. Donec ut diam odio, vel lobortis felis massa non pede. Proin sem. Etiam accumsan enim vel felis. Nullam congue accumsan ligula. In ir elit. Aliquam congue, magna scelerisque iaculis volutpat, neque e State Fa 8113 Milwauke 608-348- in massa vehicula consectetuer. Curabitur fringilla, mi porta, augue scelerisque pulvinar. Fusce sollicitudin leo et sem pharetra sapien, eget rhoncus eliteget semper luctus, purus lacus scelerisque lectus, nec ligula sit amet lorem. pede. Sed euismod est. 7800 Proin ac nulla. Integer venenatis. Nulla eleifend facilisis lacus. Platteville 608-742- Morbi sem. Aenean orci. Morbi auctor. 03 7194_SellSheets-InvestMfng_080725_FINAL.indd 3 7/25/08 10:44:39 AM Portage ra 8- o 20 Ba60bo524- First Headline Could Go Here g m 9511 Reedsbur Beaver Da 825- 608- Here a bulleted list could work well. Sun Prair ie Madison 4-2180 608-66 Standard paragraph format would also fit this space. e North com Middleton Milwauke qtigroup. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. e South Website Milwauke PlattevilleGRITY Nulla eleifend facilisis lacus. Morbi sem. Aenean orci. ENT | INTE | TAL Portage Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aliquam congue, QUALITY AM 10:38:45 7/21/08 sburg eak sp anReask to ment d ed Nulla eleifend facilisis lacus. Morbi sem. Aenean orci. fices of our of lop Deveairie Call any sinessSun Pr th right Nulla eleifend facilisis lacus. Morbi sem. Aenean orci. of our Bu ect you toon e with one ey ’ll conn est Madis eds. W s your ne Man ager s. Th that fit essional QTI prof Second Headline Could Go Here Nulla blandit erat. Sed justo libero, tristique eu, luctus dapibus quam pede sed ipsum. Duis vel nulla. Nunc ac in, congue nec, augue. Aliquam erat volutpat. Praesent enim bibendum urna tincidunt interdum. Integer lacus venenatis, lectus vel iaculis tristique, odio massa blandit est, porttitor nec, eleifend quis, dapibus eu, augue. Morbi odio, vel lobortis felis massa non pede. Proin sem. Etiam libero. Suspendisse potenti. Curabitur varius nibh at accumsan enim vel felis. Nullam congue accumsan ligula. augue. Aliquam erat volutpat. In porta, augue scelerisque pulvinar pharetra, massa nunc tempus metus, et euismod quam ante viverra eros. Nam Nulla blandit erat. Sed justo libero, tristique eu, luctus viverra quam eu ipsum. Nullam rutrum. In ligula. Fusce in, congue nec, augue. Aliquam erat volutpat. Praesent sollicitudin leo et pede. Sed euismod est. venenatis, lectus vel iaculis tristique, odio massa blandit odio, vel lobortis felis massa non pede. Proin sem. Etiam Curabitur condimentum imperdiet lectus. Donec ut diam accumsan enim vel felis. Nullam congue accumsan ligula. In in massa vehicula consectetuer. Curabitur fringilla, mi porta, augue scelerisque pulvinar. Fusce sollicitudin leo et eget semper luctus, purus lacus scelerisque lectus, nec pede. Sed euismod est. 7194_SellSheets-InvestMfng_080725_FINAL.indd 1 7/25/08 10:44:38 AM CLIENT: The QTI Group, Inc. {Employer brochure, sell sheets}
  • 5. CLIENTS: Capital Brewery [top L-R] {in-store POP concept, promotional poster concept} [bottom] {outdoor bulletin}
  • 6. CLIENT: Arts Wisconsin {brochure, B2B ad}
  • 7. CLIENTS: [L-R, top] WAVE Strategy, Physicians Plus, CETStech, LLC, [L-R, bttom] MetaStar, Arts Wisconsin, Dane County Regional Airport {logotypes}
  • 8. CLIENTS: [L-R, top] The QTI Group, Inc., WAVE Strategy, Physicians Plus [L-R, bttom] Wisconsin Arts, Next Generation Consulting, CETStech, LLC {web sites}
  • 9. WHY CAN’T SAVE THE BUSINESS. OUR PLAN DO THAT? We can save iT. Save 2-10% on E very dollar can make a difference. When your company uses Meriter Choice, you can save 2-10% on healthcare. Cut the red tape and make your company’s healthcare premiums. reimbursements easy. Ask your broker about the Meriter Choice plan from Physicians Plus. Ask for our Meriter choice plan. It offers the option of no deductible for inpatient surgeries, which can save your employees Our health plan can do things others can’t. up to $1,000 and save you 2-10% on annual healthcare Like making it easy for employees to get premiums. It’s an idea that can save your business. reimbursements. When a plan works for them, Ask your broker to visit Ask your broker about the Meriter choice plan. Visit Meriterchoice.com. HealthyChoicesBigRewards.com you can bet they’ll work harder for you. WhyCantOurPlanDoThat.com. Aggressive_tabloid prnts.indd 2 5/11/09 5:58:50 PM SAVE_prnt Tab.indd 1 5/11/09 5:33:36 PM WHY_tab prnt.indd 6 5/11/09 5:42:38 PM This morning, mary is WHY CAN’T SAVE THE FOUL LANGUAGE. OUR PLAN scheduled To have her DO THAT? deducTible removed. Let employees access O our plan makes it easy to find a doctor. That’s because Physicians Plus has the broadest provider network on the market, the broadest provider network on the market. giving you easy access to the doctors you want. The best healthcare gives you choices, gets you well, and saves you money. Our Ready to save yourself from a headache? meriter choice plan eliminates up to $1,000 Ask your employer to consider Physicians Plus. deductibles on inpatient surgery. Add in lots of health and wellness programs, and a network of Our health plan can do things others can’t. over 2,000 providers, and it’s a pain-free decision. Like keep your employees closer to work Ask your broker to visit Ask your employer to help you save with the meriter choice plan. Visit meriterchoice.com. and make your workplace more productive. WhyCantOurPlanDoThat.com. HealthyChoicesBigRewards.com Aggressive_tabloid prnts.indd 1 5/11/09 5:58:50 PM SAVE_prnt Tab.indd 3 5/11/09 5:33:36 PM WHY_tab prnt.indd 4 5/11/09 5:42:38 PM CLIENT: Physicians Plus {B2B [top] + B2C [bottom] campaign concepts}
  • 10. WANT $100? Need a tailored weight loss plan ASAP? Want online help to lower your risk for diabetes? Log in at GO-TO Healthy Choices — a powerful suite of tools and resources from Physicians Plus — to take the online health risk assessment and earn a $25 reward. Complete two online programs to earn $75 more: nutrition, smoking cessation, weight and stress management, low back or diabetes care. Simply fill out a health risk assessment and you can get a health improvement program personalized for you. It’s completely secure and confidential. So, really, how are you? Our guess is, you’re feeling better already. www.HealthyChoicesBigRewards.com P+ 4998-0701 CLIENT: Physicians Plus {membership drive materials [poster, mouse pad, mobile], brochure}
  • 11. m s n a i r port.c o m j o u r n e y. It’s all about the D A N E all C O U the T Y r n e E . G I O N A L It’s about N jo u R y A I R P O R T DANE COUNTY REGIONAL AIRPORT It’s all about the journey. D a n e C o u n t y R e g i o n a l a i R p o R t 4000 International Lane Madison, WI 53704 msnairport.com Bradley Livingston AIRPORT DIRECTOR Dane County Regional airport 4000 International Lane Madison, WI 53704 P : 608 • 246 • 3380 F : 608 • 246 • 3385 livingston@msnairport.com msnairport.com It’s all about the j o u r n e y . Dane County Regional aiR po Rt 4000 International Lane Madison, WI 53704 Dane County P : 608 • 246 • 3380 Regional Airport 3 8|5 4000 International Lane | Madison, WI 53704 F : 608 • 246 • 3 msnairport.com msnairport.com | P: 6 0 8 . 2 4 6 . 3 3 8 0 | F: 6 0 8 . 2 4 6 . 3 3 8 5 It’s all about the jo u r n e y. CLIENT: Dane County Regional Airport {stationery [business card, letterhead, envelope, pocket folder]}
  • 12. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec justo velit, rhoncus at, mollis vel, euismod semper, ligula. Fusce fermentum dapibus urna. Nam eget lacus. Quisque nunc dui, cursus ut, gravida vitae, consectetur quis, Donec congue venenatis mauris. Class aptent taciti s. Quisque nunc dui, cursus ut, gravida vitae, consectetur quis, metus. Donec Wisconsin’s Ice Age Trail congue venenatis mauris. Quisque nunc dui, cursus ut, gravida vitae, consectetur quis, metus. Donec congue venenatis mauris. Class aptent taciti s. Quisque nunc dui, Class aptent taciti CLIENT: Ice Age Trail Alliance {consumer ad concept, outdoor}
  • 13. Study Sponsors Now is your chance to be part of this revolutionary and national sponsors. These sponsorships offer new look into healthcare consumerism as a study you access to full study data, customized reporting sponsor. Your company can help underwrite the direct and special presentations to your business and costs of completing this important body of work that management teams. Study sponsors will be included will provide volumes of valuable information for your in public relations efforts designed to position organization and other segments of the industry. our partners as cutting-edge leaders in healthcare consumerism. Major study sponsorships are limited Sponsorships are available at three different levels to one in each category, allowing the sponsorship to to address the needs and values of local, regional be a strong, competitive positioning tool. 1 st A nnuAl C onsumer WAVe t rend s tudy January 2008 Sponsor Levels and Benefits Healthcare money Levelabout WAVE Trendsetter | Top is to change Investment: $25,000 Sponsor direction. Sponsor Benefits: Review and input on study design Customized public relations Full access to custom reports Are you? Optional: Question input or materials (7 items) Full access to data files W a v e sample designation Primary placement in study reporting Special sponsor presentation Inclusion in all public relations efforts Special sponsor recognition Opportunity to sponsor a t c h c c e s s alidate mploy Full access to reporting tracking systems trend driven strategy WAVE Trend Tracker | Mid Level Sponsor Investment: $12,000 A wave of consumerism will change Sponsor Benefits: U.S. business. Are you ready to ride WAVE offers you: Inclusion in regional Secondary placement in Limited access to custom reports the wave of change? Reality-based consumer research public relations efforts study reporting Special sponsor presentation Strategic marketing Customized public relations materials Special sponsor Recognition The wave is consumerism. For proof of its power, look Full access to reporting at the U.S. marketplace. The growing number of Health Creative execution of your brand, position and message (4 items) Savings Accounts is just the beginning of the storm. Results that capitalize on consumer-driven chaos. WAVE Trend Supporter | Entry Level All change is inevitable, but this tsunami of change Sponsor Investment: $7,500 threatens real damage to your current financial beliefs A tsunami of health care consumerism threatens Sponsor Benefits: and plans. How will you respond to the new model Your pilots. of healthcare? What opportunities do you see? What real damage to your current financial beliefs study reporting Inclusion in local public relations efforts Listing placement in and Summary access to reporting threatens your current environment? What role will your Customized public relations materials Special sponsor recognition Limited sponsor presentation organization play? DEAN HALVERSON plans. Rising costs are just the tip of the 100-foot (2 items) Unsuspecting leaders will do too little, too late. Leaders Trend Master wave you’ll need to ride. Marketing executives your participation and support. Sponsorship participation deadline is December 15th, 2007. We invite in with open minds will hold the advantage. WAVE STRATEGY, LLC can help you be proactive, prepared Founder of The Leede Research Group, a full- service marketing information company: For More Information on Study Sponsorships contact: dean.halverson@wa vedriven.com or the healthcare, insurance and financial industries edriven.com wayne.glowac@wav and positioned for success. Our tools can help you chart a course of action. Our plans can help you survive Over 25 years marketing research experience should prepare. WAVE STRATEGY, LLC can help you and thrive consumer-driven change. 20+ years of healthcare market research; regional and national speaker Let’s set up a face-to-face, fact-sharing meeting. Let us be proactive and positioned for success. show you the eye of the storm. The sooner, the better. Ask for objective guidance. Call WAVE. s, the e once only e, the call is Ask WAVE about the coming healthcare WAYNE GLOWAC Brand Leader voice iety. The of all quietest tsunami. After all, we wrote the book on it. erging Wave Strategy, LLC wavedriven.com nals. Ideas logical f the Co-founder of Glowac, Harris, Madison, Inc., er, or Authors ch and in multiple the nothing seen. a full-service ad agency: future ion to the tive introduct builds to a point e pressure change ever wave of SON and WAYNE GLOWA C Dean Halverson p: 920-901-2064 More than 25 years strategic marketing HALVER DEAN dean.halverson@wavedriven.com Visit www.wavedriven.com and and branding experience Wayne Glowac p: 608-335-5538 sign up for our free newsletter. Learn wayne.glowac@wavedriven.com UW-Madison teacher with published articles on brand management and creative how to ride the WAVE now. message development Our process. Our book. WAVE Watches consumer data and trends. Have you read our book, Healthcare Tsunami? WAVE Accesses how and when customers will behave. Visit HealthCareTsunami.com WAVE Validates and advances your agenda. trend driven strategy WAVE Employs consumer-valued programs. 7154_CRW_080502_FINAL.indd 1 5/9/08 12:43:23 PM CLIENT: WAVE Strategy {B2B ad, brochure cover, sell sheet}
  • 14. ewsletter Customer N | 608.244 .3561 c.com ters-in ebcraf w w w. w , WIS CON SIN 4 | MAD ISON Volu me m Dolor Lorem Ipsu Article Title lor Amet Sit em Ipsum Do Subhead Lor s sandre magni t euguer sum la facinit Quis alit veli em zzrit nul nse vulputpat dunt prat. 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Subhead Lorem Ipsum Dolor Amet Sit zzrit nulla facinit aliquisl in hent dolore Subhead Lorem Ipsum faccum dunt prat. Et praessecte core Henisl ut diat, vercil inissim nis at Dolor Amet Sit Customer Newsletter do odipisc ipisi. Ure tincini scipit adigna feugue min utpat. pratummy nonumsan esed et adipsum doloborem ipissi elit laor ipit luptat at, 1. Quis alit velit euguer sumsandre magnis nostrud dionse at utatem Quis alit velit euguer sumsandre magnis consenim iusto coreratet, commodolore dipsum vel utpat, sisl ut nis enim nostrud dionse vulputpatem zzrit nulla Vo l u m e 4 | MADISON, WISCONSIN w w w. w e b c r a f t e r s - i n c . c o m | 608.244.3561 Ectet at nim alis ad essisisim duisit facidunt nullut augiat. Cum zzriure ipsumsan utat am exerius cidunt facinit aliquisl in hent dolore faccum dunt volumsa ndignim irillao rpercidunt lor faccums andrem quisim zzrit, quisci ipit autem eugiamcon eugiat. Ut prat. 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Ut nonullam 7. exercidui bla feu faccumsandit Henisl ut diat, vercil inissim nis at dolummy nonulla feu feu feu feugueros aciduipis diatis nissit vullutpatin nullum dion ulputat utet, quipit nummy hendrero con elit praessim Quis alit velit euguer sumsandre magnis wisit ea facinisit venissed pratummy nonumsan esed et adipsum nonse dolesed molore dolenissi zzriurem iriure velesto ex eugait nostrud dionse vulputpatem zzrit nulla ea consequisi. doloborem ipissi elit laor ipit luptat at, essim et augiam dolortio odolorpero lumsan voluptat.Obor. facinit aliquisl in hent dolore faccum dunt consenim iusto coreratet, commodolore odoleniam ad esto del et, qui te prat. Et praessecte core do odipisc ipisi. Henisl ut diat, vercil inissim nis at facidunt nullut augiat. Cum zzriure molorti onsequamet, susciniam zzrit 8. eraese faccum ad do del euis Ure tincini scipit adigna feugue pratummy nonumsan esed et adipsum faccums andrem quisim zzrit, quisci vel doluptatum iurem etue consequ dolorper accum dipis at prat. min utpat. doloborem ipissi elit laor ipit luptat at, tatum nostrud tem iurem nim augait amconsed molortisi ting et, quat. Te tatummodolor susto odiam in consenim iusto coreratet, commodolore eugue consed tis nullaore mod tis erci Duipsum sandre min euis autpat exer aut praesto dit num el utat Ectet at nim alis ad essisisim duisit facidunt nullut augiat. Cum zzriure eu faci et, senismodigna facil elismod nim vullame amconsed molortisi ting et, wisit laore velit vero con henis. volumsa ndignim irillao rpercidunt lor irit faccums andrem quisim zzrit, quisci endio deliqui ssectet ver at utatem amconsed molortisi ting et, amconsed autem zzrit volorem in ut volore modions tatum nostrud tem iurem nim augait Caption about inset picture here, lorem dipsum vel utpat, sisl ut nis enim ipsum dolor amet sit doloborem ipissi molortisi ting et equatem do diamcorero od tincip enit eugue consed tis nullaore mod tis erci eu ipsumsan utat am exerius cidunt ipit elit laor ipit. irit autem zzrit volorem. 4 Pica Points July . August . September 5 CLIENTS: [L-R] The Gunter Agency, Webcrafters {customer and internal newsletters}
  • 15. CLIENT: Marshfield Clinic {surgical tourism brochure for Canada}
  • 16. CLIENT: Kalahari Resorts {logotype evolution, exterior signage for convention center, Sandusky, OH}
  • 17. StateoftheArtHope.com StateoftheArtHope.com CLIENTS: [top] Kalahari Resorts, [bottom] Regional Cancer Collaborative {outdoor concepts}
  • 18. hey’re turning to you for answers on the rising cost of health care. When will your employee return to work? Is your provider as concerned about productivity as you Will the rising cost of health care are? At Marshfield Clinic, we provide the right care at the cost them their jobs, or yours? right time to prevent health complications and keep your workforce working. We can One provider has good news about health care costs. Common sense tells you that lowering the cost of care will improve care and save your Who are you turning to? help protect jobs. Marshfield Clinic agrees. Which is why business money. To see proof, we provide the right care at the right time. To prevent health We saved Medicare six million dollars. contact MaryAnn Lippert at 715-389-3609. T complications and avoid wasted health care dollars. To he cost and complexity of health care can be frustrating. In We reduced hospitalizations for help you maintain productivity and keep your business diabetes patients by about 13%.* fact, it’s one of the highest costs for businesses of every size. We saved Medicare Frustrating? Yes. Hopeless? No. Employers can find a solution. We humming. We can show you proof. What we did for Medicare six million dollars. at Marshfield Clinic can help you better understand the real costs of patients we can do for you and your employees. health care. We can help you see past the short-term discounts and Improve care. Save money. We reduced complexities. After all, you deserve to know what you’re getting for Contact MaryAnn Lippert at 715-389-3609. hospitalizations for diabetes patients by your money. You deserve to understand the facts, good and bad. about 13%.* Turn confusion into clarity. Turn a major cost into a smart investment. Turn to us. We have the know-how to make the most of your care. *The New York Times, “Shift In Health-Cost Focus Is Said To Show Promise,” July 12, 2007. What we did Let us teach your company how to use it wisely. for Medicare patients we can do for you and your employees. The Healthiest Investment You’ll Ever Make The Healthiest Investment You’ll Ever Make 7136_CRWfull_080502_FINAL.indd 1 5/5/08 10:05:00 AM *The New York Times, “Shift In Health-Cost Focus Is Said To Show Promise,” July 12, 2007. The Healthiest Investment You’ll Ever Make 7141_CRWhalf_080502_FINAL.indd 1 5/5/08 10:25:33 AM CLIENT: Marshfield Clinic {B2B ads}
  • 19. YOU can shorten the pledge drive! CLIENT: Wisconsin Public Radio, {postcard, landing page template, web banners}
  • 20. Non-stop to D A N E Non-stop to D A N E COUNTY COUNTY Dallas/Ft. Worth, REGIONAL Denver, REGIONAL AIRP RT Non-stop to D A N E AIRP RT Detroit, etc. Atlanta, etc. It’s all about the journey. COUNTY It’s all about the journey. Washington D.C., REGIONAL AIRP RT New York, etc. It’s all about the journey. $200 richer. $200 richer. HealthyChoicesBigRewards.com for details. HealthyChoicesBigRewards.com for details. CLIENTS: [top] Dane County Regional Airport, Regional Cancer Collaborative, [bottom] Physicians Plus {outdoor posters, bulletins}
  • 21. State-of-the-art. Hope. SM State-of-the-art. Hope. SM cvv STATE OF THE ART. HOPE. SM COMMUNITY MEMORIAL HOSPITAL Oconto Falls Fight cancer with the best specialists by your side. ST. VINCENT HOSPITAL Green Bay Participate in cutting-edge clinical ST. MARY’S HOSPITAL Green Bay trials of new cancer treatments BAY AREA CANCER CARE CENTER - Marinette Access state-of-the-art cancer-fighting technology DOOR COUNTY MEMORIAL HOSPITAL Sturgeon Bay GREEN BAY ONCOLOGY Green Bay Remain under the care of your local hospital and physician RADIATION ONCOLOGY SPECIALISTS - Green Bay Minimize disruption to your life HOLY FAMILY MEMORIAL HOSPITAL - Manitowoc ST. NICHOLAS HOSPITAL Sheboygan StateoftheArtHope.com 7324_RCCtabletop_081009b_FINAL.indd 1 10/9/08 4:39:51 PM CLIENT: Regional Cancer Collaborative {trade show standing banners, tabletop display}
  • 22. Old New CLIENT: WIsconsin Academy of Sciences, Arts and Letters {magazine cover redesign}
  • 23. 7396_PolarDashStartFinish_081229.indd 1 12/29/08 2:48:54 PM 7396_PolarDashStartFinish_081229.indd 2 12/29/08 2:48:54 PM 7396_PolarDashSandwich-23.5x35.5_081229_FINAL.indd 1 12/29/08 2:09:15 PM CLIENT: Physicians Plus {event signage, ad}

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