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ALSD Conference Program 2011
 

ALSD Conference Program 2011

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    ALSD Conference Program 2011 ALSD Conference Program 2011 Document Transcript

    • The SoluTionS JW Marriott at l.A.liVe los Angeles, California June 26 – 29, 2011
    • The Preferred Stadium Brand of Undercounter Refrigerationce Machines Wine Cellars Refrigerators Refrigerated Drawers ADA Series Ice Machines Wine Cellars Refrigerators Refrigerated Drawers ADA Series Contact us for details on our stadium programs and these Marvel’s exclusives! • Installation service • Stainless steel or your choice of color • Team logo graphics applied with SonicImageTM technology For more information on Marvel’s top of the line products, visit our website or call 1-800-223-3900 www.marvelrefrigeration.com
    • Your starting lineup.Relax responsibly 1 ® 2011 ALSD Conference and Tradeshow / www.alsd.com / #ALSD2011
    • THANK YOU TO OUr SpONSOrS The ALSD would like to thank our 2011 sponsors and partners for their continued support and contributions to the ALSD Conference and Tradeshow. AEG ARAMARK Boundless Network Corona CoverCo Delaware North Companies Ernie Els Wines FanVision Fine Awards FLEXcon Food Network Full House Entertainment Database Marketing Gloria Ferrer Caves & Vineyards GSE Hershey Entertainment & Resorts The Home Depot Center i6 IOMEDIA Jagermeister Lefty O’Doul’s Legends Hospitality Management Levy Restaurants Los Angeles Angels of Anaheim Luxco Major League Baseball Advanced Media Melissa’s Mousetrap Group National Hockey League Nokia Theatre Paramount Ticket Pat Boone All-American Meats Populous Rose Bowl Southern Wine & Spirits Spotlight Ticket Management STAPLES Center Tailored Label Team Shop Premiums2 2011 ALSD Conference and Tradeshow / www.alsd.com / #ALSD2011
    • TWO WORDS:SPECIAL. TREATMENT.MOTOROLA HOSPITALITY SOLUTIONSWhether entertaining business clients, closing a major deal or socializing with family or friends, yourcustomers look to make the most out of their entertainment dollar.Service, state-of-the-art amenities, and an overall exceptional experience are a must. Exceed theirexpectations. Equip your staff with mobile voice and data solutions so they can offer the ultimate inentertainment satisfaction. Afterall, everyone loves to be treated like a VIP.For more information, please visit us at:www.motorolasolutions.com/hospitalityMOTOROLA, MOTO, MOTOROLA SOLUTIONS and the Stylized M Logo are trademarks or registered trademarks of Motorola Trademark Holdings, LLC and are used under license.All other trademarks are the property of their respective owners. ©2011 Motorola Solutions, Inc. All rights reserved.
    • ASSOCiATiON Of LUxUrY SUiTe DireCTOrS 21st Annual Conference and Tradeshow JW Marriott at L.A.LiVe Los Angeles, California June 26 – 29, 20112 Sponsors ASSOCiATiON Of LUxUrY6 Board of Directors SUiTe DireCTOrS Chairman Bill Dorsey10 Visionary Award/Keynote Speakers executive Director Amanda Verhoff president Jennifer Ark, Green Bay Packers16 Conference Schedule of events Vp, Business Development Pat McCaffrey Director, Sponsor and partnership Development Dene Shiels editor of SeAT, Website Director Jared Frank18 exhibit Hall Map National Sales Manager Scott Hinzman Membership Director Ryan Mirabedini20 exhibitor Descriptions Marketing Assistant Trevor Allison Design Carole Winters Art + Design Director of finance Dan Lindeman38 full program and Session Descriptions financial Account Manager Vickie Henke Director of interactive Media John Tymoski64 Session panelists and presenters exeCUTiVe COMMiTTee Chris Bigelow, Bigelow Companies Brian Bucciarelli, Hershey Entertainment & Resorts Greg Hanrahan, United CenterFor news alerts and updates throughout the duration Tom Kaucic, Southern Wine & Spirits Pat McCaffrey, ALSDof the ALSD Conference and Tradeshow, download the Kim Reckley, Detroit Red Wings & Olympia Entertainmentfree ALSD mobile app at www.alsd.com BOArD Of DireCTOrS Janie Boles, Auburn UniversityFollow the hash tag #ALSD2011 on Twitter Natalie Burbank, Utah Jazz / Salt Lake Bees Richard Dobransky, Delaware North Companies Trent Dutry, US Airways Center Chris Granger, National Basketball Association Mike Guiffre, Pittsburgh Penguins Adam Kellner, Chicago Bears Gerald Kissel Debbie Massa, ROI Consulting Mike Ondrejko, Madison Square Garden Richard Searls, New York Red Bulls Tom Sheridan, Chicago White Sox Peter Titlebaum, University of Dayton ALSD 2011 STeeriNg COMMiTTee Adam Link, Home Depot Center Alicia Fox, Home Depot Center Bryan Lawrence, Angels Baseball Robert Alvarado, Angels Baseball Chris Cockrell, AEG/STAPLES Center Michele Kajiwara, AEG/STAPLES Center Mark Frey, AEG/STAPLES Center4 2011 ALSD Conference and Tradeshow / www.alsd.com / #ALSD2011
    • Elite Risk Insurance Solutions Elite Risk Services, Inc. is pleased to beTHe OffiCiAL iNSUrANCe pArTNer Of THe ALSDWe recently launched a newly enhanced third party liability insurance policy thatis designed to protect suite owners and managers each and every time you rent a suite to a third party.  Separate your liability and pass the minimal insurance premium on to the renter or tenant. WHAT DOeS iT COVer? • Third Party Liability • Property Damage or Bodily Injury (specific to the damages or injuries the client may cause or is held responsible) • Separates the suite manager, the venue and the suite owner from the renter or borrower of the suite • One low premium that can included in the suite rental agreement Visit www.suiteinsurance.com   or call Kevin Kurtz at 800-596-0969 ext. 105  
    • ALSD Board of directorsHow well do you know ALSD’s Board of Directors? perhaps you have read their bios in the past. Well, prepare to get to knowthe Board a bit more intimately; enjoy their “untraditional” bios and photos and try not to laugh! They’re a sensitive bunch.EXECUTIVE COMMITTEE TOM KAUCiC Southern Wine & Spirits Alter Ego: Johnny BravoJeNNifer ArK,ALSD presidentGreen Bay PackersIf you were an animal, what would you be and why?A dog – I love to run, be lazy and I try to focus on more wagging thannagging! pAT MCCAffreY ALSD What is your favorite ALSD Conference ever attended and why? There is no way to choose a favorite conference, but one of the most touching moments happened at the 2007 show in Arizona, when ALSD staffers and Board Members donated hats to children with cancer who were losing their hair. LIDS 4 Kids was a great event, and we met kids that touched our hearts, like the one in the photo.CHriS BigeLOWBigelow CompaniesFavorite movie line: delivered by Robert De Niro to Charles Grodin inMidnight Run“Yeah? Well I’ve got two words for you—shut the f*** up!” BriAN BUCCiAreLLi KiM reCKLeY Detroit Red Wings and Olympia Entertainment Hershey Entertainment & Resorts What is your favorite ALSD Conference ever attended and why? If a movie was cast about you, who would play you in the film? San Francisco because of all the new lifelong friends I made as my involvement grew in ALSD. The topics in the seminars were very Tom Kaucic valuable that year, and I was more comfortable to share in the groups. I felt the networks I made and the educational benefits I gained helped me in my career. Each year before and after that have done all of the same, but that one seems to stick out in my mind. Plus the city and greg HANrAHAN venues were beautiful. United Center Favorite movie line: delivered BOARD OF DIRECTORS by the character Long Duck Dong (the foreign exchange JANie BOLeS Auburn University Athletic Department student) after a long night of refreshments in Sixteen Candles If you were an animal, what would you be and why? “No yanky my panky the Donger need food!” – We all A Giraffe. They require the least amount feel like that after a night out of sleep of any animal. They only need with ALSD members! between ten minutes and two hours of sleep a day. I get frustrated when I can’t do all that I want to do in a day because we have to take time to SLEEP!6 2011 ALSD Conference and Tradeshow / www.alsd.com / #ALSD2011
    • 7 2011 ALSD Conference and Tradeshow / www.alsd.com / #ALSD2011
    • ALSD Board of directors DeBBie MASSA NATALie BUrBANK ROI Consulting Utah Jazz, Salt Lake Bees Favorite movie line: delivered by Dorothy in The What is your favorite ALSD Conference ever attended Wizard of Oz and why? “Toto, I’ve a feeling we’re not in Kansas anymore.” Definitely New York! I love that city and all that it offers. I loved seeing the new Yankee Stadium and having the opportunity to walk on the New Meadowlands football field. MiKe ONDreJKO riCHArD DOBrANSKY Madison Square Garden Delaware North Companies Favorite movie line: delivered by Chuck What cocktail best represents you and why? Noland (Tom Hanks) in Castaway Vodka on the rocks with a splash of seltzer and a “And I know what I have to do now. I’ve lemon twist. Clean, crisp and potent! got to keep breathing. Because tomorrow, the sun will rise. Who knows what the tide could bring?” riCHArD SeArLS New York Red Bulls TreNT DUTrY What is the wildest thing you have ever done? US Airways Center Not sure if this is the wildest, but it’s the If you were an animal, what would you be and why? cleanest (ha!). On a trip to California, my wife Cheetah, very fast! and I decided it would be a great idea to jump out of an airplane. We did no research on the company; we just “showed up” to see if they would take us up. We were the only people there, and the guy that I did the tandem jump with looked like Grizzly Adams and drank MiKe gUiffre like a fish the entire time – if that fish liked to swim in rum! They also Pittsburgh Penguins had a high-tech way of testing the winds to see if they were too strong What cocktail best represents you and why? to jump – they opened the back door of the hangar. If the door closed, it was too windy. No joke – they opened the door three times, and all Jack and Coke. It seems harmless at first three times the door slammed shut...but we still jumped! The jump went and is fun…but sneaks up on you and then off without a hitch, and now we have a great story to tell! boom, you start telling inappropriate jokes at bad times. TOM SHeriDAN Chicago White Sox ADAM KeLLNer Favorite movie line: delivered by John Candy Chicago Bears ordering Illinois State Troopers beverages in Blues Brothers If you could have an endless supply of food, what would it be? “Orange whip, orange whip, orange whip… three orange whips.” Reese’s Peanut Butter Cups peTer TiTLeBAUMgerALD KiSSeL University of DaytonIf a movie was cast about you, who would play you in the film? If you were an animal, what would you be and why?If he were living, John Wayne would have fought to play my part in themovies. A Penguin. They are always dressed up!8 2011 ALSD Conference and Tradeshow / www.alsd.com / #ALSD2011
    • TO K E N S & I C O N S ...recycled nostalgiaTokens & Icons offers inventive gifts crafted from gameused baseballs, stadium seating, arena basketball floor, evencracked game used bats. We work exclusively with real,existing materials that are filled with venue and team history.Audience participation... it all starts with your nostalgic artifact. tokens-icons.com 877-558-7404
    • ALSD KeYNote sPeaKers All-League Lunch and Award Show Monday, June 27th at 12:00 pm Tom Wilson ray Bednar President and Chief Executive Officer Corporate Sponsorship Expert Olympia Entertainment Keynote Address: recipient of ALSD Visionary Award “The Buyer’s Buyer”President and CEO of Olympia Entertainment, Tom Wilson, will Do you want to know not only who buys your product but whyreceive the inaugural ALSD Visionary Award at the 2011 ALSD they buy? Then you should not miss the first-ever ALSD LeagueConference. The award will be given annually to visionary leaders in Day Lunch Keynoter, Ray Bednar, who is considered by many tothe premium seat market. be one of the world’s true experts in evaluating sponsorships. As “Without Tom and his vision, I sometimes wonder how many Senior Vice President and Global Sponsorships Executive at Bank ofof us in this business would have a job,” says Bill Dorsey, Chairman America (BOA), Bednar specialized in understanding exactly whatof the ALSD. “Yes, there were luxury suites before Tom Wilson, but corporations received in return from their sponsorship investments.Tom was the one who transformed the marketplace from almost a Bednar created a methodology outlined in his book,curiosity with VIP boxes for the rich and famous to a real business.” Sponsorship’s Holy Grail, which allows corporations, i.e. the buyers, to Wilson had an illustrious 32-year career with the Detroit evaluate sponsorship in light of their specific business goals.Pistons, including the last 22 years as President and CEO of Palace Bednar’s experience is impeccable. At BOA, he managedSports & Entertainment, Inc. (PS&E). Wilson oversaw the Detroit sponsorships with MLB, NASCAR, NFL, the U.S. Olympic Team, thePistons and the organization’s three venues: The Palace, DTE Energy Chicago Marathon and others. Before he began his job at BOA,Music Theatre and Meadow Brook Music Festival. Bednar was CEO for PRISM North and South America, a global In 2010, Wilson became President and CEO of Olympia agency focused on sponsorship and event strategy and activation.Entertainment. Olympia Entertainment is the owner and operator During his time at PRISM, Bednar developed comprehensiveof Detroit’s Fox Theatre, the intimate City Theatre at Hockeytown marketing strategies for clients such as DuPont, Xerox, HSBC andCafe, and also books and operates Joe Louis Arena, Cobo Arena and Samsung to name a few. Prior to his involvement in PRISM, Bednarbooks Comerica Park. The company also handles business operations served as General Manager and President with General Electric,for the Detroit Red Wings, an Original Six member of the National where he gained extensive experience in the marketing applicationHockey League, and collaborates with the Detroit Tigers and other of Six Sigma.Ilitch companies.10 2011 ALSD Conference and Tradeshow / www.alsd.com / #ALSD2011
    • ALSD KeYNote sPeaKer Tim Leiweke serves as President and CEO of AEG, a collection of companies owned or operated by the organization considered to be one of the world’s leading presenters of sports and entertainment programming. Now in his 15th year with AEG and recently selected by the L.A. Times as one of the 100 most influential people in southern California and by the Sports Business Journal as Sports Executive of the Year, Leiweke has acquired or merged more than 50 divisions and companies whose alliances create a global live entertainment organization capable of developing, producing, promoting, marketing and managing sports and entertainment programming in both facilities owned and operated by AEG as well as other venues. AEG includes divisions such as AEG Live, devoted to all aspects of creating, producing and promoting live entertainment, and AEG Facilities, developers and operators of more than 100 of the world’s preeminent venues. As President of STAPLES Center, Leiweke was responsible for the overall development of the downtown showplace for major events and performances. Built under his direction in a record 18 months, STAPLES Center is home to four professional sports franchises, the Los Angeles Lakers, Los Angeles Kings, Los Angeles Clippers and Los Angeles Sparks, and the most prestigious concerts and shows. Leiweke played a major role in bringing several events to Los Angeles and STAPLES Center such as the 2000 Democratic National Convention, the 2002 NHL All-Star Game, the 2004 and 2011 NBA All-Star Games, the 2009 ISU World Figure Skating Championships, eleven of the last twelve Annual Grammy Awards shows and recurring events such as the Pac 10 Men’s Basketball Tim Leiweke Championships and the X Games. Leiweke also guided the creation of The Home Depot Center, President and Chief Executive Officer built on the campus of California State University, Dominguez Hills in Carson, CA. The $150 million development is the largest-ever private AEG investment in amateur athletics. The 85-acre development features a 13,000-seat stadium for tennis, boxing, concerts and other events, a 27,000-seat stadium for soccer and outdoor concerts, a facility for track & field and a 2,450-seat indoor Velodrome for track cycling. Monday, June 27th at 4:00 pm Leiweke now turns his attention to overseeing the overall management of L.A. LIVE, the AEG-developed four million square foot/$2.5 billion downtown Los Angeles sports and entertainment district adjacent to STAPLES Center and the Los Angeles Convention Keynote Address: Center, featuring Club Nokia, Nokia Theatre L.A. LIVE, The Ritz Carlton and JW Marriott hotels, Regal Cinemas, nineteen world- “How to Overcome the class restaurants, clubs and lounges, “broadcast” facilities for ESPN along with entertainment, residential, restaurant and office space. Challenges facing Our industry The nation’s most active “live content and event district,” L.A. LIVE showcases more events, award shows, sporting competitions and Today: Design Better, Sell concerts than any other destination in the world. Smarter, Market More Creatively and Work Harder”12 2011 ALSD Conference and Tradeshow / www.alsd.com / #ALSD2011
    • 0126 0001 April 29, 201 - 2:30 pm-7:00 pmNontransferable Admit One - Nontransferable Y Branded Tickets Connect. It’s Time. 0126 0001 April 29, 201 - 2:30 pm-7:00 pm April 29, 201 - 2:30 pm-7:00 pm Admit One - Nontransferable Admit One - Nontransferable FRIDA Y Y TM FRIDA FRIDA 1 1 1 This pass compliments of This pass compliments of This pass compliments of This pass compliments of 0676 0551 April 29, 201 - 2:30 pm-7:00 pmNontransferable Admit One - Nontransferable Y 0676 0551 April 29, 201 - 2:30 pm-7:00 pm April 29, 201 - 2:30 pm-7:00 pm Admit One - Nontransferable Admit One - Nontransferable FRIDA Y Y Void FRIDA FRIDA 0126 0001 April 29, 201 - 2:30 pm-7:00 pm April 29, 201 - 2:30 pm-7:00 pm Admit One - Nontransferable Admit One - Nontransferable 1 INAUGURAL SEASON AT THE NEW CHENEY STADIUM Y Y 1 1 FRIDA FRIDA This pass compliments of This pass compliments of tacomarainiers.com Triple-A Affiliate 1 1 0126 0001 April 29, 201 - 2:30 pm-7:00 pm Admit One - Nontransferable This pass compliments of This pass compliments of Justin SMOAK 2010 Pacific Coast League CHAMPIONS FRIDAY 0801 April 29, 201 - 2:30 pm-7:00 pmNontransferable Admit One - Nontransferable This pass compliments of This pass compliments of Y 0801 April 29, 201 - 2:30 pm-7:00 pm April 29, 201 - 2:30 pm-7:00 pm Admit One - Nontransferable Admit One - Nontransferable FRIDA 1 Y Y FRIDA FRIDA 0676 0551 April 29, 201 - 2:30 pm-7:00 pm April 29, 201 - 2:30 pm-7:00 pm Admit One - Nontransferable Admit One - Nontransferable 1 Y Y This pass compliments of TACOMA RAINIE SACRAMENTO RS vs. SECTION 1 1 ROW RIVER CATS FRIDA FRIDA SEAT VO I TACOMA RAINIE FRIDAY D SACRAMENTO RS vs. SECTION APRIL 15, 2011 RIVER CATS ROW VO I 7:05 PM Dustin SATURDAY This pass compliments of This pass compliments of ACKLEY DUGOUT APRIL 16, 2011 CLUB 7:05 1 1 0676 0551 DUGOUT April 29, 201 - 2:30 pm-7:00 pm Admit One - Nontransferable This pass compliments of This pass compliments of TACOMA vs. SACRAMENTO CLUB EBJAIMEIIKAEEICEJBBDEGIAH TACOMA vs. Y SECTION ROW VO SEAT SACRAMENTO EBJAIMEIIKAEEICEJBBDEGIAH I D Void FRIDA SECTION 2011 SEASON TICKETS ROW ents of 9953565121 APRIL 15, 2011 VO S s complim 7:05 PM I D This pas This pass compliments of This pass compliments of L U X U R Y S U I T E APRIL 16, 2011 ACCT# 1234567 9953565121 7:05 PM pm ACCT# 1234567 1 Y RDA :00 0801 April 29, 201 - 2:30 pm-7:00 pm April 29, 201 - 2:30 pm-7:00 pm Admit One - Nontransferable Admit One - Nontransferable IT ONE m -7 Justin Y Y ADMmission Ticket SMOAK This pass compliments of 2010 Pacific Coast League CHAMPIONS FRIDA FRIDA Ad Club 0 p s complim ents of Pit Stop This pas pm 2:0 Y 1 1 0801 April 29, 201 - 2:30 pm-7:00 pm Admit One - Nontransferable TU :00 1 - RDA Y 201 IT ONEt m -7 FRIDA ents of s complim ADMmission Ticke This pas This pass compliments of This pass compliments of SA 30, b Ad 0 p m Clu TACOMA RAINIE Pit Stop SACRAMENTO RS vs. SECTION Y p1 ROW RIVER CATS SEAT TACOMA RAINIE VO I D SACRAMENTO RS vs. 2:0 l FRIDAY Justin RIVER CATS SECTION ROW Apri SEAT :00 APRIL 15, 2011 SMOAK VO I TACOM A RAINIE 7:05 PM D 2010 Pacific Coast RS v RDA SATURDAY SACRAMENTO Lea DUGOUT RIVE CHAMPIONS TU APRIL 16, 2011 CLUB 7:05 PM 1 - ONE m -7 SUNDAY DUGOUT ADMIT on Ticket 1 TACOMA vs. CLUB This pass compliments of SACRAMENTO DUG EBJAIMEIIKAEEICEJBBDEGIAH , 20 ssi TACOMA vs. b Admi SECTION 0 p Clu ROW SEAT SACRAMENTO Pit Stop VO I D EBJAIMEIIKAEEICEJBBDEGIAH SECTION ROW SA 9953565121 APRIL 15, 2011 VO SEAT EBJAIMEIIKAEEICEJBBDEGIA l 30 I 2:0 7:05 PM D 9953565121 APRIL 16, 2011 ACCT# 1234567 Historic 7:05 PM inside theBuilding. 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F 1 113 10% ADMISSION TAX ON BALANCE. F 1 113 10% ADMISSION TAX ON BALANCE. F 1 113 F 1 113 F 1 SEC 113 ROW SEAT SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT GAME 5 GAME 4 SEC 3 GAME ROW SEAT SEC ROW SEAT GAME 2 SEC ROW SEAT GAME 1 SEC ROW SEAT SEC ROW SEAT GAME 5 GAME 4 SEC 3ROW SEAT GAME SEC 2ROW SEAT GAME SEC 1ROW 111 GAME SEAT G SEC 11 ROW 111 SEAT G SEC 11 ROW 111 SEAT G 11 111 G 11 111 G 11 111 GAME TIME SUBJECT TOD 122 9 GAME TIME SUBJECT TOD 122 9 GAME TIME SUBJECT TOD 122 9 122 D 9 122 D 9 PRICE122 SUBJECT TO CHANGEAND PRICE INCLUDESSUBJECT TO CHANGEAND PRICE INCLUDESSUBJECT TO CHANGEAND 2 GAME TIME111 SURCHARGE AND 2 GAME TIME111 SURCHARGE AND 2 GAME111 GAME TIME GAME TIME GAME TIME SUBJECT TO CHANGE SUBJECT TO CHANGE GAME TIME SUBJECT TO CHANGE PRICE INCLUDES $2.00 SURCHARGE AND GAME TIME SUBJECT TO CHANGE PRICE INCLUDES $2.00 SURCHARGE AND CHANGE CHANGE CHANGE PRICE INCLUDES $2.00 SURCHARGE AND PRICE INCLUDES $2.00 SURCHARGE AND PRICE INCLUDES $2.00 SURCHARGE AND INCLUDES $2.00 SURCHARGE $2.00 SURCHARGE 111 SURCHARGE $2.00 K PRICE INCLUDES $2.00 K PRICE INCLUDES $2.00 K 5 K 2 GAME111 4 K 2 GAME111 3 GAME 2 GAME 1 10% ADMISSION TAX ON BALANCE. 10% ADMISSION TAX ON BALANCE. GAME 5 10% ADMISSION TAX ON BALANCE. GAME 4 10% ADMISSION TAX ON BALANCE. GAME 3 10% ADMISSION TAX ON BALANCE. GAME 2 GAME 1 10% ADMISSION TAX ON BALANCE. 10% ADMISSION TAX ON BALANCE. 10% ADMISSION TAX ON BALANCE. GAME 5 10% ADMISSION TAX ON BALANCE. GAME 4 10% ADMISSION TAX ON BALANCE. GAME TIME SUBJECT TO CHANGE GAME 3 INCLUDES $2.00 SURCHARGE AND 2 INCLUDES $2.00 SURCHARGE AND PRICE INCLUDESSUBJECT TO CHANGEAND GAME PRICE GAME 1 SECTIME ROW SEAT GAME TIME SUBJECT TO CHANGE GAME GAME TIME SUBJECT TO CHANGE GAME TIME SUBJECT TO CHANGE GAME TIME SUBJECT TO CHANGE GAME TIME SUBJECT TO CHANGE GAME TIME SUBJECT TO CHANGE GAME TIME SUBJECT TO CHANGE GAME TIME SUBJECT TO CHANGE PRICE $2.00 SURCHARGE SEC ROW SEAT PRICE INCLUDES $2.00 SURCHARGE AND SEC ROW SEAT PRICE INCLUDES $2.00 SURCHARGE AND SEC ROW SEAT SEC ROW SEAT GAME TIME SUBJECT TO CHANGE GAME TIME SUBJECT TO CHANGE GAME TIME SUBJECT TO10% ADMISSION TAX ON BALANCE. CHANGE GAME TIME SUBJECT TO10% ADMISSION TAX ON BALANCE. CHANGE GAME TIME SUBJECT TO10% ADMISSION TAX ON BALANCE. CHANGE 10% ADMISSION TAX ON BALANCE. 10% ADMISSION TAX ON BALANCE. PRICE INCLUDES $2.00 SURCHARGE AND PRICE INCLUDES $2.00 SURCHARGE AND PRICE INCLUDES $2.00 SURCHARGE AND PRICE INCLUDES $2.00 SURCHARGE AND PRICE INCLUDES $2.00 SURCHARGE AND E 122 10 122 E 10 122 E 10 122 E 10 122 E 10 122 PRICE INCLUDES $2.00 SURCHARGE AND PRICE INCLUDES $2.00 SURCHARGE AND PRICE INCLUDES $2.00 SURCHARGE AND PRICE INCLUDES $2.00 SURCHARGE AND PRICE INCLUDES $2.00 SURCHARGE AND 10% ADMISSION TAX ON BALANCE. 10% ADMISSION TAX ON BALANCE. 10% ADMISSION TAX ON BALANCE. 10% ADMISSION TAX ON BALANCE. 10% ADMISSION TAX ON BALANCE. 10% ADMISSION TAX ON BALANCE. 10% ADMISSION TAX ON BALANCE. 10% ADMISSION TAX ON BALANCE. 10% ADMISSION TAX ON BALANCE. 10% ADMISSION TAX ON BALANCE. GAME 5 GAME 4 GAME 3 GAME 2 GAME 1 Book-1128 GAME TIME SUBJECT TO CHANGE GAME TIME SUBJECT TO CHANGE GAME TIME SUBJECT TO CHANGE GAME TIME SUBJECT TO CHANGE GAME TIME SUBJECT TO CHANGE PRICE INCLUDES $2.00 SURCHARGE AND PRICE INCLUDES $2.00 SURCHARGE AND PRICE INCLUDES $2.00 SURCHARGE AND PRICE INCLUDES $2.00 SURCHARGE AND PRICE INCLUDES $2.00 SURCHARGE AND BIND TM TM 10% ADMISSION TAX ON BALANCE. 10% ADMISSION TAX ON BALANCE. 10% ADMISSION TAX ON BALANCE. 10% ADMISSION TAX ON BALANCE. 10% ADMISSION TAX ON BALANCE. Saturday, Nov. 6, 2010 Saturday, Oct. 30, 2010 Friday, Oct. 29, 2010 Saturday, Oct. 16, 2010 Friday, Oct. 15, 2010 Book-1093 Book-1026 7:15 PM 7:15 PM 7:30 PM 7:15 PM 7:30 PM Book-1077 BIND Book-1149 BIND Book-1088 TM TM Saturday, Nov. 6, 2010 Saturday, Oct. 30, 2010 Friday, Oct. 29, 2010 Saturday, Oct. 16, 2010 Friday, Oct. 15, 2010 TM TM Saturday, Nov. 6, 2010 Saturday, Oct. 30, 2010 Friday, Oct. 29, 2010 Saturday, Oct. 16, 2010 Friday, Oct. 15, 2010 BIND 7:15 PM 7:15 PM 7:30 PM 7:15 PM 7:30 PM 7:15 PM 7:15 PM 7:30 PM 7:15 PM 7:30 PM TM TM BIND Saturday, Nov. 6, 2010 Saturday, Oct. 30, 2010 Friday, Oct. 29, 2010 Saturday, Oct. 16, 2010 Friday, Oct. 15, 2010 BIND TM TM Book-1158 Saturday, Nov. 6, 2010 Saturday, Oct. 30, 2010 Friday, Oct. 29, 2010 Saturday, Oct. 16, 2010 Friday, Oct. 15, 2010 Saturday, Oct. 16, 2010 7:15 PM 7:15 PM Friday, Oct. 15, 2010 7:30 PM 7:15 PM 7:30 PM TM TM Saturday, Nov. 6, 2010 Saturday, Oct. 30, 2010 Friday, Oct. 29, 2010 7:15 PM 7:15 PM 7:30 PM 7:15 PM 7:30 PM 7:15 PM 7:15 PM 7:30 PM 7:15 PM 7:30 PM BIND TM TM SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT Saturday, Nov. 6, 2010 Saturday, Oct. 30, 2010 Friday, Oct. 29, 2010 Saturday, Oct. 16, 2010 Friday, Oct. 15, 2010 7:15 PM 7:15 PM 7:30 PM 7:15 PM 7:30 PM 121 F 2 121 F 2 121 F 2 121 F 2 121 F 2 SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT SEC ROW AABAEBEAAEBFBEAFABEFAAEBFAAFAABEEA SEAT AAEABEBFEBAAEABFAFFAAAEFAABABEEBEA AAABAEFBEFAAEEABBBEEBABEEABBEFAAEA SEC ROW SEAT AAEABEBAFFAAFAEBAABEAFEFABABBAEEEA SEC ROW SEAT AAABAEFEBBEAEBAFAEBFAABAEBEABEBEEA SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT 101 G 10 101 G 10 101 G 10 101 G 10 101 G 10484798655618 843580333202 726537686165 113 F 1 846658423973 113 F 1 728689564849 113 F 1 113 F 1 113 F 1 SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT SEC ROW 111 SEAT G SEC 11 ROW 111 SEAT G SEC 11 ROW 111 SEAT G 11 111 G 11 111 G 11 AAAAFFAEBBAEEFABAAFAFAAFBEAABEBEEA AAAAFFAEFABABAFEAFBAEAABAEFFFAAAEA 122 D AABAEBEFAAEBFAEBABEEABEBBAEFEABAEA 9 122 D AAEFBAAAAAFFAAAFFBEBEAEABFAAFAAFEA 9 122 D AAAAFFAABEBEABAFEFAABEFAEBAEABBEEA 9 122 D 9 122 D 9 AABAEBEEEABBBAEAFAFEBAEABBEFAAAFEA AAEABEBAEBAFEBAFAFAAEBBAEAFBFEAAEA AABAEBEAABFEABBEEBAEBEBEAAFAFBEAEA 111 K 2 AAAEFBAABAEFEEBBAAAAFFAAFAFEFBAAEA 111 K 2 AAAEBAFEAAFBEABBEEBABEBFAAEAAFEBEA 111 K 2 111 K 2 111 K 2 001639999649 003905837233 488158611638 367777958022 004979185810 483741691011 842489814163 487076482196 607230774436 248710192304 AAAEFBAAAFBEABEFAEBBAEAABFEEBAAFEA AAEABEBAEBAFBEAFAEBABEABBEEEABEBEA AAABAEFABBEEBBEEAAAFEBAEBAFFBAEAEA SEC ROW SEAT AAAEFBAABAEFAFAAFFEABAFAAFAAEEBBEA SEC ROW SEAT AAEBAAFEABEBEBEBAABEBEEABAFABAFEEA SEC ROW SEAT SEC ROW SEAT SEC ROW SEAT AAAEBAFAEBAFABEFAFBAEABAFEABEABEEA AAABAEFEAEBBBAFAEFAFAAFABAEAAFEBEA AAEABEBAFAEBBEAAFBAEFAEBAAFEFABAEA AAAEFBAFABEAAAEBFBAAFEEBAFAAEEBBEA AAAEBAFEAEBBEBAEBEBFAAAFABEBEBEAEA AAAAFFABAEFAEEBABABBEEEFABAEFBAAEA AAAEBAFEFBAAFAABEABBEEEBABEAAFEBEA AAAEFBAAEAFBEBEBAFAAEBAEABFBEAEBEA 604009167012AAAAFFAFBAEAABEAFBEBEAEEBBABEBEAEA 842498197684AAEFBAAAABFEBEAFAAEEBBEABEBEBABEEA 727603042483 10 122 E 122 607222388867 10E 122 128459491479 10 E 122 E 10 122 E 10 242409830528 725745551504 849221081239 608547788967 245782562995 000834763936 243618761904 609759812791 008342953095 367098678419 AAEBAAFABEAFBEAFAAFABEAEFABBAEBEEA AAABAEFFEBAABEAFAFBAAEAAFAFEBBAEEA AAEFBAAAEFBAEEABBEBABEEBEBAAEABFEA AAAAFFAFAEABAAFEBBEBEAAAFEBEFABAEA AABAEBEEABEBBAEBEBEABEEAABFABAFEEA 124298296448 723598134416 366037195927 005104950439 488448281779 Branded TicketsTM is a full color personalization service that seamlessly integrates with your basic ticket design to allow Suite, Club and Premium Seat clients to “Brand” their tickets by adding logos, images or messages. High Impact, Premium Quality, Astonishingly Affordable John Watlington john@ptx.cc 804.598.9107 www.ptx.cc 30 Mill Street Wheatland, Pa. 16161 Toll Free: 800.941.1070 Fax: 724.346.1073
    • ALSD KeYNote sPeaKer Robb Heineman serves as the CEO of Sporting Club, the parent organization of Sporting Kansas City, and is responsible for the day-to-day operations of the company. Heineman is a part of the ownership group consisting of Neal Patterson, Cliff Illig, Pat Curran, Greg Maday and himself. He also sits on the Board of Governors of Major League Soccer and Soccer United Marketing, LLC. Heineman is also an owner/operator of the Sioux Falls Skyforce of the NBA Development League. Heineman has been the driving force behind the transformation of Sporting Kansas City, including the recent rebrand from the Kansas City Wizards, since taking over the organization in 2006, beginning with the opening of a $5 million training facility for the team at Swope Park in 2007. Heineman helped sign the first two Designated Players in club history, with Argentine legend Claudio Lopez joining KC and now Mexican superstar Omar Bravo debuting in 2011. Heineman was instrumental in securing an agreement with the Kansas City, KS Board of Commissioners for a new, $200 million stadium to open near Village West this June. The development is expected to create over 8,000 new jobs in Wyandotte County and is estimated to have an economic impact of over $500 million annually. Sporting Kansas City opened its brand new, state-of-the- art LIVESTRONG Sporting Park on June 9, 2011. Heineman has also brought some of the world’s most popular soccer clubs to Kansas City, including Chivas Guadalajara, Club America and Manchester robb Heineman United. “The Experience Matrix” breaks down LIVESTRONG Sporting Chief Executive Officer Park into 150 interior spaces, each administered with a series of 20-minute scripts while the building is open. Sporting Club, parent organization of Sporting Kansas City Tuesday, June 28th at 8:30 am Keynote Address: “The experience Matrix”14 2011 ALSD Conference and Tradeshow / www.alsd.com / #ALSD2011
    • 15 2011 ALSD Conference and Tradeshow / www.alsd.com / #ALSD2011
    • ALSD Schedule of EventsNOTE: The Host Hotel is split into a hotel tower and a conference tower. The exhibit halland most sessions will be held in the conference tower, across the sky walk, accessed on *Attendees: Be sure to check for an addendum at registration for amendments to the schedule, such as session times, dates or room locations. the conference tower. Please watch closely in the program for distinctions between hotel tower and conference tower. Room names are in the program and floor diagrams are postedFloor 3 of the hotel tower. However, some sessions on Monday, June 27 are held in the throughout the host hotel.hotel tower. The Floor numbers do not match up, i.e. Floor 3 of the hotel tower is Floor 2 ofSunday, June 26, 2011Time Activity / Session Moderator / Panelists / Presenters Location Notes8:00 a.m. - 6:00 p.m. Registration Open Diamond Ballroom Foyer, Floor 4, Conference Tower11:00 a.m. - 3:30 p.m. Exhibitor Set-up Diamond Ballroom, Floor 4, Conference Tower2:00 p.m. Board of Directors Meeting Bill Dorsey, Jennifer Ark, Amanda Verhoff Plaza 1, Floor 3, Hotel Tower3:00 p.m New Attendee Welcome Meeting Jennifer Ark, ALSD Board of Directors Plaza 1, Floor 3, Hotel Tower4:00 p.m. - 8:00 p.m. Opening Reception: Exhibit Hall Open; Food Network inspired menus Diamond Ballroom, Floor 4, Conference Tower Food and Drink Available8:00 p.m. Experience the Experience LA LIVE Free Night for AttendeesMonday, June 27, 2011Time Activity / Session Moderator / Panelists / Presenters Location Notes7:00 a.m. - 6:00 p.m. Registration Open Diamond Ballroom Foyer, Floor 4,Conference Tower7:00 a.m. - 10:45 a.m. Specialty Coffee Available Sponsored by Spotlight 1. Foyer, Floor 3, Hotel Tower 2. Gold Ballroom Foyer, Floor 1, Conference Tower8:00 a.m. - 3:55 p.m. League Meetings Locations Below12:00 p.m. - 1:30 p.m. ALL LEAGUE Keynote Lunch Keynote Speaker: Ray Bednar Gold Ballroom, Salons 2&3, Floor 1, Award Presented to: and Award Show Corporate Sponsorship Expert Conference Tower Tom Wilson8:30 a.m. - 3:55 p.m. National Basketball Association (NBA) Greg Hanrahan, Trent Dutry, Natalie Burbank Gold Ballroom, Salon 1, Floor 1, Conference Tower8:00 a.m. - 3:55 p.m. National Hockey League (NHL) Jeff Morander, Beth Conroy Gold Ballroom, Salon 4, Floor 1, Conference Tower8:00 a.m. - 3:55 p.m. National Football League (NFL) Michelle Ratchman, Cindy Littlefield Plaza 3, Floor 3, Hotel Tower8:00 a.m. - 3:55 p.m. Major League Baseball (MLB) Tom Sheridan Plaza 2, Floor 3, Hotel Tower8:00 a.m. - 3:55 p.m. Minor League, Theatre, Other Arena Brian Bucciarelli Plaza 1, Floor 3, Hotel Tower *See Notes *College, Minor League/ Theatre/Other, Soccer, Racing8:00 a.m. - 3:55 p.m. College Janie Boles Atrium 1, Floor 3, Hotel Tower *See Notes *Meet at 8:00 a.m. for departure to Rose Bowl Tour: Floor 1, Main Lobby8:00 a.m. - 3:55 p.m. Soccer Rich Searls Atrium 2, Floor 3, Hotel Tower *See Notes *Sales Training (joint) and Separate Roundtables begin at 1:30 p.m8:00 a.m. - 3:55 p.m. Racing TBD *See Notes *Specialty Coffee Available: 7:00 a.m.8:00 a.m. - 3:55 p.m. Food and Beverage Chris Bigelow Atrium 3, Floor 3, Hotel Tower Guest Session by Hell’s Kitchen Winner / JW Marriott Chef: Nona Sivley8:00 a.m. - 3:55 p.m. Information Technology# Christine Stoffel, Chris Wood Platinum Ballroom, Salons ABC, Floor 2, #Closed Session: IT Conference Tower Professionals Only4:00 p.m. Keynote Speaker Keynote Speaker: Tim Leiweke Gold Ballroom, Salons 2&3, Floor 1, President and CEO of AEG Conference Tower4:30 p.m. - 7:30 p.m. Exhibit Hall Open; Cocktail Hour Diamond Ballroom, Floor 4, Conference Tower7:30 p.m. - 10:30 p.m. Nokia Theatre, STAPLES Center Live Performance: Pat Boone, The Original Meet to Walk: Floor 1, Tour and Reception American Idol Hotel Tower, Main LobbyTuesday, June 28, 2011Time Activity / Session Moderator / Panelists / Presenters Location Notes8:00 a.m. - 4:00 p.m. Registration Open Diamond Ballroom Foyer, Floor 4, Conference Tower8:30 a.m. Keynote Speaker Keynote Speaker: Robb Heineman Gold Ballroom, Salon 3, Floor 1, Conference Tower CEO of Sporting Club, Sporting KC9:00 a.m. - 12:00 p.m. Exhibit Hall Open; TAILGATE EXTRAVAGANZA Meet and Greet: Pat Boone Diamond Ballroom, Floor 4, Conference Tower ALSD’s First-Ever Tailgate10:00 a.m. - 10:55 a.m. Vendor Highlight/Case Studies: High-Tech Team Case Study: FanVision; Diamond Ballroom Foyer, Floor 4, Conference Tower LA Dodgers Case Study: IOMEDIA *Look for Signage10:00 a.m. - 10:55 a.m Vendor Highlight/Case Studies: Season TicketPackaging Case Study: Diamond Ballroom Foyer, Floor 4, Conference Tower Personalization Boundless Network *Look for Signage11:00 a.m. - 11:55 a.m. Vendor Highlight/Case Studies: Suite Services Team Case Studies; Spotlight Ticket Management; Diamond Ballroom Foyer, Floor 4, Conference Tower Full House Entertainment Database Marketing *Look for Signage16 2011 ALSD Conference and Tradeshow / www.alsd.com / #ALSD2011
    • Tuesday, June 28, 2011, continuedTime Activity / Session Moderator / Panelists / Presenters Location Notes12:00 p.m. - 1:00 p.m. Changing the Nature of Hospitality: Greg Karl, Rich Searls, Brian Byrnes, Mark Stedman Gold Ballroom, Salon 1, Floor 1, Conference Tower Food and Beverage and Sales What to Include in Your Premium Packages The New Face of Club and Premium Seating Andy Silverman, Paige Farragut, Chris Faulkner, Gold Ballroom, Salon 3, Floor 1, Conference Tower Sales, Customer Service and Al Guido, Amanda Gurney, Evan Karasick Architectural Leveraging Your Brand: Auburn University Janie Boles, Dr. Brian Crow Gold Ballroom, Salon 2, Floor 1, Conference Tower Customer Service and GameDay Consulting*12:05 p.m. - 1:10 p.m. Mobile Technologies to Improve Fan Shane Harmon, John Pollard, Scott Davis, Platinum Ballroom, Salons ABC, Floor 2, Information Technology, Experience and Drive Revenue Stuart Hamilton, Philip Stranger Conference Tower Sales, and Marketing1:00 p.m. - 3:00 p.m. Snacks Available Sponsored by Melissa’s Gold Ballroom Foyer, Floor 1, Conference Tower1:15 p.m. - 4:00 p.m. Executive Sales Training: Kennen Williams Gold Ballroom, Salon 3, Floor 1, Conference Tower Sales Leading in a Time of Rapid Change Executive Leadership Training: Leonardo Inghilleri Gold Ballroom, Salon 2, Floor 1, Conference Tower Customer Service A Playbook for Brand & Service Excellence IT for Premium Levels; CRM Case Studies; John Avenson, James Darrow, Mark DiMaurizio, Platinum Ballroom, Salons ABC, Floor 2, Information Technology, Food Leveraging Technology to Increase Per Caps LA Kings, Jen Zick, Jerry Freed Conference Tower and Beverage, Other4:30 p.m. Buses Depart for Private Reception Note: MUST have purchased a ticket for Angels game to Buses Depart: Floor 1, Hotel Tower, Main Lobby at Angel Stadium board bus and attend reception and baseball game; Tickets still available7:00 p.m. Los Angeles Angels of Anaheim vs. Angel Stadium Washington Nationals Baseball Game8:30 p.m. - 10:30 p.m. Buses staggered throughout game Angel Stadium for departureWednesday, June 29, 2011Time Activity / Session Moderator / Panelists / Presenters Location Notes7:00 a.m. - 3:00 p.m. Registration Open Diamond Ballroom Foyer, Floor 4, Conference Tower7:30 a.m. - 10:30 a.m Snacks Available Sponsored by Melissa’s Gold Ballroom Foyer, Floor 1, Conference Tower8:00 a.m. - 10:30 a.m. Executive Sales Training: Bill Guertin Gold Ballroom, Salon 3, Floor 1, Conference Tower Sales Six Fundamentals for Premium Seating Sales9:00 a.m. - 10:30 a.m What F&B Means to Your Bottom Line Richard Dobransky, Greg Karl, Nick Kavalauskas, Gold Ballroom, Salon 1, Floor 1, Conference Tower Food and Beverage Barry Freilicher, ARAMARK TBD Sales Touch Points: The Calendar Kim Reckley, Lindsay Lohrens, Travis Smith Gold Ballroom, Salon 2, Floor 1, Conference Tower Customer Service The Future of Building Premium Seating Darryl Dunn, Jason Gonella, Shervin Mirhashemi, Gold Ballroom, Salon 4, Floor 1, Conference Tower Architectural and Sales Adam Stover Engage Your Fans and Generate Revenue Sean Callanan, Chris Dill, Chris Carmichael Platinum Ballroom, Salons ABC, Floor 2, Information Technology and through Social Media Ken Logan Conference Tower Customer Service10:45 a.m. - 11:45 a.m. Renewals and Retention Mike Ondrejko, Michele Kajiwara, Antonio Morici Gold Ballroom, Salon 3, Floor 1, Conference Tower Sales Soup to Nuts: Hiring the Next Generation Kristie Pappal, Jennifer Ark, Bernie Mullin Gold Ballroom, Salon 4, Floor 1, Conference Tower Management of Premium Executives Databases, Demand Metrics, and Nic Barlage, Sezin Aksoy, Ron Contorno, Gold Ballroom, Salon 2, Floor 1, Conference Tower Sales Yield Management Mark DiMaurizio Social Media: B2B Strategies for Increasing Nathan Kievman Gold Ballroom, Salon 1, Floor 1, Conference Tower Customer Service and Sales Suite Sales & Sponsorship Opportunities Digital Signage: The Real Story Lorraine Spadaro; Chris Dill Platinum Ballroom, Salons ABC, Floor 2 IT and Food and Beverage11:45 a.m. - 12:30 p.m. Break: Lunch on Own12:30 p.m. - 2:30 p.m. Snacks Available Sponsored by Melissa’s Gold Ballroom Foyer, Floor 1, Conference Tower12:30 p.m. - 1:30 p.m. When Suites and Sponsorships Collide Dan Migala, Todd Goldstein Gold Ballroom, Salon 2, Floor 1, Conference Tower Sales and Customer Service Collective Bargaining: Hope for the Best, Rich Krezwick Gold Ballroom, Salon 4, Floor 1, Conference Tower General Session Prepare for the Worst Moving Distressed Inventory Larry Martin, Jim McCarthy, Barry Rudin, Gold Ballroom, Salon 3, Floor 1, Conference Tower Sales Kelly Cheeseman, Pat McCaffrey Under the Influence: Training Your Staff to Jill Pepper Gold Ballroom, Salon 1, Floor 1, Conference Tower Food and Beverage and Handle Clients Before They are Over-Served Customer Service1:45 p.m. - 2:45 p.m. Experiential Marketing and Sasha Williams, Michael Holleman, Kim Reckley Gold Ballroom, Salon 4, Floor 1, Conference Tower Architectural, Sales, and Creative Reconfiguration Customer Service Value-Added Programs Bill Dorsey, Bernie Mullin, Ruby Newell-Legner Gold Ballroom, Salon 2, Floor 1, Conference Tower Sales and Customer Service Best Practices in Premium Selling Dr. Peter Titlebaum Gold Ballroom, Salon 3, Floor 1, Conference Tower Sales Iron Chef Roundtable: The Best Menu Items Richard Dobransky, James Major, ARAMARK TBD Gold Ballroom, Salon 1, Floor 1, Conference Tower Food and Beverage3:00 p.m. - 4:15 p.m. Suite Holder Focus Group Marlene LaGrone, Ramiro Nava Gold Ballroom, Salons 2&3, Floor 1, Conference Tower *Attendees can ask questions5:00 p.m. Buses Depart for The Home Depot Center Buses Depart: Floor 1, Hotel Tower, Main Lobby5:30 p.m. - 7:30 p.m. The Home Depot Center Tour, Reception/ Tailgate Tailgate, and Closing Party 2011 ALSD Conference and Tradeshow / www.alsd.com / #ALSD2011 17
    • ALSD EXHIBIT HALLExhIBITOR LIST4Topps #716Contact: Joseph Bellissimo ASSOCIATION OF LUXUACME Ticket #903Contact: Janice Thissen JUNE 26-29, 2011Advanced Media Technologies (AMT) #312 EXIT EXITContact: Candace DiMassimo FA FSAgilysys #301 EXIT 20 EPContact: Nancy NarettoApptico #217Contact: Paul Grossi 117 217 316 317 416 EXITArcadia #601Contact: David LogsdonAT&T Wi-Fi Services #306 FA FS 10 10 10 10Contact: Robert Weaver 115 215 314 315A2D3 #101Contact: Chris Katt 20 20Ballena Technologies #307Contact: Steve StonehouseBarry’s Tickets #313 113 212 213 312 313 412Contact: Kathy DerhamBoundless Network #407 100 AISLE 200 AISLE 300 AISLEContact: Theresa RobertsChannel 1 Media Solutions, Inc. #507 EXIT EP FSContact: Evan Karasick FACisco #117Contact: Ken Martin FH EXIT 109 208 209 20 309 408Colorlink #303Contact: Lisa RatermanConsolidated Printing, Inc. #408 FS 107 206 207 306 307 406Contact: Jim LeflerCorsair Display Systems #706 EXITContact: Mark MansfieldCoverCo, Inc. #616Contact: Breck Johnson FE 20Daktronics #406Contact: Mark Steinkamp FS 20 203 302 303 402Dauphin #502 20Contact: Maureen Christensen EXITElite Risk Insurance #513 101 201 301 400Contact: Kevin KurtzEspresso Solutions #701Contact: Nick Bellini FS FSFanVision #416Contact: Jen Ross EXIT EXIT EXIT FAGame Time #617 FHGivex #400Contact: Debbi BlackburnGreat American Products #608 8 high pipe & drapeContact: Kevin Ulbert 25GSE Incentives #607 15 Presentation GES SERVICE DESKContact: Arthur HopkinsIOMEDIA #512 Area #2Contact: Steven Korian Podium seating for 35 6T 6TLoewenstein, Inc. #515Contact: Wendy EwingMarvel #415Contact: Angie Alegre-CardenasMelissa’s #514Contact: William SchneiderMeru Networks #207 JW MARRIOTT -LOS ANGELES @ L.A. Live 0 5Contact: Sally GoldMicros #317 4th LEVEL - DIAMOND BALLROOM EContact: Corrine BrittonMTM Recognition #413 LOS ANGELES, CA EP FAContact: Ashley Hurney ALL BOOTHS 10X10 UNLESS OTHERWISE NOTED. FE FH18 2011 ALSD Conference and Tradeshow / www.alsd.com / #ALSD2011 FS
    • ExhIBIT hALL hOURS Sunday, June 26, 2011: 4:00 p.m. – 8:00 p.m. Monday, June 27, 2011: 4:30 p.m. – 7:30 p.m.RY SUITE DIRECTORS Tuesday, June 28, 2011: 9:00 a.m. – 12:00 p.m. OPTION 2 National Ticket Company #315 Contact: Mark LaCoste SERVICE CORRIDOR Freight Door Presentation Area NIKEiD Gift Card #707 EXIT EXIT 79"H x 95"W Set Tuesday Only Contact: Darby Cave nQativ #402 FS EP FS EP 10:00 - 12:00 Contact: Bret Cadenhead FS EXIT Paramount Ticket #509 417 517 616 617 716 Contact: John Watlington EXIT Parsons Technologies #107 20 EXIT Contact: Troy Bost 10 Perlick #613 Electrical FE Contact: Chaya Jacobs 10 10 10 9-6" 20 20 Radiant Systems, Inc. #401 30 FS Contact: Nyree Allen 415 514 515 20 Rocket 55 #602 Contact: Steven Ayres EXIT The Ruhlin Group #417 413 512 513 612 613 713 Contact: John Ruhlin FH Rumpus Sports #412 Contact: Roger Gasser 10 500 AISLE 600 AISLE 700 AISLE 800 AISLE FS Sharp #403 Contact: Matt Garner 20 20 SignalShare #314 EXIT Contact: Chris Barnes Kitchen 20 509 608 20 20 20 Southern Aluminum #612 Contact: John Frank FA Spec Seats #702 407 507 606 607 706 707 FS Contact: Jordan Hergott EXIT SportsGeek #209 Contact: Sean Callanan 10 EXIT Spring USA #500 FE Contact: Nick Lekos Electrical 20 STATS #208 403 502 503 602 603 802FS Contact: John Pollard Office StoneTimberRiver #302 20 Contact: Derek DeBree EXIT STRATACAChE #503 EXIT 401 500 501 600 601 8 high pipe & drape Contact: Paula Polei FE FA SuiteCaptures #906 Presentation Podium Telecom Contact: Richard Kee 10 FS FE FS 701 EP 800 Summit Appliance #606 15 Area #1 Contact: Steve Ross seating for 35 10 EXIT EXIT EXIT EXIT EXIT SunBriteTV #201 10 Stanchion Contact: Lynn Stearn FA FH ENTRANCE Team Shop Premiums #517 Contact: Scott Nash ENTRANCE UNIT Texas Digital #309 Contact: Russ Manning That’s My Ticket #603 IT Reg. Registration Contact: Keith Gentili Escalators TixTrack #213 To / From Lower Leve Contact: Michael Arya 901 902 903 904 905 906 Platinum Tokens & Icons #501 6T 6T 6T Ballroom Contact: Milan Micich WINDOWS Tribridge #216 Inventory as of Mitch Cannady Contact: 05/27/2011 10:40am SCALE PLAN PREPARED BY: Tridelity #113 0% - 0 SqFt Rented U-Line #60010 15 20 30 40 50 100% - Contact: Douglas Biggs 10,200 SqFt Available 5560 Katella Avenue Ungerboeck #215 LECTRICAL Cypress, CA 90630 Dimension WiFarer #203 Size Qty PH: 562-370-1500 FX: 562-370-1699 10x10 Contact: Denis Lesak 100 60ELECTRICAL PANEL 10x20 200 10 IRE ALARM PULL STATION SUBJECT TO FIRE MARSHAL APPROVAL 20x20 400 4 IRE EXTINGUISHER CABINET 20x30 600 1 Copyright C by GES Global Experience Specialists, All Rights Reserved.No part of this IRE HOSE CABINET publication may be reproduced, stored in any retrieval system, or transmitted in any form by IRE STROBE any means - electronic, mechanical photocopying, recording, or otherwise - without 2011 ALSD Conference and Tradeshow / www.alsd.com / #ALSD2011 19 express written consent of GES Global Experience Specialists. the Totals: 75
    • ALSD EXHIBITORS(listed alphabetically)4Topps Advanced Media Technologies ArcadiaBooth #716 3150 SW 15th Street 5692 Fresca Dr. Deerfield Beach, FL 33442 La Palma, CA 906234Topps – Premium Seating has developed an www.amt.com www.arcadiacontract.cominnovative, state-of-the-art premium seatingproduct for the sports and entertainment indus- Contact: Candace DiMassimo Contact: David Logsdontry. With our patented design of four 360-degree P: 954-427-5711 P: 714-562-8200swiveling stadium seats and half-table con- cdimassimo@amt.com dlogsdon@arcadiacontract.comfiguration, 4Topps offer the audience a unique“Spectating” experience, while venues enjoy a Agilysys AT&T Wi-Fi Servicesrevenue-increasing hybrid between traditional Booth #301 Booth #306seats and luxury suites. Please visit our website atwww.4Topps.com. With today’s competitive stadium and enter- AT&T Wi-Fi Services is dedicated to providing tainment market, the technology you chose to end-to-end connectivity resources for a variety 4Topps run things has to be right. Agilysys is not only of customers, including those in sport arenas and 121 Fayette Street addressing the different operational needs that stadiums. Winston-Salem, NC 27104 www.4topps.com sports and entertainment outlets have, it’s giving Enhance the fan experience – keep your fans them the right tools to get timely, unified reports connected in your facility. Developing a closer Contact: Joseph Bellissimo that help managers make better business deci- relationship with the fan at the venue will make a P: 336-480-6413 sions. When you want to expand into new hand- stronger, more vocal fan outside your venue and joe@4topps.com held and kiosk technology, Agilysys provides the can get people off the sofa and to the stadium. solid integration to make it happen. Add critical Give your fans venue experiences that will keep back-office applications like inventory & procure-ACME Ticket them coming back for more! With more than ment and document management, and you’ll 24,000 U.S. locations served, AT&T is making youBooth #903 have an efficient sports and entertainment outlet more productive by making the Internet acces-ACME is reaching new heights for your ticketing operation that enhances the guest experience. sible in more places than ever before.needs with ACME Digital Advantage! Through Agilysys AT&T Wi-Fi ServicesACME Digital Advantage we are able to offer next 5383 Hollister Avenuegeneration season tickets at prices that make 311 South Akard Santa Barbara, CA 93111 Cube 340.07sense. This process enables us to add dynamic www.agilysys.com Dallas, TX 75202features to ticket printing. It’s not just about cre- www.att.comating a great looking Luxury Suite Book anymore; Contact: Nancy Narettoit’s about creating a great book that offers unlim- P: 805-692-6338 Contact: Robert Weaverited variability and customization plus branding. nancy.naretto@agilysys.com Rw6164@att.comJust-in-time printing and shipping allows a longersales window in the lead-up to a season. With AppticoACME you tap into the widest range of image A2D3 Booth #217 Booth #101marketing options available anywhere. Speakto us about season ticket books, sheets, point- Apptico proudly presents its latest mobile app, A2D3 provides the sports industry with the mostof-sale tickets, your fulfillment and distribution Stadiyum!. “Order, pay, eat...without leaving your technologically advanced video scoreboard solu-requirements and parking tickets and passes. seat”. More than a mobile food and beverage app, tion available. Providing an unparalleled simplic- Stadiyum! offers video replays, game updates, ity and efficiency, A2D3’s turnkey dynamic video ACME Ticket mobile coupons, merchandise sales, links to tick- 16 Sheffield Street scoreboard systems offer professional sports, ets and player profiles, as well as fan interaction colleges/universities and high schools access to Toronto, ON M6M 3E6 Canada with the venue and other guests – all from one custom-engineered designs that truly deliver the www.acmedecal.com stunning app! state-of-the-art sports entertainment experience Apptico that your audience demands. Contact: Janice Thissen PO Box 2009 A2D3 Sports & Entertainment P: 416-249-9163 Laguna Hills, CA 92654 519 Broad St, Suite 202 janicet@acmedecal.com www.stadiyum.com Atlanta, GA  30161 www.apptico.com www.a2d3sports.comAdvanced Media Technologies Contact: Paul Grossi Contact: Chris Katt(AMT) P: 877-521-APPS (2777) P: 706-378-3433Booth #312 paul.grossi@apptico.com ckatt@d3led.comAdvanced Media Technologies (AMT) presentsMotorola’s Passive Optical LAN (POL) Solution – a Arcadia Ballena Technologieshighly reliable and economical LAN solution Booth #601 Booth #307that will revolutionize how voice, video and data Arcadia is the Southern California-based furnitureare distributed throughout the enterprise. POL Ballena Technologies offers unique sales and manufacturer with a proven track record as a key marketing tools for sports teams, venue owner/replaces existing LAN connections with a single supplier to the premium seating industry. Withhigh capacity fiber optical cable designed to con- operators and Internet-based ticketing solutions. manufacturing capabilities that make short work Ballena’s Seats3D product is the market leader innect the end user directly to the data center. De- of special needs, Arcadia is able to help meetrived from carrier grade passive optical network- sports venue 3D visualization. Ballena Technolo- design, budget and time requirements. Modified gies creates realistic seating visuals to improveing (PON) technology, POL allows end users to dimensions, special fabrics and finishes, evenrealize substantial CAPEX and OPEX savings while the online ticketing experience by familiarizing team logo applications – these are just some of potential customers with a facility, creatingtaking significant steps towards becoming a more the many ways Arcadia can accommodate yourgreen enterprise. Please visit us at Booth #312 for excitement, sales and customer satisfaction. preferences for furnishing luxury suites in style Seats3D is currently used on facility websites,more information. and comfort. including NCAA, NBA, NFL, MLB, MLS, NHL and20 2011 ALSD Conference and Tradeshow / www.alsd.com / #ALSD2011
    • ALSD EXHIBITORSNASCAR. Ballena also specializes in the creation CAR, Horse Racing and other venues and events. Consolidated Printing, Inc.and display of data on interactive seating maps, Most noted for their popular e-brochures, Booth #408showing availability by section, sub-section or Channel 1 has produced interactive presenta- Consolidated Printing, Inc. is a full-service com-individual seat for re-seating for individual and tions to promote premium and club seating, new mercial printer specializing in the printing andplan sales. stadium venues, sponsorship opportunities, seat fulfillment of custom tickets, credentials and Ballena Technologies relocation programs and renewals. Their award parking passes. Our services include custom de- 1150 Ballena Blvd, Suite 250 winning tools are recognized not only for their sign, full-color printing, a wide range of security Alameda, CA 94501 dynamic energetic quality, bringing the game ex- www.seats3d.com and post-press services and express shipping perience to the consumer, but for helping clients directly to ticket holders. For over 20 years, CPI achieve outstanding returns on their investment. Contact: Steve Stonehouse has served an international clientele that includes Channel 1 Media Solutions, Inc. some of the most renowned names from the P: 510-521-0720 99 Atlantic Ave, Suite 308 worlds of sports, entertainment and academia. steve@ballenatech.com Toronto, ON M6K 3J8 Canada Committing to the values of excellence, integrity and innovation has ensured that CPI will alwaysBarry’s Tickets www.channel1media.com provide products and services that are as superbBooth #313 Contact: Evan Karasick and inspiring as the clients we so proudly serve.Barry’s Tickets offers tickets to the hottest events P: 416-531-6111 Consolidated Printing, Inc.nationwide as well as premium seating and sold evan@channel1media.com 1712 East Main Streetout tickets. Barry’s Ticket Service is a privately PO Box 626owned ticket agency. As a ticket broker for all Van Buren, AR 72956sports and entertainment events, we buy and sell Cisco www.teamcpi.comtickets on the secondary market above face value. Booth #117Prices quoted by us are usually higher than the Cisco is the worldwide leader in networking that Contact: Jim Leflerprice printed on the ticket since they reflect our transforms how people connect, communicate P: 800-542-1013 x247 and collaborate. As an innovator in the commu- jimlefler@teamcpi.comcost of obtaining premium seating for you. Barry’s Tickets nications and information technology industry, 23622 Calabasas Rd, #123 Cisco is delivering solutions that are enabling Corsair Display Systems Calabasas, CA 91302 teams, venues and leagues to create more power- Booth #706 www.barrystickets.com ful fan experiences, realize growth opportunities Corsair Display Systems, LLC is the industry leader and drive competitive advantage. Contact: Kathy Derham in the design and manufacture of premium cus- www.cisco.com tom carts, kiosks and in-lines for the stadium and P: 818-990-3326 kathy@barrystickets.com arena luxury suite industry. Our custom design Contact: Ken Martin P: 925-223-0098 and engineering, quality craftsmanship and unsurpassed customer service make Corsair theBoundless Network kennmart@cisco.com preferred source for stadium and arena manag-Booth #407 ers worldwide. Corsair is a division of the VollrathTheresa Roberts of Boundless Network has a Colorlink Companies, which means we can manufactureproven track record spanning over 24 years in the Booth #303 your cart, as well as equip it with the finest chaf-advertising specialty industry, providing a unique Angstrom Ventures, LLC presents Colorlink, a fers, hot wells or induction cookware available.sense of style in creative branded merchandise new and revolutionary synthetic upholstery. Near One-stop shop with Corsair.and premiums for her clients. Her special exper- photo quality images are dye-sublimated printed Corsair Display Systemstise is in working with high-profile clients such into its molecular structure, a capability that is 2493 Brickyard Roadas members of the Association of Luxury Suite impossible with synthetic vinyl or naugahyde, Canadaigua, NY 14424Directors, where she can develop programs and whose decorative options are limited to low dura- www.corsairdisplay.comitems to meet specific needs. Theresa is a creative, bility screen printing, laminations or surface dyeresourceful, passionate and dedicated sales pro- Contact: Mark Mansfield transfers.fessional and is ready to be at your service. Check P: 800-347-5245 Colorlink is a dual-layered material consisting dmansfield@corsairdisplay.comout our new website featuring gift ideas and of a transparent, thermoplastic urethane and amore: www.boundlesspremiumgifts.com. white polyester back layer that acts a “backlight” Boundless Network for the imprinted images. Colorlink’s durability CoverCo, Inc. 4640 E. Elwood St, #21 and puncture resistance is a material category Booth #616 Phoenix, AZ 85040 leader. CoverCo, Inc. is the leading supplier of covers www.boundlessnetwork.com With Colorlink, a venue may express team developed to upgrade unsightly items in major spirit, broadcast a corporate message or even presentations venues such as hotels, conventions Contact: Theresa Roberts P: 480-751-3880 produce a unique, customizable premium for and most importantly luxury suites. These items troberts@boundlessnetwork.com suite holders. Colorlink enables “Functional Furni- include custom patterns designed to cover trash ture” whereby custom QR labels or payment links cans, tray stands, bust tubs, banquet tables, por- are placed with images into the material. table bars, ice bins, rolling liquor cages, QueenChannel 1 Media Solutions, Inc. Colorlink Mary’s and many more.Booth #507 2211 Braemer Drive CoverCo, Inc.Channel 1 Media Solutions, Inc. is an interactive Fort Wayne, IN 46814 4040 Sorrento Valley Blvd, Suite Amultimedia agency specializing in the creation www.colorlink.com San Diego, CA 92121and development of digital marketing tools for www.covercoinc.comprofessional sports teams, entertainment proper- Contact: Lisa Raterman P: 859-578-9720 Contact: Breck Johnsonties and venues. Since 1998, the company has laraterman@aol.comdelivered cutting-edge products to over 100 fran- P: 800-959-8527 breck@covercoinc.comchises within the NHL, NBA, NFL, MLB, MLS, NAS-22 2011 ALSD Conference and Tradeshow / www.alsd.com / #ALSD2011
    • > achella modular ADD BLEED ADD BLEED Designed by Christopher Panichella Versatile in every way imaginable, the Achella Modular Collection embodies creative freedom in the realm of seating. Arm and armless lounge seats, tables and benches align together to form configurations of curvilinear descent, classic straight-line arrangements, or a combination of both. Expertly designed for optimum comfort and available with many an option to satisfy functional and aesthetic requirements, Achella captures the moment and ensures an enjoyable experience for any occasion. designing options furnishing answers 800.585.5957 arcadiacontract.com
    • ALSD EXHIBITORSDaktronics www.suiteinsurance.com CanadaBooth #406 www.givex.com Contact: Kevin KurtzDaktronics is recognized worldwide as the lead- P: 800-596-0969 x105 Contact: Debbi Blackburning supplier of integrated scoring, video and kkurtz@eliterisk.com P: 770-514-8436sound systems for sports and entertainment debbi@givex.comvenues, with installations at the majority of MLB,NFL, NBA, NHL, MLS and collegiate venues. The Espresso Solutionscompany’s venue-wide systems can manage and Booth #701 Great American Products 180 Broad Street Booth #608operate multiple displays of multiple technolo-gies, from giant LED displays in the seating bowl Clifton, NJ 07013 We are the premier drinkware licensee for allto smaller flat panel displays in suites and other leagues. Offerings include glass mugs, pilsners, Contact: Nick Bellini pints, candy jars, pitchers, stainless mugs, waterareas, for both live and scheduled content. The nick.bellini@wmfamericas.comcompany’s experience in sports and data integra- bottles, flasks, tumblers and ceramic coffee mugs,tion allows for more compelling content through- all featuring 3-D full-color emblems. All items areout the building. Additional services include FanVision of a high perceived value and appropriate giftscontent creation, on-site event support, project Booth #416 for season ticket holders, donors and for use inmanagement and installation services and ongo- EXPERIENCE FANVISION, A REVOLUTION IN LIVE suites. We have been a PPAI company for overing product support. For more information, visit FOOTBALL. 30 years and can do any kind of custom emblemwww.daktronics.com or call 800-325-8766. you may need. We do commemorative and cham- Introducing FanVision, a wireless handheld device pionship products for every league. We already Daktronics that streams live football on a digital TV channel. 331 32nd Ave. have beautiful products for every team, and It’s time to take the game in your own hands and because our drinkware is not just screened, you Brookings, SD 57006 watch every play up close, right as it happens. will not find it in lower tier stores. A true usable www.daktronics.com Here’s what comes standard: collectible. Contact: Mark Steinkamp • Instant replay from multiple angles. No wait- Great American Product P: 605-692-0200 ing for it to buffer or load. 1661 South Seguin Avenue mark.steinkamp@daktronics.com New Braunfels, TX 78130 • Access to out-of-town games selected by your team, as well as access to the NFL RedZone www.gap1.comDauphin Channel. Contact: Kevin UlbertBooth #502 • Live in-depth analysis tool, reporting the P: 830-643-8024Dauphin’s exciting line of installed seating offers trends and strategies of the game. kevin@gap1.comhigh-design and superior comfort. Advanced in • Fantasy Football updates and stats.form and technology, these seats provide maxi-mum comfort for people seated for a long period • A sharp, 4.3-inch screen and 6-hour battery GSE Incentives life so you can watch the whole game clearly Booth #607of time. Ideally suited for luxury suites, we offerinnovative solutions, a variety of styles and price and vividly, even in bright daylight. GSE Incentives, a Dallas-based promotional mar-points to meet your changing needs. • Exclusive highlight reels so you can catch the keting and merchandise company, has formed Dauphin provides quality and consultative best plays as many times as you like. a partnership with Barrington Gifts and Pacificservices to our clients with venues where pro- www.fanvision.com Northern, Inc. to provide high quality, one-of-a-fessional solutions are required. In addition to kind gifts to teams and corporate sponsors. WeInstalled Seating Solutions, we offer many varied Contact: Jen Ross offer unique, innovative, customized leather andtypes of seating and table options. Visit us at jross@fanvision.com display gifts that create a lasting impression forBooth #502. the recipient. Dauphin Game Time We offer a variety of gift selections for special 300 Myrtle Ave. Booth #617 events including: Boonton, NJ 07005 • Suite Gifts www.dauphin.com • Customer Gifts Givex Contact: Maureen Christensen Booth #400 • Sponsor Gifts P: 973-263-1100 x124 • Hospitality Gifts maureen.christensen@dauphin.com Givex’s technology has now significantly evolved from the first gift card and loyalty programs • Holiday Gifts that began in 1999. We now provide customiz- GSE IncentivesElite Risk Insurance able tools that empower businesses of all kinds 1845 Woodall Rodgers Freeway, Suite 1250Booth #513 to acquire new customers, build, maintain and Dallas, TX 75201This suite insurance offering provides an afford- expand their customer database, effectively com- www.gseincentives.comable way to protect suite owners and managers municate with customers and finally understandwhile renting suites to third parties. The program and reward their most loyal customers. Contact: Arthur Hopkins Uptix is a tool which augments your stadium’s P: 214-237-6936provides valuable coverage for the policy holder ahopkins@gse-incentives.comagainst claims of bodily injury liability, property existing ticket system, turning tickets into a formdamage liability, personal advertising liability and of payment at concessions and team stores, loy-the litigation costs to defend such claims while alty cards and instant-win coupons. Several MLBoccupying the suite. For more information, feel teams are already using Uptix to increase conces-free to call Kevin Kurtz of Elite Risk Insurance at sion profit, patron spending and season ticket800-596-0969 x105 or visit us at booth # 513. renewals. Elite Risk Insurance Givex 423 31st Street 366 Adelaide St, Unit 400 Newport Beach, CA 92663 Toronto, ON M5V 1R924 2011 ALSD Conference and Tradeshow / www.alsd.com / #ALSD2011
    • ALSD EXHIBITORSIOMEDIA ensteininc.com, www.facebook.com/Loewen- Meru NetworksBooth #512 steinInc and on Twitter @LoewensteinInc. Booth #207IOMEDIA is a creative agency focused on the big- Loewenstein, Inc. Meru Networks wireless networks supportsger picture_strategy, concept and execution of 1204 East 6th Street business-critical, real-time applications for more Huntingburg, IN 47542extraordinary digital visuals and brand-centric www.loewensteininc.com than 4,500 customers worldwide. Based on themedia experiences. For the past 14 years, IOME- 802.11n standard, Meru’s scalable and cost-effec-DIA has offered a diverse outlook, answering Contact: Wendy Ewing tive wireless platform supports mission-criticalcomplex marketing challenges with inspired con- P: 800-327-2548 voice, video and data applications – predictablecepts, campaigns and media productions. With wewing@ofsbrands.com and securely in high density facilities such as sta-a full in-house compliment of creative and tech- dium, arena, race tracks, theatres and conventionnology teams, IOMEDIA and its Virtual Venue™ centers.delivers game-changing creative solutions for Marvel Booth #415 www.merunetworks.comtoday’s sales and marketing challenges. To learnmore, visit www.io-media.com/sports or www. Marvel Makes the Game! Contact: Sally Goldio-virtualvenue.com. Score big the next time you outfit your luxury P: 818-620-6566 IOMEDIA suites with the industry’s leading, reliable, bar- sgold@merunetworks.com 91 Fifth Ave, Fourth Floor quality refrigeration from Marvel. For over 70 New York, NY 10003 years, Marvel has been committed to enhancing Micros www.io-media.com the lifestyle of its customers with its unparal- Booth #317 leled line of premium undercounter refrigeration MICROS offers fully integrated information tech- Contact: Steven Korian products. Marvel’s hospitality line includes a P: 212-352-1115 nology solutions that include property manage- wide range of wine cellars, undercounter re- ment, central reservations, sales & catering, yield steve@io-media.com frigerators, ice machines and beer dispensers, management, point-of-sale and much more. including models that meet ADA requirements. Showcase products include the OPERA EnterpriseLegends Hospitality Management Call 877-650-5775 for more details on Marvel‘s Solution (including PMS, POS, Gaming, ActivitiesLegends Hospitality Management is a sports stadium programs and exclusives on: installation Scheduler, S&C and Revenue Management), thebusiness enterprise formed in September 2008 to service, color options and team logo graphics MICROS Simphony and MICROS 9700 point ofserve as a broad provider of business services to applied with SonicImage™ technology. Visit www. sale systems.professional and collegiate sports organizations marvelrefrigeration.com for more information on Microsand other entertainment destinations. Currently, other exciting products and promotions offered 7031 Columbia Gateway Dr.these offerings include hospitality and merchan- by Marvel. Columbia, MS 21046dising services, facility management, premium Marvel www.micros.comsales and consulting services in sports, entertain- 1050 Fountain St. Nment and recreational facilities. Cambridge, ON N3H 4R7 Contact: Corrine Britton Late in 2009, Legends launched Legends Pre- Canada P: 443-285-6035mium Sales (LPS) to assist professional teams and www.marvelrefrigeration.com cbritton@micros.comcolleges in providing premium seat licensing and Contact: Angie Alegre-Cardenassuite and ticket sales services in new and reno- P: 877-650-5775 x2228 MTM Recognitionvated facilities. LPS provides full sales execution aalegre@agamarvel.com Booth #413services to the San Francisco 49ers and the Rose How memorable is your recognition strategy?Bowl Operating Company as well as consulting, Does it meet your overall objectives? Do yoursales training and CRM services to the sports Melissa’s employees feel connected and engaged withinindustry. Booth #514 your organization? Legends Hospitality Management Melissa’s offers over 1,300 items of fresh and dried MTM Recognition is the ONE Company that 634 Frelinghuysen Avenue produce. Melissa’s offers the most common fruits offers comprehensive, meaningful, memorable Newark, NJ 07114 and vegetables as well as the most hard-to-find and strategic recognition solutions. Excellence www.legendshm.com items like fresh Wasabi and Tropical Dragonfruit. thrives where it is recognized. We supply produce grown all over the world to Make it Memorable. Make it MTM. Contact: Chad Estis provide chefs with a continuous season of fresh P: 862-902-5450 MTM Recognition produce. As a chef or other food service profes- 3201 Southeast 29th Street cestis@dallascowboys.net sional, we understand that you are very busy and Oklahoma City, OK 73115 need help searching for specific information or www.mtmrecognition.comLoewenstein, Inc. items. For any questions regarding culinary mat-Booth #515 ters, nutrition, product origin, seasonality, food Contact: Ashley Hurney safety or produce taste and texture, feel free to P: 405-609-6817Since 1966, Loewenstein has manufactured ahurney@mtmrecognition.comworld class international furniture designs for email us.the North American contract market with proper Melissa’sscale, comfort and engineering. These design PO Box 21127 Los Angeles, CA 90021 National Ticket Companycollections are offered to the interior design com- Booth #315munity as multi-purpose furniture at value price www.melissas.compoints. Backed by progressive and experienced Your trusted ticket source since 1907; National Contact: William Schneider Ticket Company offers additional access controlmanagement, along with a highly skilled factory P: 800-468-7111and support team, Loewenstein consistently de- with a complete line of printed products and bills@melissas.com accessories. Whether it’s a special event or a fulllivers on its commitment to quality, service anddependability. The company, founded by Hank season, National Ticket can satisfy your needsLoewenstein, is now an OFS Brands company. with premium season ticket or wristband booksFor more information, please visit www.loew- and credentials. Our attractive and innovative26 2011 ALSD Conference and Tradeshow / www.alsd.com / #ALSD2011
    • Never Lose Your Cool on Game Day.Our undercounter refrigerators will have you ready for game day.With a digitally controlled convection cooling system, your drinksand snacks will chill quickly and stay cool all through the game.With the capacity to store over seven cases of cans, you won’trun dry if you go into overtime. Four full depth removable shelvesinsure that you can fit whatever you need to make the most of theday. U-Line. Ready for game day since 1962.U-Line Refrigeration is keeping it cool in stadiums across the nation: Lincoln Financial Field Frank Erwin Center Citizens Bank Park Coors Field TD Banknorth Garden Invesco Field at Mile High Gillette Stadium Pepsi Center Verizon Wireless Arena Dick’s Sporting Goods Park Dunkin’ Donuts Center Morrison Stadium Agganis Arena Camelback Ranch Ralph Wilson Stadium Angel Stadium of Anaheim Nationals Park United Center Honda Center Lambeau Field The Palace of Auburn Hills Bradley Center Comerica Park U.S. Cellular Field Progressive Field Soldier Field Paul Brown Stadium Xcel Energy Center Ohio Stadium Conseco Fieldhouse Nationwide Arena Rangers Ballpark in Arlington PNC Park New Orleans Arena Great American Ball Park Cleveland Browns Stadium Canal Park All Pro Freight Stadium Please come by and visit us USTA Billie Jean King National Quicken Loans Arena Tennis Center 5/3 Bank Ballpark at the ALSD Conference and Minute Maid Park Miller Park Tradeshow June 26-29 Louisiana Superdome Scott Trade Center in Booth # 600 THE BUILT-IN UNDERCOUNTER MARKET LEADER SINCE 1962. • Digital controlled convection cooling system rapidly cools food and drink • Refrigeration capacity of 5.3 cubic feet • Storage for more than 7-1/2 cases of 12 oz beverages • LowE coated, argon gas filled thermopane glass door • 4 full depth removable, chrome plated heavy duty wire shelves • Commercial stainless steel handle • ADA24R and ADA24RGL come with a locking door ® • ADA24RGL is ENERGY STAR and CEE Tier 1 rated • ADA24R solid door model is available in black or stainless steel and ® is ENERGY STAR and CEE Tier 3 rated • Suitable for commercial use by Underwriters Laboratory (UL) • 32" H x 24" W x 23-1/2" D Model ADA24RGL To learn more, please visit u-line.com
    • ALSD EXHIBITORSwristband books will enable you to easily differ- by adding full-color logos, messages or images. than 100,000 installations worldwide, Radiant isentiate between your regular and premium sea- Branded TicketsTM enables you, your clients and able to offer their customers purpose-built foodson patrons. Also available: RFID tickets, coupon your client guests to achieve Personal Dynamic & beverage systems through the Quest rangebooks, wristbands of all types and the #1 recycled Brand Activation in a unique and unforgettable of products as well as full scale retail solutions.thermal tickets in the industry. Please visit Booth way. Branded TicketsTM provides an enduring Customers include notable professional sporting#315 to learn more about us! memento of the VIP experience at your arena, venues such as the Dallas Cowboys Stadium, Yan- National Ticket Company stadium or ball park. We provide a complete line kee Stadium, Gillette Stadium, The Home Depot PO Box 547 of ticket and admissions products, services and Center and STAPLES Center. Radiant has offices Shamokin, PA 17872 options. Contact John Watlington, 804-598-9107 in North America, Europe, Asia and Australia. For www.nationalticket.com or john@ptx.cc. Visit us on the web at www.ptx.cc. more information about Radiant Systems, visit Paramount Ticket www.radiantsystems.com. Contact: Mark LaCoste 3543 Richards Run Radiant Systems, Inc. P: 570-672-2900 Powhatan, VA 23139 3925 Brookside Parkway mlacoste@nationalticket.com www.ptx.cc Alpharetta, GA 30022 www.radiantsystems.comNIKEiD Gift Card Contact: John Watlington P: 804-598-9107 Contact: Nyree AllenBooth #707 john@ptx.cc P: 770-576-7195Use the NIKEiD Gift Card to create individually nyree.allen@radiantsystems.comcustomized shoes, apparel, equipment and otherexclusive products at NIKEiD.com. Pick your col- Parsons Technologiesors, materials and add your personal iD to express Booth #107 Rocket 55your style. The NIKEiD Gift Card may also be used Parsons Technologies: Playing on All Fields. Booth #602to shop Nike’s complete collection of high-per- Parsons provides integrated solutions, from Rocket 55 is a cutting-edge web design firm thatformance gear at NIKETOWN, NikeFactoryStores, conception through commissioning, for Security, specializes in creating custom online businessNikeStore locations and at NikeStore.com, the Broadcast, Sound Reinforcement, and Voice/Data solutions for our clients.official place to buy Nike product online. Register systems. Our team includes skilled engineers, Rocket 55online to join our Members Only store for exclu- experienced project managers and trained field 325 Cedar St, Suite 102sive access to rare, limited-edition shoes. Not to personnel with extensive resumes in the sports St. Paul, MN 55101mention FREE RETURNS on all orders. and entertainment industry. www.rocket55.com NIKEiD Gift Card Parsons Technologies Contact: Steven Ayres One Bowerman Drive 5960 Main Street N.E. P: 612-418-2787 Beaverton, OR 97005 Minneapolis, MN 55432 steven@rocket55.com www.nike.com www.parsonscorp.com Contact: Darby Cave Contact: Troy Bost The Ruhlin Group P: 877-220-6453 x3 tbost@parsonscorp.com Booth #417 giftcards@nike.com Suite owners and company executives can afford Perlick any gift you buy them, but they also like to benQativ Booth #613 treated special and wowed. Not a fun equationBooth #402 Celebrating over 93 years of excellence, Perlick is for most marketing and sports executives. Rack-Activity is the first true accounting and payroll the leader in commercial bar and beverage refrig- ing your brain every year for high-level, exclusivesoftware designed for venues and professional eration and dispensing equipment. The Perlick and personalized gifts to wow those with thesports teams. From event-specific accounting brand can be found in the finest restaurants, bars, most discerning tastes? Our gift strategies startto automatic non-resident tax calculations in stadiums, hotels and resorts in the world and is at $75 and go up to $5000…yes, that’s not apayroll, we understand the special needs in the now available for those who desire the ultimate misprint. Not for the faint of heart but then again,venue and professional sports industry. We pro- entertainment suite. The Perlick product line neither are the prices your clients are spending tovide a framework that is highly modifiable and includes both indoor and outdoor undercounter watch their favorite team. Call John at 330-495-customizable, allowing you to adjust the software refrigerators, wine reserves, freezers, freezer and 9664 to learn why our gifts are never re-giftedto fit your needs instead of you conforming to a refrigerated drawers, clear ice makers and beer and always talked about with their friends anddefined set of functions in the software. dispensers – spanning 15-, 24-, and patented your future clients. nQativ 48- and 72-inches. Perlick is also the FIRST ALSD- The Ruhlin Group 5214 68th Street, Suite 200 CERTIFIED COMPANY. 2654 Sutherland Circle Lubbock, TX 79424 Perlick North Canton, OH 44720 www.nqativ.com 8300 W. Good Hope Road www.ruhlingroup.com Milwaukee, WI 53223 Contact: Bret Cadenhead www.perlick.com Contact: John Ruhlin P: 806-687-8500 P: 330-495-9664 bcadenhead@nqativ.com Contact: Chaya Jacobs john@ruhlingroup.com P: 800-558-5592 cac@perlick.comParamount Ticket Rumpus SportsBooth #509 Booth #412Paramount Ticket is the leader in digital print tick- Radiant Systems, Inc. Rumpus Sports is a newly created wholly ownedet technology and innovation. Featuring Branded Booth #401 subsidiary of Gasser Chair Company, the premiereTicketsTM, a full-color personalization service that Headquartered in Atlanta, Radiant Systems, Inc. seating supplier of the hospitality and gaming in-seamlessly integrates with your basic ticket de- (Nasdaq: RADS) is a global provider of innovative dustries for over 60 years. Made to exacting qual-sign to allow luxury suite, club, premium seat or technology and services to the hospitality, retail, ity standards, Rumpus and Gasser products areany corporate client to “Brand” their own tickets sports and entertainment industries. With more designed to bring the ultimate in quality, comfort28 2011 ALSD Conference and Tradeshow / www.alsd.com / #ALSD2011
    • A RARE BLEND OF DESIGN AND COMFORT an OFS Brands company TM TM 1204 East Sixth Street Post Office Box 100 Huntingburg, IN 47542 Seating and tables for the sports and entertainment market. an OFS Brands company TM 1204 East Sixth Street TM Huntingburg, IN 47542 800.327.2548 l fax 812.683.7256 www.loewensteininc.com an OFS Brands company TM TM 800.327.2548 l fax 812.683.7256 www.loewensteininc.com
    • ALSD EXHIBITORSand style to any venue. Do you have a specific vi- Southern Aluminum sports fan engagement product built for sportssion in mind? Our engineers, in-house design and Booth #612 teams, SportsDP at SportsDP.com.sales team will transform your vision into reality. Sports Geek Southern Aluminum created the lightweightDon’t know exactly what you want? Visit Booth Level 1, 29 Best St trend for tables over 30 years ago. We manufac-#412 and let us dazzle you with our products. North Fitzroy 3068 ture aluminum folding banquet tables, training Australia Rumpus Sports tables, pedestal tables and portable stages. Our 4136 Loganway www.sportsgeek.com.au innovative products offer luxury suites many Youngstown, OH 44505 www.gasserchair.com shapes, sizes, color finishes and accessories avail- Contact: Sean Callanan able for each. P: +61 407 047 200 Contact: Roger Gasser We are a proud member of the U.S. Green sean@sportsgeek.com.au P: 800-323-2234 Building Council and support the LEED rating rgasser@gasserchair.com system. We are also the proud recipient of the General Services Administration (GSA) National Spotlight Ticket Management Furniture Center’s prestigious Evergreen Award. Spotlight Ticket Management provides onlineSharp Our USA-made products are crafted from 100%Booth #403 software to easily track and manage sport and recyclable aluminum. We’ve been a proud mem- event tickets the firm already owns by eliminatingSharp offers a wide range of products and solu- ber of ALSD since 2009. inefficient manual processes. Access to real-timetions for use in the premium seat market. Com- Southern Aluminum data with robust reporting capabilities enablesmercial LCD monitors are 24/7-certified and 5 Highway 82 West firms to determine the ROI from sponsorship as-available in screen classes up to 60” diagonal, Magnolia, AR 71753 sets, season tickets, luxury suites, hospitality andalong with ultra-slim bezel video wall monitors www.southernaluminum.com events. Spotlight is focused solely on the bottom(enabling high-impact multi-screen video walls in line of clients and partners with respect to thealmost any size and format) and interactive touch Contact: John Frank P: 800-221-0408 management of company sports and entertain-screen whiteboard monitors. Sharp’s professional ment ticket investments. By not owning ticketprojector line includes models utilizing 3-chip jfrank@southernaluminum.com inventory, Spotlight has no conflict of interest andDLP®, BrilliantColor™ DLP and 3-LCD technologies focuses on helping venues, teams and companiesin brightness up to 6300 lumens. Sharp addition- Spec Seats gain the maximum benefits from their corporateally offers a wide lineup of Aquos® LCD TVs, MFPs Booth #702 ticket assets.and printers, POS systems and commercial appli- Spec Seats is a close-knit family organization. Spotlight Ticket Managementances. For more information, please visit www. Based on over 100 years of hands-on, personal 21021 Ventura Blvd, Suite 321SharpUSA.com. Woodland Hills, CA 91364 experience in the custom seating industry, we Sharp continue to build long-lasting relationships. We www.SpotlightTMS.com 12119 South Tallkid Ct. offer the best and most complete “Special Events Parker, CO 80138 Contact: Seth Kekessie www.sharpusa.com Seating Systems” featuring multi-purpose folding P: 310-651-0919 chairs, custom logo chairs, stools, storage carts skekessie@spotlighttms.com Contact: Matt Garner and other related products. Our strong customer P: 720-479-8204 service relationships are designed by building garner@sharpusa.com satisfaction and loyalty that includes: Spring USA • Functionality – Durability Booth #500SignalShare • Over 100 Years Experience For over 60 years, Spring USA has soared aboveBooth # 314 the competition by offering the finest products • Customer-Tested Performance with our exclusive designs, superior quality andSignalShare meets the demand for mobile Wi-Fi • Product Flexibility and Endless Options unique detail. Products from Spring USA meet theaccess as fans increase their integration of digital everyday demands of the world’s top professionaltechnology into their daily lives. SignalShare of- • Easy Maintenance - Long-Term Warranty chefs. Our product line is unsurpassed when itfers products and services designed to provide • Compliance with NFPA and ADA Standards comes to fit, finish and reliability. For professionalWi-Fi access, data collection and analysis, and • User-Friendly Set-up/Take-down and Storage cookware, tools, accessories, beverage servers,surface content for live events regardless of the Systems chafing dishes, inserts, induction systems, eitherlocation, event type or duration. SignalShare fa- mobile or stationary – look to Spring USA for so- Spec Seatscilitates increased engagement with your fans in 3149 Dundee Rd, #272 lutions to your every day.a whole new way with Live-Fi. Live-Fi is the next Northbrook, IL 60062generation of wireless Internet access for live Spring USA www.specseats.com 127 Ambassador Dr, Suite 147events. With Live-Fi you can create an interactive Naperville, IL 60540event network driven by real-time content. Enrich Contact: Jordan Hergott www.springusa.comthe user experience and advance marketing ac- P: 323-954-7100tivities with fast, reliable internet access. jh@specseats.com Contact: Nick Lekos www.signalshare.net P: 630-527-8600 SportsGeek nlekos@springusa.com Contact: Chris Barnes Booth #209 P: 301-370-3190 Sports Geek understands the sports digital land- STATS scape. Connecting sports, fans and sponsors Booth #208 using technology is their mission. Sports Geek STATS is the world’s leading sports technology is Australia’s leading sports digital consultancy and content company. Take your fan experience with clients in the major sports of AFL, NRL and initiatives to the next level with a unique combi- Cricket. You can find more info at SportsGeek. nation of sports content and interactive applica- com.au. Look out for the launch of Sports Geek’s tions that can be deployed through your venue’s30 2011 ALSD Conference and Tradeshow / www.alsd.com / #ALSD2011
    • ALSD EXHIBITORSdigital infrastructure, distributed to suites or sent SuiteCaptures SunBriteTVright to your fan’s mobile devices. We deliver Booth #906 5069 Maureen Ln.compelling content with engaged technical ex- Moorpark, CA 93021 Enhance the experience, reinforce the suite www.sunbritetv.comperiences that your fans can’t enjoy at home. commitment and bring additional excitement www.stats.com to your luxury suites! SuiteCaptures will help Contact: Lynn Stearn you deliver…and much more. We are a creative P: 866-357-8688 Contact: John Pollard lstearn@sunbritetv.com P: 206-818-9418 photography service, a division of ImageWest, jp@stats.com specializing in providing exciting images to suite holders and their guests. Our service has a provenStoneTimberRiver track record, as demonstrated by our nationally recognized clients. Team Shop PremiumsBooth #302 Booth #517 We understand that your suite holders are anTimberRiver develops software applications for important revenue stream for your organization. HDS Marketing, Inc., who recently acquired Teamsales and marketing professionals in the fields of SuiteCaptures helps reinforce the value and maxi- Shop Premiums, is one of the largest firms ofsports and entertainment. Our CRM and Broad- mize the suite experience of hosting key clients. its kind in North America. Our locations in Pitts-cast solutions are used by professional sports As you know, it’s these types of elements and ser- burgh, Phoenix, Kansas City, Utah, Hong Kongteams, leagues, associations, venues and special vices that help contribute to renewals of suites. and Guangzhou allow us to service our clientsevents to manage and monitor all sales, service easily and efficiently, both domestically and SuiteCapturesand fulfillment functions related to ticket sales, 809 N. Langham overseas. HDS is a fully integrated promotionalcorporate partnership sales and premium seating Covina, CA 91724 marketing agency, able to offer all aspects of asales. StoneTimberRiver is a Microsoft reseller and www.suitecaptures.com cutting-edge 21st century promotional productsour Dynamics4Sport solutions are built on the distributor, importer, designer, web developerMicrosoft Dynamics CRM platform. StoneTimber- Contact: Richard Kee and fulfillment provider. HDS specializes in execu-River is joined in the booth by Legends Premium P: 888-840-8044 tive and suite holder gifts that set your brandSales (LPS). Legends Premium Sales assists profes- rich@suitecaptures.com apart. Let our experienced staff design a uniquesional teams and colleges in the areas of premium product or program for you.seat, suite and ticket sales services. LPS provides Summit Appliance Team Shop Premiumsneeds assessment services and specialized user Booth #606 1140 E. Washington St.training on Microsoft Dynamics CRM. LPS also Phoenix, AZ 85034operates a Sales Training division that is rooted in Summit appliance manufactures the largest as- www.teamshoppremiums.coma best-practice-based sales curriculum. sortment of compact built-in and freestanding refrigeration for the luxury suite. We don’t sell you Contact: Scott Nash StoneTimberRiver what we want to sell; we sell you what you want P: 602-635-6387 PO Box 6307 Fair Haven, NJ 07704 to buy. To others this is custom refrigeration; to scnash@tspimports.com www.stonetimberriver.com us, it’s just a refrigerator. Units are manufactured from 15 to 48 inches wide, from 20 to 84 inches tall. We have added for 2011, custom colors, in Texas Digital Contact: Derek DeBree Booth #309 P: 732-224-9174 addition to stainless steel, glass, black, white and derek.debree@stonetimberriver.com panel ready. Texas Digital is a leading provider in digital sig- nage solutions for a wide array of professional Doors, drawers, refrigerators, freezers, beerSTRATACACHE dispensers, icemakers and more! and entertainment industries. Texas Digital’sBooth #503 VitalCAST content management software gives Summit Appliance users complete control over digital messagingSTRATACACHE is a world-leading provider of ef- 770 Garrison Ave and allows simultaneous updates across multipleficient, scalable and cost-effective digital media Bronx, NY 10474 screens and multiple locations with just a click ofsolutions for stadiums and arenas. STRATACACHE www.summitappliances.com the mouse.digital signage gives you the power to optimizethe fan experience, improve wayfinding and Contact: Steve Ross Texas Digital P: 718-893-3900 400 Technology Parkwaygenerate concession sales. With our traffic pattern steve@summitappliances.com College Station, TX 77845analysis and audience measurement technology, www.txdigital.comwe help you grow your business. STRATACACHE SunBriteTV Contact: Russ Manning 2 Riverplace, Suite 200 Booth #201 P: 800-693-2628 Dayton, OH 45405 Stadiums, hotels, restaurants and theme parks rmanning@txdigital.com www.stratacache.com have chosen SunBriteTV for their outdoor com- Contact: Paula Polei mercial A/V and digital signage solutions. Sun- That’s My Ticket ppolei@stratacache.com BriteTV all-weather LCD TV displays are designed Booth #603 for permanent outdoor installation and withstand Based in Medway, Massachusetts, That’s My rain, dust, insects and extreme temperatures. Ticket was founded in 2003 and has long been The company provides a line of 22-, 32-, 46- and the nation’s leading manufacturer of unique 55-inch HD LCD models with resolutions up to sports, concert and theater ticket-related prod- 1080p, 120Hz. For digital signage solutions, Sun- ucts and displays. The company is an official BriteTV offers 32- and 46-inch interactive touch licensee of Major League Baseball, the National screen digital signage models. New at the show Hockey League, Collegiate Licensing Company, is Model 4630HD, an outdoor-rated ASA plastic College Vault, NASCAR, Elvis Presley Enterprises resin TV with 1080p full-HD resolution and inte- and the Grateful Dead. Utilizing a vast collection grated speakers. Weather-resistant accessories of historic sports and concert ticket art, its prod- and extended warranties are also available. ucts are the ideal gifts for luxury suite owners and32 2011 ALSD Conference and Tradeshow / www.alsd.com / #ALSD2011
    • Create a suite experience. Swirl Tables®, created with an original handcrafted artistry, are the perfect solution for sophisticated and linenless luxury suite settings. Designed to enhance the most memorable events, Swirl Tables® add a unique element to your décor.[lighted XCube tables] [serpentine tables] [cocktail tables] [lighted XCube tables] ALSD Booth 612 800-221-0408 www.southernaluminum.com/swirl
    • ALSD EXHIBITORSseason ticket holders, as well as for retail sales Tokens & Icons Tribridgein team stores. For more information, visit www. Booth #501 Booth #216ThatsMyTicket.com or call 508-533-1900. Tokens & Icons is a Berkeley, CA-based company Tribridge is an IT services and business consul- That’s My Ticket that specializes in taking your authentic artifacts tancy dedicated to helping organizations become 165 Main St, Suite 101 and repurposing them into functional, meaning- more productive, profitable, competitive and Medway, MA 02053 www.thatsmyticket.com ful gifts. secure. We believe that “who we are” not only From modest beginnings in 1991 setting a re- differentiates us from other firms, but is the defin- Contact: Keith Gentili tired version of the NY subway token in cuff links, ing factor in achieving shared success with our P: 508-533-1900 to becoming an MLB licensee, Tokens & Icons customers. keithgentili@thatsmyticket.com is the leader in recycled nostalgia. Our sports www.tribridge.com products vary from sterling silver cuff links featur- ing MLB Authenticated game used baseballs, to Contact: Mitch CannadyTixTrack bottle openers made from vintage arena basket- P: 213-785-5749 x29Booth #213 mitch.cannady@tribridge.com ball floor, to pens turned from vintage woodenTixTrack works with venues, teams and promoters stadium seats.to help them better understand their ticket inven- Tokens & Icons Tridelitytory so they can make more informed pricing and 809 Bancroft Way Booth #113marketing decisions to maximize ticket revenue. Berkeley, CA 94710TixTrack works across ticketing platforms to pro- www.tokens-icons.comduce maps illustrating ticket inventory and easy U-Line Contact: Milan Micich Booth #600to understand reports. P: 510-704-7404 TixTrack milan@tokens-icons.com Since 1962, U-Line Corporation has been the 1126 Armada Drive leading innovator of premium built-in, under- Pasadena, CA 91103 counter ice makers, Combo® ice maker/refrigera- www.tixtrack.com tors, Wine Captain® wine preservation appliances, refrigerators, refrigerated drawers and refrigera- Contact: Michael Arya P: 626-825-9345 tor/freezers. Our undercounter refrigerators and michael@tixtrack.com ice makers will have you ready for game day. The ADA24R, a 24-inch ADA height compliant refrigerator with a digitally controlled convec- FROM ONE GREAT TEAM TO ANOTHER For more information, please contact your local Luxco representative. PLEASE ENJOY RESPONSIBLY ©2011 Pearl® Vodka, 40% Alc./Vol. (80 Proof). Imported from Canada by Pearl Spirits Inc., St. Louis, MO. ©2011 Tequila El Mayor®, 40% Alc./Vol. (80 Proof). Imported from Mexico exclusively by Luxco®, St. Louis, MO.34 2011 ALSD Conference and Tradeshow /1www.alsd.com / #ALSD2011 Pearl_El_Mayor_SEAT_Ad.indd 6/8/11 1:44 PM
    • always the best seat...Find the perfect seat for every venue at Dauphin! Advanced in form and technology, we provideinnovative furnishing solutions to meet a variety of changing needs. Offer everyone superiorcomfort while catering to different styles and price points through our product offerings suitablefor multiple settings. innovative furnishings for dynamic spaces 800.631.1186 • www.dauphin.com
    • ALSD EXHIBITORStion cooling system, will quickly chill your drinks WiFarerand snacks and stay cool all through the game. Booth #203Four full-depth removable chrome plated heavy In a way never before possible, Wifarer has devel-duty wire shelves hold more than seven cases of oped a software only indoor positioning system12-ounce beverages to insure that you won’t run that works in conjunction with the Wifarer’sdry if you go into overtime. The 32-inch tall ADA smartphone app to pinpoint a user’s indoor loca-undercounter ice maker, ADA15IM, uses less than tion. Wifarer provides the visitor with a personalthree gallons of water to produce and store up to guide through a venue, and the venue with a way25 pounds of crescent ice, and requires less elec- to optimize, analyze and monetize their visitor’stricity than a 75-watt light bulb. The model does journey.not require a drain, making installation conve-nient and inexpensive. Visit U-Line at Booth 600. WiFarer 4593 Boulderwood Drive U-Line Victoria, BC V8Y 2V2 8900 North 55th Street Canada Milwaukee, WI 53223 www.wifarer.com www.u-line.com Contact: Denis Lesak Contact: Douglas Biggs P: 250-472-4330 douglas@u-line.com dlesak@wifarer.comUngerboeckBooth #215 NO ALL HIGH FRUCTO NATURAL! CORN SYRUP SE ! Bartender in a Bottle! THE BEST BLOODY MARY NATIONAL CONTEST WINNER NATIONAL CONTEST WINNER www.BestBloodyMarys.com Bovis Foods, INC. || 333 Geary || San Francisco, CA 94102 Bovis Foods, INC. 333 Geary San Francisco, CA 94102 For Information Call Toll Free (866) 331.8560 For Information Call Toll Free (866) 331.856036 2011 ALSD Conference and Tradeshow / www.alsd.com / #ALSD2011
    • While your team is winning the game, Agilysys helps you win the crowd. Wants a beer but doesn’t want to miss the action. Use mobile POS to pre-order and bust the queue. Halftime starting in four minutes and stadium network has just crashed. Still serve three times as many customers off-line with easy-to-use POS.Pre-ordered four vegetarian plates for luxury suite.Automatically adjust catering inventory.Agilysys solutions provide you with total control of your retail and food & beverage operations—so you cansimplify management and improve revenue stadium-wide. Provide faster, more accurate service in luxury suitesand club sections with mobile POS devices. Speed up concession lines and increase sales volumes with easy-to-usePOS terminals. Maintain accurate inventory of every concession, bar, restaurant, caterer and fan shop—in real time—during your events. And improve planning with in-depth analytics and superior reporting capabilities. It’s everythingyou need to simplify operations and boost your bottom line—only from Agilysys. Find out what Agilysys can do for you.Call 1-877-374-4783 or email hsgsales@agilysys.com | www.agilysys.com Attending ALSD? See Agilysys at Booth #301 Agilysys solutions include:
    • ThE SOlUTiONS Sunday, June 26 8:00 a.m. – 6:00 p.m. So there is no magic bullet to fix the Registration Open Journals provided by: Boundless Network premium seat model? That’s right. Conference bags provided by: Team Shop Premiums There are many magic bullets. Location: Diamond Ballroom Foyer, Floor 4, Conference Tower Enter the 2011 ALSD Conference and Tradeshow. 11:00 a.m. – 3:30 p.m. This year’s host hotel, the JW Marriott at L.A. LIVE, is split into a (subject to change, based on GES arranging pipe and drape) hotel tower and a conference tower. The exhibit hall and most Exhibitor Set Up sessions will be held in the conference tower, across the sky Location: Diamond Ballroom, Floor 4, Conference Tower walk, accessed on Floor 3 of the hotel tower. However, some sessions on Monday, June 27 are held in the hotel tower. The Floor numbers do not match up, e.g. Floor 3 of the hotel tower 2:00 p.m. is Floor 2 of the conference tower, so please watch closely in Board of Directors Meeting the program for distinctions between hotel tower and confer- Hosted by: ence tower. Room names are in the program and floor dia- Bill Dorsey, ALSD Chairman grams are posted throughout the host hotel. Amanda Verhoff, ALSD Executive Director hotel Tower: Part of the JW Marriott, meeting rooms accessed Jennifer Ark, ALSD President by elevator or escalator in JW Marriott. Gifts provided by: GSE Location: Plaza 1, Floor 3, Hotel Tower Conference Tower: Part of the Ritz-Carlton and Conference Center, meeting rooms accessed by sky walk from the JW Mar- riott and escalators or elevator in the Conference Center (these 3:00 p.m. elevators do not access your sleeping room). New Attendee Welcome Meeting Hosted by: 2011 AlSD Conference Program Jennifer Ark, ALSD President, Director of Premium Sales and Guest Ser- Please note: If there are changes to the program, you will have re- vices, Green Bay Packers ceived an Addendum at Registration. Please insert the Addendum in Location: Plaza 1, Floor 3, Hotel Tower your conference program and follow as necessary for specific events and sessions. For up-to-the-minute changes and updates throughout the duration of the ALSD Conference and Tradeshow, download the free ALSD mobile app at www.alsd.com or follow the hash tag #ALSD2011 on Twitter. Bill Dorsey Amanda Verhoff Jennifer Ark38 2011 ALSD Conference and Tradeshow / www.alsd.com / #ALSD2011
    • Greg Hanrahan Natalie Burbank Trent Dutry Beth Conroy Jeff Morander Michelle Ratchman Cindy LIttlefield Janie Boles Rich Searls4:00 p.m. – 8:00 p.m. National hockey league Exhibit Hall Open Moderator: Beth Conroy, Director, Integrated Marketing, National Opening Reception Hockey League Brought to you by: Moderator: Jeff Morander, Vice President – Ticket Strategy, National Hockey League Delaware North Companies Location: Gold Ballroom, Salon 4, Floor 1, Conference Tower Food Network Pat Boone All-American Meats National Football league Location: Diamond Ballroom, Floor 4, Conference Tower Moderator: Michelle Ratchman, Premium Seating Coordinator, Green Bay Packers Food Network and Delaware North Companies are combining forces at this year’s ALSD’s Opening Reception. Besides great food presented by Moderator: Cindy Littlefield, Premium Hospitality Sales Manager, Chi- famous cooks, “Suite Cuisine” will be presented and sampled. Addition- cago Bears ally, you can tempt your taste buds with recent issues of Food Network Location: Plaza 3, Floor 3, Hotel Tower magazines and take home recipe cards for the items that will be served. Additionally, Pat Boone All-American Meats will be sampled. Major league Baseball Hungry yet? Try some of these possible menu items on for size: Moderator: Tom Sheridan, Director of Ticket Sales, Chicago White Sox Arugula and Watermelon Salad with Feta, Wedge Salad with Sun Dried Location: Plaza 2, Floor 3, Hotel Tower Tomatoes and Bleu Cheese Dressing, Southwestern Cobb Salad, Buf- falo Macaroni and Cheese, Hot Dog Bar, featuring the Spicy Beer, Jerk Minor league, Concert and Other Venues Chicken and Short Rib Dog and introducing for LA: The Kimchi Dog, Moderator: Brian Bucciarelli, Director of Corporate Partnerships/Pre- Dim Sum Station, featuring Chicken Pot Stickers, Vegetable Dumpling mium Seating, Giant Center/Hershey Bears and Spring Egg Rolls, Food Network Mini Milk Shakes. *Location: Plaza 1, Floor 3, Hotel Tower Sponsored by: College and University Delaware North Companies Jagermeister Moderator: Janie Boles, Director of Donor Services and Annual Giving, Food Network Southern Wine & Spirits Auburn University Athletics Department Pat Boone All-American Meats Lefty O’Doul’s *Location: Atrium 1, Floor 3, Hotel Tower Corona Ernie Els Wines Soccer Gloria Ferrer Caves & Vineyards CoverCo Moderator: Rich Searls, Director of Sales & Service, New York Red Bulls Luxco *Location: Atrium 2, Floor 3, Hotel TowerMonday, June 27 Racing (TBD) *Location: TBD7:00 a.m. – 6:00 p.m. Registration Open Food and Beverage Location: Diamond Ballroom Foyer, Floor 4, Conference Tower Moderator: Chris Bigelow, President, Bigelow Companies7:00 a.m. – 10:45 a.m. #Location: Atrium 3, Floor 3, Hotel Tower Specialty Coffee Available information Technology Sponsored by: Spotlight Ticket Management Division Leader: Christine Stoffel, Founder and Executive Director, Location: Foyer, Floor 3, Hotel Tower S.E.A.T. Location: Gold Ballroom Foyer, Floor 1, Conference Tower Division Leader: Chris Wood, Chief Technologist, S.E.A.T.8:00 a.m. – 4:00 p.m. Location: Platinum Ballroom, Salons ABC, Floor 2, Conference Tower league Day (see locations below) *Minor leagues/Concert/Other Venues, College, Soccer, National Basketball Association and Racing: Moderator: Greg Hanrahan, Senior Director of Premium Seating, United Watch for venue tour, sales training and full League Day Program on Center Page 62 Moderator: Natalie Burbank, VIP Services Coordinator, Utah Jazz/Salt #Food and Beverage: Lake Bees Watch for a presentation by Nona Sivley, winner of Fox’s Hell’s Kitchen, Moderator: Trent Dutry, Senior Event Manager for Suite Services, US now Head Chef at L.A. Marketplace, JW Marriott, and full League Day Airways Center Program on Page 62 Location: Gold Ballroom, Salon 1, Floor 1, Conference Tower
    • Ray Bednar Tom Wilson Tim Leiweke Pat Boone Monday, June 27, cont. 7:30 p.m. – 10:30 p.m. Depart for Venue Tours: Walk across street Tour and Reception:12:00 p.m. – 1:30 p.m. Nokia Theatre and STAPlES Center All-league lunch and Award Show Brought to you by AEG, levy Restaurants, STAPlES Center Location: Gold Ballroom, Salons 2&3, Floor 1, Conference Tower and Nokia Theatre Spotlight in the Spotlight live Performance by Pat Boone 10 minutes with Spotlight Ticket Management Sponsored by: Levy Restaurants Luxco Keynote Address: “The Buyer’s Buyer” STAPLES Center Jagermeister Presented by: Nokia Theatre Southern Wine & Spirits Ray Bednar, Corporate Sponsorship Expert AEG Lefty O’Doul’s Corona Ernie Els Wines Award Ceremony: “AlSD Visionary Award” Gloria Ferrer Caves & Vineyards Presented to: Tom Wilson, President and Chief Executive Officer, Olympia Enter- What Will You See at Nokia Theatre? tainment A world-class, $120 million, 7,100-seat live performance venue, offer- Keynote Lunch Co-Sponsors: ing mid-sized intimacy with no seat further than 220 feet from the stage. Nokia Theatre, which opened in 2007, hosts over 120 events a Spotlight Ticket Management year, allowing over 500,000 patrons to pass through the doors annu- National Hockey League ally. Pollstar named Nokia Theatre, “Theatre of the Year,” three years in a Hershey Entertainment & Resorts row. The venue includes 12 luxury suites, 250 luxury seats, a two-level private VIP Lounge with its own patio, 12,000 square-feet of VIP and Major League Baseball Advanced Media hospitality areas and over 5,000 feet of LED screens. Visionary Award provided by: Fine Awards What Will You See at STAPlES Center?4:00 p.m. – 4:30 p.m. A four-tenant sports and entertainment venue with some of the most Keynote Address: “how to Overcome the Challenges upscale, A-list club and hospitality areas in the country. The exclusive Facing Our industry Today” Chairman’s Room is frequented by stars like Jack Nicholson, while the courtside seats are no strangers to David Beckham or Denzel Washing- Design Better, Sell Smarter, Market More Creatively and ton. The $407 million STAPLES Center, that has been named “Arena of Work Harder the Year,” is the center of the L.A. Live complex and includes 160 luxury Presented by: suites, 18 event suites and 2,500 premium seats. Over 2,400 events Tim leiweke, President and Chief Executive Officer, AEG have been held at STAPLES Center since 1999, hosting over 34 million Location: Gold Ballroom, Salons 2&3, Floor 1, Conference Tower fans. The Hyde Lounge, San Manuel Club and Lexus Club will be hot spots during the ALSD tour and reception.4:30 p.m. – 7:30 p.m. Exhibit hall Open; Cocktails Served Location: Diamond Ballroom, Floor 4, Conference Tower Sponsored by: Corona Southern Wine & Spirits Gloria Ferrer Caves & Vineyards Lefty O’Doul’s Luxco Ernie Els Wines Jagermeister CoverCo40 2011 ALSD Conference and Tradeshow / www.alsd.com / #ALSD2011
    • INSIGHT IS PROUD TO BE THE OFFICIAL IT PARTNER The Team Behind Your Technology In today’s high-tech world, premium seat holders expect more. Count on Insight to help you implement game-changing technologies that elevate the fan experience. Think handheld viewing devices that provide statistics, instant replays and camera views. Expansive HD video and digital displays that deliver visual drama on a grand scale. And, of course, new tools to add convenience and revenue. Find out why professional teams in every major sports league and leading sports and entertainment venues count on Insight. Isn’t it time you made Insight your go-to technology team? 1.800.INSIGHT I N S I G H T. C O M © 2011 Insight Direct USA, Inc. All rights reserved. Insight is a registered trademark of Insight Direct USA, Inc. All other company and product names are trademarks or service marks of their respective owners.
    • Robb Heineman Pat BooneTuesday, June 288:00 a.m. – 4:00 p.m. Registration Open Location: Diamond Ballroom Foyer, Floor 4, Conference Tower8:30 a.m. Keynote Address: “The Experience Matrix” Presented by: Robb heineman, Chief Executive Officer, Sporting Club, parent organization of Sporting Kansas City Location: Gold Ballroom, Salon 3, Floor 1, Conference Tower9:00 a.m. – 12:00 p.m. Exhibit Hall Open First-Ever AlSD Tailgate Featuring Pat Boone All-American Meats Pat Boone Meet and Greet Location: Diamond Ballroom, Floor 4, Conference Tower Pat Boone is in the building! The Original American Idol, Pat Boone, who sold 46 million records in the 1950’s and 1960’s, second only to Elvis, will make a celebrity appearance at the ALSD’s First-Ever Tailgat- ing Extravaganza. The man who has the second most Top 10 hits of all time (only the Beatles have more) is promoting Pat Boone All-American Meats. The entire ALSD staff has taste-tested these steaks (it was a dirty job but someone had to do it) and we are here to tell you: Pat Boone’s All-American Meats can be cut with a spoon. “This is a first-ever event for the ALSD,” says Bill Dorsey, ALSD Chair- man. “But we have a great reason for holding this event. Besides great food, the tailgating event serves a dual purpose – it’s a hot new rev- enue stream for teams and venues outside the venue...in the parking lots.” The idea is simple. Premium seat customers have their own park- ing passes. Often, they have their own designated parking areas. For certain sports, college football and pro football specifically, tailgating is a time honored tradition. With Pat Boone All-American Meats, the team and/or the concessionaire can share in the revenue stream. Besides, it’s really good food. And not just steaks. The company pro- vides online and onside ordering for Tailgating Boxes which can include burgers, hot dogs and the rest. It will all be prepared by Pat Boone him- self, the grill master and singer during our 9:00 a.m. - 12:00 p.m. brunch on Tuesday, June 28 in our Exhibit Hall. Come hungry. Enjoy the Super Bowl of Tailgating. And don’t miss the Signature Steaks. Sponsored by: Pat Boone All-American Meats Sponsored by: Melissa’s Table Covers provided by: CoverCo42 2011 ALSD Conference and Tradeshow / www.alsd.com / #ALSD2011
    • What’s yourWi-Fi done foryou lately? AT&T Wi-Fi Services provides the KEY to a complete integrated Wi-Fi infrastructure providing smooth, continuous connectivity throughout your stadium to keep your fans connected and offer the ultimate alternative to “Home Theater”. Wi-Fi connectivity is a critical necessity for all stadiums today. Designing, implementing and managing a vital network can be costly, labor-intensive and time consuming. AT&T Wi-Fi Services is your technology partner providing extensive Wi-Fi connectivity expertise and removing the burden from you! AT&T Wi-Fi Services designs, delivers and manages the proven AT&T Wi-Fi Area Network— a highly efficient Wi-Fi network for the 21st century that stadiums need to ensure optimal connectivity and fans experience. What’s your Wi-Fi doing for you? Contact Chris Smith at 214-712-7640 for more details on how AT&T Wi-Fi can help improve the experience at your facility. Visit www.att.com/retailwi-fi for more information.©2011 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all othermarks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliatedcompanies. All other marks contained herein are the property of their respective owners.
    • Tuesday, June 28, cont. 10:00 a.m. – 12:00 p.m. Team Case Studies, Brought to You By… This year, Solutions are the name of the game. Teams and venues have utilized products and services from ALSD solution providers that have “changed the game.” See case studies from teams and venues on how a product or service has solved a challenge or enhanced the game day experience. Each session is sponsored by ALSD solution providers and is truly an extension of the exhibit hall and ALSD sessions combined. 10:00 a.m. - 10:55 a.m. 11:00 a.m. - 11:55 a.m. Case history: high-Tech Case history: Suite Services Case Study: The New Age of Video: Portable, multi-use Case Study: Ticket management for your customers game-day viewing platforms Team Case Study, Sponsored by: Spotlight Ticket Management Team Case Study, Sponsored by: FanVision Case Study: Prospecting in a New Way: Getting qualified Case Study: Digital Seat Selection: Seeing the game from prospects into your building many visual perspectives Minnesota Timberwolves Case Study, Sponsored by: Full House LA Dodgers Case Study, Sponsored by: IOMEDIA Entertainment Database Marketing Location: Diamond Ballroom Foyer, Look for Signage, Floor 4, Con- Location: Diamond Ballroom Foyer, Look for Signage, Floor 4, Con- ference Tower ference Tower Case history: Personalization Case Study: The Art of Gifting: how to get the best deals on your amenity purchases Packaging Applications: Season Ticket Delivery, Sponsored by: Boundless Network Location: Diamond Ballroom Foyer, Look for Signage, Floor 4, Con- ference Tower44 2011 ALSD Conference and Tradeshow / www.alsd.com / #ALSD2011
    • CUSTOMIZE YOUR OWN WITH A NIKE GIFT CARDRedeemable In Stores and Online ORDERS AND INQUIRIES No Expiration Call: 877.220.6453 No Fees Email: giftcards@nike.com Corporate Discounts Available
    • Greg Karl Brian Byrnes Mark Stedman Evan Karasick Paige Farragut Andy Silverman Chris Faulkner Al Guido Amanda GurneyTuesday, June 28, cont. Customer Service SessionAlSD General Program leveraging Your Brand: Auburn University and12:00 p.m. – 1:00 p.m. GameDay Consulting: A Case Study Combined Session: Sales and Food and Beverage Session Synopsis: In 2010, Dr. Brian Crow of GameDay Consulting con- Changing the Nature of hospitality: What to include ducted a series of guest service workshops for several front-line staff groups at Auburn University. Hear what training methods you can take in Your Premium Packages back to your venue. Session Synopsis: Your customers want more. Food and Beverage may What you will learn in this session: be the answer. Among those trained were game-day employees who work directly What you will learn in this session: with Scholarship Donors and Executive Suite Members in the premium • What you can and should include in your suite package to attract seating areas of Jordan-Hare Stadium and the Auburn Arena. The customers training program, developed in conjunction with Janie Boles, Tigers • All-inclusive F&B packages; tiered F&B packages Unlimited Director of Donor Services and Annual Giving, focused on several main areas. This presentation will address each of the train- • How the caterer can help sell suites and club seats ing components, the trainees’ reaction to the curriculum and how the • How F&B prices will change to fit into the suite price training guidelines were implemented on game-day. Topics Addressed: Panelist: Greg Karl, President & Chief Operating Officer, Epicurean Culi- Motivation, Brand, Perception, Good to Great, Consistency, Dealing nary Group with diverse populations, Dealing with distractions, Self-evaluation Panelist: Rich Searls, Director, Sales & Service, New York Red Bulls Presenter: Dr. Brian Crow, Associate Professor, Slippery Rock University; Panelist: Brian Byrnes, Senior Vice President, Sales and Marketing, Okla- President/CEO, GameDay Consulting homa City Thunder Presenter: Janie Boles, Director of Donor Services and Annual Giving, Panelist: Mark Stedman, Vice President of Food Services, Utah Jazz Tigers Unlimited, Auburn University Location: Gold Ballroom, Salon 1, Floor 1, Conference Tower Location: Gold Ballroom, Salon 2, Floor 1, Conference Tower Combined Session: Sales and Customer Service and Architectural 12:05 p.m. – 1:10 p.m. *Note different start and end times The New Face of Club and Premium Seating Combined Session: Information Technology, Sales and Session Synopsis: Club Seats & Premium Seating account for $6 billion Marketing in revenue in U.S. sports venues. How can you best maximize this very Mobile Technologies to improve Fan Experience important inventory? Hear about the top three seating products that and Drive Revenue are working in premium seating today. Session Synopsis: A technology-based session detailing what the title What you will learn in this session: suggests. • What is working and what isn’t working in club seating/premium What you will learn in this session: seating today: All-inclusive Suites, All-inclusive Seats, Price Points • Various types of mobile technologies and applications to improve and Contracts, New Customer Retention Departments and Out-of- the fan experience the-box Benefits • Types of mobile technologies and applications to drive revenue • How to overcome unique challenges with club seating/premium seating: Competition, Age of Venue, Renewals and Retention, Eco- • Venue case studies nomic Issues Moderator: Shane Harmon, General Manager, Marketing and Commu- • “Out-of-the-box” proven sales methods that guarantee success: nications, New Zealand 2011 World Rugby Cup Targeted Campaigns, Unique Sales Incentives, Leveraging Latest Panelist: John Pollard, General Manager, Sports, STATS Technologies Panelist: Scott Davis, Founder, Critical Technologies Group This session will also feature architectural trends in Premium and Club Panelist: Stuart Hamilton, Senior Director, Cisco Seating for the Florida Marlins and San Francisco 49ers new facilities Panelist: Philip Stanger, CEO, Wifarer Moderator: Evan Karasick, Principal and Founder, Channel 1 Media So- Location: Platinum Ballroom, Salons ABC, Floor 2, Conference Tower lutions, Inc. Panelist: Paige Farragut, Vice President, Suite & Group Sales, Texas 1:00 p.m. - 3:00 p.m. Rangers Baseball Club Snacks Available Panelist: Andy Silverman, Senior Vice President, Sales and Service, Sponsored by: Melissa’s Florida Marlins Location: Gold Ballroom Foyer, Floor 1, Conference Tower Panelist: Chris Faulkner, Manager of Club Seat Sales and Service, Denver Broncos Panelist: Al Guido, Vice President of Sales, Legends Premium Sales – San Francisco 49ers Panelist: Amanda Gurney, Premium Services Representative, Pittsburgh Penguins Location: Gold Ballroom, Salon 3, Floor 1, Conference Tower46 2011 ALSD Conference and Tradeshow / www.alsd.com / #ALSD2011
    • GIVE YOUR FANS10 MORE REASONS TO CHEER. FanVision enhances your fans’ game-day experience by turning your venue into a smart venue. Now they can tap into ten channels of instant replays, multiple camera views, statistics, commentary and out-of-market games at your venue, the moment the action happens. Which means they get closer to the action than ever before, stay in their seats and return season after season. For more information, visit FanVision.com Welcome to the Inside.
    • Tuesday, June 28, cont. AlSD Presents: Training Days The ALSD has selected dynamic instructors for a series of training presentations. Tuesday afternoon and Wednesday morning bring comprehensive, interactive sessions with take-aways that you can present to your staff and venue leaders. 1:15 p.m. – 4:00 p.m. Choose from three concurrent Training Sessions on Tuesday afternoon and one on Wednesday: Option One: Option Two: Executive Sales Training Executive Leadership and Brand Presenter: Kennen Williams, Excellence Training President, Noll Media Presenter: Leonardo G. Inghilleri, Executive Vice President and Managing Partner, West Paces Consulting Kennen Williams Leonardo G. Inghilleri leading in a Time of Rapid Change A Playbook for Brand and Service Excellence • Why have customers gone from lusting after our products This workshop has been designed to nurture and refine your to avoiding them? leadership principles, philosophy and core values. These tools are essential to create a cultural foundation that translates into • What can we do to create value for customers who keep exceptionally high levels of guest satisfaction and loyalty. You changing the value proposition? will have the opportunity to learn proven techniques, concepts • Why can’t our customers make a decision? and best practices that will help you create and maintain a su- • What has happened to the “spark” in our sales organiza- perior guest experience, as well as augment strong workforce tion? engagement, commitment, execution and satisfaction. • What happened to the “good old days”? During the three-hour interactive workshop, you will under- stand how to: The “business” of Luxury Suite Sales has changed in a way that mandates new leadership skills. Most leaders today cut their • Reinforce and elevate brand loyalty and connection teeth in an abundant marketplace and today must lead in a • Establish a distinctive culture of Service Excellence for your market of scarcity. Fewer resources, more demanding custom- venue ers, smarter competitors and declining demand all create an • Build lifetime customer relationships with transparent atmosphere of uncertainty for employees. Employees no longer brand integrity want to know what to do; today they want to know WHY! Since there are no simple solutions, we must all work to create “new • Go from ordinary to extraordinary guest service and busi- solutions”. During this highly interactive session, participants will ness results learn: • Use Service Recovery and Guest Problem Resolution to • The business growth curve – how challenges shift as the enhance brand loyalty business matures • Practice the essential elements of Leadership in a success- • The core concepts of change leadership – how to respond ful enterprise when necessary change makes key people “lost” and less • Transform the work environment and workforce productive • Sustain high performance through accountability, motiva- • Why superstars of the past may be holding your organiza- tion and recognition tion back today Team and individual exercises are designed to help you adapt • The transformative individual – the role of the courageous the best practices to the unique characteristics and challenges innovator when it becomes clear it is time for us to move of your venue, and to create effective roadmaps for successful on implementation. • How to identify ineffective leadership or management ac- Location: Gold Ballroom, Salon 2, Floor 1, Conference Tower tivities and replace them with the appropriate ones for this moment in the company’s history Participants will leave this session with actionable steps to take immediately upon returning to their sales and marketing organi- zations and more confidence in their ability to lead. Location: Gold Ballroom, Salon 3, Floor 1, Conference Tower48 2011 ALSD Conference and Tradeshow / www.alsd.com / #ALSD2011
    • Tuesday, June 28, cont. AlSD Presents: Training Days, cont. Option Three 2:35 p.m. – 3:00 p.m. Executive Information Technology Training CRM Case Study Presentation Presented by IT Executives Real-life case study on how to implement strategic campaigns engaging the fans while increasing revenues and profitability, en- information Technology on the Premium levels hancing lead management capabilities and deepening customer Information Technology is a necessity on the premium levels. The relationships. two entities act as one in the promotion and functionality of your Presenter: Los Angeles Kings product. Learn how Information Technology affects your premium levels. Presenter: Jen Zick, FanOne Marketing 1:15 p.m. – 2:00 p.m. Location: Platinum Ballroom, Salons ABC, Floor 2, Conference Tower Technology Innovations on the Premium Levels 3:00 p.m. – 4:00 p.m. Roundtable and brainstorming session on hot trends to leveraging Leverage Technology to Increase Per-Caps Revenue technology innovations to marketing your suites to premium cus- Discussions around how to leverage technology innovations in tomers and corporate sponsors. loyalty cards, F&B mobile ordering, digital signage, venue customer Moderator: John Avenson, Vice President of Technology, Minnesota data integration, text messaging, CRM and more. Twins Panelist: Jerry Freed, Regional Vice President East, Delaware North Moderator: James Darrow, Director of Information Technology, Ilitch Companies Holdings/Detroit Red Wings Panelist: Greg Lesperance, Chief Information Officer, Centerplate Location: Platinum Ballroom, Salons ABC, Floor 2, Conference Tower Panelist: Todd Fleming, Vice President, Legends Hospitality 2:10 p.m. – 2:35 p.m. Panelist: Paul Grossi, Stadiyum CRM Case Study Presentation Location: Platinum Ballroom, Salons ABC, Floor 2, Conference Tower Demonstration of how to leverage CRM to increase revenues, sell premium inventory and engage senior management with IT initia- tives, as well as third-party applications integrating ticketing with parking and other stadium operations to improve efficiencies and fan experience. Presenter: Mark DiMaurizio, Vice President of Technology Solutions, Comcast-Spectacor Location: Platinum Ballroom, Salons ABC, Floor 2, Conference Tower John Avenson James Darrow Jerry Freed4:30 p.m. 7:00 p.m. Buses Depart for Angel Stadium los Angeles Angels of Anaheim vs. Washington Location: Floor 1, Hotel Tower, Main Lobby Nationals Baseball Game Buses depart starting 8:30, ending 10:30 p.m., staggered throughout the game5:30 p.m. – 7:00 p.m. Private Reception: Angel Stadium What Will You See at Angel Stadium? Brought to you by ARAMARK and the Los Angeles Angels of Anaheim A stadium that has been home to the Angels since their move from Attendees MUST have a purchased game ticket through ALSD to enter Los Angeles in 1965 that underwent a $100 million renovation in the stadium; ALSD will exchange voucher for game ticket ‘90s. Now Angel Stadium of Anaheim seats over 45,000 and includes Ticket Vouchers provided by: Paramount Ticket three full-service restaurants and a youth-oriented game area. Ten Sponsored by: dugout suites allow patrons to not only sit on the dugout level just 50 ARAMARK Jagermeister feet from the batter’s box, but they also have access to the Angels’ and visiting teams’ underground batting cages. 68 suites are located on Los Angeles Angels of Anaheim Southern Wine & Spirits the club level, including the exclusive platinum suites located behind Corona Lefty O’Doul’s home plate and the gold, silver and bronze suites, which offer two rows Gloria Ferrer Caves & Vineyards Ernie Els Wines of open-air seating in front of a comfortably appointed lounge. Party suites and diamond club patio seating are also available. The true gem Luxco is the diamond field box with seats right on the field adjacent to the home and visitors dugouts and just 70 feet from the mound.50 2011 ALSD Conference and Tradeshow / www.alsd.com / #ALSD2011
    • Put More Butts in your seats Premium Seating Leads • Group Sales LeadsSeason Ticket Sales Leads • Business Email Campaigns Current Fan Profile Reports Full House entertainment Database Marketing (312) 360-0001 • info@fillthe house.com www.fillthehouse.com ALSD Research Partner Since 2007
    • Richard Dobransky Greg Karl Nick Kavalauskas Kim Reckley Lindsay Lohrens Travis Smith AlSD General Program ResumesWednesday, June 297:00 a.m. – 3:00 p.m. 9:00 a.m. – 10:30 a.m. Registration Open Combined Session: Sales and Food and Beverage Location: Diamond Ballroom Foyer, Floor 4, Conference Tower What F&B Means to Your Bottom line Session Synopsis: Food and Beverage is a major component to your7:30 a.m. – 10:30 a.m. revenue generation. You need to learn why and how your F&B depart- Snacks Available ment can become an arm of your sales team. Sponsored by: Melissa’s What you will learn in this session: Location: Gold Ballroom Foyer, Floor 1, Conference Tower • Concession Rights Fees on Premium Levels • Pricing F&B and Seats for Maximum Revenues on Both Sides • Rebranding your F&B with the Re-branding of Premium Space • Selling the Experience: Themed Nights vs. Staples that Work Moderator: Richard Dobransky, Vice President of Food and Beverage, Delaware North Companies Paneilist: Barry Freilicher, Vice President of Business Development, Delaware North Companies Panelist: Greg Karl, President & Chief Operating Officer, Epicurean Culinary Group Training Days Continue: Panelist: Nick Kavalauskas, Vice President of Operations, Professional Sports Catering The ALSD has selected dynamic instructors for a series of train- Location: Gold Ballroom, Salon 1, Floor 1, Conference Tower ing presentations. Tuesday afternoon and Wednesday morning bring comprehensive, interactive sessions with take-aways that you can present to your staff and venue leaders. Customer Service Session Touch Points: The Calendar 8:00 a.m. – 10:30 a.m. Session Synopsis: Your customer needs to consider you a necessity, not Choose to attend one Training Session on Wednesday morning: an option. Stay top of their minds with relevant touch points. Executive Sales Training What you will learn in this session: Presenter: Bill Guertin, CEO, • How to best market your suites on your suite specific website, The 800-Pound Gorilla through physical mailers, on social networking sites and through e-mail messages • Create a one-stop-shop for your clients using a suite specific web- site • Learn the “Timberwolves Business Advantage” for customer touch Bill Guertin point scheduling and ROO/ROI tracking • When and what the right touch points are • Personalizing the message or gift for your customers What Business Are You in?: The Six • Why service is a sales function that builds brand loyalty Fundamentals to Solving the Premium Seating • How touch points translate to effective game day management Sales Challenge strategies If no one is buying the way we’re selling any longer, then some- Moderator: Kim Reckley, Premium Services Executive, Olympia Enter- thing must change... and Bill Guertin knows what it should be. tainment Come discover Bill’s six imperatives for the premium seating industry, and how today’s selling professionals can face the Panelist: Lindsay Lohrens, Premium Hospitality Service Coordinator, new reality with confidence, conviction and success. CAUTION: Chicago Bears Football Club If you’re in the room, be prepared to roll up your sleeves, dig in Panelist: Travis Smith, Premium Seating Coordinator, Minnesota Tim- and get to work. There will be NO anonymous back-of-the-room berwolves loitering, in-and-out “floating” or interruption of the flow of ideas Panelist: Gregg Crone, Director of Premium & Ticket Services, FedEx at this session! Forum, Memphis Grizzlies Location: Gold Ballroom, Salon 3, Floor 1, Conference Tower Location: Gold Ballroom, Salon 2, Floor 1, Conference Tower52 2011 ALSD Conference and Tradeshow / www.alsd.com / #ALSD2011
    • Darryl Dunn Shervin Mirhashemi Adam Stover Jason Gonella Sean Callanan Mike Ondrejko Michele Kajiwara Antonio MoriciWednesday, June 29 cont. 10:45 a.m. – 11:45 a.m. Sales Session Architectural and Sales Session Renewals and Retention The Future of Building Premium Seating Session Synopsis: It’s ten times harder to find a new customer than Session Synopsis: Does your venue bring together Sports, Entertain- keep an existing one. What are the secrets to retaining your clients? ment and Experience. What is the future of premium seating that will What you will learn in this session: keep the customer coming back? • Lease and contract terms; what’s right for your market and your What you will learn in this session: venue • Why a sports and entertainment complex trumps the option of • Value-adds and incentives watching the game from the comforts of home • Renewal and upselling strategies • Renovations in a case study on the Rose Bowl • Driving revenue in a still-recovering market • How to budget for the right premium model in your venue New stadiums, new opportunities for premium seating Panelist: Mike Ondrejko, Senior Vice President, Suite Sales and Service, Madison Square Garden Panelist: Darryl Dunn, General Manager, Rose Bowl Stadium Panelist: Michele Kajiwara, Vice President of Premium Sales, AEG and Panelist: Shervin Mirhashemi, Chief Operating Officer, AEG Global Part- STAPLES Center nerships Panelist: Antonio Morici, Director of Premium Sales and Service, Los Panelist: Adam Stover, Associate, Populous Angeles Dodgers Panelist: Jason Gonella, Vice President of Sales, Legends Premium Sales Location: Gold Ballroom, Salon 3, Floor 1, Conference Tower Location: Gold Ballroom, Salon 4, Floor 1, Conference Tower Combined Session: Customer Service and Combined Session: Information Technology, Sales, Management Marketing and Customer Service Soup to Nuts: hiring the Next Generation of Case Study Presentations: Engage Your Fans and Executives Create Revenue Streams through Social Media, New Session Synopsis: Are you trying to set up the World’s Best Premium Media and Social Networking Department? Premium seating departments are always looking to hire Session Synopsis: A technology-based session about the innovative young people; you need to find the right young guns. ways of increasing revenue and brand awareness. What you will learn in this session: What you will learn in this session: • A Human Resources’ perspective on securing talent for suite and • Case studies will demonstrate how social media, new media and premium sales social networking will: • Who to hire and what to pay • Engage your fans • How many to staff in long-term positions, intern roles and game • Create enthusiasm of your sport/venue day positions • Develop new revenue streams • How to utilize the staff you have Moderator/Presenter: Sean Callanan, Founder, SportsGeek • Whether to hire a Social Media Manager Panelist: Chris Dill, Chief Information Officer, Portland Trail Blazers Panelist: Jennifer Ark, Director of Premium Sales and Guest Services, Green Bay Packers Panelist: Chris Carmichael, Founder, GoldMail Panelist: Kristie Pappal, Director of Human Resources, Philadelphia Panelist: Ken Logan, Senior Director, San Francisco Giants Eagles Location: Platinum Ballroom, Salons ABC, Floor 2, Conference Tower Panelist: Bernie Mullin, Chairman and CEO, The Aspire Group Location: Gold Ballroom, Salon 4, Floor 1, Conference Tower Jennifer Ark Kristie Pappal Bernie Mullin54 2011 ALSD Conference and Tradeshow / www.alsd.com / #ALSD2011
    • Nic Barlage Ron Contorno Mark DiMaurizio Nathan Kievman Lorraine Spadaro Chris Dill Dan Migala Todd Goldstein Sezin Aksoy Wednesday, June 29 cont. • Implementation of Cisco Stadium Vision digital signage and menu board solution • Lessons learned on how to leverage innovative technology solu- Sales and Customer Service Session tions with consideration on Cost, Revenue and ROI Databases, Demand Metrics and Yield • Marketing/Sponsorship of Premium Consumers & Corporate Management: Where are your Customers hiding? Sponsors Session Synopsis: Thousands, maybe even millions of people touch Moderator: Lorraine Spadaro, Vice President of Technology, TD Garden/ your brand each year. Those are the best leads, and they aren’t being Delaware North Companies captured. More synergistic sales funnels are needed from the market- ing and premium departments. What you will learn in Chris’ session: What you will learn in this session: • Implementation of Omnivex digital signage and menu board You need to utilize new models of ticket and database management solution programs and more importantly get the right clients into your pre- • How the Trail Blazers leverage the technology to improve revenue mium seats. Learn about: streams • Yield management and the upsell of current clients: A Case Study • Considerations on Cost, Revenue and ROI • A model of selling excess inventory without cannibalizing your • Marketing/Sponsorship of Premium Consumers & Corporate existing customers Sponsors • The Gold Club: A Case Study Moderator: Chris Dill, Chief Information Officer, Portland Trail Blazers • Dynamic Pricing Location: Platinum Ballroom, Salons ABC, Floor 2, Conference Tower • Ticketing models that work Panelist: Nic Barlage, Director, Suite and Premium Sales, Cleveland Cavaliers 11:45 a.m. – 12:30 p.m. Panelist: Sezin Aksoy, Director of Analytics, Cleveland Cavaliers Break for lunch on Own Panelist: Ron Contorno, President, Full House Entertainment Database Marketing 12:30 p.m. – 2:30 p.m. Panelist: Mark DiMaurizio, Vice President – Technology Solutions, Snacks Available Comcast-Spectacor Sponsored by: Melissa’s Location: Gold Ballroom, Salon 2, Floor 1, Conference Tower Location: Gold Ballroom Foyer, Floor 1, Conference Tower Combined Session: Customer Service and Sales Social Media: B2B Strategies for increasing Suite Sales & Sponsorship Opportunities Session Synopsis: Social media is peaking in popularity on many levels, but the conversation is on the fan side. Did you know the most un- tapped opportunities in social media have yet to be discovered? Learn 12:30 p.m. – 1:30 p.m. in this session how your venue can best utilize social media to generate Combined Session: Sales and Customer Service revenues with suite sales and sponsorship opportunities. When Suites and Sponsorship Collide: Giving What you will learn in this session: Sponsors and Suite holders More Value and • Generating increased suite sales, season ticket sales and sponsor- Visibility ships through social media strategies Session Synopsis: The time has arrived where customers need value • How to put social media into a business perspective and visibility packaged as one. • Bottom-line opportunities right now What you will learn in this session: Presenter: Nathan C. Kievman, Founder and CEO, DemingHill, Corpo- • Premium Seating and Sponsorship packages can become a single rate Social Media Consulting & Marketing offer Location: Gold Ballroom, Salon 1, Floor 1, Conference Tower • How to determine what packages your venue can put together • What the costs really amount to Combined Session: Information Technology, Food and • How you can gain customers with this new offer Beverage and Sales Panelist: Dan Migala, Vice President, Partnership Solutions, San Diego Digital Signage Phenomenon: The Real Story Padres Session Synopsis: This technology-based session will expand on digital Panelist: Todd Goldstein, President, AEG Global Partnerships signage and what it can mean for your venue’s bottom line. Location: Gold Ballroom, Salon 2, Floor 1, Conference Tower What you will learn in Lorraine’s session:56 2011 ALSD Conference and Tradeshow / www.alsd.com / #ALSD2011
    • YOUR TEAM COLORS... OUR TEAM COVERS! COVERCOINC.COM 800-959-8527 INFO@COVERCOINC.COMAll products shown were made for existing clients and are being used for display purposes only.
    • Rich Krezwick Larry Martin Jim McCarthy Barry Rudin Kelly Cheeseman Jill Pepper Sasha Williams Michael Holleman Ruby Newell-LegnerWednesday, June 29 cont. 1:45 p.m. – 2:45 p.m. Combined Session: Architectural, Sales and Customer Service General Session Experiential Marketing and Creative Collective Bargaining: hope for the Best, Prepare Reconfiguration for the Worst Session Synopsis: Premium space is being reconfigured in countless Session Synopsis: How one team retained nearly all its premium seat venues, while other venues are creatively using the space they have. customers during the last work stoppage. Collective Bargaining has Find out which idea works best for your venue. reared its ugly head, and teams, leagues and their fans are wondering what to do next. Hear what the FleetCenter in Boston did in 1998 when What you will learn in this session: the NBA was enforcing a lockout. • Traditional suites are becoming loge boxes, club seats, premium • Learn how they kept their premium customers happy when they clubs, mini and super suites: which is most effective? were only giving them approximately half the games they signed • Experiential marketing of premium clubs and suites; entertain- up for? ment complexes that keep the customer coming back; educating • Rich Krezwick will explain the plan he created; learn how his pro- the customer and selling the space active approach helped retain nearly 100% of his customer base Moderator: Kim Reckley, Premium Services Executive, Olympia Enter- Presenter: Rich Krezwick, President, Devils Arena Entertainment tainment Location: Gold Ballroom, Salon 4, Floor 1, Conference Tower Panelist: Sasha Williams, Assistant Director Premium Services, Orlando Magic Panelist: Michael A. Holleman, Director of Sports Facilities, Heery Inter- Sales Session national ideas for Moving Distressed inventory Location: Gold Ballroom, Salon 4, Floor 1, Conference Tower Session Synopsis: When is your suite inventory considered distressed? What do you do about it? Combined Session: Food and Beverage, Customer What you will learn in this session: Service and Sales • Do you have too many open suites? Are some of your suites in less than desirable locations? Value-Added Programs: The Courageous innovator Session Synopsis: Your customers want more for the price of admission. • Learn new ideas about how to market inventory that is not mov- Provide them with more out-of-the-box value-adds. ing What you will learn in this session: • Hear from the Los Angeles Kings, who will explain a dynamic pric- ing model • “Don’t buy a seat, buy access”: Exclusive events your customers want to and can be part of Moderator: Pat McCaffrey, VP Business Development, ALSD • Hotel stays and personalized trips; loyalty cards; concierge service Panelist: Larry Martin, Vice President Sales – Sports, ScoreBig, Inc. outside the venues Panelist: Jim McCarthy, CEO, Goldstar, Inc. Moderator: Ruby Newell-Legner, Fan Experience Expert, 7 Star Service Panelist: Barry Rudin, CEO, Barry’s Tickets Panelist: Bill Dorsey, Chairman, ALSD Panelist: Kelly Cheeseman, Vice President, Ticket Sales and Service, Los Panelist: Bernie Mullin, Chairman and CEO, The Aspire Group Angeles Kings Location: Gold Ballroom, Salon 2, Floor 1, Conference Tower Location: Gold Ballroom, Salon 3, Floor 1, Conference Tower Combined Session: Customer Service and Food and Sales Session Beverage Round Table Forum: Best Practices in Premium Seat Under the influence: Training your Staff to Spot and Selling handle Clients Before They are Over-Served Session Synopsis: If you are selling premium seats today, your strategies have no doubt changed over the last few years. Your profession needs Session Synopsis: A fun and interactive session presented by the TEAM to learn from the best and share what is working in order to reenergize Coalition will teach you how to spot clients who are giving clues that and maintain the sales velocity of days gone by. All findings will be having too much to drink is part of their plan. shared as group data. What you will learn in this session: What you will learn in this session: • How, where and when to spot clients for whom over-service may • A “no-holds-barred-discussion” detailing the results of a compre- be an issue hensive sales survey All personal and corporate identifying infor- • Why handling premium clients is different than handling general mation will be anonymous admission patrons • How the strategies for selling suites versus club seats are similar or • Calm and non-offensive methods to encourage responsible alco- different hol service with clients on premium levels Presenter: Dr. Peter Titlebaum, Director of Research, ALSD; Associate Presenter: Jill Pepper, Executive Director, TEAM Coalition Professor, University of Dayton Sport Management Location: Gold Ballroom, Salon 1, Floor 1, Conference Tower Location: Gold Ballroom, Salon 3, Floor 1, Conference Tower58 2011 ALSD Conference and Tradeshow / www.alsd.com / #ALSD2011
    • Motorola’s Passive Optical LAN Solution… Fiber to the ________. A. Desk D. Hospital Bed B. Dorm E. Classroom C. Guestroom F. All of the Above Motorola AXS 1800Motorola’s Passive Optical LAN (POL) Solution is a highly reliable and economicallydisruptive LAN solution that will revolutionize how voice, video and data are distributedthroughout the enterprise. POL replaces existing LAN connections with a single highcapacity fiber optical cable designed to connect the end user directly to the data center.Derived from carrier grade passive optical networking (PON) technology, POL allowsend users to realize substantial CAPEX and OPEX savings while taking significantsteps towards becoming a more green enterprise. BoothFor more information, call us at 888.293.5856 or visit amt.com. # 312 Multiple Solutions. One Source. Advanced Media Technologies® | 3150 SW 15th Street | Deerfield Beach, FL 33442 954.427.5711 | www.amt.com | sales@amt.com MOTOROLA and the Stylized M Logo are registered in the US Patent and Trademark Office. © Motorola, Inc. 2011
    • Wednesday, June 29 cont. Mora Photography Dr. Peter Titlebaum Richard Dobransky Pat McCaffrey 5:30 p.m. – 7:30 p.m. James Major Tour and Tailgate at The home Depot Center1:45 p.m. – 2:45 p.m. Brought to you by: Food and Beverage Session: The home Depot Center, levy Restaurants and Pat Boone iron Chef Roundtable: The Best Menu items of 2011 All-American Meats Session Synopsis: Bring your best ideas to the table… literally. Sponsored by: What you will learn in this session: Pat Boone All-American Meats • Come with menus in hand and be ready to share your best con- Levy Restaurants coctions to date The Home Depot Center • From meals and snacks to cocktails to edible gifts, we want to hear Corona it all Gloria Ferrer Caves & Vineyards • Tell us what worked, what didn’t and why • Be prepared to share prices, recipes, customer reactions and fu- ture plans What Will You See at The home Depot Center? Moderator: Richard Dobransky, VP of Food & Beverage, Delaware North A 125-acre, $150 million development in Carson, featuring state-of- Companies the art stadiums and facilities for soccer, tennis, track & field, cycling, lacrosse, rugby, volleyball, baseball, softball, basketball and other Panelist: James Major, Executive Chef, Delaware North Companies, sports. Designated as an “Official U.S. Olympic Training Site,” The Home Progressive Field Depot Center is the nation’s most complete training facility for Olympic, Panelist: TBD, ARAMARK amateur and professional athletes. The complex is created around a Location: Gold Ballroom, Salon 1, Floor 1, Conference Tower 27,000-seat soccer stadium with 42 luxury suites plus six event suites, 1,500 luxury seats and the American Express Stadium Club Restaurant overlooking the stadium. The complex also has an 8,000-seat tennis3:00 p.m. – 4:15 p.m. and boxing stadium with 19 luxury suites, a 10,000-seat track & field Best for Last: Closing Session facility and a 2,450-seat indoor velodrome. Tennis courts, soccer train- ing fields and a three-mile jogging trail with 12 fitness stations around Suite holder Focus Group the perimeter of the development is available to local residents. Session Synopsis: This is ALSD’s historically most popular session. Suite holders from different venues share their wants and needs, likes and dislikes with the crowd. What you will learn in this session: • What do your premium clients want more of • What strategies work best for getting butts in seats • What complaints do premium clients have • Questions from the audience Suite Holder: Marlene LaGrone, Manager-Events/Tickets, AT&T Suite Holder: Ramiro Nava, Manager-Events/Tickets, AT&T Suite Holder: Eric Belcher, Cast and Crew Location: Gold Ballroom, Salons 2&3, Floor 1, Conference Tower5:00 p.m. Buses Depart for Home Depot Center Location: Floor 1, Hotel Tower, Main Lobby Mora Photography60 2011 ALSD Conference and Tradeshow / www.alsd.com / #ALSD2011
    • Monday, June 27 College, Soccer, Racing, Minor league, Theatre and Other Venues league Day Meeting 7:45 a.m. To-Go Coffee Break Before Boarding Buses Location: Floor 3, Hotel Tower before boarding busesFood and Beverage league Day Meeting 8:00 a.m.8:00 a.m. – 3:45 p.m. Buses Depart for Rose Bowl Location: Atrium 3, Floor 3, Hotel Tower Location: Floor 1, Hotel Tower, Main Lobby Moderator: Chris Bigelow, President, Bigelow Companies 9:00 a.m. – 10:00 a.m.Time to be Determined Tour: Rose Bowl Stadium Featured Session: Nona Sivley, head Chef, l.A. Sponsored by: Rose Bowl Marketplace at the JW Marriott, Winner of hell’s West Side & Premium Seating/Suites, Field Level, Marketing Center Kitchen Season 8 10:00 a.m. Nona Sivley is the head chef at the L.A. Market restaurant and spokes- Presentation in locker Room: Rose Bowl Marketing person for Rosemount Estate Wines. L.A. Marketplace is located on and Sales Strategies, Question and Answer Period the lobby level of the JW Marriott Los Angeles at L.A. LIVE, ALSD’s host Presenter: Darryl Dunn, General Manager, Rose Bowl Stadium hotel. Nona will discuss current issues in food and beverage and hospi- tality, as there is an obvious association between sports hospitality and Panelist: Jason Gonella, Vice President of Sales of Legends Premium restaurant hospitality. Trends, new menu items, and operational issues Sales may be addressed. 11:00 a.m.8:00 a.m. – 9:00 a.m. Buses Board for JW Marriott Merchandising Food and Beverage 12:00 p.m. – 1:30 p.m.9:00 a.m. – 10:00 a.m. All-league Keynote lunch and Award Show how labor issues Affect Food and Beverage Keynote Address: Ray Bednar, Corporate Sponsorship Expert10:00 a.m. – 11:45 a.m. AlSD Visionary Award: Tom Wilson, President and Chief Executive Club Access vs. in-Suite Dining Officer, Olympia Entertainment Full Menu vs. Limited or Game Day Menus Location: Gold Ballroom, Salons 2&3, Floor 1, Conference Tower12:00 p.m. – 1:30 p.m. 1:30 p.m. – 2:15 p.m. All-league Keynote lunch and Award Show Sales Training Session Keynote Address: Ray Bednar, Corporate Sponsorship Expert Presented by: Todd Fleming, Vice President, Legends Premium Sales AlSD Visionary Award: Tom Wilson, President and Chief Executive Location: Plaza 1, Floor 3, Hotel Tower Officer, Olympia Entertainment 2:15 p.m. – 3:45 p.m. Location: Gold Ballroom, Salons 2&3, Floor 1, Conference Tower Group Roundtables: Split into Rooms1:30 p.m. – 2:30 p.m. College Training the Caterer Moderator: Janie Boles, Director of Donor Services and Annual Giving, Auburn University Athletics Department2:30 p.m. – 3:45 p.m. Location: Atrium 1, Floor 3, Hotel Tower Topics Determined by Moderator or Featured Session Minor league, Theatre and Other Venues Moderator: Brian Bucciarelli, Director of Corporate Partnerships/4:00 p.m. – 4:30 p.m. Premium Seating, Giant Center/Hershey Bears Keynote Address: “how to Overcome the Challenges Location: Plaza 1, Floor 3, Hotel Tower Facing Our industry Today” Soccer Presented by: Tim leiweke, President and Chief Executive Officer, AEG Moderator: Rich Searls, Director of Sales & Service, New York Red Bulls Location: Gold Ballroom, Salons 2&3, Floor 1, Conference Tower Location: Atrium 2, Floor 3, Hotel Tower Racing (TBD) Location: TBD 4:00 p.m. – 4:30 p.m. Keynote Address: “how to Overcome the Challenges Facing Our industry Today” Presented by: Tim leiweke, President and Chief Executive Officer, AEG Location: Gold Ballroom, Salons 2&3, Floor 1, Conference Tower Chris Bigelow Nona Sivley Brian Bucciarelli62 2011 ALSD Conference and Tradeshow / www.alsd.com / #ALSD2011
    • ALSD PANELISTS & PRESENTERSSezin Aksoy, Director of Analytics, Cleveland Ray Bednar, Corporate Sponsorship Expert Suite Level. Janie is a native of Marietta, GA. She isCavaliers Ray Bednar is considered the guru of the corporate married to John and the couple has two sons, JohnSezin Aksoy is the Director of Analytics for the Cleve- sponsorship side, one of the world’s true experts and James and one daughter, Annabella. Janie is aland Cavaliers, a title she has held for over two years. in evaluating sponsorships. As Senior Vice Presi- former member of the Tiger Paws Dance Team thatSezin transitioned to sports from the airline industry dent and Global Sponsorships Executive at Bank performed at the Opening Ceremonies of the 1996where she held the following positions: Account of America, Bednar specialized in understanding Summer Olympics.Sales Manager, Internet Pricing Analyst and Market exactly what corporations received from their returnAnalyst, Revenue Management for American Airlines. on sponsorship investment. Bednar created a meth- Brian Bucciarelli, Director of CorporateUsing yield management and pricing criteria, she has odology outlined in his book, Sponsorship’s Holy Partnerships/Premium Seating, Giant Center/helped the Cavaliers develop a cutting-edge method Grail, which allows corporations, i.e., the buyers, to Hershey Bearsof dynamic pricing and database management. evaluate sponsorship in light of their specific busi- Brian Bucciarelli is currently the Director of CorporateSezin will graduate from Northwestern University’s ness goals. At Bank of America, Bednar managed Partnerships/Premium Seating for Hershey Enter-Kellogg School of Management and also holds a sponsorships with MLB, NASCAR, NFL, US Olympic tainment & Resorts. He has been a Board of Directorsdegree from Duke University in Economics, Math- Team, the Chicago Marathon and others. Before his member for the ALSD since 2008 and in this role, heematics and Italian. work at BOA, Bednar was CEO for PRISM North and leads the Minor League meetings. He has presented South America, a global agency focused on sponsor- on panels ranging from the Economy and the Pre-Jennifer Ark, ALSD President, Director of ship and event strategy and activation. During his mium Seating Industry to Best Practices in Suite andPremium Sales and Guest Services, Green Bay time at PRISM, Bednar developed comprehensive Corporate Sales. Brian holds a BS in Marketing fromPackers marketing strategies for clients such as DuPont, Penn State University.Jennifer Ark is currently the President of the ALSD Xerox, HSBC and Samsung to name a few. Prior toand Director of Premium Sales and Guest Services his involvement in PRISM, Bednar served as General Natalie Burbank, VIP Services Coordinator,at the Green Bay Packers. She oversees all premium Manager and President with General Electric, where Utah Jazz/Salt Lake Beesseating operations for the team, including suites he gained extensive experience in the marketing ap- Natalie Burbank is in her fourth season with theand club seats, as well as the club’s guest relations plication of Six Sigma. Bednar is a graduate of West Utah Jazz and Utah’s minor league baseball teamand special events programs and serves as liaison Point United States Military Academy and Harvard the Salt Lake Bees as the VIP Services and Premiumwith Levy Restaurants, Lambeau Field’s food and Business School. Seating Manager. Daily, she oversees operations forbeverage partner. Jennifer also chairs some of the premium seat programs, including suites and clubs,team’s event committees, such as Packers Fan Fest. Chris Bigelow, President, Bigelow Companies and manages over 40 part-time employees at theShe joined the club in 1999 after working for six Chris Bigelow is President of the Bigelow Companies, EnergySolutions Arena. Natalie received a Bacheloryears in premium seating for two NBA franchises, the Inc., which consultants to sports, entertainment of Science degree from the University of Utah. WhileCleveland Cavaliers (Premium Seating Coordinator, and convention center facilities, providing design not at work, you can usually find her snowboarding1993-95) and the Portland Trail Blazers (Premium services for new and renovated foodservice facili- or boating, enjoying the majestic scenery Utah hasSeating Manager, 1995-99). Jennifer, a Madison, WI ties, operational audits of existing foodservice and to offer. Natalie resides in Salt Lake City.native, received her Bachelor’s degree in Commu- merchandise operations, and RFP and contractingnications from the University of Wisconsin in 1991 assistance for those facilities that contract their Brian Byrnes, Senior Vice President, Salesand subsequently earned her Masters of Education concession and catering services. Chris Bigelow has and Marketing, Oklahoma City Thunderin Sports Administration from Bowling Green State been in the foodservice business for over 39 years, Brian Byrnes joined the Thunder organization asUniversity in 1993. She is married to Patrick, and the with a concentration in the public assembly market vice president of sales and marketing in April 2005couple has two children: Will and Elyse. Away from for the past 33 years. He received a BA in Business and was promoted to his current position in Junework she enjoys running and volunteering at her Administration with a Hotel and Restaurant Admin- 2006. Byrnes’ responsibilities include oversight ofchildren’s schools. istration major from the University of Nevada, Las ticket sales, retention and operations; premium sales Vegas. Chris is Chairman of the Board of the National and hospitality; marketing and communicationsJohn Avenson, Vice President IT, Minnesota Twins Association of Concessionaires and a well-known strategies such as brand management, advertising,John Avenson, who begins his 18th year with the author and speaker for the recreational foodservice promotions, graphic design, digital media, e-com-Twins in 2011, was named Vice President of Technol- industry. His writings are included in text books merce and event presentation. His inaugural salesogy on December 22, 2006. Previously, Avenson used by Sports Management majors at Universities campaign resulted in over 13,000 season tickets soldserved as Director of Baseball IS/Network. John over- throughout the United States. Chris was named one and catapulted the organization into the top tier insees and manages the purpose of technology for all of the Top Twenty Most Influential People in Sports attendance across the NBA. Previously, Byrnes serveddisciplines of the organization. Avenson wrote the Facility Design, Architecture and Development by as executive vice president of business operationsapplication the team uses for Scouting and Player Street & Smith’s Sports Business Journal. for the NHL’s Phoenix Coyotes. Prior to joining theDevelopment. He also wrote the fan-based ‘Twingo’ Coyotes, Byrnes built nearly 10 years of experienceapplication that has been adopted by many other Janie Boles, Director of Donor Services and with the Dallas Stars and Texas Rangers. A graduateMajor and Minor League teams. Annual Giving, Tigers Unlimited, Auburn of St. Mary’s University in San Antonio, Byrnes and University Athletics Department his wife Ashley reside in Edmond, OK.Nic Barlage, Director, Suite Sales, Premium Janie manages the Executive Suites at Jordan-HareSeating and Business Development, Stadium. She oversees the premium seating and Tod Caflisch, Vice President IT,Cleveland Cavaliers donor hospitality areas for football and coordinates New Orleans HornetsNic Barlage is now the Director of Suite Sales, Pre- the ticket priority renewals for football and baseball. After working in Dallas for IBM and EDS, Caflischmium Seating and Business Development for the She also oversees various hospitality events for Ti- joined the San Antonio Spurs as the organization’sCavaliers and Quicken Loans Arena. Barlage came on gers Unlimited members and donor services. Janie first Computer Resource Manager, where he wasboard with the Cavaliers in 2009 as Manager of Pre- has served in Tigers Unlimited since 2000. Previously responsible for a handful of computers and gen-mium Sales. This is his fifth season in the NBA. Previ- she served as an Executive Services Coordinator at erating graphics and animations displayed on theously Nic was Senior Account Executive, Premium the Georgia Dome in Atlanta, managing 93 Execu- JumboTRON during Spurs games. 16 years and fourSales for the Charlotte Bobcats. He was also Account tive Suites and the North Club Level from 1999-2000. NBA Championships later he holds the Director ofExecutive, Season Ticket Sales for the Minnesota Tim- Janie worked closely with Fabulous Fox Theatre and Information Technology position. He was responsibleberwolves and Lynx. He started his career with the Chastain Amphitheater, planning and hosting spe- for the day-to-day IT operations of the Spurs, Ram-Phoenix Suns as a Sales Consultant. Nic is a graduate cial outings for Georgia Dome Executive Members. page (AHL), Silver Stars (WNBA) and the AT&T Centerof St. John’s University. In 1999, she worked part-time on the Turner Field arena. He was also responsible for the planning and64 2011 ALSD Conference and Tradeshow / www.alsd.com / #ALSD2011
    • – ADVERTORIAL –INDUSTRY CASE STUDY: ALSD MEMBER SUCCESSBEYOND THE SUITE —Put floors to work for your brand.B rands and retailers are learning that floor advertising packs a pretty big wallop when it comes to lifting sales.In fact, one brand and retailer recentlycollaborated on full-coverage flooradvertising and enjoyed a 31% increase insales over the same period the previous year. So what does floor advertising in astore have to do with suites and stadiums?Everything. Whether the space is a store,a restaurant, a stadium or a suite, theprinciple is the same – create strongconnections with shoppers to the brandand lead them down a path to the ultimatedestination – the point of purchase. In this case, the brand was Carhartt, apremium work wear clothing manufacturer.The retailer was Klem’s, a single locationdepartment store in Spencer, MA. Thefloor advertising product was FLEXcon’sFLEXmark® floor art™, engineered forfull-coverage floor advertising. “The use of a branded zone and floor advertising proved unusually effective promotional tool, and and shelf advertising, the visual impact to be an unusually it went a long way to reinforce Carhartt’s is even more dramatic, immersing the effective promotional desired brand image.” visitor in the brand to establish strong and tool, and it went a long The effort was so successful, in fact, lasting connections that influence purchase that the retailer repeated the tactic the decisions — where the concession stand way to reinforce following year with Scotts Miracle-Gro for becomes the “Bud Zone” or the stadium Carhartt’s desired its gardening products, with similar results. shop takes on a “Home Team Advantage” In this case, however, the graphics were not theme, for example. brand image.“ adjacent to the product displays. Rather, they FLEXmark® floor art™, a thin-gauged Carhartt and Klem’s collaborated to served as people-movers, raising awareness clear film that is subsurface printed,create huge floor-based murals depicting of the brand and driving customers to the enhances the brilliance of graphics andworkers in Carhartt clothing. The graphics Scotts displays at the back of the store provides depth and dimension with almostcovered 900 sq.ft. of floor space, starting while their kids stomped on bugs in the photographic quality, for graphics thatat the store entrance and continuing artwork along the way. For the complete really “speak” to your audience. It is alsodown the aisle by the Carhartt displays. story, visit www.myflexcon.com/scotts. highly durable and can withstand normalThe transformation created a bold visual This same concept can be applied to cleaning and waxing with standardattraction that could not be ignored, arenas and stadium suites. The message floor-care equipment.and the subliminal message of how can be subtle where your brand message To learn more about puttinggreat shoppers would look (and work) is merely suggested with strong visuals. It your floors to work for your brand,in the Carhartt gear was highly effective, can also be literal, where graphics serve contact Michael Chevalier, New Businessgenerating impressive sales lift. Tim as way-finders to drive traffic to a specific Development Manager, FLEXcon,Waldschmitt, a Northeast Carhartt Sales purchase point. by phone (508) 826-7204 or by emailAssociate, says that “the use of a branded Furthermore, when floor advertising mchevalier@FLEXcon.com.zone and floor advertising proved to be an is combined with wall, window, counterF L E X c o n www.FLEXcon.com
    • ALSD PANELISTS & PRESENTERSimplementation of the voice and data infrastructure Ron Contorno, President, Full House Chris Dill, Chief Information Officer, Portland Trailof the AT&T Center arena and Spurs practice facility. Entertainment Database Marketing BlazersToday he is Vice President of Information Technology Ron Contorno is the President of Full House Enter- Chris Dill is in his 21st year with the Trail Blazers. Dillfor the New Orleans Hornets and was recently cho- tainment Database Marketing. Full House provides worked for five years with Tektronix before comingsen to lead the organization’s IT efforts, re-establish- targeted sales leads for direct marketing campaigns to the organization in 1989 as computer supporting technology standards and operations following (direct mail, telemarketing, email). Over 600 sports specialist/telecommunications manager. Dill hasthe franchise’s return to New Orleans after relocating teams, arenas/stadiums and entertainment organiza- served as the lead for the information technologyto Oklahoma City due to Hurricane Katrina tions have used Full House data to find new business team for the past nine years and is currently the Vice and residential customers. Ron started the company President and Chief Information Officer. Dill strivesSean Callanan, Founder, SportsGeek in 1998 after spending several years with Dun & to be a forward-looking technologist and businessSports Geek understands the sports digital land- Bradstreet and infoUSA. Full House’s mission has person and has made a reputation for himself as ascape. Connecting sports, fans and sponsors using always been to help sports and entertainment or- true leader in streamlining operations while with thetechnology is their mission. Sports Geek is Australia’s ganizations put more butts in their seats. Full House Trail Blazers organization. Dill was recently given theleading sports digital consultancy with clients in the provides sales leads for premium seating, season Oregon IT Executive of the Year Award for privatemajor sports of AFL, NRL and Cricket. You can find ticket and group sales campaigns. The company also companies at the 2009 InnoTech CIO Summit.more info at SportsGeek.com.au, and look out for joined ALSD, Ohio University and Turnkey Sportsthe launch of Sports Geek’s sports fan engagement & Entertainment in a groundbreaking study that Mark DiMaurizio, Vice President, Technologyproduct built for sports teams SportsDP at SportsDP. uncovered the types of companies that lease luxury Solutions, Comcast-Spectacorcom. suites. The information was released at the ALSD As Vice President of Technology Solutions for Com- conference in 2007 and has since been updated in a cast-Spectacor, Mark oversees sales and marketingKelly Cheeseman, Vice President, Ticket Sales 2010 study published in ALSD’s SEAT Magazine. technologies for its Philadelphia sports properties and Service, Los Angeles Kings (Philadelphia Flyers, Philadelphia 76ers) and allKelly Cheeseman, in his 11th year with the Kings and Brian Crow, Associate Professor, Slippery Rock events at the Wells Fargo Center. Mark also overseesAEG, currently serves as the Kings’ Vice President, University; President/CEO, GameDay Consulting the CRM, database marketing and customer insightTicket Sales and Service, a position he has held since Dr. Brian Crow is currently in his 10th year as Associ- functions. Mark joined Comcast-Spectacor from GEJuly of 2008. In his position, Cheeseman directs all ate Professor of Sport Management in the Depart- Commercial Finance and prior to that, he was withTicket Sales, Customer Retention and Service, plus all ment of Sport Management at Slippery Rock Univer- the NBA as the League’s Director of CRM SystemsDatabase Management, Marketing and CRM initia- sity, where he teaches Sport Marketing, Budgeting and Team Technology for six seasons. Mark earnedtives in addition to Ticket operations. He is a current and Global Sport Management. He held previous a degree from Brock University in 1993 and an MBAmember of the NHL Ticket Advisory Board and he faculty appointments at Hampton University and from the University of Connecticut in 1995.is a Board Member for the Kings Care Foundation. the University of Southern Mississippi. Crow earnedDuring the 2009-10 campaign, Cheeseman helped a Doctor of Education degree in Higher Education Richard Dobransky, Vice President of Food andlead the Kings ticket sales department to achieve Administration (1994) and a Master of Business Beverage, Delaware North Companiesthe following results – number one in increased Administration degree (1991) from West Virginia Richard Dobransky, a 26-year veteran of the foodpaid attendance in the NHL (a 20% increase in ticket University, as well as a Bachelor of Science degree in service and catering industry, is vice president ofrevenue) as well as top five in new FSE’s (the highest Marketing from West Liberty State College (1988). As food and beverage for Delaware North Companiesin STAPLES Center history) and Group Sales Tickets a consultant, Crow founded GameDay Consulting, Sportservice. Dobransky has overseen the company’ssold. Kelly and his wife Andrea reside in Torrance, LLC, in 2004 and has developed guest service train- efforts to further develop its culinary operations andCA with their bulldog Chione. His interests include ing workshops for thousands of front-line employees broaden its menus to introduce healthier food, con-participating in various athletic and outdoor activi- and conducted mystery shops for the Buffalo Bills, temporary twists, regional specialties and organicties with family and friends, and participating in such Pittsburgh Steelers, Baltimore Ravens, Houston options. Dobransky is co-chairman of Delawaresports as golf, running, ice hockey and biking. Texans, West Virginia University, University of Pitts- North’s corporate Culinary & Hospitality Council, burgh, University of Kentucky, University of Oregon which advances the company’s culinary and hospi- and Bowling Green State University in recent years. tality objectives across all of its divisions. DobranskyBeth Conroy, Director, Integrated Marketing, Crow is a co-author of two textbooks: Foundations began his food service career in the hotel sector inNational Hockey League of Sport Management and Profiles of Sport Industry various positions in Michigan and Illinois. He thenAs a Director of Integrated Marketing for the NHL, Professionals: the People Who Make the Games Hap- worked for 13 years with Chicago-based Levy Res-Beth oversees the management and fulfillment pen. taurants, where his last position was senior vice pres-activation of League partners – BlackBerry, Discover ident. Dobransky joined Delaware North CompaniesCard, Enterprise Rent-A-Car and TicketMaster. She James Darrow, Senior Director of Technical in 2005, first with Sportservice as vice president ofalso supports Jeff Morander in Ticketing Strategy by Services, Ilitch Holdings, Inc/Detroit Red Wings restaurant and catering services. Then, drawing onproviding information and best practices to all Mem- Jim Darrow is the Director of Technical Services for his hotel sector experience, he served as vice presi-ber Clubs in the areas of ticket sales and premium Ilitch Holdings, Inc. and oversees the technical infra- dent of lodging for Delaware North Companies Parksseating. Prior to her role in Integrated Marketing, structure. These include Little Caesars Pizza, Blueline & Resorts, focusing on new business development,Beth was a member of the Club Consulting and Foodservice Distribution, Detroit Tigers, Detroit Red before returning to Sportservice as vice president ofServices department at the League. Beth has had a Wings, Olympia Entertainment, along with several food and beverage.role in sports marketing since graduating from col- other business units. He has over 30 years of experi-lege. She was the Director of Corporate Partnership ence in systems going back to the IBM System/32. In Bill Dorsey, Chairman, ALSDServicing for Major League Soccer (2000-2005) and his 25 years with the Ilitch family-owned companies, Bill is currently the Chairman of the ALSD, an associa-Senior Marketing Manager for the New York Jets he has been involved with the installation of wide tion he founded 21 years ago. The ALSD, which now(1993-2000). Beth received her MBA and her Bache- area networks, the deployment of systems in 17 dis- numbers nearly 1,000 member facilities and affili-lor of Science in Marketing from St. John’s University. tribution centers, network design and infrastructure ates, is a clearinghouse of information for the $10She is an active Board Member of SJU Alumni As- installations at the Fox Theatre Building, Comerica billion premium seat industry. The ALSD tracks suitesociation and a member of WISE (Women in Sports Park and Joe Louis Arena, and consolidation of mul- usage, amenities, occupancy rates, lease deals, newand Events). tiple IBM Midrange systems to a single system with and renovated venue design and construction and multiple VMs. almost any other area that may affect the premium seat marketplace. In the past 20 years, Bill has been instrumental in starting up numerous businesses in66 2011 ALSD Conference and Tradeshow / www.alsd.com / #ALSD2011
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    • ALSD PANELISTS & PRESENTERSthe sports marketplace. His background has roots in Chris Faulkner, Manager of Club Seat Sales and major stadiums and arenas such as Red Bull Arena inpublishing and sports, having been a sports writer Service, Denver Broncos Harrison, NJ, Dunkin’ Donuts Center in Providence,for a major daily as well as an editor and publisher of Chris Faulkner is currently Manager of Club Seat New Meadowlands Stadium in East Rutherford, NJseveral national start-up magazines in the trade and Sales and Service at Denver Broncos Football Club. and Boston’s TD Garden, one of the busiest sportsconsumer markets. Prior to 1990, Bill was the editor He previously held the position Premium Seating Ex- venues in the world. Also in Freed’s area of responsi-and publisher of Skybox magazine, a sports business ecutive with the Broncos. Before joining the Broncos, bility are American Park n’ Swap flea markets in vari-publication which was distributed in luxury suites Chris was Director of Ticket Sales at Colorado Crush, ous cities, including Memphis, Phoenix and Glendale,across the world. Bill holds a BA in English from the Director of Ticket Sales at Texas Rangers Baseball as well as the Comcast Center, a world class concertUniversity of Cincinnati, where he graduated with Club, Group Sales Manager at Texas Rangers Baseball venue located in Mansfield, MA. Freed previouslyhonors in 1974. He is married with three children Club, Senior Account Executive at Texas Rangers served as general manager for the Boston venue,and three grandchildren. Baseball Club and Customer Service Representative home of the Boston Bruins and Boston Celtics, help- at Colorado Rockies Baseball Club. He is a graduate ing establish it as one of the premier arenas in sportsDarryl Dunn, General Manager, Rose Bowl of Baylor University’s Hankamer School of Business. for club and suite dining. He has a Bachelor’s degreeStadium in Management from Georgia State University.Darryl R. Dunn was appointed General Manager for Todd Fleming, Vice President-New Businessthe Rose Bowl Stadium in Pasadena, CA on July 1, Development, Legends Hospitality Management Todd Goldstein, President, AEG Global1999. Mr. Dunn is responsible for managing all as- Todd joined Legends Hospitality Management Partnershipspects of the facility, including contract negotiations and Legends Premium Sales in June of 2010. In the Todd Goldstein is the President of AEG Global Part-with prospective events, ongoing relationships with role of Vice President, Fleming is responsible for nerships. Goldstein heads the Global Partnershipsexisting tenants, Tournament of Roses and UCLA, expanding LPS’ client list and maximizing revenue business group, guiding AEG’s continued develop-and all financial, marketing and operational needs capabilities for LPS’ current partners. Prior to join- ment in the area of sponsorship and naming rightsfor the stadium. Mr. Dunn is extensively involved in ing Legends, Fleming served as the Vice President sales, servicing of the partnerships, premium saleslong range planning for the facility. Currently, the of Sales and Service for the Charlotte Bobcats and existing with AEG facilities and events. AEG GlobalRose Bowl Operating Company is in the midst of a Time Warner Cable Arena. During his tenure in Char- Partnerships division is responsible for over $350strategic plan, in order to develop a master plan for lotte, the organization developed strategic sales million of gross sponsorship revenue and premiumthe future of the historic venue. Mr. Dunn also serves tactics that enabled the Bobcats to achieve franchise sales with an expected growth rate in the next sever-as the primary representative of the City of Pasadena benchmarks in new full season tickets sold and re- al years. Since joining AEG in 2001, Goldstein has ini-to American Golf Corporation related to the opera- tention levels that had not been achieved since the tiated many of the company’s most comprehensivetion and long-term planning for Brookside Golf inception of the team in 2005. Prior to joining the sponsorship and naming rights agreements and hasCourse, a 36-hole public golf course in Pasadena. Charlotte Bobcats, Fleming held the position of Sales been instrumental in overseeing the development ofPrior to coming to the Rose Bowl, Mr. Dunn worked Manager for the Dallas Cowboys and Cowboys Stadi- sales strategies for new venues and entertainmentfor the Los Angeles Lakers, Los Angeles Raiders, um. He was a key member of the management team endeavors. Goldstein has secured naming rights toLos Angeles Clippers and World Cup 1994 Organiz- that generated industry records in PSLs. Prior to join- two core AEG Live music assets – First Bank Centering Committee. A native of Connecticut, Mr. Dunn ing the Cowboys, Fleming served as the Director of in Colorado and Nokia Theatre Times Square. On theresides in Santa Clarita and is married and has two Ticket Sales for the New Jersey Nets of the National international front, Global Partnerships has securedchildren. Basketball Association. He is a 2000 graduate of The new naming rights relationships for properties such University of Mount Union in Alliance, Ohio, where as the Ericcson Globe in Stockholm, Sweden andTrent Dutry, Senior Event Manager for Suite he was a three-year letter winner on Mount Union’s Mercedes-Benz Arena in Shanghai. Previously atServices, US Airways Center basketball team. Ascent Sports & Ascent Arena Company in Denver,Trent is entering his 16th year with the Phoenix Todd was Vice President of Marketing and Director ofSuns and US airways Center. He is the Senior Event Jared Frank, Editor of SEAT Magazine, ALSD Sales. In 2011, Goldstein was honored at Sports Busi-Manager for Suite Services. Trent has had the oppor- Jared enters his fourth year with the Association of ness Journal’s Forty Under 40 event. Todd attendedtunity to work with many different sports and events Luxury Suite Directors, continuing to edit and build the University of Colorado at Boulder for his Bachelorincluding basketball, hockey, arena football, WNBA the news flows for the association and premium seat of Arts in Communications and received his MBA atand concerts. He received his Bachelor’s degree in and sports venue industries. From the ALSD satellite the University of Colorado at Denver in 2009. He cur-Business and Accounting from DeVry University. He office in Dallas, TX, Jared is the chief content provider rently lives in Denver, CO with his wife, Kim, and theirhas enjoyed coaching basketball for the last 17 years. for SEAT Magazine, ALSD.com and ALSD social media sons Max and Ben and daughter Eli.Trent is originally from Idaho and currently resides in outlets. Through his editorial leadership, extensivePeoria with his wife Sherri and their three children, network of sportsbiz professionals and creative vi- Jason Gonella, Vice President of Sales, Legendsson’s Riley and Dallin and daughter Samantha. sion, SEAT has grown from a 48-page saddle-stitched Premium Sales newsletter to a 92-page and growing perfect-bound Jason Gonella serves for as the Vice President ofPaige Farragut, Vice President, Suite & Group quarterly trade publication. He is also charged with Sales of Legends Premium Sales, currently headingSales, Texas Rangers Baseball Club creating ways to enhance ALSD member benefits by up the Rose Bowl Stadium renovations. GonellaPaige Farragut joined the Texas Rangers front office dovetailing new digital, social media and traditional oversees all sales initiatives for the premium seat-team in July of 1999 and was named to her current media outlets, educating and connecting the current ing products that are being added to the Rose Bowlposition in November of 2007. She is responsible ALSD mindshare to its next level and developing Stadium on behalf of Legends Premium Sales. Go-for the Rangers long-term suite sales, nightly suite media and marketing strategies to grow new busi- nella has over 15 years experience as a sales leaderrental sales and group ticket sales at The Ballpark. ness development. He holds a Bachelor of Civil Engi- within the sports industry most recently as the VP ofPaige spent five seasons selling season and group neering degree from the University of Dayton and a Premium Seating Sales at AEG in Los Angeles. Priortickets for the Dallas Stars before moving into man- Master of Sport Administration degree from Xavier to his time with AEG, Gonella has managed the pre-agement with the Texas Rangers. While working for University. mium sales efforts for the Prudential Center projectthe Dallas Stars, she was instrumental in moving all (2006-2007), the NY Jets (2005-2006), Philadelphiacurrent season ticket holders from Reunion Arena to Jerry Freed, Regional Vice President East, Eagles and the NJ Nets.the American Airlines Center. Paige graduated with a Delaware North Companiesdegree in Communications from Texas State Univer- Jerry Freed is regional vice president for Delaware Bill Guertin, CEO, The 800-Pound Gorillasity in 1995. She and her husband Brian, along with North Companies Sportservice, overseeing the op- Bill Guertin is a 30-year sales veteran, entrepreneur,their sons Jackson and Preston, reside in Irving. eration and management of a vast book of business author, speaker, and CEO (Chief Enthusiasm Officer) encompassing food, beverage and retail services in of The 800-Pound Gorilla, one of the nation’s preemi-68 2011 ALSD Conference and Tradeshow / www.alsd.com / #ALSD2011
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    • ALSD PANELISTS & PRESENTERSnent sales training and consulting firms specializing was elected Alderman in City of Lake Forest, IL where by many organizations that focus on the business ofin improving the results of professional sports teams’ he resides with his wife Caryn and three boys Casey, sports. Receiving his degree in 1972 from Kent Statesales departments coast to coast. His list of clients Connor and Kyle. University, Mr. Holleman is a registered architect andincludes teams from every major sports league in is NCARB certified.North America, and his three published books in- Shane Harmon, General Manager, Marketingclude The 800-Pound Gorilla of Sales: How to Domi- and Communications, New Zealand 2011 World Leonardo G. Inghilleri, Executive Vice Presidentnate Your Market. Download a free chapter at www. Rugby Cup and Managing Partner, West Paces ConsultingThe800PoundGorilla.com. Shane Harmon is a Sports Marketing and Major Leonardo is the Managing Partner of West Paces Event specialist with ten years experience in fan Consulting, and a recognized expert and author inAl Guido, Vice President of Sales, Legends development and fan activation in Australia and the service and hospitality industry. Leonardo alsoPremium Sales, San Francisco 49ers New Zealand. Shane is a veteran of two Rugby World served as Senior Vice President of Human ResourcesAl Guido joined the 49ers New Stadium Project in Cups, RWC 2003 in Australia where he was Head of for The Ritz-Carlton Hotel Company and ExecutiveMarch 2010. In this role, Guido is responsible for all Marketing, spearheading a $200M ticket sales cam- Vice President for BVLGARI Hotels & Resorts – a jointluxury suite and ticket sales at the 49ers new billion paign and currently RWC 2011 where he works as venture between The Ritz-Carlton and the famousdollar stadium. Guido will oversee a team of fifty General Manager, Marketing and Communications Italian jeweler BVLGARI. Among his accomplish-representatives, dedicated to selling and servicing for Rugby New Zealand 2011, the Local Organising ments, Leonardo was one of the key architects ofthe greatest fan base in the NFL. In addition to his Committee for next year’s tournament. Shane has an unprecedented Ritz-Carlton’s second winning ofrole with the 49ers, Guido also serves as Vice Presi- also worked as General Manager Marketing for Aus- the Malcolm Baldrige National Quality Award. Otherdent for Legends Premium Sales. Guido aides the tralian Rugby Union, and as Membership and Direct highlights of his leadership include the creation ofcompany in its pursuit to provide teams/universities Marketing Manager for the Sydney Swans Football The Ritz-Carlton Learning Institute and The Ritz-with sales, CRM and training support. Prior to joining Club, in Australia’s AFL (Aussie Rules). Carlton Leadership Center. Prior to The Ritz-Carlton,Legends, Guido served as Sales Manager on the Dal- Leonardo worked for The Walt Disney Company aslas Cowboys New Stadium Project. In that role, Guido Robb Heineman, CEO, Sporting Club, parent part of the executive opening team of Euro Disneymanaged the sales staff that was responsible for sell- organization of Sporting Kansas City Resort in Paris and has held several managementing all the premium seats in Cowboys Stadium. Gui- Robb Heineman serves as the CEO of Sporting Club, positions within the travel and hospitality industry indo’s staff broke industry records for PSL sales totaling the parent organization of Sporting Kansas City, and Europe and the United States. His latest book, Excep-over 500 million dollars. Prior to joining the Cowboys is responsible for the day-to-day operations of the tional Service Exceptional Profit, was published inorganization, Guido served as the Sr. Director of company and is a part of the ownership group. He April 2010 and is an international best seller.Ticket Sales for the Phoenix Coyotes. Before arriving sits on the Board of Governors of Major League Soc-in Phoenix, Guido was the Director of Business De- cer and Soccer United Marketing, LLC. Heineman is Michele Kajiwara, Vice President, Premiumvelopment with the Lakewood Blueclaws, the minor also an owner/operator of the Sioux Falls Skyforce of Seating Sales, AEG/STAPLES Centerleague affiliate of the Philadelphia Phillies. Guido the NBA Development League. Heineman has been Michele Kajiwara was recently named Vice President,began his career in the sports and entertainment the driving force behind transformation of Sporting Premium Seating Sales for AEG/STAPLES Center. Inindustry with Comcast-Spectacor. Guido received Kansas City, including the recent rebrand from the this role, she oversees suite and club seat sales andhis Bachelor of Business Administration from the Kansas City Wizards, since taking over the organiza- management of premium staffers. Prior to becomingCollege of New Jersey. His collegiate career included tion in 2006, beginning with the opening of a $5 VP, Michele served as Senior Director, Premium Salesbeing a three-year letter winner for the College of million training facility for the team at Swope Park for eight years. She served as Catering Sales ManagerNew Jersey’s football team as a wide receiver. in 2007. Heineman was instrumental in securing an for Chelsea Piers for four years. She got her start as agreement with the Kansas City, KS Board of Com- an assistant with New Regency Productions. MicheleAmanda Gurney, Premium Services missioners for a new, $200 million stadium to open is a graduate of the University of Southern California.Representative, Pittsburgh Penguins near Village West in June 2011. The developmentAmanda Gurney has worked for the Pittsburgh Pen- is expected to create over 8,000 new jobs in Wyan- Evan Karasick, Principal and Founder, Channel 1guins for two years in her current role as Manager of dotte County and is estimated to have an economic Media Solutions, Inc.Premium Sales and Service. She came to Pittsburgh impact of over $500 million annually. Sporting Kan- Evan Karasick is the principal and founder of Chan-from Southern California where she held the title of sas City will have opened its brand new, state-of-the- nel 1 Media Solutions, Inc. Established in 1998,Premium Services Representative for the Los Angeles art LIVESTRONG Sporting Park on June 9, 2011. Channel 1 specializes in the creation of customizedAngels of Anaheim. Prior to this, Amanda worked in interactive sales tools for over 100 sports franchisesBusiness Development at the Georgia Dome while Michael A. Holleman, Director of Sports Facilities, and venues within the NHL, NFL, NBA, MLS, MLB andcompleting her Master’s Degree at Georgia State Heery NCAA. Channel 1’s products promote everythingUniversity in 2007. She received her Bachelor’s de- Mike Holleman is recognized nationally for his sig- from premium seating and new stadiums, to spon-gree in Sport Psychology from Indiana University, nificant experience in architectural design, special- sorship opportunities and seat relocation programs.Bloomington in 2005. izing in sports facilities. This experience includes These dynamic tools bring the entertainment experi- design for professional and collegiate facilities, in- ence to the consumer and help clients achieve out-Greg Hanrahan, Senior Director of Premium cluding stadiums and multi-purpose arenas. Having standing returns on their investment. Karasick holdsSeating, United Center led Heery’s sports facilities group for over 20 years, a B. Comm from the University of British Columbia,Greg C. Hanrahan is Senior Director of Premium his involvement on each sports project touches all certification in Industrial and Graphic Design fromSeating at the United Center, home of the Chicago phases of design and delivery. His proven leader- the Emily Carr Institute of Art and Design and an As-Bulls and Chicago Blackhawks. Greg has 25 years of ship and ability to coordinate complex projects sociate Degree in piano performance from the Royalsales, marketing, customer service, operations and has made him a recognizable industry leader. Mr. Conservatory of Music. He currently lives in Torontoadministration experience in the professional sports Holleman has worked on numerous projects that with his wife Stephanie and two daughters.field. Along with other front office personnel, he include luxury seating options, including suites,was awarded six World Champion rings. Currently, clubs and loges. As sports facility design has evolved, Greg Karl, President & Chief Operating Officer,Greg serves the Bulls and United Center executive so to have the needs and trends for enhanced fan Epicurean Culinary Grouptechnology, marketing and owners committees. He experiences. His experience from projects around Greg Karl is the President/COO of Epicurean Culi-has served on the Board of Directors of the Associa- the country is a culmination of understanding these nary Group in Denver, CO. Epicurean is an on- andtion of Luxury Suite Directors for over 13 years and needs and trends of both the clients and the event off-premise catering company with sports-relatedattended all the past ALSD conferences except the patrons. Mr. Holleman is continually published by contracts such as Premium Concessionaire at Invescofirst conference in Minnesota. In May of 2007, Greg notable sports journals and is a sought after speaker Field at Mile High, the Winter X Games in Aspen and70 2011 ALSD Conference and Tradeshow / www.alsd.com / #ALSD2011
    • IntroducingTAILGATE IN A BOX Teaming Up for a Revolutionary New Revenue Stream for Teams and Venue Owners Tailgater Places Order at Co-Branded Website Order Processed and Marketing Campaign to Tailgate Fans Fulfilled by PBAAM’s Existing Backend System f ive percent for hunge r Order Shipped Either 1) to the venueTeam/Venue Owner 2) Direct to their home Revenue 7% to Team Allocation Model Charity of Choice Win! Win! Win! For the Team – Five Percent for hunger: for every purchase customers make with Pat Boone All-American Meats, 5 percent of the total goes directly to fund the efforts of organizations, at home and abroad, that help feed and sustain those in need. – Revenue share with the team on every sale. 2 North Cascade Ave., 14th Floor – Benefit the team’s charity of choice - 7% of sales. Colorado Springs, CO 80903 1-866-400-9507 ★ PatBooneMeats.com
    • ALSD PANELISTS & PRESENTERSover 15 professional golf tournaments. Epicurean started his career in sports and entertainment with built on the campus of California State Universityhas won multiple business and catering awards the Philadelphia Flyers and Spectrum. The organi- Dominguez Hills in Carson, CA. The $150 million de-including the 2010 National Best Caterer and Green zation grew into Spectacor Management, Inc. and velopment was the largest-ever private investmentBusiness of the Year. A Director of The International eventually became SMG. Krezwick served in vari- in amateur athletics. Leiweke now turns his attentionCaterers Association, Greg is also a member of Young ous management roles for over nine years with the to overseeing the overall management of L.A. LIVE,Presidents Organization (YPO) and sits on several company. While in Boston, Krezwick founded the the AEG-developed four million square foot/$2.5Charitable Boards. Greg, his wife and two daughters Table of Friends, an annual Thanksgiving dinner for billion downtown Los Angeles sports and entertain-live near Boulder, CO. more than 500 of Boston’s homeless. He has received ment district adjacent to STAPLES Center and the Los several community awards and currently sits on the Angeles Convention Center, featuring Club Nokia,Nick Kavalauskas, Vice President of Operations, board of several businesses, including the Massachu- Nokia Theatre L.A. LIVE, The Ritz Carlton and JW Mar-Professional Sports Catering setts Sports Partnership, the MA Film Office and the riott hotels, Regal Cinemas, 19 world-class restau-Nick started his career moving up the chain to Gen- Boston Sports Museum, among others. rants, entertainment clubs and lounges and “broad-eral Manager at Buffalo Wild Wings, opening a new cast” facilities for ESPN. The nation’s most active “livefranchise in 2001 in Detroit. In 2003, he joined Pro- Marlene LaGrone, Manager – Events, Global content and event district,” L.A. LIVE showcases morefessional Sports Marketing focusing on foodservice Events, AT&T Services, Inc. events, award shows, sporting competitions andin the minor league baseball industry. PSM identified Marlene LaGrone, Manager-Events in the Global concerts than any other destination in the world.the need for a food service provider that understood Markets Organization at AT&T, manages tickets forthe minor league industry. Professional Sports Cater- professional and collegiate sports and concerts at Cindy Jordan Littlefield, Premium Hospitalitying was born. By 2008, he was promoted to Midwest major sporting venues in the Southwest, West Coast Sales Manager, Chicago Bears Football ClubRegional Manager of PSC, expanding his portfolio to and East Coast. Among other items, her role includes Cindy Jordan Littlefield is entering her 15th seasonseven teams. He was promoted to his current posi- managing the relationship with the venue (account in the NFL, and her seventh season with the Chicagotion in 2010 and has since added five teams to his manager), contract review/negotiations and caring Bears in the Premium Hospitality Department. Cindyroster and added Mandalay Baseball Properties as for establishment of escrow accounts and standard is responsible for all the sales efforts of the 133 Exec-a partner. Nick lives in Chicago with his wife, Sarah, catering menus at the properties where AT&T has utive Suites & 183 Skyline Suite Seats, which includestheir daughter and their Basset Hounds. VIP Suites. Marlene is team lead for the college bowl renewal of current clients and developing new busi- games, responsible for managing and tracking ticket ness for future sales in the premium seating areas.Nathan C. Kievman, Founder and CEO, inventory and coordinating the allocation and distri- Cindy joined the Bears in 2004 as the Premium SeatDemingHill, Corporate Social Media Consulting & bution of tickets for use in customer hospitality. Sales & Service Manager to oversee the United ClubMarketing Seat Sales & Service initiatives, and moved into theNathan Kievman is Founder & CEO of DemingHill, Tim Leiweke, President and Chief Executive sales role for Executive Suites & Skyline Suite Seatsa leading social media consulting firm. His experi- Officer, AEG in November 2006. Prior to joining the Bears, Cindyenced team has consulted with Fortune 500 com- Tim Leiweke serves as President and CEO of AEG, a worked as a Sales Executive for the Jacksonville Jag-panies, INC 500 companies, well known business collection of companies owned or operated by the uars for three seasons, and with the St. Louis Rams inleaders, many small to mid-sized businesses, and organization considered one of the world’s leading the Marketing department, managing the publica-acclaimed speakers, authors and trainers. DemingHill presenters of sports and entertainment program- tions and promotions for five years. A native of St.has earned over $30 million for clients, trained over ming. Now in his 15th year with AEG, and recently Louis, MO, Cindy received her Bachelor’s degree in30,000 people on LinkedIn, attracted over 39 million selected by the L.A. Times as one of the 100 most English Literature with a minor in Communicationsviews and nearly 400,000 subscribers on YouTube, influential people in southern California and by the from Saint Mary’s College, Notre Dame, IN. Cindy andamassed over 1,000,000 Facebook followers col- Sports Business Journal as Sports Executive of the her husband, Matt, reside in Lemont, IL with theirlectively and 1,000,000 annual website visits from Year, Leiweke has acquired or merged more than 50 family.Facebook, and managed the launch of the most suc- divisions and companies whose alliances create acessful online community (per Ad Age), with over 1.5 global live entertainment organization capable of Lindsay Lohrens, Premium Hospitality Servicemillion monthly visits for a Fortune 100 company. Mr. developing, producing, promoting, marketing and Coordinator, Chicago Bears Football ClubKievman is considered one of the leading authori- managing sports and entertainment programming Lindsay Lohrens is the Chicago Bears Premium Hos-ties on LinkedIn, owning the #1 LinkedIn Strategies in both facilities owned and operated by AEG as well pitality Services Coordinator. She oversees all of thegroup. He is the author of three books on the topic, as other venues. AEG includes divisions such as AEG team’s relationship building programs for Suite Part-including the upcoming national release, An Execu- Live, devoted to all aspects of creating, producing ners and Skyline Suite clients including touch pointtives Guide to LinkedIn. and promoting live entertainment and AEG Facilities, service initiatives, gifting strategies, exclusive event developers and operators of more than 100 of the planning, communication tactics and benefit activa-Rich Krezwick, President, Devils Arena world’s preeminent venues. As President of STAPLES tion. Lindsay also manages gameday operations andEntertainment Center, Leiweke was responsible for the overall de- staff in the premium seating areas of Soldier Field.As President of Devils Arena Entertainment, Rich velopment of the downtown showplace for major Lindsay joined the Bears in 2005 after working forKrezwick is responsible for all operational aspects of events and performances. Built under his direction in MLS’ Chicago Fire. A native of Watseka, IL, she has athe two-year-old home of the New Jersey Devils and a record 18 months, STAPLES Center is home to four Mass Communication degree from Illinois State Uni-charged with overseeing the overall programming professional sports franchises, the Los Angeles Lak- versity. Lindsay lives in Chicago with her husbandand management of the arena. Krezwick joins the ers, Los Angeles Kings, Los Angeles Clippers and Los Justin.Devils after ten years with the FleetCenter and Bos- Angeles Sparks, and the most prestigious concertston Bruins (1996-2005) as President. Most recently and shows. Leiweke played a major role in bringing Larry Martin, Vice President of Sales, ScoreBig,Krezwick completed a three-year stint with AEG as events to Los Angeles and STAPLES Center such as Inc.VP of Regional Operations. He also spent five years the 2002 NHL All-Star Game, the 2004 and 2011 NBA Larry Martin is the Vice President of Sales for Score-managing a group of radio stations in New England. All-Star Games, and eleven of the last twelve Annual Big, Inc., the first arms-length, opaque e-commerceWhile at the FleetCenter in Boston, Krezwick was Grammy Awards shows. Created by Leiweke, AEG website exclusively for the sale and distribution ofresponsible for all aspects of arena operations. The Facilities owns, operates or consults with 100 of the under-sold live event tickets. As VP of Sales, LarryFleetCenter replaced the historic Boston Garden, industry’s preeminent venues worldwide, across five oversees sales to sports properties, as well as theand Krezwick is credited with launching the new continents, and works in concert with affiliated AEG development of partnerships with primary andarena, which is now consistently ranked as one of entities, including live event producer, AEG Live, AEG secondary ticketing companies. After years experi-the top facilities in the country. A graduate of Drexel Global Partnerships and AEG Development. Leiweke encing the challenges of unsold inventory from theUniversity, Krezwick grew up in Philadelphia and also guided the creation of The Home Depot Center, supply side, the opportunity to address the problem72 2011 ALSD Conference and Tradeshow / www.alsd.com / #ALSD2011
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    • ALSD PANELISTS & PRESENTERSfrom the demand side attracted Larry to ScoreBig. of the various global groups who sell and service winning brands, revenue enhancement and strongPreviously, Larry was senior director of team busi- sponsorships and premium seating on behalf of AEG. sales and service cultures. Bernie has over 30 years ofness operations for the NBA, overseeing ticketing Shervin has been with AEG since 2001 where, in his experience as a chief executive or senior director instrategy and operations, inventory management and most recent role as Senior Vice President, Assistant sport and entertainment organizations, and with thisticket sales for all NBA, WNBA and D-League teams. General Counsel, he oversaw many of the legal as- experience, wrote the book Sport Marketing. Prior toHe was also the NBA’s liaison to primary and second- pects of the AEG owned or managed entities in the The Aspire Group, Dr. Mullin held the following posi-ary ticketing providers. Before the NBA, Larry worked U.S., Europe, South America and the Far East and also tions: President/CEO of the Atlanta Hawks/Thrash-with Acxiom Corporation and the Miami HEAT Group participated in strategic negotiations with respect to ers/Philips Arena (2004-2008), SVP Marketing andwhere he spent eight years. Larry received a BA from all AEG entities. In particular, Shervin has negotiated Team Business Operations for the NBA (2000-2004),the University of Vermont, and a Masters in Sports hundreds of naming, founding partner and major Vice Chancellor of Athletics, University of DenverAdministration and a JD from St. Thomas University sponsorship agreements on behalf of AEG including (1995-1999), President/General Manager Denverin Miami. deals with major clients such as Farmers Insurance Grizzlies (1993-1995), SVP Business for the Colorado and Coca Cola. Working closely with all of AEG’s busi- Rockies (1991-1993), SVP Business Operations for theJim McCarthy, CEO, Goldstar, Inc. ness units over the past ten years, Shervin has played Pittsburgh Pirates (1986-1990) and Professor of SportJim believes people want to go to live entertain- a key role in growing AEG’s global partnerships dur- Management and Marketing, University of Mas-ment, sports and arts more than ever and after nine ing that time. sachusetts (1977-1986). British-born, Bernie holdsyears and millions of tickets sold, loves to share what a Ph. D Business, MBA and MS Marketing from thehe’s learned as CEO and Co-founder of Goldstar. This Jeff Morander, Vice President of Ticket Strategy, University of Kansas and a BA Business Studies frominformation comes from his time in the live business National Hockey League Coventry University. Married to Valerie Wilkinson, heand his previous e-commerce and marketing experi- As vice president of ticketing strategy for the NHL, has three children Julie, Lara and Steven and step-ence at GeoCities and Noah’s New York Bagels. Jeff Morander provides support for Club business is- son, Chad and three grandchildren, Ian, Niame and sues, leading the Club Ticketing Center of Excellence Roran. He is a member of Beta Gamma Sigma – theDan Migala, Vice President, Partnership for the League. Morander is responsible for consult- National Honor Society in Business, and was dubbedSolutions, San Diego Padres ing all member Clubs with a focus on growing the “The Sports Marketing Guru” by Sports Illustrated.Dan Migala, 35, enters his second season in San business in ticket sales and premium seating whileDiego since joining the Padres in October of 2009. sharing “best practices” that help Clubs increaseMigala has worked for or advised virtually every attendance and revenues. His areas of expertise Ramiro Nava, Manager – Events, Global Events,level of sports franchises, including organizations include new and renewal season tickets, partial and AT&T Services, Inc.in MLB, NHL, NFL, NBA, NCAA, MLS, the LPGA and group sales; customer service and retention; suites As Manager – Events for the Ticket Hospitalityminor leagues on sponsorship, technology and and premium seating; relationship marketing and Program in the Global Events Team, Ramiro Navamarketing. Migala lead efforts to begin creating a development of data-driven, individualized cus- is responsible for managing over 90 season ticketglobal sponsorship intelligence division and tools tomer sales and service strategies. Joining the NHL in accounts in the Midwest and Southeast Regions,to maximize sponsorships. Migala generated the November 2007 as vice president of club consulting including 35 VIP suites, for various professionalidea for the Chicago White Sox to change their game and services, Morander proved himself as an asset and collegiate sporting events and concerts. Thistimes to 7:11 p.m. to appease sponsor 7-Eleven. In due in part to his experience within the NFL, NBA, position includes managing the relationship with2002, Migala founded a monthly online newsletter, WNBA, IHL and NHL. Morander was previously senior the venues, contract renewals and negotiations,The Migala Report, to keep sports executives abreast vice president of sales and services for the Sacra- establishing catering escrow accounts and standardof the best practices and current trends in sports mento Kings and Monarchs (2006-07), senior vice orders for all suites. Ramiro also serves as team leadmarketing. Thousands of executives worldwide president of ticket sales and services for the Atlanta for the NCAA basketball tournament, responsible forsubscribe to The Migala Report. He served for nearly Hawks/Thrashers (2004-06) and director of stadium managing and tracking ticket inventory and coordi-a decade as a columnist for Sports Business Journal sales and services for the Chicago Bears (2001-04). nating the allocation and distribution of tickets withand has authored three books on sports marketing. He previously worked for the Chicago Wolves (1998- the sponsorship and events teams.Migala is a regular commentator on sports busi- 01), Houston Rockets/Comets (1997-98), Tampa Bayness topics for The New York Times, The Wall Street Lightning (1993-97), Atlanta Knights (1991-93) and Ruby Newell-Legner, Fan Experience Expert,Journal and the Chicago Tribune. He is the author of Hartford Whalers (1984-1991). Morander, who holds 7 Star ServiceDugout Wisdom, a book that identifies life lessons a degree in business administration from Boston Fifteen NFL, NHL, NBA and CFL professional sportsthrough conversations with 50 Hall of Famers. Migala University, also worked as a consultant for BU on the teams have benefited from Ruby’s expertise in en-has also served as an educator. He most recently has Harry Agganis Arena project and resides in Summit, hancing Fan Loyalty. For more than 16 years, Rubyserved as Director of the Masters in Sports Adminis- NJ with his wife, Kim and daughter Madelyne. has been turning customers into loyal fans throughtration Program at Northwestern University where consulting and staff training for sports and enter-he designed a “Non-Traditional Revenue Strategies” Antonio Morici, Director of Premium Sales and tainment facilities around the world. Her clientscourse. The Chicago native holds a Masters of Sports Service, Los Angeles Dodgers include venues who hosted Super Bowl XLI, the 2006Administration from Ohio University and is a gradu- Antonio Morici is now in the 14th year of his sports Grey Cup, the 2008 US Open (tennis) and the 2010ate of the University of Missouri with a degree in business career. Beginning his career with a variety Olympics. Her track record in customer satisfactionBroadcast Journalism. of sports media ventures, he made a switch to join is identified by the number of clients who have hired the Los Angeles Dodgers in 2001. After a stint with Ruby again and again to provide training for theirShervin Mirhashemi, Chief Operating Officer, AEG AEG in 2005, he returned as Director or Premium group. She works with organizations to build betterGlobal Partnerships Sales and Service with the Los Angeles Dodgers, relationships: from front-line employees to custom-Shervin Mirhashemi is Chief Operating Officer of the now leading one of the largest premium seating ers, between co-workers and their peers, and fromGlobal Partnerships division of Anschutz Entertain- programs in MLB with 35 luxury suites, 4 premium managers to the employees they supervise. By work-ment Group, Inc. (AEG), a privately owned sports clubs and over 2,000 club seats. ing with every contracted partner within a venue,and entertainment company, which is the majority Ruby ensures that every guest gets exceptional ser-shareholder of the $2.5 billion L.A. LIVE Downtown Bernie Mullin, Chairman and CEO, The Aspire vice throughout their visit. Her customized offeringsEntertainment District as well as other U.S. and in- Group support a positive fan experience from the friendlyternational venues and teams. Shervin oversees the Dr. Bernie Mullin is Chairman and CEO of The Aspire greeting to the fond farewell and include detailedmanagement and operation of the global sponsor- Group (TAG), a leading global management and training for supervisor and the front-line workforceship and premium seating sales, servicing and ac- marketing consulting business that partners with its in the following areas: premium suite & hospitalitytivation group. Shervin coordinates the integration clients in implementing “Next-Practices” to produce staff, special event employees, security personnel,74 2011 ALSD Conference and Tradeshow / www.alsd.com / #ALSD2011
    • panStadia www.panstadia.com editorial coverage : architecturesports & entertainment design screens & signage facilities seating turf fit-out event software health & safety engineering IMAGES COURTESY: POPULOUS (FORMERLY HOK SVE ARCHITECTURE) roofing facility management new build renovation staging ice protection ticketing access control and much, much more...in focus STER REGI UR SPEC YO IAL FOR TODAY! R OFFE Special offer for ALSD 2011 attendees: quote ‘ALSD11’ when you subscribe to the print magazine online at: PanStadia.com and receive free the definitive journal for the sports & membership to our eNews/eBulletin entertainment facility industry worldwide service.magazine websitePanStadia is critically acclaimed as the No. 1 PanStadia.com offersjournal for the Sports & Entertainment facility online back-issues, facilityindustry worldwide and it is now available and events news fromboth in print and in electronic format with live around the globe, onlinelinks to our advertisers and contributors emails subscriptions to the printand websites. magazine and the monthly eBulletin, as well as links to other sites of interest and an Industry Directory.PanStadia Publishing Company Limited, Hall Farm House, 9 High Street, Castle Donington, Derby DE74 2PP, UK.T: +44 (0) 1332 814555 F: +44 (0) 1332 853410 E: Katie-McIntyre@panstadia.com W: www.panstadia.com web & print design : judepayne.com : info@judepayne.com
    • ALSD PANELISTS & PRESENTERSvalet and parking attendants, ticket sellers, conces- wide. Ms. Pepper manages the TEAM training pro- ticketing staff of 36 people and a premium seatingsionaires, catering servers, ushers, housekeeping, gram, including a network of over 800 active train- sales and service staff of four individuals. Sheridanmerchandise sellers, ticket takers and game day ers representing more than 200 professional and and his team are responsible for selling leased andworkers. collegiate sports and entertainment facilities. More day-of-game suites, “all inclusive” areas and corpo- than 180,000 professional sports stadium employees rate bundling packages. The focus has always beenMike Ondrejko, Senior Vice President, Suite Sales have become TEAM-certified in the past five years. to give the customer what they want and his teamand Service, Madison Square Garden Over 40,000 employees became certified in the last continues to emphasize the “service” aspect as ev-Mike Ondrejko joined Madison Square Garden in fiscal year (October 2009 – September 2010). TEAM’s eryone’s most important job. The biggest challengeJanuary 2009 as their VP of Suite Sales and Service. campaign called Responsibility Has Its Rewards, has over the last ten seasons has been to change theHis main responsibility is to build a team to maxi- encouraged more than one million fans to designate suite inventory into sellable premium seating inven-mize suite revenue for the renovation of Madison sober drivers with the “Fans Don’t Let Fans Drive tory. As the White Sox continue to work throughSquare Garden. In the renovation, the current 10th Drunk” message and wear their safety belts with the numerous renovations, they are beginning to figurefloor seats will be removed and a traditional lower “Buckle Up, Every Trip, Every Time” message across all out what the new corporate customer is looking for.level ring of 58 suites will be built 23 rows from the major sports. Jill received her Bachelor of Arts degree Tom’s relationship with the Association of Luxuryfloor. 20 Studio Suites will be built adjacent to the from Stanford University and her MBA from MIT. Suite Directors has been a critical sounding boardteam locker rooms that will have access to seats in and has helped make educated financial decisions inthe first five rows. Prior to joining MSG, Mike worked Michelle Ratchman, Premium Seating the ever-changing premium seating sales landscape.for the Cleveland Cavaliers most recently as their Vice Coordinator, Green Bay PackersPresident of Ticket Sales and Service. During his sev- Michelle Ratchman is entering her 11th year with Andy Silverman, Senior Vice President, Sales anden-year tenure, the Cavaliers organization built and the Green Bay Packers in her role as Premium Seat- Service, Florida Marlinssold-out three new premium seating concepts and ing Coordinator. She is primarily responsible for Andy Silverman joined the Marlins in 2010 as Seniorexperienced a 320% growth in revenue. Previously, assisting in the service initiatives and renewals of Vice President, Sales and Service. He oversees seasonMike was Associate GM of Vanderbilt University with the 168 suites and approximately 6,000 club seats at and group tickets, premium seat and suite sales, asISP Sports and was in sales with Palace Sports and Lambeau Field. Ratchman originally joined the orga- well as customer service. With the opening of theEntertainment. Mike is a graduate of LeMoyne Col- nization in June 2000 as a public relations intern. A new Marlins Ballpark, Silverman will be instrumentallege in Syracuse, NY. Since graduation, he has helped native of Oshkosh, WI, she received a Bachelor’s de- in implementing new sales programs. Andy spenteight other LeMoyne alumni start their careers in gree in Business Administration from the University the last seven years with the Texas Rangers, mostthe sports industry. Mike resides in New Providence, of North Carolina-Chapel Hill in May 2000. recently holding the position of Executive ViceNJ with his wife Kate, two sons, Luke and Shane and President of Sales. He opened Nationwide Arena indaughter Quinn. Kim Reckley, Premium Services Executive, Columbus, OH in 2000 and the $100 million renova- Olympia Entertainment tion of Angel Stadium in Anaheim, CA from 1996-98.Kristie Pappal, Director of Human Resources, Kim Reckley has been with Olympia Entertainment/ All combined, he has over 22 years sales experiencePhiladelphia Eagles the Detroit Red Wings for 15 years, heading into her in the sports industry. Andy is a graduate of the Mar-Kristie Pappal serves as the Director of Human 16th season with the team, where she is in charge shall School of Business at the University of SouthernResources with the Philadelphia Eagles. This role of Corporate Partnership Services. Kim has a Biol- California. He and his wife Lisa have two daughtersprovides comprehensive human resources leader- ogy degree from the University of Michigan and has Katie and Emma.ship which includes ensuring a positive and produc- since found a career in sports and entertainment.tive work environment for all employees, strategic She is also a decade-long member of the ALSD Board Nona Sivley, Head Chef, L.A. Marketplace at thedirection, policy development, recruiting, employee of Directors, a role where she is able to lead the as- JW Marriott, Winner of Hell’s Kitchen Season 8relations, benefits, compensation and organiza- sociation during the conference and tradeshow and Nona Sivley knows a thing or two about sacrifice. Thetional development/training. Kristie is involved in give valuable input throughout the year regarding 30-year-old sous chef from Fort Worth, TX, missedthe team’s environmental initiatives through its Go the association in general and the planning for the her young son’s first birthday and first steps whileGreen! Program. Kristie came to the Eagles from annual conference. Kim is from the Detroit area and competing in Gordon Ramsay’s fiery “Hell’s Kitchen.”Town Sports International (TSI), parent company resides in suburban Detroit with her husband Mike The determined mother’s hard work paid off whenof New York, Philadelphia, Boston and Washington and son Blake. she was awarded top honors as the winner of theSports Clubs where she was the Director of Human cooking competition. As the season eight winner,Resources. During her five-year tenure, she was pro- Rich Searls, Director of Sales & Service, New York Nona becomes the head chef at the L.A. Market res-moted twice and oversaw 51 fitness clubs’ human Red Bulls taurant and will become the spokesperson for Rose-resources functions. Prior to working with TSI, Kristie Richard is entering his eighth season with the New mount Estate Wines. Located on the lobby level ofwas the Human Resources Representative for Iron York Red Bulls, beginning his stint as an Account the JW Marriott Los Angeles at L.A. LIVE, L.A. Market-Mountain. She holds a Bachelor of Science in Labor & Executive in 2003 when the team was known as the place menu highlights include Crisp Fried CalamariIndustrial Relations and a minor in Psychology from MetroStars. Since that time, he has also served as with spicy Asian ponzu; Bricked Organic ChickenPenn State University and is SPHR certified. An avid Senior Manager of Ticket Programs and currently with organic farro, braised beet greens and citrus jusrunner, Kristie was a member of the PSU Women’s oversees the Sales and Fan Services Departments. and Meatball Pizza with oven roasted tomatoes andCross Country and Track and Field Teams. She has Richard has led the transition of the team and its ricotta. The dessert menu recalls the classics withcompleted four marathons, including the Boston fans from its previous home, Giants Stadium, to Red the Twice Baked Banana Bread with spiked caramel,Marathon. Kristie also enjoys camping, hiking and Bull Arena, the new, $200M soccer-specific stadium. malted brown sugar crunch and bourbon ice creamspending time with her husband Brad. Red Bull Arena, located in Harrison, NJ, is one of the and the Junk Food Platter, which features childhood premier venues in the United States. Richard and his favorites like cotton candy and hostess cupcakes.Jill Pepper, Executive Director, TEAM Coalition team have total control over its 30 suites, three clubsJill Pepper joined the TEAM Coalition in the spring and 1,100 premium seats. Richard is a 1994 graduate Travis Smith, Premium Seating Coordinator,of 2002. She oversees all operations of this national of William Paterson University with a degree in Com- Minnesota Timberwolvesnon-profit organization which has 19 members and munication. Travis Smith is entering his third season as a Pre-seven strategic partners and an annual budget of mium Seating Executive with the Minnesota Timber-just over one million dollars. She is a Master Trainer Tom Sheridan, Director of Ticket Sales, Chicago wolves, Lynx and Target Center. Smith works withfor the TEAM training program in effective alcohol White Sox the Executive Suites, Club Cambria, Lexus Courtsidemanagement, conducting training workshops for 2011 will be Sheridan’s 19th season with the Chicago Club, Loge Boxes and BackCourt Club and is focusedsports and entertainment facilities managers nation- White Sox organization. Currently, he oversees a on providing an ROI/ROO for the team’s highest level76 2011 ALSD Conference and Tradeshow / www.alsd.com / #ALSD2011
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    • ALSD PANELISTS & PRESENTERSclientele which translates into enhanced long-term Kansas State University, where he currently sits onrelationships. In addition to having an integral role Mark Stedman, Vice President of Food Services, the school’s interior architecture alumni board. He iswith existing clients, Smith has been a leader in cul- Utah Jazz a registered member of the National Conference fortivating new partnerships and developing the Pre- Mark began his sports and entertainment career Interior Design Qualifications and is a professionalmium Seating brand through the website and social with the Minnesota Vikings and Twins as a vendor member of the International Interior Design Associa-media. Smith earned his BS and MS in Sport Man- concession stand manager while attending the Uni- tion. He designed a line of contract furniture, whichagement from Minnesota State University, Mankato versity of Minnesota. He later moved to Sun Valley, made its debut at NeoCon last year.where he served as Executive Director of several ID and accepted a catering manager position for thefundraising organizations and currently sits on the resort. Following a move to Park City, UT, Mark and Peter Titlebaum, Director of Research, ALSD;Executive Advisory Board. Smith is an Aberdeen, SD his wife Becky owned and operated a club, restau- Associate Professor, University of Dayton Sportnative who currently resides in Bloomington, MN rant and catering business for 14 years. In 1994, Mark Managementwhere he shares his passion for skiing through vol- accepted a catering manager position with Host Dr. Peter Titlebaum is an Associate Professor of Sportunteer efforts with a local adaptive ski program and Marriott at the Delta Center. Mark was promoted to Management at the University of Dayton in Dayton,enjoys staying active in any free time he may find. Vice President of Food Services in 1996 and became OH. He has over 25 years experience in management an in-house operator for Larry H. Miller Sports & in the profit, non-profit, private and public sectors.Lorraine Spadaro, Vice President Technology and Entertainment. He is responsible for catering and Dr Titlebaum speaks and writes on areas of network-eBusiness, TD Garden concession operations for the Utah Jazz, Salt Lake ing and personal development. He has written moreLorraine Spadaro joined the Boston Garden in 1992 Bees, Miller Motorsports Park and catering to six than 100 articles in industry and academic publica-as the Information Systems Manager. Spadaro was Megaplex Theatres. Mark and Becky have two sons, tions and recently published the second editioninvolved in the initial development work for the Michael and Robby. of his book entitled, Career Playbook. In 2009, heTD Garden, her role encompassing designing and was appointed the Director of Research for the As-planning video, sound and business systems for the Adam Stover, Associate, Populous sociation of Luxury Suite Directors with the expressarena. Spadaro worked to bring the country’s first Populous interior architect Adam Stover has a de- purpose of tracking changes and trends in the $10indoor arena fully functional HD scoreboard, the cade of experience in creating award-winning inte- billion premium seat marketplace. He received hisGarden HDX, to the TD Garden in 2006. In her cur- rior spaces in some of the firm’s most iconic venues. Doctorate in Sport Management and Leisure Studiesrent role, Spadaro oversees IT, eBusiness and arena From space planning to color scheme development from Temple University.technology operations for the TD Garden and Bos- and furniture and finish specifications, Adam has cre-ton Bruins. Lorraine’s department has experienced ated memorable spaces for such teams as the Phoe- Amanda Verhoff, Executive Director, ALSDenormous technological growth including internet nix Coyotes, the Arizona Cardinals, the Kansas City Amanda Verhoff was named ALSD Executive Direc-applications and the digital transformation of audio Chiefs and the New York Yankees. Adam received tor in 2010 and currently manages aspects of theand video systems. his Bachelor’s degree in Interior Architecture from association, including the marketing, planning and78 2011 ALSD Conference and Tradeshow / www.alsd.com / #ALSD2011
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    • ALSD PANELISTS & PRESENTERSoperation of the annual conference and tradeshow, and training media and sports marketing clients on and Management in 2004.conference venue tours, conference site visits, ALSD topics including Key Account Management, Leadingmembership, which numbers over 1,000 members, High Performance Teams, Sales and Marketing Strat- Tom Wilson, President and Chief Executivepremium seating research, portions and SEAT Maga- egy, Negotiating Skills and other performance topics. Officer, Olympia Entertainmentzine, Between the SEATs e-newsletter and ALSD He regularly makes calls in the field with clients to Tom Wilson, currently President and Chief Executiveinterns. Previously Amanda was ALSD Event and better understand the changing nature of media and Officer for Olympia Entertainment, had an illustriousMembership Director. She began as an intern with sponsorship sales. Current and former clients include 32-year career with the Detroit Pistons, including thethe ALSD in 2007 and has since helped facilitate NBC Television, Cox Media, San Francisco Giants, last 22 years as President and CEO of Palace SportsALSD conferences in Phoenix, Miami, Dallas, New Golden State Warriors, CBC Canada, CTV Networks & Entertainment, Inc. (PS&E). Wilson oversaw theYork City and Los Angeles. Amanda is a graduate Canada, Meredith Publishing, BBM Research, Fox Detroit Pistons and the organization’s three venues:of the University of Dayton. She holds a Master’s Sports Networks and many other leadership brands. The Palace, DTE Energy Music Theatre and Meadowdegree in Communication and served as a graduate Brook Music Festival. In 2010, Wilson became Presi-assistant in the Sport Management Department, and Sasha Williams, Assistant Director Premium dent and CEO of Olympia Entertainment. Olympiashe holds a Bachelor’s degree in Sport Management. Services, Orlando Magic Entertainment is the owner and operator of Detroit’sShe was a member of the women’s soccer team at Sasha Williams was appointed Assistant Director of Fox Theatre, the intimate City Theatre at HockeytownUD. Amanda resides in Dayton, OH with her hus- Premium Services at the Orlando Magic in 2010 and Cafe, and also books and operates Joe Louis Arena,band, Steve. played an intricate and strategic role in opening Cobo Arena and books Comerica Park. The company Amway Center in October 2010. One of the world’s also handles business operations for the Detroit RedKennen Williams, President, Noll Media leading new state-of-the-art facilities, there she Wings, an Original Six member of the National Hock-Kennen Williams has been the President of Noll & manages and oversees service and operations of all ey League, and collaborates with the Detroit TigersAssociates since 1992. Prior to forming the company, premium seating, including contracted suites, loges, and other Ilitch companies. Wilson will receive thehe worked in the advertising industry for more club seating, party suites and all hospitality rentals. first-ever ALSD Visionary Award, given annually tothan 15 years. He has held positions with Group In addition, she coordinates and manages an event visionary leaders in the premium seat market. “With-W Television and Turner Broadcasting including staff pool of 100 to ensure legendary guest service out Tom and his vision, I sometimes wonder howStation Manager/Director of Sales and Marketing, for all premium seat holders at all Amway Center many of us in this business would have a job,” saysKPIX-TV, San Francisco, National Sales Manager, events. Sasha started with the Magic in August of Bill Dorsey, Chairman of the ALSD. “Yes, there wereWBZ-TV Boston, National Account Executive, Group 2004, working in Fan Relations as an account ser- luxury suites before Tom Wilson, but Tom was theW Television Sales, New York, Local Account Execu- vices representative. She later spearheaded the Pre- one who transformed the marketplace from almosttive, KDKA-TV, Pittsburgh, Local Account Executive, mium Services department and opened the Magic’s a curiosity with VIP boxes for the rich and famous toWPCQ-TV, Charlotte, and Local Account Executive, first courtside club in Amway Arena. Born and raised a real business.”WNCT-TV, Greenville, NC. Kennen travels 70+ days in Versailles, KY, Sasha graduated from the Universityper year throughout the U.S. and Canada consulting of Kentucky with a Bachelor’s degree in Marketing Never let your boards be boring! Enhance your menu boards with dynamic graphics, videos, TV feeds and more to drive sales and entertain your customers. VitalCAST ™ Indoor/Outdoor Digital Signage www.txdigital.com | entertainmentsales@txdigital.com | 800.693.262880 2011 ALSD Conference and Tradeshow / www.alsd.com / #ALSD2011
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