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2011 ALSD Conference Brochure: The Solutions
2011 ALSD Conference Brochure: The Solutions
2011 ALSD Conference Brochure: The Solutions
2011 ALSD Conference Brochure: The Solutions
2011 ALSD Conference Brochure: The Solutions
2011 ALSD Conference Brochure: The Solutions
2011 ALSD Conference Brochure: The Solutions
2011 ALSD Conference Brochure: The Solutions
2011 ALSD Conference Brochure: The Solutions
2011 ALSD Conference Brochure: The Solutions
2011 ALSD Conference Brochure: The Solutions
2011 ALSD Conference Brochure: The Solutions
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2011 ALSD Conference Brochure: The Solutions

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  • 1. Work Stoppages. How might they affect the premium seat industry? Andhow do folks in our industry adapt to the uncertainties of their upcomingseasons?Some teams are scaling back on projects, hiring and other expenses. Someare moving forward “business as usual.” And other organizations are doinga little bit of both. Leaders in each of our organizations must realize thesignificance of learning through the important sessions as well as thevaluable networking opportunities during the few days we are togetherevery year at the Association of Luxury Suite Directors Conference andTradeshow. Especially in times like these. More than ever before, ourcommunity needs to band together and brainstorm approaches for newsales, retention and client and fan experience opportunities to keep ourfans engaged during uncertain times. Clients need additional, unique touchpoints to stay connected to the team.Challenges bring new opportunities. So plan to attend this year’s Associationof Luxury Suite Directors Conference and Tradeshow so that we canensure the premium seat programming in our buildings remains successfulin times like these.– Jennifer ArkDirector of Premium Sales and Guest Services, Green Bay PackersPresident, Association of Luxury Suite Directors
  • 2. In the Face of a Work Stoppage:How One Team Retained Nearly All Its Premium Seat CustomersCollective Bargaining: Hope for the Best; Prepare for the WorstRich Krezwick, Devils Arena EntertainmentRenewals and RetentionMike Ondrejko, Madison Square Garden - Michele Kajiwara, AEG/STAPLES CenterChanging the Nature of Hospitality: What to Include in Your Premium PackagesGreg Karl, Epicuran Culinary Group - Rich Searls, New York Red BullsBrian Byrnes, Oklahoma City Thunder - Mark Stedman, Utah JazzDatabases, Dynamic Pricing and Yield Management: Where Are Your Customers Hiding?Nic Barlage, Cleveland Cavaliers - Sezin Aksoy, Cleveland CavaliersMark DiMaurizio, Comcast-Spectacor - Ron Contorno, Full House Entertainment Database MarketingThe New Face of Club and Premium SeatingPaige Farragut, Texas Rangers - Andy Silverman, Florida Marlins - Chris Faulkner, Denver BroncosAl Guido, Legends Premium Sales - Evan Karasick, Channel 1 Media Solutions, Inc.When Suites and Sponsorship Collide: Giving Sponsors and Suite Holders More Value and VisibilityTodd Goldstein, AEG Global Partnerships - Dan Migala, San Diego PadresExecutive Sales Training: Leading in a Time of Rapid ChangeKennen Williams, Noll MediaExecutive Sales Training:What Business Are You In? Six Fundamentals to Solve Premium Seating SalesBill Guertin, The 800-Pound GorillaRoundtable Forum: Best Practices in Premium Seat SellingDr. Peter Titlebaum, Director of Research, ALSDAssociate Professor, University of Dayton Sport Management Rich Krezwick Greg Karl Rich Searls Brian Byrnes Mark Stedman Paige Farragut Andy Silverman Chris Faulkner Bill Guertin Kennen Williams
  • 3. Soup to Nuts: Hiring the Next Generation of ExecutivesBernie Mullen,The Aspire Group - Kristie Pappal, Philadelphia Eagles - Jennifer Ark, Green Bay PackersTouch Points: The CalendarKim Reckley, Olympia Entertainment/Detroit Red Wings - Lindsay Lohrens, Chicago BearsTravis Smith, Minnesota Timberwolves - Valerie Toth, United CenterExecutive Leadership and Brand Excellence Training: A Playbook for Brand and Service ExcellenceLeonardo Inghilleri, West Paces ConsultingSocial Media:Your Potential ProfitsNathan C. Kievman, DemingHill, Corporate Social Media Consulting & MarketingLeverage Your Brand: Auburn University Case StudyJanie Boles, Auburn University Athletics - Dr. Brian Crow, GameDay ConsultingSocial Media Do’s and Don’ts: Reach Your Target Audience and Move Them to ActionDavid Warchawski, WarchawskiThe New Face of Club and Premium SeatingPaige Farragut, Texas Rangers - Andy Silverman, Florida Marlins - Chris Faulkner, Denver BroncosAl Guido, Legends Premium Sales - Evan Karasick, Channel 1 Media Solutions, Inc.Under the Influence: Training Your Staff to Spot and Handle Clients Before They Are Over-ServedJill Pepper, TEAM CoalitionValue-Added Programs: The Courageous InnovatorBill Dorsey, ALSDWhen Suites and Sponsorship Collide: Giving Sponsors and Suite Holders More Value and VisibilityTodd Goldstein, AEG Global Partnerships - Dan Migala, San Diego Padres Kim Reckley Lindsay Lohrens Travis Smith Valerie Toth Leonardo Janie Boles Dr. Brian Crow Inghilleri David Paige Farragut Andy Silverman Chris Faulkner Jill Pepper Bill Dorsey Warchawski
  • 4. Keynote Speakers Tim Leiweke President and Chief Executive Officer, AEG“How To Overcome the Challenges Facing Our Industry Today” Design Better, Sell Smarter, Market More Creatively and Work Harder Robb Heineman Chief Executive Officer Sporting Club, parent organization of Sporting Kansas City The Experience Matrix Ray Bednar Corporate Sponsorship Expert The Buyer’s Buyer ALSD Visionary Award Presented to Tom Wilson President and Chief Executive Officer, Olympia Entertainment
  • 5. What F&B Means to Your Bottom Line Greg Karl, Epicurean Culinary Group - Nick Kavalauskas, Professional Sports Catering Delaware North Companies Changing the Nature of Hospitality: What to Include in Your Premium Packages Greg Karl, Epicuran Culinary Group - Rich Searls, New York Red Bulls Brian Byrnes, Oklahoma City Thunder - Mark Stedman, Utah JazzUnder the Influence: Training Your Staff to Spot and Handle Clients Before They Are Over-Served Jill Pepper, TEAM Coalition Iron Chef Roundtable: The Best Menu Items of 2011 League Day Presentation Nona Sivley, Winner of Fox’s Hell’s Kitchen, now Head Chef at LA Market in the JW Marriott The Future of Building Premium Seating Darryl Dunn, Rose Bowl - Shervin Mirhashemi, AEG Global Partnerships Adam Stover, Populous - Jason Gonella, Legends Premium Sales Experiential Marketing and Creative Reconfiguration Sasha Williams, Orlando Magic - Mike Holleman, Heery International Greg Karl Nick Kavalauskas Jill Pepper Rich Searls Brian Byrnes Mark Stedman Shervin Sasha Williams Mike Holleman Mirhashemi
  • 6. Venue Tours and Receptions Nokia TheatreSTAPLES CenterThe Home Depot Center Angel Stadium
  • 7. Technology Innovations for Premium LevelsJohn Avenson, Minnesota Twins - James Darrow, Ilitch Holdings/Detroit Red WingsMobile Technologies to Improve Fan Experience and Drive RevenueShane Harmon, New Zealand 2011 World Rugby CupCRM Case Study PresentationsMark DiMaurizio, Comcast-Spectacor - Los Angeles Kings - FanOne MarketingEngage Your Fans Through Social Media, New Media and Social NetworkingSean Callanan, SportsGeekLeverage Technology to Increase Per-Caps RevenueTD Garden Case Study:Digital Signage Phenomenon: The Real Story – Cost, ROI, Marketing and Sponsorship ofPremium Consumers and Corporate SponsorsLorraine Spadaro, Delaware North Companies/TD GardenPortland Trail Blazers Case Study:Digital Signage Phenomenon: The Real Story – Cost, ROI, Marketing and Sponsorship ofPremium Consumers and Corporate SponsorsChris Dill, Portland Trail Blazers John Avenson Mark DiMaurizio James Darrow Lorraine Spadaro Chris Dill
  • 8. See what your customers are experiencing first-hand L.A. LIVE: The $2.5 billion entertainment complex, site of the 2011 ALSDConference and Tradeshow, with its 20,000 square feet of LED signage, 27 acres, six city blocks, 600 annual events and 20 million visitors a year is YOUR future. It is the next generation of venues for the 21stCentury, where fans are entertained before, during and after the game. Because nowadays, Sports=Entertainment=Experience.
  • 9. JW Marriott at L.A. LIVE The hotel is part of the experience Located across the street from STAPLES Center and Nokia Theatre, the JW Marriott is embedded into the fabric of L.A. LIVE and is as much a part of this year’s conference as the sports and entertainment venues. The ALSD room block will close soon. Reserve Your Rooms Today: Online: www.alsd.com/content/conference Phone: 1-800-266-9432*To receive our reduced rate, mention you are a part of the Association of Luxury Suite Directors Group
  • 10. Premium Seating’s Largest Networking Event of the Year In a year in which the spirit of idea sharing is perhaps more important than ever, this is your only chance to meet with likeminded people for ideation, networking and camaraderie. Who Should Attend: Major League Teams/Venues: • Facility Developers, Managers and Owners • NFL, MLB, NHL, NBA, MLS Architects and Venue Consultants • Minor League Teams/Venues • Food and Beverage Companies: • College and University Venues • In-Venue and Corporate Racing Venues • Information Technology (IT) Professionals • Performing Arts Venues • Premium Seat and IT Vendors/Suppliers • THANK YOU TO OUR SPONSORS: Levy Restaurants • AEG • Los Angeles Angels of Anaheim • ARAMARK • MLBAM • Boundless Network • NHL • Corona • Nokia Theatre • Delaware North Companies • Pat Boone All-American Meats • Ernie Els Wines • Populous • FanVision • RipBang Studios • Full House Entertainment Database Marketing • Southern Wine and Spirits • The Home Depot Center • Spotlight Ticket Management • Hershey Entertainment & Resorts • STAPLES Center • IOMEDIA • Legends Hospitality Management •Organization:_________________________________________________Name:__________________________ Title:________________________Address:______________________________________________________City:____________________________ State:________ Zip:____________Phone:___________________________ Email:_______________________PRICINGFirst ALSD Member $800 ALSD Guest/Spouse Program:Add’l ALSD Member $750 Guest/Spouse $200Non-ALSD Member $900 Angels Baseball Ticket $35Angels Baseball Ticket $35 Guest Name:__________________ Total:________________________PAYMENT__AmEx __Discover __Mastercard __VisaCard Number:________________________________ Ex. Date:____________ Check made payable to Association of Luxury Suite DirectorsEmail, mail or fax registration form Amanda Verhoffwith payment to: ALSD amanda@alsd.com 10017 McKelvey Road P: 513-674-0555 x104 Cincinnati, OH 45231 F: 513-674-0577 To sign-up online or learn more about ALSD, visit: www.ALSD.com
  • 11. Association of Luxury Suite Directors 10017 McKelvey Road Cincinnati, OH 45231 Tim Leiweke Rich Krezwick Ray Bednar Robb Heineman Tom Wilson Stephen Ross President and Chief Devils Arena Corporate Sponsor- Chief Executive Officer Olympia Miami Dolphins Executive Officer, AEG Entertainment ship Expert Sporting Club, parent Entertainment “How To Overcome the The Buyer’s Buyer organization of Sporting Challenges Facing Our Kansas City Industry Today” The Experience Matrix Design Better, Sell Smarter, Market MoreCreatively and Work Harder

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