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Positioning LEADSExplorer

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Positioning of LEADSExplorer in Lead generation, lead management, CRM market of B2B solutions.

Positioning of LEADSExplorer in Lead generation, lead management, CRM market of B2B solutions.

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  • 1. Positioning of LEADSExplorer (and what it is not)
  • 2. Why positioning ?
    • Many market segments in solutions for:
      • Marketing
      • Lead generation
      • Sales
    • Required to define clearly what is and what is not LEADSExplorer.
  • 3. Classification
    • Not Web stats
    • Not Web Analytics
      • These aggregate website data on website level
    • LEADSExplorer aggregates data on:
      • Company level
      • Visitor level
  • 4. Department
    • Not for Marketing:
      • There are enough tools available
      • Of course Marketing can use it too
    • LEADSExplorer is aimed at:
      • The Salesman
      • The Sales team
      • Getting Leads, Prospect and Sales
  • 5. B2C versus B2B
    • Not B2C
      • Consumer sales are different
      • Retail is by large numbers
    • LEADSExplorer is B2B
      • Revealing Companies
      • Each unique visitor is important
      • Internet Data Mining on Companies
  • 6. Leads source
    • Not solely for web leads
      • The world is more than Internet
    • LEADSExplorer can be used for:
      • Discovering visitors
      • Leads from website
      • Leads from real world
      • Nurturing all kind of leads
  • 7. Campaign Management
    • Not Campaign Management
      • Is mainly for Retail & Consumers
      • Quantity over Quality
    • LEADSExplorer is for:
      • Business Buyers & Management
      • To be approached individually
      • Timely & appropriate message
  • 8. CRM
    • Not mainstream CRM:
      • If no website, no advantage
    • LEADSExplorer is:
      • Integrated CRM with your website
      • Allows for analysis of:
        • Website data
        • Visitor data
  • 9. CRM: Support/Services
    • Not a CRM for Support or Services
      • Support & Services are After-Sales
    • LEADSExplorer focuses on leads
      • Discovering & identifying leads
      • Leads qualification
      • Leads nurturing
      • Converting to prospects, get Sales
  • 10. CRM: Customer service
    • Not CRM for Customer service
      • Customer service is After-Sales
      • Would require ERP integration
    • LEADSExplorer is for:
      • Lead generation
      • Sales and Sales team
  • 11. Response Mgt System
    • Not a Response Management system
      • Automated responses not B2B suited
    • LEADSExplorer is B2B:
      • Which requires personal attention
      • Which personal responses
  • 12. Collaboration
    • Not collaboration suite
      • Use other complementary solutions
    • LEADSExplorer allows:
      • Sales and teams to work on leads
        • Centralized capturing of data
        • Centralized retrieval of data
      • Organize: to-do lists & dashboards
  • 13. Managers
    • Not specific for Sales Managers:
      • Not for controlling Sales dept.
      • However useful features included
    • LEADSExplorer is for Sales:
      • Obtaining more leads
      • Nurturing more leads
      • Thus more sales – commissions
  • 14. Data capturing from web
    • Not Log files analysis
      • This requires access to web server
      • Requires engineer intervention
      • Not real-time data (log files)
    • LEADSExplorer is real-time:
      • Connection servers by Java script
      • Insert supplied Java script line
  • 15. Implementation
    • Not software on server
      • Requires engineer intervention
      • Causes delay in deployment, start
    • LEADSExplorer is a hosted service
      • Insert supplied java script line
      • Basic html knowledge required
      • Thus fast, ‘no cost’ implementation
  • 16. Deployment
    • Not installing software on user PC’s
      • Cumbersome installation
      • High running/maintenance costs
      • Support for Windows, Mac, Linux ?
    • LEADSExplorer is browser based
      • Supports all environments
      • Lowest running/operating costs
  • 17. Accessibility
    • Not In-Company Server solution:
      • Remote access is less evident
    • LEADSExplorer is browser based:
      • Access from anywhere
      • Access with any browser
      • Access at any time
  • 18. Data storage
    • No data storage locally (PC)
    • No data leakage at end-point (PC)
    • No synchronization problems
    • LEADSExplorer is server based
      • All data is secure & centralized
      • All data is always consistent
  • 19. 24 x 7
    • No IT operations in Company
    • No IT employees needed
    • LEADSExplorer is hosted service:
      • ‘ On Demand’
      • Providing 24 x 7 service
      • Dedicated servers
      • Run by dedicated operators
  • 20. Listings & reports
    • Not listings, not printed reports
      • Printed listings are history
    • LEADSExplorer is Web2.0:
      • Online query
      • Aggregated data on dynamic pages
      • Multi functions on one page
      • Listings and reports available
  • 21. Purchase
    • No purchased software
    • No upfront expense: investment
    • No long company commitment
    • No yearly maintenance costs
    • LEADSExplorer is a subscription:
      • Can be cancelled any time
  • 22. Budget
    • No budget for purchase:
      • Budget has high hurdle to get approved
      • Long decision cycle
    • LEADSExplorer is:
      • An expense
      • No budget approval required
  • 23. Testing
    • Not possible with software:
      • Hard to trial as installation is required
      • A demo is a demo – not real life
    • LEADSExplorer can be:
      • Experienced for free
      • Used with your Website = real life
  • 24. Scalability
    • Not hardware & software tie-up:
      • Requires Hardware investment
      • Decisions on capacity
      • More budget approval
    • LEADSExplorer scalability:
      • Comes with the service
      • Affordable increase of invoice
  • 25. Geographies
    • Not limited to one continent
    • Not limited to one language
    • Not limited to one culture
    • LEADSExplorer data & services are:
      • Worldwide like www
      • No language barriers
      • Universal
  • 26. Interested ?
    • www.LEADSExplorer.com
    • Engago Technologies Ltd.

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