Positioning LEADSExplorer

Positioning of LEADSExplorer (and what it is not)

Why positioning ?
Many market segments in solutions for:
Marketing
Lead generation
Sales
Required to define clearly what is and what is not LEADSExplorer.

Classification
Not Web stats
Not Web Analytics
These aggregate website data on website level
LEADSExplorer aggregates data on:
Company level
Visitor level

Department
Not for Marketing:
There are enough tools available
Of course Marketing can use it too
LEADSExplorer is aimed at:
The Salesman
The Sales team
Getting Leads, Prospect and Sales

B2C versus B2B
Not B2C
Consumer sales are different
Retail is by large numbers
LEADSExplorer is B2B
Revealing Companies
Each unique visitor is important
Internet Data Mining on Companies

Leads source
Not solely for web leads
The world is more than Internet
LEADSExplorer can be used for:
Discovering visitors
Leads from website
Leads from real world
Nurturing all kind of leads

Campaign Management
Not Campaign Management
Is mainly for Retail & Consumers
Quantity over Quality
LEADSExplorer is for:
Business Buyers & Management
To be approached individually
Timely & appropriate message

CRM
Not mainstream CRM:
If no website, no advantage
LEADSExplorer is:
Integrated CRM with your website
Allows for analysis of:
Website data
Visitor data

CRM: Support/Services
Not a CRM for Support or Services
Support & Services are After-Sales
LEADSExplorer focuses on leads
Discovering & identifying leads
Leads qualification
Leads nurturing
Converting to prospects, get Sales

CRM: Customer service
Not CRM for Customer service
Customer service is After-Sales
Would require ERP integration
LEADSExplorer is for:
Lead generation
Sales and Sales team

Response Mgt System
Not a Response Management system
Automated responses not B2B suited
LEADSExplorer is B2B:
Which requires personal attention
Which personal responses

Collaboration
Not collaboration suite
Use other complementary solutions
LEADSExplorer allows:
Sales and teams to work on leads
Centralized capturing of data
Centralized retrieval of data
Organize: to-do lists & dashboards

Managers
Not specific for Sales Managers:
Not for controlling Sales dept.
However useful features included
LEADSExplorer is for Sales:
Obtaining more leads
Nurturing more leads
Thus more sales – commissions

Data capturing from web
Not Log files analysis
This requires access to web server
Requires engineer intervention
Not real-time data (log files)
LEADSExplorer is real-time:
Connection servers by Java script
Insert supplied Java script line

Implementation
Not software on server
Requires engineer intervention
Causes delay in deployment, start
LEADSExplorer is a hosted service
Insert supplied java script line
Basic html knowledge required
Thus fast, ‘no cost’ implementation

Deployment
Not installing software on user PC’s
Cumbersome installation
High running/maintenance costs
Support for Windows, Mac, Linux ?
LEADSExplorer is browser based
Supports all environments
Lowest running/operating costs

Accessibility
Not In-Company Server solution:
Remote access is less evident
LEADSExplorer is browser based:
Access from anywhere
Access with any browser
Access at any time

Data storage
No data storage locally (PC)
No data leakage at end-point (PC)
No synchronization problems
LEADSExplorer is server based
All data is secure & centralized
All data is always consistent

24 x 7
No IT operations in Company
No IT employees needed
LEADSExplorer is hosted service:
‘ On Demand’
Providing 24 x 7 service
Dedicated servers
Run by dedicated operators

Listings & reports
Not listings, not printed reports
Printed listings are history
LEADSExplorer is Web2.0:
Online query
Aggregated data on dynamic pages
Multi functions on one page
Listings and reports available

Purchase
No purchased software
No upfront expense: investment
No long company commitment
No yearly maintenance costs
LEADSExplorer is a subscription:
Can be cancelled any time

Budget
No budget for purchase:
Budget has high hurdle to get approved
Long decision cycle
LEADSExplorer is:
An expense
No budget approval required

Testing
Not possible with software:
Hard to trial as installation is required
A demo is a demo – not real life
LEADSExplorer can be:
Experienced for free
Used with your Website = real life

Scalability
Not hardware & software tie-up:
Requires Hardware investment
Decisions on capacity
More budget approval
LEADSExplorer scalability:
Comes with the service
Affordable increase of invoice

Geographies
Not limited to one continent
Not limited to one language
Not limited to one culture
LEADSExplorer data & services are:
Worldwide like www
No language barriers
Universal

Interested ?
www.LEADSExplorer.com
Engago Technologies Ltd.

Positioning LEADSExplorer

by jfparker

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