Positioning of LEADSExplorer (and what it is not)

Why positioning ? Many market segments in solutions for: Marketing Lead generation Sales Required to define clearly what is and what is not LEADSExplorer.

Many market segments in solutions for:

Marketing

Lead generation

Sales

Required to define clearly what is and what is not LEADSExplorer.

Classification Not Web stats Not Web Analytics These aggregate website data on website level LEADSExplorer aggregates data on: Company level Visitor level

Not Web stats

Not Web Analytics

These aggregate website data on website level

LEADSExplorer aggregates data on:

Company level

Visitor level

Department Not for Marketing: There are enough tools available Of course Marketing can use it too LEADSExplorer is aimed at: The Salesman The Sales team Getting Leads, Prospect and Sales

Not for Marketing:

There are enough tools available

Of course Marketing can use it too

LEADSExplorer is aimed at:

The Salesman

The Sales team

Getting Leads, Prospect and Sales

B2C versus B2B Not B2C Consumer sales are different Retail is by large numbers LEADSExplorer is B2B Revealing Companies Each unique visitor is important Internet Data Mining on Companies

Not B2C

Consumer sales are different

Retail is by large numbers

LEADSExplorer is B2B

Revealing Companies

Each unique visitor is important

Internet Data Mining on Companies

Leads source Not solely for web leads The world is more than Internet LEADSExplorer can be used for: Discovering visitors Leads from website Leads from real world Nurturing all kind of leads

Not solely for web leads

The world is more than Internet

LEADSExplorer can be used for:

Discovering visitors

Leads from website

Leads from real world

Nurturing all kind of leads

Campaign Management Not Campaign Management Is mainly for Retail & Consumers Quantity over Quality LEADSExplorer is for: Business Buyers & Management To be approached individually Timely & appropriate message

Not Campaign Management

Is mainly for Retail & Consumers

Quantity over Quality

LEADSExplorer is for:

Business Buyers & Management

To be approached individually

Timely & appropriate message

CRM Not mainstream CRM: If no website, no advantage LEADSExplorer is: Integrated CRM with your website Allows for analysis of: Website data Visitor data

Not mainstream CRM:

If no website, no advantage

LEADSExplorer is:

Integrated CRM with your website

Allows for analysis of:

Website data

Visitor data

CRM: Support/Services Not a CRM for Support or Services Support & Services are After-Sales LEADSExplorer focuses on leads Discovering & identifying leads Leads qualification Leads nurturing Converting to prospects, get Sales

Not a CRM for Support or Services

Support & Services are After-Sales

LEADSExplorer focuses on leads

Discovering & identifying leads

Leads qualification

Leads nurturing

Converting to prospects, get Sales

CRM: Customer service Not CRM for Customer service Customer service is After-Sales Would require ERP integration LEADSExplorer is for: Lead generation Sales and Sales team

Not CRM for Customer service

Customer service is After-Sales

Would require ERP integration

LEADSExplorer is for:

Lead generation

Sales and Sales team

Response Mgt System Not a Response Management system Automated responses not B2B suited LEADSExplorer is B2B: Which requires personal attention Which personal responses

Not a Response Management system

Automated responses not B2B suited

LEADSExplorer is B2B:

Which requires personal attention

Which personal responses

Collaboration Not collaboration suite Use other complementary solutions LEADSExplorer allows: Sales and teams to work on leads Centralized capturing of data Centralized retrieval of data Organize: to-do lists & dashboards

Not collaboration suite

Use other complementary solutions

LEADSExplorer allows:

Sales and teams to work on leads

Centralized capturing of data

Centralized retrieval of data

Organize: to-do lists & dashboards

Managers Not specific for Sales Managers: Not for controlling Sales dept. However useful features included LEADSExplorer is for Sales: Obtaining more leads Nurturing more leads Thus more sales – commissions

Not specific for Sales Managers:

Not for controlling Sales dept.

However useful features included

LEADSExplorer is for Sales:

Obtaining more leads

Nurturing more leads

Thus more sales – commissions

Data capturing from web Not Log files analysis This requires access to web server Requires engineer intervention Not real-time data (log files) LEADSExplorer is real-time: Connection servers by Java script Insert supplied Java script line

Not Log files analysis

This requires access to web server

Requires engineer intervention

Not real-time data (log files)

LEADSExplorer is real-time:

Connection servers by Java script

Insert supplied Java script line

Implementation Not software on server Requires engineer intervention Causes delay in deployment, start LEADSExplorer is a hosted service Insert supplied java script line Basic html knowledge required Thus fast, ‘no cost’ implementation

Not software on server

Requires engineer intervention

Causes delay in deployment, start

LEADSExplorer is a hosted service

Insert supplied java script line

Basic html knowledge required

Thus fast, ‘no cost’ implementation

Deployment Not installing software on user PC’s Cumbersome installation High running/maintenance costs Support for Windows, Mac, Linux ? LEADSExplorer is browser based Supports all environments Lowest running/operating costs

Not installing software on user PC’s

Cumbersome installation

High running/maintenance costs

Support for Windows, Mac, Linux ?

LEADSExplorer is browser based

Supports all environments

Lowest running/operating costs

Accessibility Not In-Company Server solution: Remote access is less evident LEADSExplorer is browser based: Access from anywhere Access with any browser Access at any time

Not In-Company Server solution:

Remote access is less evident

LEADSExplorer is browser based:

Access from anywhere

Access with any browser

Access at any time

Data storage No data storage locally (PC) No data leakage at end-point (PC) No synchronization problems LEADSExplorer is server based All data is secure & centralized All data is always consistent

No data storage locally (PC)

No data leakage at end-point (PC)

No synchronization problems

LEADSExplorer is server based

All data is secure & centralized

All data is always consistent

24 x 7 No IT operations in Company No IT employees needed LEADSExplorer is hosted service: ‘ On Demand’ Providing 24 x 7 service Dedicated servers Run by dedicated operators

No IT operations in Company

No IT employees needed

LEADSExplorer is hosted service:

‘ On Demand’

Providing 24 x 7 service

Dedicated servers

Run by dedicated operators

Listings & reports Not listings, not printed reports Printed listings are history LEADSExplorer is Web2.0: Online query Aggregated data on dynamic pages Multi functions on one page Listings and reports available

Not listings, not printed reports

Printed listings are history

LEADSExplorer is Web2.0:

Online query

Aggregated data on dynamic pages

Multi functions on one page

Listings and reports available

Purchase No purchased software No upfront expense: investment No long company commitment No yearly maintenance costs LEADSExplorer is a subscription: Can be cancelled any time

No purchased software

No upfront expense: investment

No long company commitment

No yearly maintenance costs

LEADSExplorer is a subscription:

Can be cancelled any time

Budget No budget for purchase: Budget has high hurdle to get approved Long decision cycle LEADSExplorer is: An expense No budget approval required

No budget for purchase:

Budget has high hurdle to get approved

Long decision cycle

LEADSExplorer is:

An expense

No budget approval required

Testing Not possible with software: Hard to trial as installation is required A demo is a demo – not real life LEADSExplorer can be: Experienced for free Used with your Website = real life

Not possible with software:

Hard to trial as installation is required

A demo is a demo – not real life

LEADSExplorer can be:

Experienced for free

Used with your Website = real life

Scalability Not hardware & software tie-up: Requires Hardware investment Decisions on capacity More budget approval LEADSExplorer scalability: Comes with the service Affordable increase of invoice

Not hardware & software tie-up:

Requires Hardware investment

Decisions on capacity

More budget approval

LEADSExplorer scalability:

Comes with the service

Affordable increase of invoice

Geographies Not limited to one continent Not limited to one language Not limited to one culture LEADSExplorer data & services are: Worldwide like www No language barriers Universal

Not limited to one continent

Not limited to one language

Not limited to one culture

LEADSExplorer data & services are:

Worldwide like www

No language barriers

Universal

Interested ? www.LEADSExplorer.com Engago Technologies Ltd.

www.LEADSExplorer.com

Engago Technologies Ltd.