Lead Generation for B2B - LEADSExplorer

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    Lead Generation for B2B - LEADSExplorer - Presentation Transcript

    1. Lead Generation By LEADSExplorer
    2. Lead types
      • Customers & Ex-Customers
        • You know them
      • Target leads
        • You know them
        • But when to address ?
      • New leads
        • You don’t know much about them
      • Customers
      • &
      • Ex-Customers
    3. Customers & Ex-Customers
      • You can
        • Call
        • Email
        • send newsletter
      • Questions:
        • When ?
        • What message ?
    4. When & What
      • What message:
        • You should know
        • Products or Services bought before
        • Additional solutions
      • When:
        • More difficult
        • Timing has to be right – else waste
    5. Hint
      • They used to visit tradeshows
        • No longer popular, due to Internet
      • If they have a need:
        • They will visit your website
        • For gathering information
        • For preparing the “Internal Sales”
    6. Check your website
      • Not by using a Web analytics tool
      • Business Visitor revealing solution
        • Discover Companies
        • Reveal interests:
          • By pages visited
          • By unique Visitor
      • Will inform: who what when ...
    7. Activity on website
      • Monitored by Company:
        • Number, frequency of visits
        • Number, time of pages
      • Will give:
        • Clues
        • Indications of changes of interest
      • Activity chart by Company
    8. This will allow you
      • To send email
      • Call
      • With a:
        • Timely
        • Appropriate
      • Message
      • Target Leads
      • &
      • New Leads
    9. Target & New Leads
      • Target Leads:
        • Trigger interest
      • New Leads:
        • Need to be found - Discovered
      • Questions:
        • Who ? When ?
        • What message ?
    10. Where to get leads ?
      • Used to be on trade shows
        • Decreasing popularity
      • Now people prefer:
        • Comfort
        • Ease
      • of the Internet from their desks
    11. Check your website (again)
      • Not by using a Web analytics tool
      • Business Visitor revealing solution
        • Discover Companies
        • Reveal interests:
          • By pages visited
          • By unique Visitor
      • Will inform: who what when ...
    12. This will allow you
      • To investigate on Companies
      • Requiring
        • Data mining the Internet
        • For:
          • Company information
          • Contacts: Directories, Social websites
    13. Activity on website
      • Monitored by Company:
        • Number, frequency of visits
        • Number, time of pages
      • Will give:
        • Clues
        • Indications of changes of interest
      • Activity chart by Company
    14. Action
      • Found contacts can be:
        • Called
        • Emailed
      • With
        • Appropriate
        • Timely message
    15. Matching
      • Visitors with Contacts
      • By plotting on Activity chart
        • Visits
        • Communications or events
      • Just requires to register all communications and events
    16. Combining
      • Website Visit Data Analytics
        • Aggregated
          • By Company and Company Visitor
      • CRM
        • Contacts
        • Events, Communications
      • Internet Data Mining
    17. Interested ?
      • www.LEADSExplorer.com
      • from
      • Engago Technologies

    + jfparkerjfparker, 3 years ago

    custom

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    For any B2B company leads are vital. Different kind more

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