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#WBC09 <ul><li>Links available at www.JanetFouts.com/wbc09 </li></ul>
Social media networks <ul><li>Choosing </li></ul><ul><li>your  </li></ul><ul><li>networks </li></ul>
What are you listening for? <ul><li>Your Brand </li></ul><ul><li>Appellation </li></ul><ul><li>Varietal </li></ul><ul><li>...
Where are the conversations? <ul><li>Blogs </li></ul><ul><li>Forums </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter <...
Listening methods <ul><li>Search engines (Bing, Google) </li></ul><ul><li>Google Blog Search </li></ul><ul><li>Google Aler...
Listening and Reporting <ul><li>Trackur </li></ul><ul><li>SM2 </li></ul><ul><li>Radian6 </li></ul><ul><li>Collective Intel...
Social Mention
 
 
Real-time Monitoring <ul><li>Monitter </li></ul><ul><li>Yahoo! Sideline </li></ul><ul><li>Twitter search </li></ul><ul><li...
Twitter <ul><li>Use it or not, you can’t ignore Twitter </li></ul><ul><li>Faster than search </li></ul><ul><li>Keyword foc...
Now what? <ul><li>Do some thinking about what you can do </li></ul><ul><li>Don’t feel compelled to join every network </li...
Transparency <ul><li>Don’t pretend </li></ul><ul><li>No marketing speak </li></ul><ul><li>Be human and personal </li></ul>...
<ul><li>Demographics are changing </li></ul><ul><li>Women 35-54 </li></ul><ul><li>66% over 21 </li></ul><ul><li>13.9 Billi...
Wine fan page <ul><li>755,941  fans </li></ul>
Twisted Oak Winery
Twisted Oak Winery <ul><li>575  Fans </li></ul>
Foxen
Customize your page <ul><li>Use custom boxes </li></ul><ul><li>HTML </li></ul><ul><li>Flash </li></ul><ul><li>Video </li><...
Pizza Hut
<ul><li>Easily branded </li></ul><ul><li>Groups </li></ul><ul><li>Members invite friends from other networks </li></ul><ul...
Hudson Valley Wine Country
Open Wine Consortium
Eagles Nest Winery
<ul><li>Interactive community </li></ul><ul><li>Message boards </li></ul><ul><li>KickApps App studio </li></ul><ul><li>RSS...
 
 
<ul><li>Listen for your winery </li></ul><ul><li>Share local events and interest </li></ul><ul><li>Answer questions </li><...
 
SEO and Content Recycling <ul><li>Building traffic to multiple profiles </li></ul><ul><li>All roads lead to you </li></ul>...
SEO and Content Recycling
Thank you! <ul><li>Ask me anything! </li></ul><ul><li>Links at JanetFouts.com/wbc </li></ul><ul><li>More on these tools at...
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Wbc09

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Social media for the wine industry- a presentation for the Wine Bloggers Conference 2009

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Transcript of "Wbc09"

  1. 1. #WBC09 <ul><li>Links available at www.JanetFouts.com/wbc09 </li></ul>
  2. 2. Social media networks <ul><li>Choosing </li></ul><ul><li>your </li></ul><ul><li>networks </li></ul>
  3. 3. What are you listening for? <ul><li>Your Brand </li></ul><ul><li>Appellation </li></ul><ul><li>Varietal </li></ul><ul><li>Reviewers </li></ul><ul><li>Media Outlets </li></ul><ul><li>Competitors </li></ul>
  4. 4. Where are the conversations? <ul><li>Blogs </li></ul><ul><li>Forums </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Communities </li></ul>
  5. 5. Listening methods <ul><li>Search engines (Bing, Google) </li></ul><ul><li>Google Blog Search </li></ul><ul><li>Google Alerts </li></ul><ul><li>MyBlogLog </li></ul><ul><li>Social Mention </li></ul><ul><li>Twilerts </li></ul>
  6. 6. Listening and Reporting <ul><li>Trackur </li></ul><ul><li>SM2 </li></ul><ul><li>Radian6 </li></ul><ul><li>Collective Intellect </li></ul>
  7. 7. Social Mention
  8. 10. Real-time Monitoring <ul><li>Monitter </li></ul><ul><li>Yahoo! Sideline </li></ul><ul><li>Twitter search </li></ul><ul><li>LazyFeed </li></ul>
  9. 11. Twitter <ul><li>Use it or not, you can’t ignore Twitter </li></ul><ul><li>Faster than search </li></ul><ul><li>Keyword focused </li></ul><ul><li>Link sharing </li></ul>
  10. 12. Now what? <ul><li>Do some thinking about what you can do </li></ul><ul><li>Don’t feel compelled to join every network </li></ul><ul><li>Start commenting and joining conversations </li></ul><ul><li>Answer questions </li></ul><ul><li>Solve problems </li></ul><ul><li>Give feedback and help </li></ul><ul><li>Listen for opportunites </li></ul>
  11. 13. Transparency <ul><li>Don’t pretend </li></ul><ul><li>No marketing speak </li></ul><ul><li>Be human and personal </li></ul><ul><li>Don’t be mean </li></ul><ul><li>Remember you’re in public </li></ul>
  12. 14. <ul><li>Demographics are changing </li></ul><ul><li>Women 35-54 </li></ul><ul><li>66% over 21 </li></ul><ul><li>13.9 Billion Minutes in April 2009 </li></ul><ul><li>Pages are not Profiles </li></ul>
  13. 15. Wine fan page <ul><li>755,941 fans </li></ul>
  14. 16. Twisted Oak Winery
  15. 17. Twisted Oak Winery <ul><li>575 Fans </li></ul>
  16. 18. Foxen
  17. 19. Customize your page <ul><li>Use custom boxes </li></ul><ul><li>HTML </li></ul><ul><li>Flash </li></ul><ul><li>Video </li></ul><ul><li>Promotions </li></ul><ul><li>Games </li></ul><ul><li>Applications </li></ul>
  18. 20. Pizza Hut
  19. 21. <ul><li>Easily branded </li></ul><ul><li>Groups </li></ul><ul><li>Members invite friends from other networks </li></ul><ul><li>No software to maintain </li></ul><ul><li>Features can be added or removed </li></ul><ul><li>Free is good </li></ul>
  20. 22. Hudson Valley Wine Country
  21. 23. Open Wine Consortium
  22. 24. Eagles Nest Winery
  23. 25. <ul><li>Interactive community </li></ul><ul><li>Message boards </li></ul><ul><li>KickApps App studio </li></ul><ul><li>RSS Feeds </li></ul><ul><li>Video and music players </li></ul><ul><li>Widgets </li></ul>
  24. 28. <ul><li>Listen for your winery </li></ul><ul><li>Share local events and interest </li></ul><ul><li>Answer questions </li></ul><ul><li>Put a human face on the brand </li></ul><ul><li>Share experiences </li></ul><ul><li>Say thank you! </li></ul><ul><li>Re-tweet your followers </li></ul>
  25. 30. SEO and Content Recycling <ul><li>Building traffic to multiple profiles </li></ul><ul><li>All roads lead to you </li></ul><ul><li>What content do you already have? </li></ul><ul><li>Break content up and distribute </li></ul><ul><li>Make your blog or website the center of your social media universe </li></ul>
  26. 31. SEO and Content Recycling
  27. 32. Thank you! <ul><li>Ask me anything! </li></ul><ul><li>Links at JanetFouts.com/wbc </li></ul><ul><li>More on these tools at JanetFouts.com </li></ul><ul><li>Email Janet@JanetFouts.com </li></ul><ul><li>408.216.7423 </li></ul><ul><li>Twitter- JFouts </li></ul>
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