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Social media for the wine industry- a presentation for the Wine Bloggers Conference 2009

Social media for the wine industry- a presentation for the Wine Bloggers Conference 2009

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Wbc09 Wbc09 Presentation Transcript

  • #WBC09
    • Links available at www.JanetFouts.com/wbc09
  • Social media networks
    • Choosing
    • your
    • networks
  • What are you listening for?
    • Your Brand
    • Appellation
    • Varietal
    • Reviewers
    • Media Outlets
    • Competitors
  • Where are the conversations?
    • Blogs
    • Forums
    • Facebook
    • Twitter
    • Communities
  • Listening methods
    • Search engines (Bing, Google)
    • Google Blog Search
    • Google Alerts
    • MyBlogLog
    • Social Mention
    • Twilerts
  • Listening and Reporting
    • Trackur
    • SM2
    • Radian6
    • Collective Intellect
  • Social Mention
  •  
  •  
  • Real-time Monitoring
    • Monitter
    • Yahoo! Sideline
    • Twitter search
    • LazyFeed
  • Twitter
    • Use it or not, you can’t ignore Twitter
    • Faster than search
    • Keyword focused
    • Link sharing
  • Now what?
    • Do some thinking about what you can do
    • Don’t feel compelled to join every network
    • Start commenting and joining conversations
    • Answer questions
    • Solve problems
    • Give feedback and help
    • Listen for opportunites
  • Transparency
    • Don’t pretend
    • No marketing speak
    • Be human and personal
    • Don’t be mean
    • Remember you’re in public
    • Demographics are changing
    • Women 35-54
    • 66% over 21
    • 13.9 Billion Minutes in April 2009
    • Pages are not Profiles
  • Wine fan page
    • 755,941 fans
  • Twisted Oak Winery
  • Twisted Oak Winery
    • 575 Fans
  • Foxen
  • Customize your page
    • Use custom boxes
    • HTML
    • Flash
    • Video
    • Promotions
    • Games
    • Applications
  • Pizza Hut
    • Easily branded
    • Groups
    • Members invite friends from other networks
    • No software to maintain
    • Features can be added or removed
    • Free is good
  • Hudson Valley Wine Country
  • Open Wine Consortium
  • Eagles Nest Winery
    • Interactive community
    • Message boards
    • KickApps App studio
    • RSS Feeds
    • Video and music players
    • Widgets
  •  
  •  
    • Listen for your winery
    • Share local events and interest
    • Answer questions
    • Put a human face on the brand
    • Share experiences
    • Say thank you!
    • Re-tweet your followers
  •  
  • SEO and Content Recycling
    • Building traffic to multiple profiles
    • All roads lead to you
    • What content do you already have?
    • Break content up and distribute
    • Make your blog or website the center of your social media universe
  • SEO and Content Recycling
  • Thank you!
    • Ask me anything!
    • Links at JanetFouts.com/wbc
    • More on these tools at JanetFouts.com
    • Email Janet@JanetFouts.com
    • 408.216.7423
    • Twitter- JFouts