Wbc09

#WBC09
Links available at www.JanetFouts.com/wbc09

Social media networks
Choosing
your
networks

What are you listening for?
Your Brand
Appellation
Varietal
Reviewers
Media Outlets
Competitors

Where are the conversations?
Blogs
Forums
Facebook
Twitter
Communities

Listening methods
Search engines (Bing, Google)
Google Blog Search
Google Alerts
MyBlogLog
Social Mention
Twilerts

Listening and Reporting
Trackur
SM2
Radian6
Collective Intellect

Social Mention

Real-time Monitoring
Monitter
Yahoo! Sideline
Twitter search
LazyFeed

Twitter
Use it or not, you can’t ignore Twitter
Faster than search
Keyword focused
Link sharing

Now what?
Do some thinking about what you can do
Don’t feel compelled to join every network
Start commenting and joining conversations
Answer questions
Solve problems
Give feedback and help
Listen for opportunites

Transparency
Don’t pretend
No marketing speak
Be human and personal
Don’t be mean
Remember you’re in public

Demographics are changing
Women 35-54
66% over 21
13.9 Billion Minutes in April 2009
Pages are not Profiles

Wine fan page
755,941 fans

Twisted Oak Winery

Twisted Oak Winery
575 Fans

Customize your page
Use custom boxes
HTML
Flash
Video
Promotions
Games
Applications

Pizza Hut

Easily branded
Groups
Members invite friends from other networks
No software to maintain
Features can be added or removed
Free is good

Hudson Valley Wine Country

Open Wine Consortium

Eagles Nest Winery

Interactive community
Message boards
KickApps App studio
RSS Feeds
Video and music players
Widgets

Listen for your winery
Share local events and interest
Answer questions
Put a human face on the brand
Share experiences
Say thank you!
Re-tweet your followers

SEO and Content Recycling
Building traffic to multiple profiles
All roads lead to you
What content do you already have?
Break content up and distribute
Make your blog or website the center of your social media universe

SEO and Content Recycling

Thank you!
Ask me anything!
Links at JanetFouts.com/wbc
More on these tools at JanetFouts.com
Email Janet@JanetFouts.com
408.216.7423
Twitter- JFouts

Wbc09

by Janet Fouts on Jul 25, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

1 Embed 29

Statistics

Wbc09 — Presentation Transcript