Twitter, Twitter, Twitter...... Nonprofits and micro-blogging #09NTC 2009 Nonprofit Technology Conference - Janet Fouts - Tatu Digital Media

Nonprofits and micro-blogging

#09NTC

What’s Twitter Again? Micro-blog Communications hub Buzz building Teamwork Crowd sourcing Fund-raising SEO

Micro-blog

Communications hub

Buzz building

Teamwork

Crowd sourcing

Fund-raising

SEO

Who Cares?

Growth Rate

Getting Started Micro bio Personal image Link to simple landing page Don’t forget the background Create relationships

Micro bio

Personal image

Link to simple landing page

Don’t forget the background

Create relationships

Celebrities

Tide-Loads of Hope 4 teams sell T-shirts on social platforms (Twitter, Facebook, You-tube, Blogs)‏ $50,000 raised in 24 hours Funds matched by Proctor and Gamble Donated to disaster relief agencies

4 teams sell T-shirts on social platforms (Twitter, Facebook, You-tube, Blogs)‏

$50,000 raised in 24 hours

Funds matched by Proctor and Gamble

Donated to disaster relief agencies

Micro-funding Economically feasible Personal Crowd dynamics Tools make it painless

Economically feasible

Personal

Crowd dynamics

Tools make it painless

TipJoy.com Donate through Twitter “ Tip @jfouts $1 for the Avon Walk” Sends $1 from your Tipjoy account to @jfouts User funds their account with Paypal Secure -instant transfer .30/per transaction +2.5%

Donate through Twitter

“ Tip @jfouts $1 for the Avon Walk”

Sends $1 from your Tipjoy account to @jfouts

User funds their account with Paypal

Secure -instant transfer

.30/per transaction +2.5%

Twestival.com Benefits Charity Water One user’s idea Takes fire on Twitter 250 cities worldwide $250,000 US 55 new projects in Ethiopia, Uganda and India

Benefits Charity Water

One user’s idea

Takes fire on Twitter

250 cities worldwide

$250,000 US

55 new projects in Ethiopia, Uganda and India

CharityWater.org

SmallCanBeBig.org

Project Fund Drive Set up a Twitter account just for this event Create a dedicated donation page Post a widget for payment on the page Tweet your brains out

Set up a Twitter account just for this event

Create a dedicated donation page

Post a widget for payment on the page

Tweet your brains out

Organization Fund Drive Twitter account for the organization Individual accounts for members, groups, staff Longer time to build relationships Be personal Link, link link Tweet circles

Twitter account for the organization

Individual accounts for members, groups, staff

Longer time to build relationships

Be personal

Link, link link

Tweet circles

Who’s Doing it Right?

Who’s Doing it Right?

Who’s Doing it Right?

Who’s Doing it Right?

Finding Friends It’s NOT about the numbers Listen for keywords Dive into conversations Support and help other users Share information-become a resource

It’s NOT about the numbers

Listen for keywords

Dive into conversations

Support and help other users

Share information-become a resource

Tweetiquette Don’t be shy Don’t talk about you all the time Acknowledge good information Ask for advice Post opportunities Say thank you be NICE

Don’t be shy

Don’t talk about you all the time

Acknowledge good information

Ask for advice

Post opportunities

Say thank you

be NICE

There’s More Integrate social media efforts Blogging Facebook Linkedin Communities Newsletters Websites

Integrate social media efforts

Blogging

Facebook

Linkedin

Communities

Newsletters

Websites

Tweet Me Follow up links at www. janetfouts .com/ ntc Email: janet @ janetfouts .com Blog: www. janetfouts .com Phone: 408.216.7423 Twitter @jfouts

Follow up links at www. janetfouts .com/ ntc

Email: janet @ janetfouts .com

Blog: www. janetfouts .com

Phone: 408.216.7423

Twitter @jfouts