Streamlining Your Social Media Program

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A presentation give for NTEN on using social media efficiently and tools that can help you use social media and still get some work done! #NPTECH

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Streamlining Your Social Media Program

  1. 1. Streamline your Social Media <ul><li>for NTEN </li></ul><ul><li>with </li></ul><ul><li>Janet Fouts </li></ul>
  2. 2. Building buzz <ul><li>Starts slowly </li></ul><ul><li>Frequency </li></ul><ul><li>Big hits </li></ul><ul><li>Sharing and re-sharing </li></ul><ul><li>Page rank </li></ul><ul><li>Influence </li></ul>
  3. 3. Take it easy Text <ul><li>You are in for the long haul </li></ul><ul><li>Distribute the load </li></ul><ul><li>Don’t try to be everywhere </li></ul><ul><li>Turn it off </li></ul>
  4. 4. Where do you REALLY need to be?
  5. 7. Efficiency matters <ul><li>BEWARE the social media black hole </li></ul><ul><li>Tools can save you </li></ul>
  6. 8. Listen up <ul><li>Google Alerts </li></ul><ul><li>Social Mention </li></ul><ul><li>Nutshell Mail </li></ul><ul><li>SM2 </li></ul><ul><li>Radian 6 </li></ul>JanetFouts.com/listen
  7. 9. Create a system for listening <ul><li>Set up email addresses </li></ul><ul><li>Separate email address for hot buttons </li></ul><ul><li>Schedule time to read and post or delegate </li></ul>
  8. 10. RSS Feeds <ul><li>Really Simple Syndication </li></ul><ul><li>Organize your reading </li></ul><ul><li>Share with your team </li></ul><ul><li>Distribute information </li></ul><ul><li>Commenting </li></ul>
  9. 11. Google Reader
  10. 12. Netvibes
  11. 13. Lazyfeed
  12. 15. Editorial calendar <ul><li>Regular topics </li></ul><ul><li>Event announcements and timing </li></ul><ul><li>Delegate </li></ul><ul><li>Leave room for surprises </li></ul><ul><li>Batch content creation </li></ul><ul><li>Share content </li></ul>
  13. 16. Objective Marketer <ul><li>Schedule posts </li></ul><ul><li>Great reporting </li></ul><ul><li>Import RSS feeds </li></ul><ul><li>Landing pages </li></ul><ul><li>Post to Facebook or Twitter </li></ul>
  14. 18. Landing page
  15. 19. Co-tweet <ul><li>Workgroups </li></ul><ul><li>Unified inbox </li></ul><ul><li>Groups and permissions </li></ul><ul><li>Delegate </li></ul><ul><li>Twitter focused </li></ul>
  16. 20. Co-tweet
  17. 21. Blip TV <ul><li>Total potential audience </li></ul><ul><li>Shares with iTunes, YouTube, Tivo and Boxee </li></ul><ul><li>TV and Computer audiences </li></ul><ul><li>Video looks fantastic </li></ul><ul><li>Auto distribution but not simultaneous </li></ul>
  18. 22. BlipTV
  19. 24. Gist <ul><li>Social CRM </li></ul><ul><li>Cross your emails with your social connections </li></ul><ul><li>Prioritize on the fly </li></ul><ul><li>Multiple networks </li></ul>
  20. 27. Hired guns <ul><li>You can buy 1,000 followers for $100 </li></ul><ul><li>You can’t make them care </li></ul>
  21. 28. Virtual Admins <ul><li>Research </li></ul><ul><li>Forum moderation </li></ul><ul><li>Wordpress management </li></ul><ul><li>Account maint </li></ul><ul><li>Copy editing </li></ul>
  22. 29. Going virtual <ul><li>Offshore vs local </li></ul><ul><li>Recognized or not? </li></ul><ul><li>Can it be delegated? </li></ul><ul><li>Can it be chunked? </li></ul><ul><li>They’re not you </li></ul>
  23. 30. You can’t do it all (effectively)
  24. 31. Ask me anything <ul><li>[email_address] </li></ul><ul><li>@Jfouts </li></ul><ul><li>Janet Fouts.com/nten1210 </li></ul><ul><li>SocialMediaCoachingCenter.com </li></ul><ul><li>408.216.7423 </li></ul>

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