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Presentation for Spin Academy at Walker Creek Ranch in August on using social media for activists and social change.

Presentation for Spin Academy at Walker Creek Ranch in August on using social media for activists and social change.

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Spin academy Spin academy Presentation Transcript

  • SOCIAL MEDIA > SOCIAL CHANGE Janet Fouts – Social Media Coach
  • Where do you start?
  • Options
    • Blogging
    • Micro-blogging/Twitter
    • Video
    • Facebook
    • Linkedin
    • SMS
    • Geolocation
    • Social Bookmarking
  • Which platforms are best?
    • It doesn’t matter where they hear your message, as long as they hear your message
    • A multi-channel approach will be more effective
    • Find out where they hang out
    • Take your message to the people
  • Who do you want to know?
    • Volunteers?
    • Activists?
    • Evangelists?
    • Opposition?
    • Financial support?
    • Press?
    • Foundations?
  • Probably not the best route
  • What networks do they use?
  • Find the connections
  • Listening tools
    • Free tools
    • SM2 (freemium)
    • Social Mention
    • Lazyfeed
    • Google Blog Search
    • Twitter Search
    • Twilert
    • Nutshell Mail
    • Paid tools
    • Radian6
    • Biz360
    • Buzzlogic
    • Scout Labs
    • Trackur
    • SM2
  • Listening Dashboards
  • Lazyfeed
  • Listen, engage, repeat
  • Connect
  • How do you connect?
    • That depends!
    • What’s the issue
    • Time sensitive
    • Global or local
    • Visually compelling
    • Legal considerationbs
    • Language barriers
  • Capabilities of your team
    • Good story tellers
    • Photographers, videographers, musicians
    • Fundraisers
    • Natural networkers
    • Organizers
    • Connecters
    • Writers/journalists
  • Free or low-cost support
    • Nten
    • Tech Soup
    • Citizen Effect
    • DigiActive
    • Creative Activists Toolkit
    • Now Public
  • Video
    • YouTube
    • Scribe Video Center
    • Vimeo
    • Blip-tv
    • Viddler
    • Ustream
    • Is it the right format for the story?
  • Personal appeals
  • Share information
  • I Love Mountains
    • I love Mountains
    • Turning haters into evangelists
    • Videos, images, Google maps
    • Website is the hob
    • Social sharing
    • Empower people to speak on their own behalf
  • Blogging
  • Blogging
  • Google Maps
  • Google Maps
  • Kenya
    • Kenyan Blogs Webring (now KenyaUnlimited) founded in 2004
    • Kenyan radio stations read blog posts on the air.
    • 95% of the population didn’t have internet access but the bloggers still had tremendous influence
  • Get the message out
    • “ the people formerly known as the audience [who] were on the receiving end of a media system that ran one way, in a broadcasting pattern, with high entry fees and a few firms competing to speak very loudly while the rest of the population listened in isolation from one another— and who today are not in a situation like that at all . . . . “­Jay Rosen
  • Text Messaging
    • Haiti Telethon
    • G20 Summit
    • 2007-8 election in Kenya
    • Independent media center
    • Mobile active
  • Mobile Active
  • Law enforcement
  • Twitter
    • EVERYBODY can have a voice
    • Twitter Vote Report -2008 election fraud
    • San Diego Fires 2008
    • Olympic Torch in San Francisco
    • DigiActive Guide to Twitter for Activism
  • Olympic Torch
  • Olympic Torch
  • Don’t be fooled by Farmville
  • Causes app
  • Crowd-sourced grants
  • Local Community
  • (Poof)
    • You don’t own Facebook
    • Profiles deleted when flagged
    • Arbitrary guidelines
    • Privacy issues
  • Flickr
  • Location based apps
  • Slideshare
    • Red Cross
    • Training
    • Thought leaders
    • Share fundraising pitches
    • Calls to action
    • Creative Activists toolkit
  • Zapatistas
  • Crowdsourcing
  • Privacy
    • Personal privacy
    • You are responsible for your network’s safety
    • Security of co-workers and buildings
    • Opposition
    • Law enforcement
    • Media
    • Electronic Frontier Foundation
    • dotRights
  • Your dotRights
  • Support for Nonprofits
    • Training
    • Collaboration
    • Seminars and workshops
    • Software
    • Hardware
    • Mentoring
  • Nten
  • Techsoup
  • Social Edge
  • Resources
    • JanetFouts.com/spin
    • [email_address]
    • JanetFouts.com
    • SocialMediaCoachingCenter.com
    • Twitter- @Jfouts
    • Linkedin - JanetFouts
    • 408.216.7423