Calls To Action
Democratic Governors
Seize the day
Source: Waggener Edstrom
• 56% of those that support nonprofits on social
confirm it’s compelling stories that get them to
take action
Source: Wagg...
Source: Waggener Edstrom
Foundation Abbe Pierre
• 50,000 signatures on petition
• Reduced petition costs by 75%
• Built fan base of 50,000 to tap i...
What to measure?
• Traffic
• Shares, fans and followers
• Newsletter subscribers
• Mobile usage
• Donations
• Event attend...
Social media for today's nonprofit
Social media for today's nonprofit
Social media for today's nonprofit
Social media for today's nonprofit
Social media for today's nonprofit
Social media for today's nonprofit
Social media for today's nonprofit
Social media for today's nonprofit
Social media for today's nonprofit
Social media for today's nonprofit
Social media for today's nonprofit
Social media for today's nonprofit
Social media for today's nonprofit
Social media for today's nonprofit
Social media for today's nonprofit
Social media for today's nonprofit
Social media for today's nonprofit
Social media for today's nonprofit
Social media for today's nonprofit
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Social media for today's nonprofit

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Figuring out what social network to use, how to measure success and how to find time for it all is a big strain on nonprofit staff. This presentation was part of a half day workshop.

Published in: Technology, News & Politics
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Social media for today's nonprofit

  1. 1. Calls To Action
  2. 2. Democratic Governors
  3. 3. Seize the day
  4. 4. Source: Waggener Edstrom
  5. 5. • 56% of those that support nonprofits on social confirm it’s compelling stories that get them to take action Source: Waggener Edstrom
  6. 6. Source: Waggener Edstrom
  7. 7. Foundation Abbe Pierre • 50,000 signatures on petition • Reduced petition costs by 75% • Built fan base of 50,000 to tap into • %0K ad budget
  8. 8. What to measure? • Traffic • Shares, fans and followers • Newsletter subscribers • Mobile usage • Donations • Event attendance • Volunteerism
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