Social Media for the PR and Marketing professional

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Use social media for PR and marketing, target the right people to

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  • Social Media for the PR and Marketing professional

    1. 1. NorCal BMASocial Media RoundtableJanet Fouts- Social Media Coach 2-15-2012
    2. 2. Why use social media?✤ Easily disseminate information✤ Speed of communication✤ Inexpensive✤ Listening✤ Damage control
    3. 3. Who are we trying to reach?✤ Journalists✤ Bloggers✤ Influencers✤ Influencers of influencers
    4. 4. Where are they?✤ HARO✤ Reporter Connection✤ MuckRack✤ Listorious✤ Social Mention
    5. 5. How to researchreal influencers✤ Twitter✤ Blog✤ Linkedin✤ Google+✤ Social Mention
    6. 6. What do I do when I find them? ✤ Approaching Journalists ✤ Approaching Bloggers ✤ Approaching Influencers
    7. 7. WAIT!! ✤ You’re on shaky ground if you look like a newb
    8. 8. Conversationalmarketing✤ Takes longer but yields better results✤ Establish your knowledge base in the field you’re marketing to✤ Start with influencers tangentially through their connections
    9. 9. Build relationships before youneed them✤ Define your own brand✤ Advice✤ Answer questions✤ Create trust relationships✤ Build authority to attract influencers
    10. 10. Your clientsAre they ready for light-speed communication?Demonstrate authorityBuild trustBrand loyaltyEasy to locate information on their websiteShare-ability
    11. 11. Press releases✤ Social media press releases✤ Traditional press releases
    12. 12. Pulling it all together
    13. 13. Set up some social listening tools✤ Netvibes✤ Google Reader✤ Social Mention RSS feeds✤ Google Alerts✤ Janetfouts.com/listen
    14. 14. Start someconversations
    15. 15. Rinse, Repeat
    16. 16. Questions?✤ Janet@JanetFouts.com✤ @Jfouts✤ TatuDigitalMedia.com✤ JanetFouts.com✤ 408.216.7423

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