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Social Media Bootcamp - Finding your networks
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Social Media Bootcamp - Finding your networks

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Using listening tools to find the people you want to connect with and the networks they are talking on should be job one in any social media strategy.

Using listening tools to find the people you want to connect with and the networks they are talking on should be job one in any social media strategy.

Published in: Business, Technology

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Transcript

  • 1. Find the right networks for you
  • 2. Signed up for a dozen networks and nothing is happening?
  • 3. Listen first
    • Your Brand
    • Local News
    • Media Outlets
    • Client interests
    • Competitors
    • Other interests
  • 4. Where are the conversations?
    • Blogs
    • Forums
    • Facebook
    • Twitter
    • Communities
    • Video
  • 5. Listening methods
    • Search engines (Bing, Google)
    • Google Blog Search
    • Google Alerts
    • Social Mention
    • Other Alerts
  • 6. Listening and Reporting
    • Social Mention
    • Who’s Talking
    • Trackur
    • SM2
    • Backtype
    • Radian6
    • Collective Intellect
  • 7. Social Mention
  • 8.  
  • 9.  
  • 10. Real-time Monitoring
    • Who’s Talkin
    • LazyFeed
    • Monitter
    • Yahoo! Sideline
    • Twitter search
  • 11. Whos Talkin
  • 12. Lazyfeed
  • 13. Monitter
  • 14. Twitter
    • Use it or not, you can’t ignore Twitter
    • Faster than search
    • Keyword focused
    • Link sharing
  • 15.
    • Demographics are changing
    • Women 35-54
    • 66% over 21
    • 13.9 Billion Minutes in April 2009
    • Pages are not Profiles
  • 16. Now What?
    • Do some thinking about what you can do
    • Don’t feel compelled to join every network
    • Start commenting and joining conversations
    • Answer questions
    • Solve problems
    • Give feedback and help
    • Listen for opportunites
  • 17. Transparency
    • Don’t pretend
    • No marketing speak
    • Be human and personal
    • Don’t be mean
    • Public and permanent
  • 18. SEO and Content Recycling
    • Building traffic to multiple profiles
    • All roads lead to you
    • What content do you already have?
    • Break content up and distribute
    • Make your blog or website the center of your social media universe
  • 19. SEO and Content Recycling
  • 20. Resources
    • Links: www.janetfouts.com/bootcamp
    • Coaching: www.janetfouts.com/coaching
    • Email me: [email_address]
    • Call me: 408.216.7423

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