Find the right networks for you

Signed up for a dozen networks and nothing is happening?

Listen first Your Brand Local News Media Outlets Client interests Competitors Other interests

Your Brand

Local News

Media Outlets

Client interests

Competitors

Other interests

Where are the conversations? Blogs Forums Facebook Twitter Communities Video

Blogs

Forums

Facebook

Twitter

Communities

Video

Listening methods Search engines (Bing, Google) Google Blog Search Google Alerts Social Mention Other Alerts

Search engines (Bing, Google)

Google Blog Search

Google Alerts

Social Mention

Other Alerts

Listening and Reporting Social Mention Who’s Talking Trackur SM2 Backtype Radian6 Collective Intellect

Social Mention

Who’s Talking

Trackur

SM2

Backtype

Radian6

Collective Intellect

Social Mention

Real-time Monitoring Who’s Talkin LazyFeed Monitter Yahoo! Sideline Twitter search

Who’s Talkin

LazyFeed

Monitter

Yahoo! Sideline

Twitter search

Whos Talkin

Lazyfeed

Monitter

Twitter Use it or not, you can’t ignore Twitter Faster than search Keyword focused Link sharing

Use it or not, you can’t ignore Twitter

Faster than search

Keyword focused

Link sharing

Demographics are changing Women 35-54 66% over 21 13.9 Billion Minutes in April 2009 Pages are not Profiles

Demographics are changing

Women 35-54

66% over 21

13.9 Billion Minutes in April 2009

Pages are not Profiles

Now What? Do some thinking about what you can do Don’t feel compelled to join every network Start commenting and joining conversations Answer questions Solve problems Give feedback and help Listen for opportunites

Do some thinking about what you can do

Don’t feel compelled to join every network

Start commenting and joining conversations

Answer questions

Solve problems

Give feedback and help

Listen for opportunites

Transparency Don’t pretend No marketing speak Be human and personal Don’t be mean Public and permanent

Don’t pretend

No marketing speak

Be human and personal

Don’t be mean

Public and permanent

SEO and Content Recycling Building traffic to multiple profiles All roads lead to you What content do you already have? Break content up and distribute Make your blog or website the center of your social media universe

Building traffic to multiple profiles

All roads lead to you

What content do you already have?

Break content up and distribute

Make your blog or website the center of your social media universe

SEO and Content Recycling

Resources Links: www.janetfouts.com/bootcamp Coaching: www.janetfouts.com/coaching Email me: [email_address] Call me: 408.216.7423

Links: www.janetfouts.com/bootcamp

Coaching: www.janetfouts.com/coaching

Email me: [email_address]

Call me: 408.216.7423