Find the right networks for you
Signed up for a dozen networks and nothing is happening?
Listen first <ul><li>Your Brand </li></ul><ul><li>Local News </li></ul><ul><li>Media Outlets </li></ul><ul><li>Client inte...
Where are the conversations? <ul><li>Blogs </li></ul><ul><li>Forums </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter <...
Listening methods <ul><li>Search engines (Bing, Google) </li></ul><ul><li>Google Blog Search </li></ul><ul><li>Google Aler...
Listening and Reporting <ul><li>Social Mention </li></ul><ul><li>Who’s Talking </li></ul><ul><li>Trackur </li></ul><ul><li...
Social Mention
 
 
Real-time Monitoring <ul><li>Who’s Talkin  </li></ul><ul><li>LazyFeed </li></ul><ul><li>Monitter </li></ul><ul><li>Yahoo! ...
Whos Talkin
Lazyfeed
Monitter
Twitter <ul><li>Use it or not, you can’t ignore Twitter </li></ul><ul><li>Faster than search </li></ul><ul><li>Keyword foc...
<ul><li>Demographics are changing </li></ul><ul><li>Women 35-54 </li></ul><ul><li>66% over 21 </li></ul><ul><li>13.9 Billi...
Now What? <ul><li>Do some thinking about what you can do </li></ul><ul><li>Don’t feel compelled to join every network </li...
Transparency <ul><li>Don’t pretend </li></ul><ul><li>No marketing speak </li></ul><ul><li>Be human and personal </li></ul>...
SEO and Content Recycling <ul><li>Building traffic to multiple profiles </li></ul><ul><li>All roads lead to you </li></ul>...
SEO and Content Recycling
Resources <ul><li>Links:  www.janetfouts.com/bootcamp </li></ul><ul><li>Coaching: www.janetfouts.com/coaching </li></ul><u...
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Social Media Bootcamp - Finding your networks

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Using listening tools to find the people you want to connect with and the networks they are talking on should be job one in any social media strategy.

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Social Media Bootcamp - Finding your networks

  1. 1. Find the right networks for you
  2. 2. Signed up for a dozen networks and nothing is happening?
  3. 3. Listen first <ul><li>Your Brand </li></ul><ul><li>Local News </li></ul><ul><li>Media Outlets </li></ul><ul><li>Client interests </li></ul><ul><li>Competitors </li></ul><ul><li>Other interests </li></ul>
  4. 4. Where are the conversations? <ul><li>Blogs </li></ul><ul><li>Forums </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Communities </li></ul><ul><li>Video </li></ul>
  5. 5. Listening methods <ul><li>Search engines (Bing, Google) </li></ul><ul><li>Google Blog Search </li></ul><ul><li>Google Alerts </li></ul><ul><li>Social Mention </li></ul><ul><li>Other Alerts </li></ul>
  6. 6. Listening and Reporting <ul><li>Social Mention </li></ul><ul><li>Who’s Talking </li></ul><ul><li>Trackur </li></ul><ul><li>SM2 </li></ul><ul><li>Backtype </li></ul><ul><li>Radian6 </li></ul><ul><li>Collective Intellect </li></ul>
  7. 7. Social Mention
  8. 10. Real-time Monitoring <ul><li>Who’s Talkin </li></ul><ul><li>LazyFeed </li></ul><ul><li>Monitter </li></ul><ul><li>Yahoo! Sideline </li></ul><ul><li>Twitter search </li></ul>
  9. 11. Whos Talkin
  10. 12. Lazyfeed
  11. 13. Monitter
  12. 14. Twitter <ul><li>Use it or not, you can’t ignore Twitter </li></ul><ul><li>Faster than search </li></ul><ul><li>Keyword focused </li></ul><ul><li>Link sharing </li></ul>
  13. 15. <ul><li>Demographics are changing </li></ul><ul><li>Women 35-54 </li></ul><ul><li>66% over 21 </li></ul><ul><li>13.9 Billion Minutes in April 2009 </li></ul><ul><li>Pages are not Profiles </li></ul>
  14. 16. Now What? <ul><li>Do some thinking about what you can do </li></ul><ul><li>Don’t feel compelled to join every network </li></ul><ul><li>Start commenting and joining conversations </li></ul><ul><li>Answer questions </li></ul><ul><li>Solve problems </li></ul><ul><li>Give feedback and help </li></ul><ul><li>Listen for opportunites </li></ul>
  15. 17. Transparency <ul><li>Don’t pretend </li></ul><ul><li>No marketing speak </li></ul><ul><li>Be human and personal </li></ul><ul><li>Don’t be mean </li></ul><ul><li>Public and permanent </li></ul>
  16. 18. SEO and Content Recycling <ul><li>Building traffic to multiple profiles </li></ul><ul><li>All roads lead to you </li></ul><ul><li>What content do you already have? </li></ul><ul><li>Break content up and distribute </li></ul><ul><li>Make your blog or website the center of your social media universe </li></ul>
  17. 19. SEO and Content Recycling
  18. 20. Resources <ul><li>Links: www.janetfouts.com/bootcamp </li></ul><ul><li>Coaching: www.janetfouts.com/coaching </li></ul><ul><li>Email me: [email_address] </li></ul><ul><li>Call me: 408.216.7423 </li></ul>
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