Social Media Bootcamp - Finding your networks

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    Social Media Bootcamp - Finding your networks - Presentation Transcript

    1. Find the right networks for you
    2. Signed up for a dozen networks and nothing is happening?
    3. Listen first
      • Your Brand
      • Local News
      • Media Outlets
      • Client interests
      • Competitors
      • Other interests
    4. Where are the conversations?
      • Blogs
      • Forums
      • Facebook
      • Twitter
      • Communities
      • Video
    5. Listening methods
      • Search engines (Bing, Google)
      • Google Blog Search
      • Google Alerts
      • Social Mention
      • Other Alerts
    6. Listening and Reporting
      • Social Mention
      • Who’s Talking
      • Trackur
      • SM2
      • Backtype
      • Radian6
      • Collective Intellect
    7. Social Mention
    8.  
    9.  
    10. Real-time Monitoring
      • Who’s Talkin
      • LazyFeed
      • Monitter
      • Yahoo! Sideline
      • Twitter search
    11. Whos Talkin
    12. Lazyfeed
    13. Monitter
    14. Twitter
      • Use it or not, you can’t ignore Twitter
      • Faster than search
      • Keyword focused
      • Link sharing
      • Demographics are changing
      • Women 35-54
      • 66% over 21
      • 13.9 Billion Minutes in April 2009
      • Pages are not Profiles
    15. Now What?
      • Do some thinking about what you can do
      • Don’t feel compelled to join every network
      • Start commenting and joining conversations
      • Answer questions
      • Solve problems
      • Give feedback and help
      • Listen for opportunites
    16. Transparency
      • Don’t pretend
      • No marketing speak
      • Be human and personal
      • Don’t be mean
      • Public and permanent
    17. SEO and Content Recycling
      • Building traffic to multiple profiles
      • All roads lead to you
      • What content do you already have?
      • Break content up and distribute
      • Make your blog or website the center of your social media universe
    18. SEO and Content Recycling
    19. Resources
      • Links: www.janetfouts.com/bootcamp
      • Coaching: www.janetfouts.com/coaching
      • Email me: [email_address]
      • Call me: 408.216.7423

    + Janet FoutsJanet Fouts, 3 months ago

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