Pinterest for business

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Pinterest can be used in a number of ways to show off your products, give your brand some personality and attract and nurture evangelists for your business.

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  • Pinterest for business

    1. 1. For Business 1@jfouts TatuDigital.com
    2. 2. What is ?• Visually focused collection of information• Place to show off what matters to you• Personalize your brand
    3. 3. Why should I care ?• 11 Million users• $27 million in funding• Real Simple- More traffic from Pinterest than Facebook
    4. 4. 4
    5. 5. Pinterest Glossary• Board- A set of pins related to a theme• Pin- An image or video added to a board• Pinning- Adding a Pin to a Board• Re-pinning– Grabbing a pin on someone’s board and copying it to yours• Likes- Allow you to high five another pinner
    6. 6. How it works
    7. 7. • Make us want it• Add your own words• Share it with your networks• Followers will get a ping 7
    8. 8. Repin, Like, Comment, Interact! 8
    9. 9. Who uses it• Big Brands• Small Brands• Individuals• Magazines
    10. 10. 13
    11. 11. 14
    12. 12. Kate and her sister• Smallthingsblog.com• Hairstyle videos, jewelry
    13. 13. Kate’s strategy• Post photos of styles from her blog• 1-2 promotional pins/week• The rest is all from sites she likes• Other businesses?• Potential sponsor?
    14. 14. Results• 1076 pins- 92 likes• 14,000 followers• 10 MILLION page views in 6 mo• Blog sponsors• New clients
    15. 15. Putting it to use• Create some boards first• Pinboard widget to show off your pins• Post content with an eye for “pinnability”
    16. 16. Sharing• Connects with Facebook• Pins are more visible to users’ networks• Build evangelism• Add a Pin it button to your site
    17. 17. SEO• Links are no-follow• More like an ad that people share• Set your analytics to watch for Pinterest
    18. 18. The dark side
    19. 19. Artists• Posting work already public• Add a watermark on your blog• Pin, don’t upload• Tag, tag, tag
    20. 20. 25
    21. 21. 26
    22. 22. Copyright issues• “YOU ACKNOWLEDGE AND AGREE THAT, TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE ENTIRE RISK ARISING OUT OF YOUR ACCESS TO AND USE OF THE SITE, APPLICATION, SERVICES AND SITE CONTENT REMAINS WITH YOU.”
    23. 23. Just be careful• Don’t upload images you don’t own• Always give attribution/links• If in doubt, leave it out
    24. 24. OK, but you’re gonna do it anyway! • Build a good profile • Connect to your social networks • Think SEO in your description • Don’t hide from search engines
    25. 25. Top dos and don’ts• Don’t be mean• Do like and comment• Don’t self promote• Do Promote complimentary boards• Be FUN• Be imaginative• Add links to every Pin• Use Hashtags• Insider content
    26. 26. What to pin• Visually interesting subjects• Things your market will like• Infographics and Data• Controversial and shareable
    27. 27. What to Pin• Books you love• Apps• Customers logos/ faces• Tell a story• re-pin what inspires you
    28. 28. 34
    29. 29. 35
    30. 30. Growing your network• Share, share, share• Repinning• Liking and commenting• Following (boards vs people)• Shared boards
    31. 31. Contests• Customers create boards around a theme Users vote on your site• Collaborate• Invite your friends• Friends added invite their friends• You must be following users you add
    32. 32. Collaborate• Collaborative boards• Invite your friends• Friends added invite their friends• You must be following users you add
    33. 33. Start pinning!✤ Janet@JanetFouts.com✤ @Jfouts✤ TatuDigitalMedia.com✤ Pinterest.com/jfouts✤ JanetFouts.com✤ 408.216.7423

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