Hastings - Twitter for LawyersPresentation Transcript
Twi$er and the Bar• Janet Fouts• Social Media Coach• 6‐23‐11
Is there Privacy on Twi2er?
Not So Much
What’s Twi2er good for?• Monitor your brand• Monitor client brands• See situa?ons before they blow up• Network with peers• Showcase your exper?se• Find a new job
Brand Strategy• Don’t paint yourself into a corner • Get a plan, revise oKen• Listen for opportuni?es to engage• Be the girl with the answers• Re‐tweet with a comment• Listen before you start twee?ng
Balance work/life• Use your own voice • Find the news ﬁrst, then share it• Approach thru 2nd level connec?ons • Generosity and reciprocity• Speak from your experiences • Automate in modera?on and perspec?ve • Set up good listening tools• Focus on aﬃnity, not legal advice • Respond quickly
Resources• JaneVouts.com/has?ngs • Tweet Scan• LexTweet • JD Supra• LegalBirds • SocialMen?on.com• Listorious • reputa?on.com• Twellow • BigLaw Lawyers on Twi$er• Legal News feeds • Legal Tweets• Peerindex.net • Big Law Lawyers on Twi$er