Facebook for Nonprofits

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Facebook has a lot to offer nonprofits as a marketing tool, for fundraising, donor and volunteer information resource and a way to connect with recipients too.

Facebook has a lot to offer nonprofits as a marketing tool, for fundraising, donor and volunteer information resource and a way to connect with recipients too.

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Transcript

  • 1. FundraisingwithFacebookKeys to developing a winning strategy
  • 2. Get people talking• Shareable topics• Questions• Polls• Inspire photo credit: http://www.flickr.com/photos/pedrosimoes7/517874
  • 3. Donors • Encourage donors to help • Add a “share” button to your donations page • Create messages they can use • Ask for stories • Friendly competition and guilt
  • 4. Integration • Add social sharing buttons everywhere • Donations page • Thank you page • Website • Emails • Newsletter https://developers.facebook.com/docs/plugins/
  • 5. Text http://razoo.com
  • 6. https://fundrazr.com/
  • 7. http://www.justgiving.com/
  • 8. Advertising• Ads• Sponsored stories• Promoted posts stats via http://www.seomoz.org/blog/facebook-promoted-post-vs-sponsored-story-tes
  • 9. Promoted Posts
  • 10. What to promote • When your reach drops-promote a post • Calls to action • Shareable content • Report results • Partner offers-discounts • Deadlines
  • 11. Shareable content http://simplymeasured.co
  • 12. Be Graphic • Links alone are not enough to get the click • Images and videos create emotional response • Tell your story • Tell us why we should care
  • 13. call to actionhttps://www.facebook.com/charitywater
  • 14. Call to action https://www.facebook.com/bigcatresc
  • 15. https://www.facebook.com/surfride
  • 16. http://memegenerator.net
  • 17. Video
  • 18. http://animoto.com/cause
  • 19. Tech-Soup • Digital storytelling resources • Tools list • Tips and tricks • On-demand webinars http://bit.ly/YPmPEN
  • 20. Measurement• What are your goals?• Use landing pages• Insights• Sproutsocial.com• PageLever.com
  • 21. Insights
  • 22. Insights
  • 23. Questions?Janet@janetfouts.com