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Facebook for Business

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Facebook for Business presentation for the Chrystal Bougon's Sassy Networking event for business women on May 26, 2011

Facebook for Business presentation for the Chrystal Bougon's Sassy Networking event for business women on May 26, 2011

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Facebook for Business Facebook for Business Presentation Transcript

  • FACEBOOK FOR BUSINESS SASSY Networking 2011@jfouts
  • WHAT ARE YOUR GOALS? •Increased sales •Brand awareness •Email signup •Customer support •Product development@jfouts
  • HOMEWORK • Competitive analysis • Market analysis • Tools/apps • Facebook Connect@jfouts
  • YOUR PLAN • Resources • Content frequency • Fan focus/content • Tools/apps • Ads@jfouts
  • @jfouts
  • What if nobody comes?@jfouts
  • DON’T REINVENT THE WHEEL Votigo@jfouts
  • DON’T REINVENT THE WHEEL Personalization@jfouts
  • LIKE OFFERS Before After@jfouts
  • PAYVMENT SHOP@jfouts
  • FACEBOOK ADS • Be direct • Choose images for POP • Don’t use jargon • Usereal interests for keywords • Be personal • Narrow demographics • Solve a problem • Create multiple ads (A&B • ASK for the like test) • Promo codes • Focus on performance@jfouts
  • CPM OR CPC? • Depends on who the ad is for • Existing fans? CPM • New fans? CPC • Branding? CPM@jfouts
  • CM PHOTOGRAPHICS@jfouts
  • CM PHOTOGRAPHICS@jfouts
  • CM PHOTOGRAPHICS@jfouts
  • DEMOGRAPHIC TARGETING • 24-30 yr old women whose status = “engaged” • $600 ad investment • $40,000 direct revenue • 19,610 fans@jfouts
  • SOCIAL ADS • 85% more effective • Leverage friends’ likes • Users profile image@jfouts
  • EARNED MEDIA 800,000 users shown 125 ads by 75 brands@jfouts
  • RAVING FANS? • Combination of real sharing and paid ads increases awareness • Paid media is a catalyst-follow through with valuable content • Balanceacross homepage, social and earned@jfouts
  • S.E.O. • Unique naming • Content matters • Think about the URL • Direct links to your website • Think like a human (not a bot) • Upload videos instead of linking • Dense content in the “about’ section • Use “Attach Link” • Tagging creates inbound links • Drive with Twitter@jfouts
  • QUESTIONS?JanetFouts.comJanet@JanetFouts.comSocialMediaCoachingCenter.comTwitter- @JfoutsLinkedin - JanetFouts408.216.7423