1109 siit jfriedrich v02

Dr. Jochen Friedrich – Technical Relations Executivejochen@de.ibm.com Making Innovation Happen The Role of Standards and Openness in an Innovation-Friendly Ecosystem SIIT 2011, Berlin © 2011 IBM Corporation © 2009 IBM Corporation

Information and CommunicationTechnologies (ICT), and especially software,are a major driver for innovation. Standards, especially Open Standards for software interoperability, are key facilitators.2 28.09.2011 Making Innovation Happen - Dr. Jochen Friedrich © 2011 IBM Corporation

The World Wide Web – the Story of Innovation Goes On... Mid 1990s Early 2000 Today 2020 Pre-web Web 1.0 Web 2.0 ??? Telephones, fax HTML, CSS, XML “The read/write web” Increased global … Standards Standards combined integration Newspapers, books, Browsers, Plug- for technology Pre-dominance magazines, etc. ins integration of “Digital E-commerce, Interoperability Natives” Encyclopedias web-based forms Global integration Constant Internet, ftp Dynamic but not transformations Office suite Blogs, wikis, social for smarter desktop very interactive networks, virtual web pages solutions Local disk worlds storage Mostly inbound Web-based email, => Room for Floppies information office applications, new wave of More and more etc. innovation open SOA, SaaS, Cloud3 28.09.2011 Making Innovation Happen - Dr. Jochen Friedrich © 2011 IBM Corporation

The world is getting smarter– more instrumented, interconnected, intelligent Smart traffic Intelligent Smart food Smart Smart energy Smart retail systems oil field systems healthcare grids technologies Smart water Smart supply Smart Smart Smart regions Smart cities management chains countries weather Technology integration and flexible connection of information, computing resources and people4 28.09.2011 Making Innovation Happen - Dr. Jochen Friedrich © 2011 IBM Corporation

Networking and Collaboration – Trends on Global Integration Social-/ Communities Business- External Association Chat networks Cluster Research- Microblogging projects Cooperations Blogs Real Virtual Task Instant- Blogs Force Messaging Unit Internal Collaboration- Shared platforms / Wikis Team databases Internal Social Networks5 28.09.2011 Making Innovation Happen - Dr. Jochen Friedrich © 2011 IBM Corporation

The Integrated Work Place Social networking— Wikis, Unified Communication, Blogs, Mashups, Activities Documents, Personal Data, Instant Messaging, Enterprise Data Telefonie, Audio, Video Feeds, My Widgets, Live TextDocuments, Spreadsheets, Presentations Business ApplicationsE-Mail, Calendar, Contacts, Rich Client – work Portal / Mashup also offline (Browser) The new work place: Ubiquitous information availability and access6 28.09.2011 Making Innovation Happen - Dr. Jochen Friedrich © 2011 IBM Corporation

Making Public Sector Information (PSI) available for innovation DIGITAL AGENDA FOR EUROPE “[...] governments can stimulate content markets by making public sector information available on transparent, effective, nondiscriminatory terms. This is an important source of potential growth of innovative online Open services. The re-use of these information resources has been partly harmonised, but additionally public bodies must be obliged to open up Data data resources for cross-border applications and services.” (section 2.1.1, p. 5) ● free, web-based platform (http://cityforward.org) ● enables users - city officials, researchers, academics and interested citizens world-wide - to view and interact with city data while engaging in an ongoing public dialogue about cities Users can explore and analyse data collected from numerous public sources featuring metropolitan areas, cities and smaller geographic areas City Forward’s exploration tools help identify patterns, trends and correlations in the data that may reveal new insights and point to new areas for further investigation.7 28.09.2011 Making Innovation Happen - Dr. Jochen Friedrich © 2011 IBM Corporation

Open Standards to Support the Exploitation of Open Data Common formats, Open up data that is Use non-proprietary protocols and APIs available already fast formats for future data Important aspects: No single entity should be Reach agreements – ● Machine readability able to control access to preferably harmonised for ● Automatic processing data; Europe; This should apply both for Take into account similar Publish information about agreements elsewhere - ● Available data formats with the data “global standards” ● Future data OPEN ACCESS Innovative use of open data: collaborative innovation and new services creating added value Protocols APIs ● Analyses Data formats ● Calculations ● Cross-sector integration P S I ● New business opportunities ● ...8 28.09.2011 Making Innovation Happen - Dr. Jochen Friedrich © 2011 IBM Corporation

Cloud computing delivers IT and business benefits Virtualized Higher utilisation Economy of scale benefits Increase in efficiency Lower capital expense Lower operating expense Standardized Easier access Flexible pricing Higher quality services Reuse and share Easier to integrate Automated Faster cycle times Lower support costs Optimised utilisation Breakthrough agility and Improved compliance reducing risk Optimised security End user experience SOA technology based on open standards enables deployment of services efficiently and flexibly across different environments9 28.09.2011 Making Innovation Happen - Dr. Jochen Friedrich © 2011 IBM Corporation

Standards are foundational Cloudinvestments “[…] if moving to the cloud locks the organization to a particular cloud service provider, the organization will be at the mercy of the service level and pricing policies of that provider. With that in mind, portability and interoperability become crucial to providing the freedom to work with multiple cloud providers.”* *Source: Moving to the Cloud: A white paper produced by the Cloud Computing Use Cases Discussion Group, Version 1.0, 28 February 2011, Cloud Standards Customer Council.10 28.09.2011 Making Innovation Happen - Dr. Jochen Friedrich © 2011 IBM Corporation

Innovation – Technology and Process Integration • Business model – Innovation in the structure and/or financial model of the business • Operational – Innovation that improves the effectiveness and efficiency of core processes and functions • Products/services/markets – Innovation applied to products or services or “go-to-market” activities “Ignite innovation through business and technology integration – Use technology as an innovation catalyst by combining it with business and market insights.” [IBM Global CEO Study 2006, p 4. (Research with 765 CEOs worldwide)] “To innovate, High-growth CIOs actively integrate business and IT across the organization 94 percent more often than Low-growth CIOs. “There is no innovation in my organization without the involvement of IT,” said a Government CIO in Brazil.” [IBM Global CIO Study 2009, p. 14.(Research with 2,500 CIOs Worldwide)]12 28.09.2011 Making Innovation Happen - Dr. Jochen Friedrich © 2011 IBM Corporation

Global Integration and Networked CommunitiesNetworks are becoming the critical pillars of organisations.This needs to be actively supported by Information Technologies. From Hierarchies.... … to Networked Communities Web 2.0 technologies drive the transformation process towards Enterprise 2.0. In order to integrate you need standards.13 28.09.2011 Making Innovation Happen - Dr. Jochen Friedrich © 2011 IBM Corporation

Open Standards Promote Innovations for a Smarter PlanetSMARTER IS … Insight SMARTER IS … Green SMARTER IS … WorkingEnable innovative services in Appliances, meters and Reduce cost andresponse to customer sensors adjusting consumption development time, increaserequests and a changing dynamically based on usage – agility and flexibility andbusiness environment cutting cost and avoiding improve access to design brown/black outs information “Leverage innovation to deliver "green" infrastructures that are highly efficient and overlay the physical infrastructure with digital intelligence. [...] Embrace intelligent systems that use open standards to provide near realtime information for better management of the infrastructure, water quantities, or, even, entire transportation systems.” [Results from the IBM Eco-efficiency Jam 2010. (51 hour Jam with 1600 experts in lead roles from more than 60 countries)]14 28.09.2011 Making Innovation Happen - Dr. Jochen Friedrich © 2011 IBM Corporation

The Cloud value proposition is around operational efficiency and business transformation Cloud Market Trends 2011: “To What Extent Do the Following Aspects of the Cloud Value Proposition Appeal”? IMPROVED INNOVATIVE BUSINESS OPERATIONS MODELS 65% 55% Percent of business executives who Percent of business executives believe believe cloud will drive down the cost cloud enables them to focus on of running business applications transforming their business and make their processes leaner, faster and more agile [Source: “Cloud will Transform Business as We Know It: The Secret’s in the Source”, Hfs Research, and the London School of Economics, December, 2010]15 28.09.2011 Making Innovation Happen - Dr. Jochen Friedrich © 2011 IBM Corporation

Innovation as the Overriding Objective in Europe “By the end of the Commissions next mandate, I want Europe to have become not just a knowledge society, but an innovation society. I plan to make this one of my top personal priorities. Indeed, I want it to be an important part of my legacy. […] “... the application of innovations like Web 2.0 to business and public life is changing the way in which innovation happens. It is becoming more open and collaborative. Once the preserve of a select elite, it now involves a much wider range of actors. […] crowd-sourcing and co-creation are now the order of the day! We need a new policy that reflects these changes. This means that we will have to, well, innovate!“ [President Barroso, European Innovation Summit 2009. Source of photo: EU Commission: Audiovisual Services.]16 28.09.2011 Making Innovation Happen - Dr. Jochen Friedrich © 2011 IBM Corporation

Innovation is at the Core of the EU Standards Policy European Interoperability Standardisation Innovation and Innovation Digital Agenda Framework Union Future of Strategic Vision Regulation on Standardisation European for European European and Innovation Standardisation Standards Standardisation17 28.09.2011 Making Innovation Happen - Dr. Jochen Friedrich © 2011 IBM Corporation

Global ICT Specifications for Innovation and Growth “ As foreseen in the Digital Agenda for Europe, the Regulation will establish a system whereby the most relevant ICT standards developed by leading Global ICT Fora and Consortia can be used in public procurement to help avoid lockin and encourage competition in the supply of interoperable ICT services, applications and products. […] The Commission will increasingly use selected ICT standards developed by other standards development organisations than ESOs for European policies, […] in particular when the interoperability between devices, applications, data repositories, services and networks must be further enhanced...” [Communication “A Strategic Vision for European Standards”, COM(2010)311.] Industrial Policy / Innovation Policy Public Procurement18 28.09.2011 Making Innovation Happen - Dr. Jochen Friedrich © 2011 IBM Corporation

A differentiated approach is required for aneffective strategic use of standards in support of innovation and for creating an open ecosystem for innovation.19 28.09.2011 Making Innovation Happen - Dr. Jochen Friedrich © 2011 IBM Corporation

Open Innovation – Operating in a New Equilibrium Open Proprietary Innovation Innovation Collaboration Advantages Advantages - Community - Control - Common foundation - Uniqueness - Cost - Focus Software Interoperability is a key driver in the context of Open Innovation, e.g. for integrating Open Source technologies alongside proprietary technologies.20 28.09.2011 Making Innovation Happen - Dr. Jochen Friedrich © 2011 IBM Corporation

Different Roles of Standards in the Innovation Life-Cycle Dissemination of Market Access, technologies, e.g.meeting regulatory e.g. transfer of requirements research results into standards Access to coded S TA N DA R D Interoperability, e.g. promoting fair information, competition, e.g. machine readable preventing vendor formats, M2M data lock-in processing Technology integration, e.g. systemic approaches21 28.09.2011 Making Innovation Happen - Dr. Jochen Friedrich © 2011 IBM Corporation

The Role of Standards – Towards a Differentiated Approach Innovative act: In the implementation, use and combination of standards n Critical: Availability of standards tio ta oi pl ex Integration and combination of technologies STANDARD ss ce t ac ke ar m Innovative act: In the invention and development of new basic technologies Basic research and Critical: Contribution of technology technology development22 Dr. Jochen Friedrich - IBM Technical Relations Europe © 2011 IBM Corporation

Software Interoperability Requires an Open Ecosystem for Innovation ■ Open Standards – Facilitating exchange of data by integrating Open Computing different technologies – Promoting interoperability by using published Open open specifications Architecture ■ Open Architecture – Increasing collaboration by simply extensible Collaborative business processes, most notably SOA Innovation – Innovation within open infrastructures and via the combination of technologies Open Open Standards Source ■ Open Source – Promoting innovation by leveraging development expertise of the open source community – Follow the collaborative model successfully applied in open source (crowd sourcing)2323 28.09.2011 Making Innovation Happen - Dr. Jochen Friedrich © 2011 IBM Corporation

1109 siit jfriedrich v02

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