1010oasis green it j_friedrich

Creating an Eco-efficient Economy Challenges Opportunities Challenges of Incentives Green IT & IT for scale Measurements Green System of Energy efficiency End user behaviour systems Complete accounting Silos within systems Government organisations ROI Demographic patterns Employees 2.0 Drivers Source: IBM Institute for Business Value: analysis of Jam outputs, 2010 2 Dr. Jochen Friedrich - IBM Technical Relations Europe October 13, 2010 © 2010 IBM Corporation

Sustainability requires innovation. Innovation today happens to a large extent in an open, collaborative environment. 3 Dr. Jochen Friedrich - IBM Technical Relations Europe October 13, 2010 © 2010 IBM Corporation

Open Innovation – Collaboration to Foster Sustainability “... there needs to be tighter linkage between business and government in determining those approaches that will best protect the respective interests of industry and society. What if business leaders were invited to partner with policy-makers and “green” citizens groups to formulate protocols that balance complementary and divergent interests in a more realistic way? [...] Produced in an open and transparent manner consistent with ways in which the open source movement and wikis operate, perhaps trust and shared responsibility would emerge as drivers of lasting and meaningful progress.” [IBM Global Innovation Outlook 2007, p. 41 (Research with 248 thought leaders from 178 organisations.] “... the application of innovations like Web 2.0 to business and public life is changing the way in which innovation happens. It is becoming more open and collaborative. Once the preserve of a select elite, it now involves a much wider range of actors. […] crowd-sourcing and co- creation are now the order of the day! We need a new policy that reflects these changes. This means that we will have to, well, innovate! [President Barroso, European Innovation Summit 2009. Source of photo: EU Commission: Audiovisual Services.] 4 Dr. Jochen Friedrich - IBM Technical Relations Europe October 13, 2010 © 2010 IBM Corporation

Key Elements for Sustainable Solutions Leverage innovation to deliver "green" infrastructures that are highly efficient and overlay the physical infrastructure with digital intelligence Implement sustainable solutions that promote resource efficiency and reduce the environmental and social impact of operations Embrace intelligent systems that use open standards to provide near realtime information for better management of the infrastructure, water quantities, or, even, entire transportation systems. [Results from the IBM Eco-efficiency Jam 2010. (51 hour Jam with 1600 experts in lead roles from more than 60 countries)] Innovation Types • Business model – Innovation in the structure and/or financial model of the business • Operational – Innovation that improves the effectiveness and efficiency of core processes and functions • Products/services/markets – Innovation applied to products or services or “go-to- market” activities 5 Dr. Jochen Friedrich - IBM Technical Relations Europe October 13, 2010 © 2010 IBM Corporation

Standardisation – Innovation Lifecycle Innovative act: In the implementation, use and combination of standards Critical: Availability of standards n tio ta oi pl ex Integration and combination of technologies ss STANDARD ce t ac ke ar m Innovative act: In the invention and development of new basic technologies Basic research and technology development Critical: Contribution of technology 6 Dr. Jochen Friedrich - IBM Technical Relations Europe October 13, 2010 © 2010 IBM Corporation

Open Standards Help Business Prosper  Choice Your choices today don’t limit the choices in the future.  Flexibility You can connect to internal departments and external partners that use different technology.  Speed You can build new solutions that involve multiple hardware and software platforms quickly.  Agility You can adjust to changing business parameters (new opportunities, new partners, new employees) quickly.  Skills You can find skilled resources that understand these solutions. Open standards facilitate data exchange and automatic processing, international partnering on business solutions and open access to services 8 8 Dr. Jochen Friedrich - IBM Technical Relations Europe October 13, 2010 © 2010 IBM Corporation

The Value of Open Standards and Interoperability  Open Standards provide detailed information about interfaces, data formats, message formats etc. and allow the full and free use of this information  In other words, Open Standards are essential for achieving genuine interoperability – Technology integration – Service Oriented Architectures (SOA)  Open Standards and interoperability guarantee flexibility and choice and thus create an environment for fair competition – Prevent vendor lock-in and keep exit costs for CHOICE technologies low – Ability to chose, replace, exchange (choice)  Open standards provide an agreed and trusted base for innovation  Important issues: – Quality of standards – Avoid “competing”/”multiple” standards 9 Dr. Jochen Friedrich - IBM Technical Relations Europe October 13, 2010 © 2010 IBM Corporation

IBM's Commitment to Open Standards ■ Technology leadership –Specifications and early code –Standards development organizations –Industry organizations –Open source donations ■ Supportive patent policies –Royalty free licensing policy for software interoperability standards –Patent donations –Non-assert pledge ■ Making standards more consumable –Profiles –Business and Industry standards initiatives –International collaboration 10 Dr. Jochen Friedrich - IBM Technical Relations Europe October 13, 2010 © 2010 IBM Corporation

Open Computing: Open Ecosystem for Innovation ■ Open Standards – Facilitating exchange of data by integrating Open Computing different technologies – Promoting interoperability by using published Open open specifications Architecture ■ Open Architecture – Increasing collaboration by simply extensible Collaborative business processes, most notably SOA Innovation – Innovation within open infrastructures and via the combination of technologies Open Open Standards Source ■ Open Source – Promoting innovation by leveraging development expertise of the open source community – Follow the collaborative model successfully applied in open source (crowd sourcing) 1111 Dr. Jochen Friedrich - IBM Technical Relations Europe October 13, 2010 © 2010 IBM Corporation

The world is getting smarter – more instrumented, interconnected, intelligent Smart traffic Intelligent Smart food Smart Smart energy Smart retail systems oil field systems healthcare grids technologies Smart water Smart supply Smart Smart Smart regions Smart cities management chains countries weather SOA technology enables flexible connection of information, computing resources and people 13 Dr. Jochen Friedrich - IBM Technical Relations Europe October 13, 2010 © 2010 IBM Corporation

Open standards enable a smarter planet Imagine the possibilities if we could make pervasive interoperability a reality SMARTER IS … Insight SMARTER IS … Working Enable innovative services in response Reduce cost, increase efficiency and to customer requests and a changing agility – provide better services and business environment be more flexible to adopt changes SMARTER IS … Green Appliances, meters and sensors adjusting consumption dynamically based on usage – cutting cost and avoiding brown/black outs China Telecommunication Corporation: Energie Baden-Württemberg: Offers City of Wellington: Adopted SOA to bring Accelerated product development and residential customers smart appliances and older systems for government processes into increased product success with a meters that enable them to adjust electricity a current architecture being more agile. streamlined innovation process leveraging consumption based on price—reducing waste Business process automation and employee and business partner intelligence. and easing peak loads. management thus function as a key enabler of efficiency in the organization. 14 Dr. Jochen Friedrich - IBM Technical Relations Europe October 13, 2010 © 2010 IBM Corporation

Cloud computing delivers IT and business benefits Virtualized Higher utilisation Economy of scale benefits Increase in efficiency Lower capital expense Lower operating expense Standardized Easier access Flexible pricing Higher quality services Reuse and share Easier to integrate Automated Faster cycle times Lower support costs Optimised utilisation Breakthrough agility and Improved compliance reducing risk Optimised security End user experience SOA technology enables deployment of services efficiently and flexibly across different environments 15 Dr. Jochen Friedrich - IBM Technical Relations Europe October 13, 2010 © 2010 IBM Corporation

Policy makers need to require open standards for software interoperability to foster innovation. And public policy needs to ensure that open standards are available for implementation and use. 16 Dr. Jochen Friedrich - IBM Technical Relations Europe October 13, 2010 © 2010 IBM Corporation

Open Standards Landscape Industry-Specific Global Banking SMB Financial Horizontal Chemicals & Markets Petroleum Finance Industry Insurance Human Aerospace Open Networks Resources Risk/Compliance Analytics Payments Defence IP Relationship Energy & HTML Management Linux XHTML Open Utilities Open OS Publishing Accounting Automotive Tele- communications Technology Auto- Grid STANDARDS nomic Standards Marketing Electronics Pervasive Service & Wireless Delivery Open Product Media & Web Open Data Life Cycle Entertainment Interchange Services XML Information Eclipse Optimisation Consumer Education Management Products Open Programming Government Customer Retail Procurement Support Pan-European Standards Travel & Transport Healthcare Trading Partner Life Collaboration Sciences Standards 17 Dr. Jochen Friedrich - IBM Technical Relations Europe October 13, 2010 © 2010 IBM Corporation

Reforming the EU ICT Standardisation Policy fora and consortia IEC ISOISO ITU “Private/ closed” JTC1 OASIS Others... CEN ETSI IEEE IETF CENELEC W3C OGF ICT Forum National National National Bodies Bodies Committees Covered by the European Outside of the scope of standardisation system of today European standardisation – therefore not available for use ➔In a White Paper of July 2008 the European Commission presented a concise proposal for modernising the EU ICT Standardisation Policy so that open standards from fora and consortia can be used in EU policies and public procurement. ➔The implementation of these measures is urgent for promoting interoperability and innovation in Europe as a basis for smarter, sustainable solutions. 18 Dr. Jochen Friedrich - IBM Technical Relations Europe October 13, 2010 © 2010 IBM Corporation

Leveraging the Potential of Open Standards ■ Open Standards are essential for modern, scalable and extensible IT infrastructures allowing effective electronic offering of services, efficient collaboration and electronic processing of data. They are critical for triggering innovation for sustainable solutions. ■ Collaboration is key for success. Public authorities should explore open innovation and “crowd sourcing” when working towards policies in support of sustainability. ■ Public Procurement promotes competitiveness by purchasing open standards based services and solutions. ■ The public sector – via innovation policies and public procurement – has good reason to require open standards: – For public authorities: flexibility, choice, integration, independence, cost-efficiency, security, control – For vendors: fair competition (including Open Source), integration – For society: choice, independence ■ Referencing of open standards from fora and consortia needs to be straight forward for public procurement in the same way as it is for standards from formal organisations. ■ Public authorities should encourage the development of open standards where standardisation gaps have been identified. 19 Dr. Jochen Friedrich - IBM Technical Relations Europe October 13, 2010 © 2010 IBM Corporation

1010oasis green it j_friedrich

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