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1010eif standardisation and innovation jfriedrich final

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  • 1. Briefing of the European Internet Foundation on The Role of Standards in Promoting Innovation Dr. Jochen Friedrich – Technical Relations Europe Executive – jochen@de.ibm.com 27 October 2010 Open Standards driving Interoperability, Innovation and Competitiveness © 2009 IBM Corporation
  • 2. Standardisation – High on the Political Agenda Digital Innovation Agenda Union ICT IMCO White Report Paper Com Standardi- Express Others... sation and Innovation 2 Dr. Jochen Friedrich - IBM Technical Relations Europe 27 October 2010 © 2010 IBM Corporation
  • 3. Innovators Story – Part I: Jo(sephine) the Innovator ➔Jo has invented a new innovative technique/method in some area ➔Jo brings in her innovation into a standard, which she has identified as key for her business case ➔This way she pushes her new technique/method and facilitates access to a global market STANDARD 3 Dr. Jochen Friedrich - IBM Technical Relations Europe 27 October 2010 © 2010 IBM Corporation
  • 4. Innovators Story – Part II: Fred the Innovator STANDARD ➔Fred has developed new, innovative applications/processes/services/products ➔Fred implements and combines standards for his innovations and benefits from available technologies that have implemented standards ➔Standards allow Fred to make use of available data/methods and to be competitive with his innovative offerings 4 Dr. Jochen Friedrich - IBM Technical Relations Europe 27 October 2010 © 2010 IBM Corporation
  • 5. Standardisation – Innovation Lifecycle Innovative act: In the implementation, use and combination of standards n Critical: Availability of standards tio ta oi pl ex Integration and combination of technologies STANDARD ss ce t ac ke ar m Innovative act: In the invention and development of new basic technologies Basic research and Critical: Contribution of technology technology development 5 Dr. Jochen Friedrich - IBM Technical Relations Europe 27 October 2010 © 2010 IBM Corporation
  • 6. Open Standards as Key Facilitators for Innovation 1995 2003 2010 2020 Pre-web Web 1.0 Web 2.0 ??? Telephones, fax HTML, CSS, XML … “The read/write web” Increased global Newspapers, books, Standards Standards combined for integration magazines, etc. Browsers, Plug-ins technology integration Pre-dominance of Encyclopedias E-commerce, web- Interoperability “Digital Natives” Internet, ftp based forms Global integration Constant transfor- Dynamic but not very Blogs, wikis, social mations for smarter Office suite desktop interactive web pages networks, virtual worlds solutions Local disk storage Floppies Mostly inbound Web-based email, office information applications, etc. => Room for new More and more open SOA, SaaS, Cloud wave of innovation ➔Open Standards from global fora/consortia provide base for boost of innovation ➔High potential for innovation in combination of standards and integration of technologies ➔Open Standards ensure software interoperability, are freely available for innovative use by anybody – large or small enterprises, open source technology developers – and promote competitiveness and growth 6 Dr. Jochen Friedrich - IBM Technical Relations Europe 27 October 2010 © 2010 IBM Corporation
  • 7. Innovation Types • Business model – Innovation in the structure and/or financial model of the business • Operational – Innovation that improves the effectiveness and efficiency of core processes and functions • Products/services/markets – Innovation applied to products or services or “go-to-market” activities “Ignite innovation through business and technology integration – Use technology as an innovation catalyst by combining it with business and market insights.” [IBM Global CEO Study 2006, p 4. (Research with 765 CEOs worldwide)] “To innovate, High-growth CIOs actively integrate business and IT across the organization 94 percent more often than Low-growth CIOs. “There is no innovation in my organization without the involvement of IT,” said a Government CIO in Brazil.” [IBM Global CIO Study 2009, p. 14.(Research with 2,500 CIOs Worldwide)] 7 Dr. Jochen Friedrich - IBM Technical Relations Europe 27 October 2010 © 2010 IBM Corporation
  • 8. Open Standards Promote Innovations for a Smarter Planet SMARTER IS … Insight SMARTER IS … Green SMARTER IS … Working Enable innovative services in Appliances, meters and Reduce cost and response to customer sensors adjusting consumption development time, increase requests and a changing dynamically based on usage – agility and flexibility and business environment cutting cost and avoiding improve access to design brown/black outs information ➔SOA technology enables flexible connection of information, computing resources and people. ➔SOA technology allows for innovative technologies and solutions to be integrated into open infrastructures. “Leverage innovation to deliver "green" infrastructures that are highly efficient and overlay the physical infrastructure with digital intelligence. [...] Embrace intelligent systems that use open standards to provide near realtime information for better management of the infrastructure, water quantities, or, even, entire transportation systems.” [Results from the IBM Eco-efficiency Jam 2010. (51 hour Jam with 1600 experts in lead roles from more than 60 countries)] 8 Dr. Jochen Friedrich - IBM Technical Relations Europe 27 October 2010 © 2010 IBM Corporation
  • 9. Reforming the EU ICT Standardisation Policy fora and consortia IEC ISOISO ITU “Private/ closed” JTC1 OASIS Others... CEN ETSI IEEE IETF CENELEC W3C OGF ICT Forum National National National Bodies Bodies Committees Covered by the European Outside of the scope of standardisation system of today European standardisation – therefore not available for use ➔ Without the standards from fora/consortia no ICT system can be built. Fora/ consortia don't see an added value in transposing all their relevant standards into formal ones. ➔ In the White Paper of July 2009 the Commission presented an innovative proposal for modernising the EU ICT Standardisation Policy so that standards from fora/consortia can be used in EU policies and public procurement. This is reconfirmed in the EU Digital Agenda. ➔ The implementation of these recommendations is urgent for promoting interoperability and innovation in Europe. 9 Dr. Jochen Friedrich - IBM Technical Relations Europe 27 October 2010 © 2010 IBM Corporation
  • 10. Open Innovation – Operating in a New Equilibrium Open Proprietary Innovation Innovation Collaboration Advantages Advantages - Community - Control - Common foundation - Uniqueness - Cost - Focus “... the application of innovations like Web 2.0 to business and public life is changing the way in which innovation happens. It is becoming more open and collaborative. Once the preserve of a select elite, it now involves a much wider range of actors. […] crowd-sourcing and co- creation are now the order of the day! We need a new policy that reflects these changes. This means that we will have to, well, innovate!” [President Barroso, European Innovation Summit 2009. Source of photo: EU Commission: Audiovisual Services.] 10 Dr. Jochen Friedrich - IBM Technical Relations Europe 27 October 2010 © 2010 IBM Corporation
  • 11. Aspects for an Innovation-Friendly Standardisation Ecosystem Public authorities Industry Reference standards in public Clear commitment to standards. procurement. Technical leadership in standards Require “Open Standards” for organisations. software interoperability in public Clear support for Open Standards policies. for software interoperability. Implement necessary changes to EU ICT standardisation policy Standards Bodies Provide flexible and dynamic platform for standardisation including wrt IPR policies. Ensure openness and transparency. Look at best practices applied worldwide as basis for constant improvement. 11 Dr. Jochen Friedrich - IBM Technical Relations Europe 27 October 2010 © 2010 IBM Corporation
  • 12. Thanks very much ... … Happy to be contacted for any follow-up jochen@de.ibm.com 12 Dr. Jochen Friedrich - IBM Technical Relations Europe 27 October 2010 © 2010 IBM Corporation