We ran a guerrilla research project over the summer with teens. We learned a few things and confirmed some stuff we knew already. All interesting. Enjoy.
7 things to think about:
They have a love/hate relationship with advertising
They are strongly individual, yet desire the advice of others
Heavy researchers and more price conscious than you would think
They want to be recognized
They are extremely social and connected
They’re informed and in-touch, but still naïve
They don’t think the future will be much different, but they have high hopes for it
Clipping is a handy way to collect important slides you want to go back to later.