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Advertising to teens - 7 things to think about

by Planning Director at Criticalmass on Oct 13, 2010

  • 11,829 views

We ran a guerrilla research project over the summer with teens. We learned a few things and confirmed some stuff we knew already. All interesting. Enjoy. ...

We ran a guerrilla research project over the summer with teens. We learned a few things and confirmed some stuff we knew already. All interesting. Enjoy.

7 things to think about:
They have a love/hate relationship with advertising
They are strongly individual, yet desire the advice of others
Heavy researchers and more price conscious than you would think
They want to be recognized
They are extremely social and connected
They’re informed and in-touch, but still naïve
They don’t think the future will be much different, but they have high hopes for it

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Advertising to teens - 7 things to think about Advertising to teens - 7 things to think about Presentation Transcript