Building A CommunicationsCommittee;A Plan For Your OrganizationJoe MuellerMueller CommunicationsCommunity Service Public R...
Always ask, ‘Why?’ Simon Sinek’s TED Talk 10.4 million views “Start With Why” bookpublished in 2009
Why are you here?Objectives Why you need to develop a committee, group orteam? Where do you get volunteers for committee...
Why build a committee or group? Assist with creating, maintainingcontent—your organization’sstory Assist with specific c...
Why build a committee or group? Increase institutional knowledgeof marketing & communications Increase efficiency—better...
Review your organization’s mission Why do we exist? What are foundational elements for operating? Money-fundraising Me...
EVERYONE in your organizationplays a role in communications Establish a clear vision you want to achieve Use your plan a...
Primary functions of your committee Develop, implement and evaluate the plan Identify, communicate trends Communicate t...
Primary functions of your committee Promote new programs, projects Create consistent messages Create content Conduct, ...
www.jfmueller.com 10
Identify your needs Publications Photography Video Website (analytics) Digital—e-newsletter and social media Writing...
12John,CEO ofWOMP.R.Cindy, Owner of WebSolutionsTim, Production Mgr.KWMU-TVElla, VP of RatherMarketingGreg, Freelance Grap...
Sample Organization ChartMarketingChairmanSocial MediaFacebookTwitterVideoFundraisingProgramPromotion
Committee or group structure Chairman, member of governing board Get more brains in the game—assemble peoplewith contact...
Committee or group structure Where to find committee members Local college, university marketing and businessdepartments...
Committee or group structure Where to find committee members Corporate marketing, advertising, graphic designcompanies ...
Developing an integrated plan Conduct a communications audit SWOT analysis of five fundamental areas ofoperations Deter...
18ObjectivesIncrease individual donationsIncrease clientsImprove Awareness OfPrevention ProgramsAssist upcoming capitalcam...
Increase participation involunteer trainingIncrease individual donationsIncrease client servicesBlogBrochureVideoMediaCamp...
Implementing, executing the plan Build a team that can serve your organization, OR Assign people to work with program de...
Review—are our initiatives moving theorganization forward? Review your organizational metrics or scorecards How do we im...
Recognition Reward your team Build camaraderie, enthusiasm Celebrate success People jump ON bandwagons and OFF sinking...
Joe MuellerBlog/Website: muellercommunications-stl.comLinkedIn: www.linkedin.com/in/jfmuellerE-mail: joseph.f.mueller@gmai...
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Building a communications committee

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Joe Mueller, Principal of Mueller Communications, presented on building a communications committee at the Community Service Public Relations Council's 2013 Spectrum Conference on May 7, 2013. Get more information on improving your organizations communications at muellercommunications-stl.com

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Building a communications committee

  1. 1. Building A CommunicationsCommittee;A Plan For Your OrganizationJoe MuellerMueller CommunicationsCommunity Service Public Relations Council2013 Spectrum Conference
  2. 2. Always ask, ‘Why?’ Simon Sinek’s TED Talk 10.4 million views “Start With Why” bookpublished in 2009
  3. 3. Why are you here?Objectives Why you need to develop a committee, group orteam? Where do you get volunteers for committee—players for the team? How do you get organized and execute? How do you evaluate performance? Takeaway: 2 or 3 action items. Who is going to dowhat and by when?
  4. 4. Why build a committee or group? Assist with creating, maintainingcontent—your organization’sstory Assist with specific channels—print, web, social media, etc. Become an executive producer oreditor—a project manager Become better at strategy—createtime to surveylandscape/battlefield
  5. 5. Why build a committee or group? Increase institutional knowledgeof marketing & communications Increase efficiency—betterresults without substantiallyincreased overhead You can’t do it all Free your psychic RAM
  6. 6. Review your organization’s mission Why do we exist? What are foundational elements for operating? Money-fundraising Membership—clients Awareness—who needs to know we exist? People—volunteers, staff Program—services and activities
  7. 7. EVERYONE in your organizationplays a role in communications Establish a clear vision you want to achieve Use your plan as a map—everyone gets somethingfrom your success Get buy-in from, Executive director Staff Board Key volunteers Key funders, donors Create benchmarks and reporting mechanisms
  8. 8. Primary functions of your committee Develop, implement and evaluate the plan Identify, communicate trends Communicate to audiences Support delivery of the organization’s program
  9. 9. Primary functions of your committee Promote new programs, projects Create consistent messages Create content Conduct, analyze and utilize research
  10. 10. www.jfmueller.com 10
  11. 11. Identify your needs Publications Photography Video Website (analytics) Digital—e-newsletter and social media Writing and editing Research Media relations Special events support
  12. 12. 12John,CEO ofWOMP.R.Cindy, Owner of WebSolutionsTim, Production Mgr.KWMU-TVElla, VP of RatherMarketingGreg, Freelance GraphicDesign
  13. 13. Sample Organization ChartMarketingChairmanSocial MediaFacebookTwitterVideoFundraisingProgramPromotion
  14. 14. Committee or group structure Chairman, member of governing board Get more brains in the game—assemble peoplewith contacts and influence to brainstorm ideas forpeople to serve on committee
  15. 15. Committee or group structure Where to find committee members Local college, university marketing and businessdepartments Ad agencies, PR firms Radio, television stations AMA (American Marketing Assoc.) PRSA (PublicRelations Society of America), IABC (InternationalAssociation of Business Communicators)
  16. 16. Committee or group structure Where to find committee members Corporate marketing, advertising, graphic designcompanies Freelance writers, designers, photographers Newspapers, magazines, other print media Companies with large marketing presence University and school district communications, publicrelations coordinators
  17. 17. Developing an integrated plan Conduct a communications audit SWOT analysis of five fundamental areas ofoperations Determine your organization’s most importantobjectives Determine the tactics you will implement toaccomplish each objective
  18. 18. 18ObjectivesIncrease individual donationsIncrease clientsImprove Awareness OfPrevention ProgramsAssist upcoming capitalcampaign for new facilityIncrease participation involunteer trainingEstablish awareness ofendowment fund
  19. 19. Increase participation involunteer trainingIncrease individual donationsIncrease client servicesBlogBrochureVideoMediaCampaignBrochureVideoMediaCampaignDirectMailDirectMail
  20. 20. Implementing, executing the plan Build a team that can serve your organization, OR Assign people to work with program departmentand request assistance for services Establish editorial calendar Create accountability—meetings, scorecards More information on planning: Attend Allison Collinger’s session today at 3:15 p.m. Visit: slideshare.net/jfmueller
  21. 21. Review—are our initiatives moving theorganization forward? Review your organizational metrics or scorecards How do we improve, be more effective? Celebrate success Share results with staff, volunteers, board Earn, maintain a ‘seat at the table’ Stay on top of trends Do we need more help? Do we need help in new, specific area? FEEDBACK IS A GIFT—accept positive or negativeresponse as precious
  22. 22. Recognition Reward your team Build camaraderie, enthusiasm Celebrate success People jump ON bandwagons and OFF sinking ships
  23. 23. Joe MuellerBlog/Website: muellercommunications-stl.comLinkedIn: www.linkedin.com/in/jfmuellerE-mail: joseph.f.mueller@gmail.comTwitter: @jfmuellerCell: (636) 232-7730

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