March 2010 Dovia Presentation

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Slides for Josh Fixler's March 2010 presentation to DOVIA, entitled "Social Media and Volunteer Engagement"

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  • List them on the flip chart
  • Begin with Web 1.0 isn’t badBroadcast
  • Also good for distribution
  • Mention that web2.0 is a misnomer because it is not an upgrade of web1.0
  • Communication – discussion, debate, dialogueGreat for getting a group to create the program that you can support (like in NY)
  • 1 in 4 Americans is on MySpace, in the UK it’s as common tohave a MySpace as it is to own a dogActive and captive
  • 1 in 4 Americans is on MySpace, in the UK it’s as common tohave a MySpace as it is to own a dogActive and captivehttp://www.istrategylabs.com/2010/01/facebook-demographics-and-statistics-report-2010-145-growth-in-1-year/
  • 1 in 4 Americans is on MySpace, in the UK it’s as common tohave a MySpace as it is to own a dogActive and captive
  • Blogs a good example
  • Talk about niche social networks lie dogster.com and dopplr.com (for frequent business travelers)
  • An article from the cronicle of philanthropy:As the Chronicle's article reports:"Any organization interested in leveraging communities on MySpace and Facebook must learn about them firsthand," Mr. Gammel says. "You will come across as clueless and wooden if you try to make a big splash in either place before you really understand their culture of interaction."
  • Solution, join an observe. Wade in slowly (10 min a day)
  • If you want to get conversation going at a dinner party, you don’t ask some blowhard to lecture for 30 minutes. You carefully drop conversational nuggets around the room and watch them take root. On Twitter, make sure you pose questions to your followers and ask for their help. Tap into their wisdom. The point of having those followers is so that you can learn from them. 
  • March 2010 Dovia Presentation

    1. 1. Flickr: Robert S. Donovan<br />Social Media and Volunteer Engagement<br />Denver Directors of Volunteers in Agencies<br />March 30, 2010<br />
    2. 2. YouTube:<br />“xplanevisual<br />thinking”<br />XPLANE | <br />Visual thinking<br />
    3. 3. Flickr: Garry - www.visionandimagination.com<br />Who am I?<br />?<br />
    4. 4.
    5. 5.
    6. 6. Flickr: Pear Biter<br />
    7. 7.
    8. 8. FlickrCayusa<br />
    9. 9.
    10. 10. Twitter<br />Flickr<br />SlideShare<br />Delicious<br />You can find me on:<br />Google Buzz<br />YouTube<br />Google Wave<br />Blogger<br />LinkedIn<br />Facebook<br />
    11. 11. Who<br />Are<br />You?<br />Flickr: -blast-<br />
    12. 12. Web 2.0 Game<br /><ul><li>Web 2.0
    13. 13. Social Networking
    14. 14. Facebook
    15. 15. MySpace
    16. 16. YouTube
    17. 17. Twitter
    18. 18. Who is on Social Networking?</li></li></ul><li>Your Goals<br />Flickr: espresso marco<br />
    19. 19. Goals<br />Define Web 2.0<br />Explore the impact of Social Networking<br />Share best practices and learn from case studies<br />Identify opportunitiesfor volunteer engagement<br />Create a social media plan for your organization<br />Flickr: espresso marco<br />
    20. 20. Have No Fear<br />View this<br />presentation online:<br />www.slideshare.net/jfixler<br />View the <br />e-handout online:<br />www.scribd.com/jfixler<br />Flickr: timsamoff<br />Flickr: timsamoff<br />
    21. 21. What is<br />?<br />Flickr: loic_hay<br />
    22. 22. What is ?<br />“Nobody hangs around in the ‘publish and browse’ Internet anymore. Increasingly people prefer to participate in a new generation of user-fabricated communities where users engage and co-createwith their peers.”<br />-Wikinomics by Don Tapscott and Anthony D. Williams, p. 38<br />Flickr: loic_hay<br />
    23. 23. Web 1.0<br />Content Distribution<br />Organizational Identity<br />Binary Relationship<br />Examples:<br /><ul><li>Websites
    24. 24. E-newsletters</li></ul>Flickr: Obi Juan Kenobi<br />
    25. 25. Web 2.0<br />Content Collaboration<br />Individual Identity<br />Communal Relationship<br />Examples:<br /><ul><li>Blogs
    26. 26. Facebook
    27. 27. Wikipedia
    28. 28. YouTube </li></ul>Flickr: kikikiliii<br />
    29. 29. Web 1.0<br />
    30. 30. Web 1.0<br />
    31. 31. Web 2.0<br />
    32. 32. Web 2.0<br />
    33. 33. Web 2.0<br />
    34. 34. That’s called a Social Map!<br />Facebook app: Friend Wheel<br />
    35. 35. That’s mySocial Map!<br />Facebook app: Friend Wheel<br />
    36. 36. That’s mySocial Map!<br />Facebook app: Friend Wheel<br />
    37. 37. The social map has always existed…<br />Now we can put it to work for us.<br />Flickr: jenjoaquin<br />
    38. 38. Values of the Social Web<br />Creation<br />Communication<br />Collaboration<br />
    39. 39. RSS<br />Widgets<br />Social Networking<br />Chat Rooms<br />Message Boards<br />Podcasts<br />Video Sharing<br />Photo Sharing<br />Blogging<br />Micro- Blogging<br />Key Social Platforms<br />(Universal McCann, 2008)<br />Flickr: James Thorpe<br />
    40. 40. Checking In<br />Any questions?<br />From Twitter?<br />Flickr: Pragmagraphr<br />
    41. 41. Fact:<br />FACT:<br />Your volunteers are sharing their skills and passions online<br />Flickr: sndrv<br />
    42. 42. (Universal McCann, 2008)<br />(Universal McCann, 2009)<br />
    43. 43. It’s not just young people!<br />Flickr: Swansea Photographer<br />
    44. 44. Nearly 40% of Facebook users are over 35<br />(insidefacebook.com, 2010)<br />
    45. 45. Opportunities for <br />Volunteer Engagement<br />In 2009:<br />35 to 54 year-old demographic grew 328.1%<br />55+ grew 922.7%<br />The 25 to 34 year-old population on Facebook is doubling every 6 months<br />(iStrategyLabs.com)<br />Flickr: cubicgarden<br />
    46. 46. What does this mean for volunteer engagement professionals?<br />Flickr: EagleXDV<br />
    47. 47. Cultivate<br />Your <br />Connections<br />Flickr: alles-schlumpf<br />
    48. 48. Opportunities for Volunteer Engagement<br />They’re involved<br />Statistics<br />You know them<br />They know you<br />Flickr: Meredith Farmer<br />
    49. 49. Opportunities for <br />Volunteer Engagement<br />Cultivate relationships around their passions, interests, and skills<br />Flickr: hien_it<br />
    50. 50. Let <br />them share their <br />gifts <br />with <br />you<br />Opportunities for <br />Volunteer Engagement<br />Flickrmisterymoor<br />
    51. 51. Meet your <br />friends’ friends<br />Opportunities for <br />Volunteer Engagement<br />Facebook app: nexus.ludios.net<br />
    52. 52. Opportunities for <br />Volunteer Engagement<br />Shorten<br /> Feedback <br />Loops<br />Flickr: elmada<br />
    53. 53. Social Networking Sites<br />Use “software to build online social networks for communities of people who share interests and activities or who are interested in exploring the interests and activities of others.” (Wikipedia)<br />Examples:<br />
    54. 54. Some social networking sites you should know about<br />
    55. 55. Best Practices<br />Flickr: Andrew Feinberg<br />
    56. 56. Let your volunteers lead the way!<br />Flickr: transCam<br />
    57. 57. A Note On Authenticity<br />"Any organization interested in leveraging communities on MySpace and Facebook must learn about them firsthand… You will come across as clueless and wooden if you try to make a big splash in either place before you really understand their culture of interaction.”<br />(Chronicle of Philanthropy, “Special Report: Face Time.” 1/25/2007)<br />Flickr: Telstar Logistics <br />
    58. 58. The “Crowded Bar” theory of doing business on Facebook<br />Flickr: Kay McDonald<br />
    59. 59. Organizational Identity Individual Identity <br />Flickr: Groovymarlin<br />Flickr: tati.ana<br />
    60. 60. Set Your Goals<br />Flickr: Antonio Martínez<br />
    61. 61. Knowing the technology’s limitations<br />Flickr: Rosino<br />
    62. 62. Engage them in a conversation<br />“Remember that you are the host and your goal is to seed interesting discussions not hog the limelight.”<br />–Larry Blumenthal, Open Road Advisors<br />Flickr: Marc Wathieu<br />
    63. 63. Start Small and Experiment<br />Flickr: BONGURI<br />
    64. 64. Don’t abandon Web 1.0!<br />Web 2.0 is not a <br />replacement for Web 1.0;<br />it’s a supplement!<br />Flickr: Куртис Перри<br />
    65. 65. Types of <br />Social Media Interventions:<br />Flickr: Txanoduna<br />
    66. 66. Flickr: Txanoduna<br />
    67. 67. Integrating Social Media<br />How can you incorporate <br />Web2.0 into the initiatives<br />you are already planning?<br />Flickr: ansik<br />
    68. 68. The Low Hanging Fruit<br />Flickr: ashley rose,<br />
    69. 69. How can you meet your volunteers, where they are, and help them to leverage their passions for your cause?<br />Flickr: dasistdasende<br />
    70. 70. <ul><li>Share their pictures
    71. 71. Blog their stories
    72. 72. Tweet your events
    73. 73. Share their donation</li></ul>Ask your volunteers to:<br />Flickr: timsamoff<br />Flickr: timsamoff<br />
    74. 74. Flickr: Michele Ferretti<br />
    75. 75. Case studies<br />Creating a Campaign:<br />Flickr: Great Beyond<br />
    76. 76. @createthegood Thanks for the RT! We appreciate all the help we can get - we are a volunteer driven organization.<br />Do you have memories of volunteering at The Giving Factory in Horsham? We'd love 2 hear your memory on our Facebook wall: http://ow.ly/18N4X<br />Twitter:<br />@c2cPhilly<br />We R in need of adult volunteers next week to help pack R Horsham warehouse & unload at W. Conshy. Contact briand@cradlsetocrayons.org.<br />We are once again accepting orders from our partners, and volunteers have been busily packing them all day! Consider volunteering with us.<br />Tweet to recruit volunteers!<br />Sports rained out this weekend in SE PA? Use time 2 clean out UR kid's closet & donate unused & outgrown items. We provide receipts 4 taxes.<br />
    77. 77. YouTube:<br />“kanterbeth”<br />Beth Kanter<br />
    78. 78. Ladder of Engagement<br />Instigators<br />Create<br />Evangelists<br />Ask<br />Spreaders<br />Share<br />Participant Type<br />Donors<br />Money<br />Happy <br />Bystanders<br />Listen<br />Involvement/Relationship<br />Flickr: cambodia4kidsorg<br />
    79. 79. 90%<br />Lurkers<br />9% Intermittent Contributors<br />1%<br />Social Media Participation Inequality<br />Heavy Contributors<br />-Jakob Nielsen<br />http://www.useit.com/alertbox/participation_inequality.html<br />
    80. 80.
    81. 81. Urgent Response<br />http://app.beextra.org<br />
    82. 82. Collect Photos<br />http://app.beextra.org<br />
    83. 83. : A new way to think about volunteerism <br />Research Team<br />http://app.beextra.org<br />
    84. 84. Compile Stories<br />http://app.beextra.org<br />
    85. 85. Asking your followers for input<br />More info on this campaign: http://bit.ly/MHAFfacebook <br />
    86. 86. YouTube Loves Volunteerism!<br />www.youtube.com/user/YTVideoVolunteers<br />www.youtube.com/nonprofits<br />
    87. 87. Any<br />Questions?<br />From <br />Twitter?<br />Flickr: atomicity<br />
    88. 88. Flickr: Inky Bob<br />Mapping the Initiative:<br />Work Plans<br />
    89. 89. Work Plan Elements<br />& Associates © 2009<br />
    90. 90. & Associates © 2009<br />
    91. 91. & Associates © 2009<br />
    92. 92. & Associates © 2009<br />
    93. 93. & Associates © 2009<br />
    94. 94. & Associates © 2009<br />
    95. 95. & Associates © 2009<br />
    96. 96. & Associates © 2009<br />
    97. 97. Reality Check!<br />& Associates © 2009<br />
    98. 98. Reality Check!<br />& Associates © 2009<br />
    99. 99. Discussion<br />What do you want to be able to do?<br />What resistance or challenges are you experiencing?<br />What will you need to get started?<br />Where do you want to be in three months? In six?<br />Flickr: Earl – What I Saw 2.0<br />
    100. 100. FINAL THOUGHT:<br />JUST REMEMBER TO BE…<br />& Associates © 2009<br />Flickr: dhammza<br />
    101. 101. BE YOURSELF<br />& Associates © 2009<br />Flickr: roglide<br />
    102. 102. BE <br />AUTHENTIC<br />& Associates © 2009<br />
    103. 103. BE <br />REALISTIC<br />& Associates © 2009<br />Flickr Birrell Walsh<br />
    104. 104. BE PREPARED<br />(to give up some control)<br />& Associates © 2009<br />Flickr: renatotarga<br />
    105. 105. BE <br />BOLD!<br />& Associates © 2009<br />Flickr: renatotarga<br />
    106. 106. Thank You!<br />View this<br />presentation online:<br />www.slideshare.net/jfixler<br />View the <br />e-handout online:<br />www.scribd.com/jfixler<br />Flickr: timsamoff<br />Flickr: timsamoff<br />

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