Denver Directors of Volunteers in Agencies (DOVIA) May 27, 2009 Volunteerism in the Digital Age: Maximizing Technology for Volunteer Engagement

May 27, 2009

Volunteerism in the Digital Age: Maximizing Technology for Volunteer Engagement

Flickr: Stabilo Boss Welcome to the Social Web!

Who am I? Josh Fixler Follow Me: @Fixler

Who are you? Flickr: -blast-

Web 2.0 Social Networking Facebook MySpace YouTube Twitter Who is on Social Networking? Web 2.0 Poll

Web 2.0

Social Networking

Facebook

MySpace

YouTube

Twitter

Who is on Social Networking?

Your Goals Flickr: espresso marco

Goals Flickr: espresso marco Define Web 2.0 Compare Web 2.0 and Web 1.0 Explore the impact of Social Networking Share best practices Identify opportunities for volunteer engagement

What is ? Flickr: loic_hay

What is ? Flickr: loic_hay “ Nobody hangs around in the ‘publish and browse’ Internet anymore. Increasingly people prefer to participate in a new generation of user-fabricated communities where users engage and co-create with their peers.” - Wikinomics by Don Tapscott and Anthony D. Williams, p. 38

Web 1.0 Content Distribution Organizational Identity Binary Relationship Examples: Websites E-newsletters Flickr: Obi Juan Kenobi

Content Distribution

Organizational Identity

Binary Relationship

Examples:

Websites

E-newsletters

Web 2.0 Content Collaboration Individual Identity Communal Relationship Examples: Blogs Facebook Wikipedia YouTube Flickr: kikikiliii

Content Collaboration

Individual Identity

Communal Relationship

Examples:

Blogs

Facebook

Wikipedia

YouTube

HI Web 1.0

Web 1.0 HI

Web 2.0 HI

Web 2.0 HI

Web 2.0 HI

Facebook app: Friend Wheel That’s a Social Map!

Facebook app: Friend Wheel That’s my Social Map!

That’s my Social Map! Facebook app: Friend Wheel Actually The social map has always existed, but now we can capitalize on it.

Values of the Social Web Creation Communication Collaboration

Flickr: James Thorpe (Universal McCann, 2008) Key Social Platforms RSS Widgets Social Networking Chat Rooms Message Boards Podcasts Video Sharing Photo Sharing Blogging Micro Blogging

Checking In Any questions? Flickr: Pragmagraphr

David Boyle in DC Getting Started: How will we build relationships so that our volunteers will share their passions with us?

Opportunities for Volunteer Engagement Flickr: sndrv Where our volunteers live Cultivate relationships around their skills and interests Meet your friends’ friends Shorten feedback loops

Active Internet Users in the USA: 43% have created a profile on a social networking site 65% manage their profile at least weekly Flickr: EagleXDV (Universal McCann, 2008) Where our volunteers live

Active Internet Users in the USA:

43% have created a profile on a social networking site

65% manage their profile at least weekly

(Universal McCann, 2008)

Active Internet Users in the USA: 47% have uploaded photos 74% have watched videos online 62% watch videos weekly Flickr: EagleXDV (Universal McCann, 2008) Where our volunteers live

Active Internet Users in the USA:

47% have uploaded photos

74% have watched videos online

62% watch videos weekly

(Universal McCann, 2008)

Active Internet Users in the USA: 60% have read a blog 26% have started their own blog 34% have blogged about their opinions on products or brand Flickr: EagleXDV (Universal McCann, 2008) Where our volunteers live

Active Internet Users in the USA:

60% have read a blog

26% have started their own blog

34% have blogged about their opinions on products or brand

(Universal McCann, 2008)

It’s not just young people! Flickr: Swansea Photographer Where our volunteers live

Opportunities for Volunteer Engagement Where our volunteers live

Flickr: cubicgarden Since June 2008: 34 to 54 year-old demographic has grown 276.4% 55+ demographic has grown 194.3% The 25 to 34 year-old population on Facebook is doubling every 6 months (iStrategyLabs.com) Opportunities for Volunteer Engagement Where our volunteers live

Statistics They know you Flickr: Meredith Farmer Opportunities for Volunteer Engagement Cultivate relationships

Statistics They know you Flickr: Meredith Farmer You know them Opportunities for Volunteer Engagement Cultivate relationships

Statistics They know you Flickr: Meredith Farmer You know them Opportunities for Volunteer Engagement They’re involved Cultivate relationships

Cultivate relationships around their passions, interests, and skills Flickr: hien_it Cultivate relationships

Let them share their gifts with you Flickr misterymoor Cultivate relationships

Facebook app: nexus.ludios.net Opportunities for Volunteer Engagement Meet my friends’ friends

Flickr: elmada Opportunities for Volunteer Engagement

Social Networking Sites Use “software to build online social networks for communities of people who share interests and activities or who are interested in exploring the interests and activities of others.” (Wikipedia) Examples:

Some social networking sites you should know about

Flickr: ashley rose, The Low Hanging Fruit

Flickr: dasistdasende How can you meet your volunteers, where they are, and help them to leverage their passions for your cause?

Flickr: timsamoff Ask your volunteers to: Share their pictures Blog their stories Tweet your events Share their donation Flickr: timsamoff

Share their pictures

Blog their stories

Tweet your events

Share their donation

Flickr: Michele Ferretti

Best Practices Flickr: Andrew Feinberg

Let your volunteers lead the way! Flickr: transCam

A Note On Authenticity Flickr: Telstar Logistics "Any organization interested in leveraging communities on MySpace and Facebook must learn about them firsthand… You will come across as clueless and wooden if you try to make a big splash in either place before you really understand their culture of interaction.” (Chronicle of Philanthropy, “Special Report: Face Time.” 1/25/2007)

The “Crowded Bar” theory of doing business on Facebook Flickr: Kay McDonald

Organizational Identity Individual Identity Flickr: Groovymarlin Flickr: tati.ana

Flickr: Antonio Martínez Set Your Goals

Be Realistic Flickr Birrell Walsh

Knowing the technology’s limitations Flickr: Rosino

Flickr: BONGURI Start Small and Experiment

Be prepared to release some control Flickr: renatotarga

Then Jump In! Flickr: renatotarga

Don’t abandon Web 1.0! Web 2.0 is not intended to be a replacement for Web 1.0; it’s a supplement! Flickr: Куртис Перри

How Can Directors of Volunteers Use Facebook? Flickr: Auzigog

What do you want to be able to do? How will you begin? What will you need to get started? Where do you want to be in three months? In six? Flickr: Earl – What I Saw 2.0

Flickr: atomicity

Let’s Continue the Conversation Online

Web 2.0: It’s not just cool! Flickr: amortize

It’s a new way of creating information, sharing ideas, and working together Flickr: Stuck in Customs

Flickr: Doc Kozzak What can we create together?

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