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Volunteerism in the Digital Age: Maximizing Technology for Volunteer Engagement
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Volunteerism in the Digital Age: Maximizing Technology for Volunteer Engagement

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Josh Fixler's presentation for the Denver Directors of Volunteers in Agencies (DOVIA) on the uses of Web 2.0 for volunteer engagement. Presented on May 27, 2009. …

Josh Fixler's presentation for the Denver Directors of Volunteers in Agencies (DOVIA) on the uses of Web 2.0 for volunteer engagement. Presented on May 27, 2009.

Here is the handout for this presentation: http://www.scribd.com/doc/15843909/Handout-Volunteerism-in-the-Digital-Age-Maximizing-Technology-for-Volunteer-Engagement-

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  • Arrghh, the comment's section is spazzing and deleted my comment that said 'Thanks Jim. I'm glad you liked it'...
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  • I don't think so, because there is some material in there that is proprietary to our firm (http://jffixler.com/), but if there is something in particular you are looking for, shoot me an e-mail and I'll see what I can do. JoshF 'at' JFFixler.com
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  • could it be made downloadable??
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  • Excellent - the best explaination of a practical use of 2.0 I've come across on SlideShare
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  • Thanks for sharing with us in Denver on Wed
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Transcript

  • 1. Denver Directors of Volunteers in Agencies (DOVIA)
    • May 27, 2009
    • Volunteerism in the Digital Age: Maximizing Technology for Volunteer Engagement
  • 2. Flickr: Stabilo Boss Welcome to the Social Web!
  • 3. Who am I? Josh Fixler Follow Me: @Fixler
  • 4. Who are you? Flickr: -blast-
  • 5.
    • Web 2.0
    • Social Networking
    • Facebook
    • MySpace
    • YouTube
    • Twitter
    • Who is on Social Networking?
    Web 2.0 Poll
  • 6. Your Goals Flickr: espresso marco
  • 7. Goals Flickr: espresso marco Define Web 2.0 Compare Web 2.0 and Web 1.0 Explore the impact of Social Networking Share best practices Identify opportunities for volunteer engagement
  • 8. What is ? Flickr: loic_hay
  • 9. What is ? Flickr: loic_hay “ Nobody hangs around in the ‘publish and browse’ Internet anymore. Increasingly people prefer to participate in a new generation of user-fabricated communities where users engage and co-create with their peers.” - Wikinomics by Don Tapscott and Anthony D. Williams, p. 38
  • 10. Web 1.0
    • Content Distribution
    • Organizational Identity
    • Binary Relationship
    • Examples:
    • Websites
    • E-newsletters
    Flickr: Obi Juan Kenobi
  • 11. Web 2.0
    • Content Collaboration
    • Individual Identity
    • Communal Relationship
    • Examples:
    • Blogs
    • Facebook
    • Wikipedia
    • YouTube
    Flickr: kikikiliii
  • 12. HI Web 1.0
  • 13. Web 1.0 HI
  • 14. Web 2.0 HI
  • 15. Web 2.0 HI
  • 16. Web 2.0 HI
  • 17. Facebook app: Friend Wheel That’s a Social Map!
  • 18. Facebook app: Friend Wheel That’s my Social Map!
  • 19. That’s my Social Map! Facebook app: Friend Wheel Actually The social map has always existed, but now we can capitalize on it.
  • 20. Values of the Social Web Creation Communication Collaboration
  • 21. Flickr: James Thorpe (Universal McCann, 2008) Key Social Platforms RSS Widgets Social Networking Chat Rooms Message Boards Podcasts Video Sharing Photo Sharing Blogging Micro Blogging
  • 22. Checking In Any questions? Flickr: Pragmagraphr
  • 23. David Boyle in DC Getting Started: How will we build relationships so that our volunteers will share their passions with us?
  • 24. Opportunities for Volunteer Engagement Flickr: sndrv Where our volunteers live Cultivate relationships around their skills and interests Meet your friends’ friends Shorten feedback loops
  • 25.
    • Active Internet Users in the USA:
    • 43% have created a profile on a social networking site
      • 65% manage their profile at least weekly
    Flickr: EagleXDV
      • (Universal McCann, 2008)
    Where our volunteers live
  • 26.
    • Active Internet Users in the USA:
    • 47% have uploaded photos
    • 74% have watched videos online
      • 62% watch videos weekly
    Flickr: EagleXDV
      • (Universal McCann, 2008)
    Where our volunteers live
  • 27.
    • Active Internet Users in the USA:
    • 60% have read a blog
    • 26% have started their own blog
      • 34% have blogged about their opinions on products or brand
    Flickr: EagleXDV
      • (Universal McCann, 2008)
    Where our volunteers live
  • 28. It’s not just young people! Flickr: Swansea Photographer Where our volunteers live
  • 29. Opportunities for Volunteer Engagement Where our volunteers live
  • 30. Flickr: cubicgarden Since June 2008: 34 to 54 year-old demographic has grown 276.4% 55+ demographic has grown 194.3% The 25 to 34 year-old population on Facebook is doubling every 6 months (iStrategyLabs.com) Opportunities for Volunteer Engagement Where our volunteers live
  • 31. Statistics They know you Flickr: Meredith Farmer Opportunities for Volunteer Engagement Cultivate relationships
  • 32. Statistics They know you Flickr: Meredith Farmer You know them Opportunities for Volunteer Engagement Cultivate relationships
  • 33. Statistics They know you Flickr: Meredith Farmer You know them Opportunities for Volunteer Engagement They’re involved Cultivate relationships
  • 34. Cultivate relationships around their passions, interests, and skills Flickr: hien_it Cultivate relationships
  • 35. Let them share their gifts with you Flickr misterymoor Cultivate relationships
  • 36. Facebook app: nexus.ludios.net Opportunities for Volunteer Engagement Meet my friends’ friends
  • 37. Flickr: elmada Opportunities for Volunteer Engagement
  • 38. Social Networking Sites Use “software to build online social networks for communities of people who share interests and activities or who are interested in exploring the interests and activities of others.” (Wikipedia) Examples:
  • 39. Some social networking sites you should know about
  • 40. Flickr: ashley rose, The Low Hanging Fruit
  • 41. Flickr: dasistdasende How can you meet your volunteers, where they are, and help them to leverage their passions for your cause?
  • 42. Flickr: timsamoff Ask your volunteers to:
    • Share their pictures
    • Blog their stories
    • Tweet your events
    • Share their donation
    Flickr: timsamoff
  • 43. Flickr: Michele Ferretti
  • 44. Best Practices Flickr: Andrew Feinberg
  • 45. Let your volunteers lead the way! Flickr: transCam
  • 46. A Note On Authenticity Flickr: Telstar Logistics "Any organization interested in leveraging communities on MySpace and Facebook must learn about them firsthand… You will come across as clueless and wooden if you try to make a big splash in either place before you really understand their culture of interaction.” (Chronicle of Philanthropy, “Special Report: Face Time.” 1/25/2007)
  • 47. The “Crowded Bar” theory of doing business on Facebook Flickr: Kay McDonald
  • 48. Organizational Identity Individual Identity Flickr: Groovymarlin Flickr: tati.ana
  • 49. Flickr: Antonio Martínez Set Your Goals
  • 50. Be Realistic Flickr Birrell Walsh
  • 51. Knowing the technology’s limitations Flickr: Rosino
  • 52. Flickr: BONGURI Start Small and Experiment
  • 53. Be prepared to release some control Flickr: renatotarga
  • 54. Then Jump In! Flickr: renatotarga
  • 55. Don’t abandon Web 1.0! Web 2.0 is not intended to be a replacement for Web 1.0; it’s a supplement! Flickr: Куртис Перри
  • 56. How Can Directors of Volunteers Use Facebook? Flickr: Auzigog
  • 57. What do you want to be able to do? How will you begin? What will you need to get started? Where do you want to be in three months? In six? Flickr: Earl – What I Saw 2.0
  • 58. Flickr: atomicity
  • 59. Let’s Continue the Conversation Online
  • 60. Web 2.0: It’s not just cool! Flickr: amortize
  • 61. It’s a new way of creating information, sharing ideas, and working together Flickr: Stuck in Customs
  • 62. Flickr: Doc Kozzak What can we create together?
  • 63. www.slideshare.net/jfixler www.scribd.com/jfixler