KZO eLearning Webinar July 18, 2012

KZO Innovations Presents: Using Video to Enhance Your eLearning Programs July 18, 2012This is a free webinar. Please feel free to tweet @KZOInnovations, retweet and invite your friends using the #KZO hashtag. Share link: http://go.kzoinnovations.com/webinar/ Create, Share & Socialize Your Business Video sm 1

Speaker Bios Jeff Fissel & Kim BentonJeff Fissel• Vice President of Solutions/Co-Founder• Founded KZO Webcasting• Developed eLearning video content with Kidz Online Kim Benton • Account Executive at KZO Innovations • Helps clients get the most out of their video solutions including integration Create, Share & Socialize Your Business Video sm 2

Today’s Agenda • Use of Video in eLearning • Types of Video to Support eLearning • Studio Produced • Desktop Capture • Recorded Classroom & Events • User Generated Content • Distribution of eLearning Video Content • Options to Leverage Video Within Your LMS • Link/Embedded Video • SCORM/AICC • Single Sign-On • API & Deeper Integration • Q&ACreate, Share & Socialize Your Business Video sm 3

Use of Video in eLearningInformal learning accounts for up to 80% of corporate learning-BersinIncrease in the demand for and use of video-enriched business processes, orientation, hiring,marketing and customer support-MasieMicrosoft saved $300 per participant when switching from in-person to virtual classrooms-Brainshark68.5% of employees find mobile learning to be an essential feature in their LMS. 57% ofemployees also find social learning features to be essential.-eLearninginfo247 Create, Share & Socialize Your Business Video sm 4

• Types of Video to Support eLearning • Studio Produced • Desktop Capture • Recorded Classroom & Events • User Generated ContentCreate, Share & Socialize Your Business Video sm 5

Types of Video to Support eLearning Studio Produced Video Content• When to use Studio Produced Video • Executive leadership • Content that doesn’t require frequent updates • The learning audience is expecting a high quality production • Subject requires technical or detailed video capture Create, Share & Socialize Your Business Video sm 6

Types of Video to Support eLearning Studio Produced Video Content• Pros of Studio Produced Content • High quality video and audio • Multi take production  Film non linear modules • Can add multiple speakers and locations • Easier to script the dialog of the speakers • Post production – easier to add effects and b-roll• Cons of Studio Produced Video • High cost • Longer turn around time • Access – not everyone has the studios and video equipment • Higher level of pre-production planning and resources required Create, Share & Socialize Your Business Video sm 7

Types of Video to Support eLearning Desktop Produced Video Content• Desktop Produced Video Content • Video produced using content authoring tools on a single computer • Video can be webcam quality and screen captures • Tools include: Camtasia, Captivate, Articulate and KZO• When to Use Desktop Produced Video • Single presenter • Application/screen capture based training • Short video segments • Time sensitive information • Informal video is appropriate: subject matter and intended audience Create, Share & Socialize Your Business Video sm 9

Types of Video to Support eLearning Desktop Produced Video Content • Pros of Desktop Produced Content • Can be done rapidly • Cheaper than studio produced video • Easier to update video • Cons of Desktop Produced Video • Tool expertise required • Most require a license for each desktop • Limitation on the types of video produced  Usually single presenter • Limited post production optionsCreate, Share & Socialize Your Business Video sm 10

Types of Video to Support eLearning Recorded Classroom & Events Video Content• Recorded Classroom & Event Video Content • Filming live in-person events or classroom sessions • Recording virtual events or classroom sessions (WebEx, Go-To-Meeting)• When to Use Recorded Classroom Video (Virtual or In-person) • One time events • Some learners cannot attend • For attendees to review • Limited access to instructional designers• When to Use Recorded Event Video (Virtual or In-person) • Special guest speakers/One time events • Event content is applicable to learning objectives Create, Share & Socialize Your Business Video sm 12

Types of Video to Support eLearning Recorded Classroom & Events Video Content• Pros of Recorded Classroom & Event Content • Easy to create (what you see is what you get)  Can get online very quickly • Video production is cost effective • Efficient use of guest speakers and expert resources • Attendees can revisit content • Others who can not attend can benefit• Cons of Recorded Classroom & Event Video • Not scripted (what you see if what you get) • Lower production value • Usually longer sessions • Limited post production opportunities • Less engaging for self-paced learning Create, Share & Socialize Your Business Video sm 13

Types of Video to Support eLearning User Generated Video Content• User generated video content is produced and submitted by anyone that is not a trainer, instructional designer, or video production professional• When to Use User Generated Content • To gather employee level content and expertise • Large, geographically dispersed groups • Distributed knowledge base Create, Share & Socialize Your Business Video sm 15

Types of Video to Support eLearning User Generated Video Content • Pros of User Generated Video Content • Inexpensive • Capture expertise is easy to obtain • YouTube generation • Learner feedback loop • Build team engagement • Peer-to-peer knowledge sharing • Cons of User Generated Video • More difficult to control • Not all content is relevant • Needs to be managed – resources • Lower quality video and audioCreate, Share & Socialize Your Business Video sm 16

eLearning Video Distribution Distribution Within Your LMS• Methods to Distribute Video Content • Upload video content to public online video service (YouTube, Vimeo, etc.) • Publish SCORM/AICC package with video and upload to LMS • Upload video to enterprise content or video management system• Guidelines for Choosing the Appropriate Method • Public vs. Private  Know the audience  Know the security level of the content  SCORM and AICC packages do not provide a secure way to deliver video content • Formal vs. informal content  Detailed metrics tracking/reporting and accreditation Create, Share & Socialize Your Business Video sm 17

• Options to Leverage Video Within Your LMS • Link/Embedded Video • SCORM/AICC • Single Sign-On • API & Deeper IntegrationCreate, Share & Socialize Your Business Video sm 18

Levels of LMS Integration Link & Embedded VideoPros: Cons:-Fast and easy way to get content into your platform -No security-Most video sites provide you with a share link and -Not much flexibility if you need to add materialsembed code alongside a video -Limited metrics tracking Create, Share & Socialize Your Business Video sm 19

Levels of LMS Integration SCORM/AICC WrapperReminder: What is SCORM/AICC? What is the purpose of a SCORM/AICC package and how is itused with video?• Pros • Most LMS’s provide support for these packages • Most desktop authoring tools provide the ability to export these files • Provides metrics tracking back into the LMS • In some cases, streaming media server may not be needed• Cons • No user authentication • Lose control of video content if downloaded • The updating process takes longer Create, Share & Socialize Your Business Video sm 20

Levels of LMS Integration User Authentication/Secure Delivery• User authentication only applies when implementing an enterprise video platform.• Why Implement User Authentication? • Prevents unauthorized sharing of content • Detailed metrics tracking (beyond SCORM/AICC)• Secure Delivery of Video Content • Streaming vs. Progressive delivery • Digital Rights Management (DRM) • SSL Encryption Create, Share & Socialize Your Business Video sm 21

Levels of LMS Integration Using API’s for a Deeper Integration• “Deeper” integration - passing metrics and logic information, automatic posting of new content• Why implement • Allows the LMS to access much more detailed video viewing analytics • More complex workflows can be configured for students  Ex. Student x has to view 90% of videos 1, 2, & 3 before they can see video 4 • Automations can be set up to automatically update or remove video content  New Video alerts can be sent• Considerations • Will require advanced LMS and IT support • Most of the time this is considered custom work • Usually there is a higher level cost from video and LMS provides for this type of development Create, Share & Socialize Your Business Video sm 22

KZO Customer Examples Audi & U.S. Air Force• Audi • Implemented Single Sign-On between LMS and KZO Video Suite (SaaS) • Detailed metrics tracking and reporting • Seamless user experience• U.S. Air Force • Implemented Single Sign-On between LMS and KZO Video Suite (on-premise) • AICC metrics integration • Advanced work flows implemented  Completion percentage enforced Create, Share & Socialize Your Business Video sm 23

Using Video to Enhance your eLearning Programs Summary• Types of Video • Consider the pros and cons of the various types of video that can be used in eLearning• Distribution • Distribution methods will depend on the goal of security and formal vs. informal• Integration • Start simple and move to complex Create, Share & Socialize Your Business Video sm 24

Information About KZO Innovations• For more information about The KZO Video Suite and integrating into a LMS, please contact Jeff Fissel at jeff@kzoinnovations.com. Create, Share & Socialize Your Business Video sm 25

KZO eLearning Webinar July 18, 2012

by jfissel on Jul 24, 2012

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KZO eLearning Webinar July 18, 2012 Presentation Transcript