Gamification (english version)


Published on

This talk was held as the first of three accompanying short talks for the Interaction Design course.

I gave an introduction into the world of "gamification" and explained how people came up with the idea of enriching application software with playful elements. The content of this talk was limited, as it was meant to be a starting point for further individual research. The discussion among the audience concerning viable implementations and more examples worked well to complete the event.

  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Gamification (english version)

  1. 1. Gamification Julian Fietkau University of Hamburg June 29th, 2011
  2. 2. Julian FietkauThings to clear up beforehand. . . These slides are published under the CC-BY-SA 3.0 license. All pictures and illustrations are my own work or from the OpenClipArt Project or based on content from there. Download these slides and give feedback: 2 / 10
  3. 3. Julian FietkauA quote to start it off “When I use a direct manipulation system (. . . ) I do think of myself not as using a computer but as doing the particular task. The computer is, in effect, invisible. The point cannot be overstressed: make the computer system invisible.” – Don Norman (source) Is this our ultimate goal? 3 / 10
  4. 4. Julian Fietkau4 / 10
  5. 5. Julian Fietkau Your profile is 60% complete.5 / 10
  6. 6. Julian FietkauWhat is Gamification?→ Introduction of playful, “game-like” elements into otherwisenon-game-like contexts. Examples: performance measurement and/or rating competition (social component) interactive storytellingThe concept gained prominence in the second half of 2010, hot topicsince about the start of 2011. 6 / 10
  7. 7. Julian FietkauDos and Don’tsGamification can work, if. . . . . . challenges are always possible to master. . . . the mechanics are fun. . . . the design fits the content. . . . etc.Gamification can also go horribly wrong, if. . . . . . the next goal seems overwhelmingly out of reach. . . . the mechanics do not fit the content. . . . etc. 7 / 10
  8. 8. Julian FietkauAn example of what not to do “Oh no! Your friends have been kidnapped by evil aliens! Translate the following latin words to rescue them: hic, mox, videre, occupare, caput, cadere, olim, argentum, vivere”8 / 10
  9. 9. Julian FietkauHave fun with Gamification! Rescue princess9 / 10
  10. 10. Julian FietkauWeblinksWikipedia: Gamification Crane: A Gamification Framework for InteractionDesigners Cook: What actitivies can be turned into games? Blog / 10
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.