Connecting Students  Jewishly Online Maximizing Social Networks A community thrives by its connections, not by its collect...
Overview <ul><li>What is a Social Network? </li></ul><ul><ul><li>Old web vs. New Web </li></ul></ul><ul><li>What Are our G...
What this is not… <ul><li>Social networking 101 </li></ul><ul><li>Twitter 101 </li></ul><ul><li>Online marketing/branding ...
What is a Social Network? <ul><li>A social network is a social structure made of individuals (or organizations) called &qu...
What is Social Media? <ul><li>Social Media is online content created by people using highly accessible and scalable publis...
Examples of Social Networks
From: Blog.aysoon.com
From: Blog.aysoon.com
Old web vs new web (web 2.0) <ul><li>Reading </li></ul><ul><li>Static </li></ul><ul><li>Web Pages </li></ul><ul><li>One-to...
What are our goals? The Mission of Hillel of Greater Philadelphia is to engage Jewish undergraduate and graduate students ...
Hillel of Greater Philadelphia Values… <ul><li>Jewish Community  </li></ul><ul><li>Jewish Self-authorship  </li></ul><ul><...
How can Social Networks & Media help us reach our goals?
At Hillel we want to meet students… where they are! This includes online!
Where are your students?
Using Social Networks & Media to Reach Our Goals <ul><li>Sharing (posting) </li></ul><ul><ul><li>Commenting </li></ul></ul...
Using Social Networks & Media to Reach Our Goals Sharing <ul><li>Using Twitter to post a story from MJL about an upcoming ...
Using Social Networks & Media to Reach Our Goals Sharing
Using Social Networks & Media to Reach Our Goals Sharing (commenting) <ul><li>Comment on items students have posted </li><...
Using Social Networks & Media to Reach Our Goals Blogging <ul><li>Writing about current events and relating them to Jewish...
Using Social Networks & Media to Reach Our Goals Blogging From: www.phillyjufro.com
Using Social Networks & Media to Reach Our Goals Tagging – What is it? <ul><li>In online computer systems terminology, a t...
Using Social Networks & Media to Reach Our Goals Tagging (cont.) <ul><li>Not a specific social network </li></ul><ul><li>A...
Using Social Networks & Media to Reach Our Goals Tag Cloud Using Social Networks to Reach Our Goals Tagging (cont.) Using ...
Using Social Networks & Media to Reach Our Goals Tagging – iambirthrightisrael From: http://www.birthrightisrael.com/site/...
Using Social Networks & Media to Reach Our Goals Collaborating  <ul><li>Wikis </li></ul><ul><li>Setting up a group blog (I...
Using Social Networks & Media to Reach Our Goals Collaborating (Tagged Tanakh) From http://jpsinteractive.org/projects/tag...
Using Social Networks & Media to Reach Our Goals Collaborating (blogmud) <ul><li>An article would be written </li></ul><ul...
Using Social Networks & Media to Reach Our Goals Holistic Example: NJOP From: jewishtreats.org, facebook.com/JewishTreats,...
Using Social Networks & Media to Reach Our Goals General Tips <ul><li>You need to be able to accept and respond to critici...
Using Social Networks & Media to Reach Our Goals General Tips: Making your life easy <ul><li>Addthis – add a link straight...
Using Social Networks & Media to Reach Our Goals Institutional Advancement <ul><li>Collecting and generating is a double e...
How can I learn about these Networks? <ul><li>Overall: </li></ul><ul><ul><li>Introduction to Jeff Pulver’s social media br...
But the best way to learn is to… SIGN UP AND START WORKING WITH THEM!
Questions?
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Social Media And Hillel of Greater Philadelphia

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  • What do you this this means? Collections are data - connections are people to people! We post data, but we (hillel) are looking for the connections
  • Social network vs social media
  • But marketing and branding is interwoven
  • ASK then click Long tail?
  • Ask then click 2 overlapping but very interconnected ideas
  • Old web, people were broadcasting out – those posting told those reading what to think
  • New web is about user generated content – commenting and sharing Now we are all telling each other what to think and everyone shapes the conversation
  • Not going to discuss marketing explicitly, but it is underlying all of these things
  • Could tag in good reads
  • Taken this morning
  • What is a wiki
  • Explain it
  • National jewish outreach program – blogger, facebook, twitter – cross post data
  • They are saying it anyway! Now we have a vehicle to respond
  • Social Media And Hillel of Greater Philadelphia

    1. 1. Connecting Students Jewishly Online Maximizing Social Networks A community thrives by its connections, not by its collections! It's the relationships, and the prospect of future relationships, that keep members active and excited. ~Valdis Krebs
    2. 2. Overview <ul><li>What is a Social Network? </li></ul><ul><ul><li>Old web vs. New Web </li></ul></ul><ul><li>What Are our Goals </li></ul><ul><li>How can Social Networks help us reach them? </li></ul><ul><ul><li>Various Tools </li></ul></ul><ul><ul><li>Examples </li></ul></ul><ul><li>General tips </li></ul><ul><li>Institutional Advancement </li></ul><ul><li>How can I learn about them? </li></ul><ul><li>Questions </li></ul>
    3. 3. What this is not… <ul><li>Social networking 101 </li></ul><ul><li>Twitter 101 </li></ul><ul><li>Online marketing/branding 101 </li></ul>
    4. 4. What is a Social Network? <ul><li>A social network is a social structure made of individuals (or organizations) called &quot;nodes,&quot; which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship, financial exchange, dislike, sexual relationships, or relationships of beliefs, knowledge or prestige. </li></ul><ul><li>~Wikipedia </li></ul>
    5. 5. What is Social Media? <ul><li>Social Media is online content created by people using highly accessible and scalable publishing technologies. ~Wikipedia </li></ul>
    6. 6. Examples of Social Networks
    7. 7. From: Blog.aysoon.com
    8. 8. From: Blog.aysoon.com
    9. 9. Old web vs new web (web 2.0) <ul><li>Reading </li></ul><ul><li>Static </li></ul><ul><li>Web Pages </li></ul><ul><li>One-to-many </li></ul><ul><li>Organizational affiliations </li></ul><ul><li>Lectures </li></ul><ul><li>Posting Information </li></ul><ul><li>Writing </li></ul><ul><li>Dynamic </li></ul><ul><li>Blogs and Comments </li></ul><ul><li>Many-to-many </li></ul><ul><li>User generated communities </li></ul><ul><li>Conversations </li></ul><ul><li>Aggregating information </li></ul>Old Web New Web
    10. 10. What are our goals? The Mission of Hillel of Greater Philadelphia is to engage Jewish undergraduate and graduate students in Jewish life experiences, and to encourage them to identify as Jews within a Jewish community.
    11. 11. Hillel of Greater Philadelphia Values… <ul><li>Jewish Community </li></ul><ul><li>Jewish Self-authorship </li></ul><ul><li>The Pursuit of Jewish Knowledge </li></ul><ul><li>Israel as the Jewish Homeland and as a cultural center for the Jewish People </li></ul><ul><li>Diversity in Jewish Community and in the Spiritual, Religious, Cultural, and Intellectual Expressions of Jewish Life </li></ul><ul><li>The Joy that comes from Celebrating Jewish Life </li></ul><ul><li>Association with the Global Jewish People </li></ul><ul><li>Activism on Behalf of Israel, the Global Jewish People, and the Pursuit of Justice </li></ul><ul><li>Participation in the Broader Society as Jews and as Jewish Communities </li></ul><ul><li>Innovation and Entrepreneurship </li></ul>
    12. 12. How can Social Networks & Media help us reach our goals?
    13. 13. At Hillel we want to meet students… where they are! This includes online!
    14. 14. Where are your students?
    15. 15. Using Social Networks & Media to Reach Our Goals <ul><li>Sharing (posting) </li></ul><ul><ul><li>Commenting </li></ul></ul><ul><li>Blogging </li></ul><ul><li>Tagging </li></ul><ul><li>Collaborating </li></ul>
    16. 16. Using Social Networks & Media to Reach Our Goals Sharing <ul><li>Using Twitter to post a story from MJL about an upcoming holiday </li></ul><ul><li>Updating your Facebook status for students to comment </li></ul><ul><li>Posting an article to a student’s Facebook wall </li></ul><ul><li>Posting a Facebook note and tagging students </li></ul><ul><ul><li>Possibly as a follow up to an event or IE </li></ul></ul><ul><li>Creating a RSS feed of Jewish blogs to share with students </li></ul>
    17. 17. Using Social Networks & Media to Reach Our Goals Sharing
    18. 18. Using Social Networks & Media to Reach Our Goals Sharing (commenting) <ul><li>Comment on items students have posted </li></ul><ul><ul><li>Connect them to other Jewish students </li></ul></ul><ul><ul><li>Connect them to Jewish resources </li></ul></ul>
    19. 19. Using Social Networks & Media to Reach Our Goals Blogging <ul><li>Writing about current events and relating them to Jewish values </li></ul><ul><li>Your reaction to a new Jewish movie or Jewish book </li></ul><ul><li>Enticing students to come to a program </li></ul><ul><li>Follow up about a program </li></ul>
    20. 20. Using Social Networks & Media to Reach Our Goals Blogging From: www.phillyjufro.com
    21. 21. Using Social Networks & Media to Reach Our Goals Tagging – What is it? <ul><li>In online computer systems terminology, a tag is a non-hierarchical keyword or term assigned to a piece of information (such as an internet bookmark, digital image, or computer file). This kind of metadata helps describe an item and allows it to be found again by browsing or searching. Tags are chosen informally and personally by the item's creator or by its viewer, depending on the system. </li></ul><ul><li>~Wikipedia </li></ul>
    22. 22. Using Social Networks & Media to Reach Our Goals Tagging (cont.) <ul><li>Not a specific social network </li></ul><ul><li>Aggregates pieces of data </li></ul><ul><ul><li>Can pull pieces of information or media from different platforms into a website (i.e. #bus83) </li></ul></ul><ul><li>By posting your Birthright pictures on Flickr and tagging them as </li></ul><ul><ul><li>Jewish </li></ul></ul><ul><ul><li>Israel </li></ul></ul><ul><ul><li>Hillel </li></ul></ul><ul><li>Tagging students content that you see Jewish value in </li></ul>
    23. 23. Using Social Networks & Media to Reach Our Goals Tag Cloud Using Social Networks to Reach Our Goals Tagging (cont.) Using Social Networks to Reach Our Goals Tagging (cont.) From http://fserb.com.br/newscloud/ 8/6/09, 8:52 AM
    24. 24. Using Social Networks & Media to Reach Our Goals Tagging – iambirthrightisrael From: http://www.birthrightisrael.com/site/PageServer?pagename=iambirthrightisrael_flickr
    25. 25. Using Social Networks & Media to Reach Our Goals Collaborating <ul><li>Wikis </li></ul><ul><li>Setting up a group blog (Isabel) </li></ul><ul><li>Sharing your stories </li></ul><ul><ul><li>Birthright memories </li></ul></ul><ul><ul><li>How your family celebrates Passover </li></ul></ul><ul><li>Tagged Tanakh </li></ul>&quot;It's hard to imagine G-d endorsing a wiki version of the Bible - but then again, wasn't the Talmud the world's first wiki?&quot; ~Jeff Jarvis, What Would Google do
    26. 26. Using Social Networks & Media to Reach Our Goals Collaborating (Tagged Tanakh) From http://jpsinteractive.org/projects/tagged_tanakh
    27. 27. Using Social Networks & Media to Reach Our Goals Collaborating (blogmud) <ul><li>An article would be written </li></ul><ul><li>Comments would be voted up (i.e. “I like”) </li></ul><ul><li>The comments would fill around based on the number of votes they get </li></ul>
    28. 28. Using Social Networks & Media to Reach Our Goals Holistic Example: NJOP From: jewishtreats.org, facebook.com/JewishTreats, twitter.com/jewishtweets
    29. 29. Using Social Networks & Media to Reach Our Goals General Tips <ul><li>You need to be able to accept and respond to criticism </li></ul><ul><li>Its all about the connections! </li></ul><ul><ul><li>Students to content </li></ul></ul><ul><ul><li>Students to staff </li></ul></ul><ul><ul><li>Students to students </li></ul></ul><ul><li>Should not always be Jewish </li></ul><ul><ul><li>What do students want to hear about? </li></ul></ul><ul><ul><li>Activities on campus </li></ul></ul><ul><ul><li>Need to think of you as a person with variety of interests </li></ul></ul><ul><li>Create your online brand </li></ul><ul><ul><li>Consistency is key! </li></ul></ul><ul><ul><li>What message is Hillel on your campus portraying? </li></ul></ul><ul><ul><li>Authenticity will show through </li></ul></ul><ul><li>If you participate, others (students) will reciprocate </li></ul><ul><li>Challenge your students to think! </li></ul><ul><li>Learning the culture and taboos </li></ul><ul><li>Know your audience </li></ul><ul><li>Remembering to cross post </li></ul><ul><li>This takes time! </li></ul>
    30. 30. Using Social Networks & Media to Reach Our Goals General Tips: Making your life easy <ul><li>Addthis – add a link straight to a social network from a website </li></ul><ul><li>RSS Reader – aggregates blogs </li></ul><ul><ul><li>Google reader </li></ul></ul><ul><li>Twitter tools: </li></ul><ul><ul><li>Hootsuite </li></ul></ul><ul><ul><li>Tweetdeck </li></ul></ul>
    31. 31. Using Social Networks & Media to Reach Our Goals Institutional Advancement <ul><li>Collecting and generating is a double edge sword </li></ul><ul><ul><li>Need it for students </li></ul></ul><ul><ul><li>Need it for IA purposes </li></ul></ul><ul><li>These aren’t always consistent </li></ul><ul><ul><li>Need to create distinct brands </li></ul></ul>
    32. 32. How can I learn about these Networks? <ul><li>Overall: </li></ul><ul><ul><li>Introduction to Jeff Pulver’s social media breakfast - http://tinyurl.com/ncnblj </li></ul></ul><ul><ul><li>Activist Communities Using Social Media - http://tinyurl.com/m2vwvn </li></ul></ul><ul><ul><li>Jewish non-profit guide to using social media marketing - http://tinyurl.com/kky699 </li></ul></ul><ul><li>Twitter: </li></ul><ul><ul><li>How to use Twitter - http://tinyurl.com/asa8co </li></ul></ul><ul><ul><li>10 twitter tips for non-profits - http://tinyurl.com/twitternonprofittips </li></ul></ul><ul><li>Facebook: </li></ul><ul><ul><li>What is Facebook - http://tinyurl.com/lcca3j </li></ul></ul>
    33. 33. But the best way to learn is to… SIGN UP AND START WORKING WITH THEM!
    34. 34. Questions?

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