Social Media And Hillel of Greater Philadelphia

Connecting Students Jewishly Online Maximizing Social Networks A community thrives by its connections, not by its collections! It's the relationships, and the prospect of future relationships, that keep members active and excited. ~Valdis Krebs

Overview
What is a Social Network?
Old web vs. New Web
What Are our Goals
How can Social Networks help us reach them?
Various Tools
Examples
General tips
Institutional Advancement
How can I learn about them?
Questions

What this is not…
Social networking 101
Twitter 101
Online marketing/branding 101

What is a Social Network?
A social network is a social structure made of individuals (or organizations) called "nodes," which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship, financial exchange, dislike, sexual relationships, or relationships of beliefs, knowledge or prestige.
~Wikipedia

What is Social Media?
Social Media is online content created by people using highly accessible and scalable publishing technologies. ~Wikipedia

Examples of Social Networks

From: Blog.aysoon.com

Old web vs new web (web 2.0)
Reading
Static
Web Pages
One-to-many
Organizational affiliations
Lectures
Posting Information
Writing
Dynamic
Blogs and Comments
Many-to-many
User generated communities
Conversations
Aggregating information
Old Web New Web

What are our goals? The Mission of Hillel of Greater Philadelphia is to engage Jewish undergraduate and graduate students in Jewish life experiences, and to encourage them to identify as Jews within a Jewish community.

Hillel of Greater Philadelphia Values…
Jewish Community
Jewish Self-authorship
The Pursuit of Jewish Knowledge
Israel as the Jewish Homeland and as a cultural center for the Jewish People
Diversity in Jewish Community and in the Spiritual, Religious, Cultural, and Intellectual Expressions of Jewish Life
The Joy that comes from Celebrating Jewish Life
Association with the Global Jewish People
Activism on Behalf of Israel, the Global Jewish People, and the Pursuit of Justice
Participation in the Broader Society as Jews and as Jewish Communities
Innovation and Entrepreneurship

How can Social Networks & Media help us reach our goals?

At Hillel we want to meet students… where they are! This includes online!

Where are your students?

Using Social Networks & Media to Reach Our Goals
Sharing (posting)
Commenting
Blogging
Tagging
Collaborating

Using Social Networks & Media to Reach Our Goals Sharing
Using Twitter to post a story from MJL about an upcoming holiday
Updating your Facebook status for students to comment
Posting an article to a student’s Facebook wall
Posting a Facebook note and tagging students
Possibly as a follow up to an event or IE
Creating a RSS feed of Jewish blogs to share with students

Using Social Networks & Media to Reach Our Goals Sharing

Using Social Networks & Media to Reach Our Goals Sharing (commenting)
Comment on items students have posted
Connect them to other Jewish students
Connect them to Jewish resources

Using Social Networks & Media to Reach Our Goals Blogging
Writing about current events and relating them to Jewish values
Your reaction to a new Jewish movie or Jewish book
Enticing students to come to a program
Follow up about a program

Using Social Networks & Media to Reach Our Goals Blogging From: www.phillyjufro.com

Using Social Networks & Media to Reach Our Goals Tagging – What is it?
In online computer systems terminology, a tag is a non-hierarchical keyword or term assigned to a piece of information (such as an internet bookmark, digital image, or computer file). This kind of metadata helps describe an item and allows it to be found again by browsing or searching. Tags are chosen informally and personally by the item's creator or by its viewer, depending on the system.
~Wikipedia

Using Social Networks & Media to Reach Our Goals Tagging (cont.)
Not a specific social network
Aggregates pieces of data
Can pull pieces of information or media from different platforms into a website (i.e. #bus83)
By posting your Birthright pictures on Flickr and tagging them as
Jewish
Israel
Hillel
Tagging students content that you see Jewish value in

Using Social Networks & Media to Reach Our Goals Tag Cloud Using Social Networks to Reach Our Goals Tagging (cont.) Using Social Networks to Reach Our Goals Tagging (cont.) From http://fserb.com.br/newscloud/ 8/6/09, 8:52 AM

Using Social Networks & Media to Reach Our Goals Tagging – iambirthrightisrael From: http://www.birthrightisrael.com/site/PageServer?pagename=iambirthrightisrael_flickr

Using Social Networks & Media to Reach Our Goals Collaborating
Wikis
Setting up a group blog (Isabel)
Sharing your stories
Birthright memories
How your family celebrates Passover
Tagged Tanakh
"It's hard to imagine G-d endorsing a wiki version of the Bible - but then again, wasn't the Talmud the world's first wiki?" ~Jeff Jarvis, What Would Google do

Using Social Networks & Media to Reach Our Goals Collaborating (Tagged Tanakh) From http://jpsinteractive.org/projects/tagged_tanakh

Using Social Networks & Media to Reach Our Goals Collaborating (blogmud)
An article would be written
Comments would be voted up (i.e. “I like”)
The comments would fill around based on the number of votes they get

Using Social Networks & Media to Reach Our Goals Holistic Example: NJOP From: jewishtreats.org, facebook.com/JewishTreats, twitter.com/jewishtweets

Using Social Networks & Media to Reach Our Goals General Tips
You need to be able to accept and respond to criticism
Its all about the connections!
Students to content
Students to staff
Students to students
Should not always be Jewish
What do students want to hear about?
Activities on campus
Need to think of you as a person with variety of interests
Create your online brand
Consistency is key!
What message is Hillel on your campus portraying?
Authenticity will show through
If you participate, others (students) will reciprocate
Challenge your students to think!
Learning the culture and taboos
Know your audience
Remembering to cross post
This takes time!

Using Social Networks & Media to Reach Our Goals General Tips: Making your life easy
Addthis – add a link straight to a social network from a website
RSS Reader – aggregates blogs
Google reader
Twitter tools:
Hootsuite
Tweetdeck

Using Social Networks & Media to Reach Our Goals Institutional Advancement
Collecting and generating is a double edge sword
Need it for students
Need it for IA purposes
These aren’t always consistent
Need to create distinct brands

How can I learn about these Networks?
Overall:
Introduction to Jeff Pulver’s social media breakfast - http://tinyurl.com/ncnblj
Activist Communities Using Social Media - http://tinyurl.com/m2vwvn
Jewish non-profit guide to using social media marketing - http://tinyurl.com/kky699
Twitter:
How to use Twitter - http://tinyurl.com/asa8co
10 twitter tips for non-profits - http://tinyurl.com/twitternonprofittips
Facebook:
What is Facebook - http://tinyurl.com/lcca3j

But the best way to learn is to… SIGN UP AND START WORKING WITH THEM!

Questions?

Social Media And Hillel of Greater Philadelphia

by Judah Ferst

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