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Facebook's Recent Changes

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How Facebook's changes of April 2010 including community pages, open graph and changes to privacy settings affect the non-profit sector

How Facebook's changes of April 2010 including community pages, open graph and changes to privacy settings affect the non-profit sector

Published in: Technology, News & Politics

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  • I don’t know everything and FB has yet to tell us everything.
  • Goes both ways – need consumers stay on the service, but also need to figure out new advertising revenue streams.
  • Where should nonprofits starting on FB be – official pages and claim community pages
  • Often community pages trump official pages in search.This forces you to be on Facebook and monitor itUse the Coca-Cola example: Coke, Coca-cola, The Philadelphia Coca-Cola bottling company, etc.When official pages grow to a certain size if they can not be authorized they will be turned over to the community
  • Remember my first slide: Its in Facebook’s best interest to have your data available to advertisersMark’s recentNytimes piece
  • Remember my first slide: Its in Facebook’s best interest to have your data available to advertisersMark’s recentNytimes piece
  • Transcript

    • 1. Facebook’s Recent Changes
      Community Pages, Open Graph, Privacy Concerns, oh my!
    • 2. We need to always remember…
      FACEBOOK IS A BUSINESS!
      And…
      they need to do a better job communicating about changes they make
    • 3. "If I’d asked people what they wanted, they would have said faster horses.”
      ~Henry Ford
    • 4. Community Pages
      Evolution of community on Facebook
      Phase 1: Groups
      Phase 2: Pages (Now Official Pages)
      Phase 2a: Adding page functionality to groups
      Phase 2b: “liking” a page
      Phase 3: Community Pages
    • 5. Community Pages (Cont.)
      What are community pages?
      How are they created?
      How are they different from Official Pages?
      What can you do with them?
      How does this affect me?
      Information you put in your profile and in status updates can be linked to community pages
      Sign up as an official representative (http://www.facebook.com/help/contact.php?show_form=authenticate_page)
      How can this hurt my brand?
    • 6. Open Graph & Social Plugins
    • 7. Open Graph & Social Plugins
      Like buttons all over the internet
      Add them to your site at http://developers.facebook.com/plugins
      All information in an iFrame
      Implications for non-profits
      Instant personalization
      Pandora: will make suggestions based on artists you “like” on Facebook
      Also on docs.com and yelp
    • 8. Privacy Concerns
      Now that your data is out there, it is being shared with other sites…without your permission.
      If you don’t want your data shared, don’t have a Facebook (or any other social media) account.
    • 9. Privacy Concerns (cont)
      New privacy controls as of last week:
      You can opt out of applications
      Friend lists can now be private
      Interests can now be private
      But…much information is still public by default, so be sure to check your settings (click on the account dropdown in the upper right, then on privacy settings)
      Not everyone sees new settings – will be rolled out over next few weeks.
    • 10. You Shouldn’t Abandon Facebook!
      Remember, Facebook is a business
      Facebook still has 400 million users
    • 11. What’s Next?
      Facebook geo-location
      Growing of credits
    • 12. Links
      • Facebook Authentication Form: http://www.facebook.com/help/contact.php?show_form=authenticate_page
      Evolution of Facebook Privacy: http://mattmckeon.com/facebook-privacy/
      All Facebook: http://www.allfacebook.com
      Facebook help on community pages: http://www.facebook.com/help/?faq=17110
      Facebook blog post announcing community pages: http://blog.facebook.com/blog.php?post=382978412130
      Facebook’s Privacy changes page: http://www.facebook.com/privacy/explanation.php