Facebook's Recent Changes


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How Facebook's changes of April 2010 including community pages, open graph and changes to privacy settings affect the non-profit sector

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  • I don’t know everything and FB has yet to tell us everything.
  • Goes both ways – need consumers stay on the service, but also need to figure out new advertising revenue streams.
  • Where should nonprofits starting on FB be – official pages and claim community pages
  • Often community pages trump official pages in search.This forces you to be on Facebook and monitor itUse the Coca-Cola example: Coke, Coca-cola, The Philadelphia Coca-Cola bottling company, etc.When official pages grow to a certain size if they can not be authorized they will be turned over to the community
  • Remember my first slide: Its in Facebook’s best interest to have your data available to advertisersMark’s recentNytimes piece
  • Remember my first slide: Its in Facebook’s best interest to have your data available to advertisersMark’s recentNytimes piece
  • Facebook's Recent Changes

    1. 1. Facebook’s Recent Changes<br />Community Pages, Open Graph, Privacy Concerns, oh my!<br />
    2. 2. We need to always remember…<br />FACEBOOK IS A BUSINESS!<br />And… <br />they need to do a better job communicating about changes they make<br />
    3. 3. "If I’d asked people what they wanted, they would have said faster horses.”<br />~Henry Ford<br />
    4. 4. Community Pages<br />Evolution of community on Facebook<br />Phase 1: Groups<br />Phase 2: Pages (Now Official Pages)<br />Phase 2a: Adding page functionality to groups<br />Phase 2b: “liking” a page<br />Phase 3: Community Pages<br />
    5. 5. Community Pages (Cont.)<br />What are community pages?<br />How are they created?<br />How are they different from Official Pages?<br />What can you do with them?<br />How does this affect me?<br />Information you put in your profile and in status updates can be linked to community pages<br />Sign up as an official representative (http://www.facebook.com/help/contact.php?show_form=authenticate_page)<br />How can this hurt my brand?<br />
    6. 6. Open Graph & Social Plugins<br />
    7. 7. Open Graph & Social Plugins<br />Like buttons all over the internet<br />Add them to your site at http://developers.facebook.com/plugins<br />All information in an iFrame<br />Implications for non-profits<br />Instant personalization<br />Pandora: will make suggestions based on artists you “like” on Facebook<br />Also on docs.com and yelp<br />
    8. 8. Privacy Concerns<br />Now that your data is out there, it is being shared with other sites…without your permission.<br />If you don’t want your data shared, don’t have a Facebook (or any other social media) account.<br />
    9. 9. Privacy Concerns (cont)<br />New privacy controls as of last week:<br />You can opt out of applications<br />Friend lists can now be private<br />Interests can now be private<br />But…much information is still public by default, so be sure to check your settings (click on the account dropdown in the upper right, then on privacy settings)<br />Not everyone sees new settings – will be rolled out over next few weeks.<br />
    10. 10. You Shouldn’t Abandon Facebook! <br />Remember, Facebook is a business<br />Facebook still has 400 million users<br />
    11. 11. What’s Next?<br />Facebook geo-location<br />Growing of credits<br />
    12. 12. Links<br /><ul><li>Facebook Authentication Form: http://www.facebook.com/help/contact.php?show_form=authenticate_page</li></ul>Evolution of Facebook Privacy: http://mattmckeon.com/facebook-privacy/<br />All Facebook: http://www.allfacebook.com<br />Facebook help on community pages: http://www.facebook.com/help/?faq=17110<br />Facebook blog post announcing community pages: http://blog.facebook.com/blog.php?post=382978412130<br />Facebook’s Privacy changes page: http://www.facebook.com/privacy/explanation.php<br />
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