Facebook's Recent Changes
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Facebook's Recent Changes

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How Facebook's changes of April 2010 including community pages, open graph and changes to privacy settings affect the non-profit sector

How Facebook's changes of April 2010 including community pages, open graph and changes to privacy settings affect the non-profit sector

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  • I don’t know everything and FB has yet to tell us everything.
  • Goes both ways – need consumers stay on the service, but also need to figure out new advertising revenue streams.
  • Where should nonprofits starting on FB be – official pages and claim community pages
  • Often community pages trump official pages in search.This forces you to be on Facebook and monitor itUse the Coca-Cola example: Coke, Coca-cola, The Philadelphia Coca-Cola bottling company, etc.When official pages grow to a certain size if they can not be authorized they will be turned over to the community
  • Remember my first slide: Its in Facebook’s best interest to have your data available to advertisersMark’s recentNytimes piece
  • Remember my first slide: Its in Facebook’s best interest to have your data available to advertisersMark’s recentNytimes piece

Transcript

  • 1. Facebook’s Recent Changes
    Community Pages, Open Graph, Privacy Concerns, oh my!
  • 2. We need to always remember…
    FACEBOOK IS A BUSINESS!
    And…
    they need to do a better job communicating about changes they make
  • 3. "If I’d asked people what they wanted, they would have said faster horses.”
    ~Henry Ford
  • 4. Community Pages
    Evolution of community on Facebook
    Phase 1: Groups
    Phase 2: Pages (Now Official Pages)
    Phase 2a: Adding page functionality to groups
    Phase 2b: “liking” a page
    Phase 3: Community Pages
  • 5. Community Pages (Cont.)
    What are community pages?
    How are they created?
    How are they different from Official Pages?
    What can you do with them?
    How does this affect me?
    Information you put in your profile and in status updates can be linked to community pages
    Sign up as an official representative (http://www.facebook.com/help/contact.php?show_form=authenticate_page)
    How can this hurt my brand?
  • 6. Open Graph & Social Plugins
  • 7. Open Graph & Social Plugins
    Like buttons all over the internet
    Add them to your site at http://developers.facebook.com/plugins
    All information in an iFrame
    Implications for non-profits
    Instant personalization
    Pandora: will make suggestions based on artists you “like” on Facebook
    Also on docs.com and yelp
  • 8. Privacy Concerns
    Now that your data is out there, it is being shared with other sites…without your permission.
    If you don’t want your data shared, don’t have a Facebook (or any other social media) account.
  • 9. Privacy Concerns (cont)
    New privacy controls as of last week:
    You can opt out of applications
    Friend lists can now be private
    Interests can now be private
    But…much information is still public by default, so be sure to check your settings (click on the account dropdown in the upper right, then on privacy settings)
    Not everyone sees new settings – will be rolled out over next few weeks.
  • 10. You Shouldn’t Abandon Facebook!
    Remember, Facebook is a business
    Facebook still has 400 million users
  • 11. What’s Next?
    Facebook geo-location
    Growing of credits
  • 12. Links
    • Facebook Authentication Form: http://www.facebook.com/help/contact.php?show_form=authenticate_page
    Evolution of Facebook Privacy: http://mattmckeon.com/facebook-privacy/
    All Facebook: http://www.allfacebook.com
    Facebook help on community pages: http://www.facebook.com/help/?faq=17110
    Facebook blog post announcing community pages: http://blog.facebook.com/blog.php?post=382978412130
    Facebook’s Privacy changes page: http://www.facebook.com/privacy/explanation.php