Ccm+e sacramento on air online on site on demand
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Must read for any Sacramento area TV advertiser concerned about ad skipping technology. Clear Channel Media + Entertainment offers a modern and mobile means to diversify your marketing. Call Jeff ...

Must read for any Sacramento area TV advertiser concerned about ad skipping technology. Clear Channel Media + Entertainment offers a modern and mobile means to diversify your marketing. Call Jeff Fekete at 916 576-2135 or email JeffFekete@ClearChannel.com

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  • RADIO IS THE MOST EFFECTIVE PLATFORMS TO REACH CONSUMERS DURING TARGETED TIMES OF DAY AND CLOSEST TO TIME OF PURCHASE
  • 90%of purchasing decisions are made the day of the purchase, 70% just prior to the purchase82% of all shopping trips are unplanned shopping – no one knows what’s for dinner until they’re on the way home72%of drivers frequently or sometimes shop on their way home from work95% of working peoplelisten to the radio during the day and/or in their cars on the way home each weekMore people are likely to be exposed to radio out of home and prior to shopping than to any other mediumRadio's Primetime is 6a - 6pDuring the most active part of the day, radio is consumed more than TV.  If you’re looking to connect with consumers throughout the day, use radio.  This makes it a great complement to TV.  Source: Nielse nVideo Consumer Mapping Study, Council for Research Excellence, with Ball State U. June 2010. Arbitron In Car Study October 2009;.; Domino’s Pizza Consumer Study 2006; Source: The Nielsen Company e: http://blog.nielsen.com/nielsenwire Jan 2011; RADAR 110, Sept 2011; Arbitron /Edison “The Road Ahead” Oct 2011; “Radio in the context of daily life” – MBI August 2011, Adults 18-49
  • Our capabilities are built on a reach platform
  • Use this slide to show local market assets…each market will have their own but should include…-brands-personalities(local and ‘big national names’-events-digital(web pages, ihr)-special programming(sports, etc)Outdoor where
  • Show all station brands…and offer a ‘Advertising Optimization Plan’ which gives price ‘discount’ for using some/all TV dollars on CCM+E Let us show you how (Market) can make your advertising investment much more efficient and effective

Ccm+e sacramento on air online on site on demand Ccm+e sacramento on air online on site on demand Presentation Transcript

  • SPECIAL UPDATE FOR REGIONAL TELEVISION ADVERTISERS SEEKING DIVERSIFICATION AND INCREASED EFFECTIVENESS  Let Clear Channel Media + Entertainment offer you a detailed Advertising Optimization plan that includes the vehicles best suited to your needs and growth. We merely need a marketing objectives interview, a budget, and an appointment to present our plan. SACRAMENTONews Weather Traffic Music On Air Online On Site On Demand
  •  Three-out-of-four people (73.7%) do not see any daytime TV. Nine-out-of-ten people (89.8%) don’t watch late night TV. A65+ are heaviest TV users; Teens 12-17 are the lowest. Excluding “special events”, average :30 costs 3X more than Radio. Events, like and are major disruptions for TV. Sources:: TVB, 2011; TV Dimensions 2011;The Nielsen Company; Media Dynamics 2011; Radio Ad Lab, Radio’s ROI Advantage 2004-2005; Intermedia Dimensions 2011
  • ANA and Forester Research Inc. Research McKinsey & Company
  • On February 12th, the RAB did a study of Super Bowl Televisioncommercials in which they asked “Did you see the Super Bowlcommercial with....
  • Viewers who remember seeing the ad during Super Bowl XLVI80% Ad Recall Brand Recall 66% 63% 60% 51% 41% 32% 25% 20% Honda Pepsi Acura Chrysler 17% Audi
  • Radio reaches an estimated 242 million Americans or 93% of the population!Source: TV, Nielsen National Universe Estimate, 2010; Radio: Arbitron Radar 104, March 2010, September, 2008. 3M annual growth figure was calculated by averaging radio listener growth annually from 1999- 2008. Based on M-Su 6A-12A; Social Networking: eMarketer, December 2007; Newspapers: Veronis Suhler 2008; Online, Internet Radio: Arbitron Infinite Dial 2010, Online Video and MP3 Players:Arbitron/Edison “The Infinite Dial 2008”; Satellite Radio: Sirius XM press releases. Total Subscribers TV, Radio, Online, Social Networking, MP3 Players, Online Video, Internet Radio data based on Persons 12+.
  • How often have you been motivated toleave your home and go shopping afterseeing an ad on TV? Source: TV HH, Nielsen May 2011; wkly Radio Arbitron RADAR 108; DVR, Nov, 2010 NielsenWire; Cable & ADS July 2011 Nielsen Report; iPods/MP3s and Social Net Usage Edison Media Infinite Dial: 2011
  • Retail Hours Retail Hours Source: Gfk MediaDay 2009 Single Year (Fieldwork 08-09/Spring Respondents) weighted to population (000) Base All
  •  90% of purchasing decisions are made the day of the purchase, 70% just prior to the purchase 82% of all shopping trips are unplanned shopping – no one knows what’s for dinner until they’re on the way home 72% of drivers frequently or sometimes shop on their way home from work 95% of working people listen to the radio during the day and/or in their cars on the way home each week Source: RADA R, December 2011, Persons 12+, Mon-Fri 6AM -7PM, Weekly Cume Winter 2012
  • allow us to create and deliver innovative, effective multi-platformmarketing solutions. Our advertisers and strategic partners reach,activate and engage target audiences like no one else. Listening Daily for CCM+E Sacramento *Source: Arbitron 12+ Mon-Sun 6A-Mid | Sacramento DMA Fall 2011
  • Arbitron FA 2011 Sacramento DMA
  • We offer various spot lengths to accommodatevarious length messages :15’s :30’s :60’s :90’s :120’sWe offer Market Road Blocks with ads airing We offer fixed break positions within stop setsimultaneously across multiple stationsin one or moremarkets.
  •  Ease of access, efficiency of execution Faster, better support and highest level stewardship Unparalleled resources – best in class! Content Driven Engagement and passion Messages received close to the point of purchase Social components Leverage personalities and local ties Integrated options…on‐air/online/on‐site/mobile
  •  Custom designed integrated campaign across market cluster with on-air presence as well as home page presence. Social integration on Facebook, Twitter, and station email blasts. Custom video introduction from station talent. Medical Moment on-air segment complimented with correlating information on station Health page. Run of site display ad schedule and Health page sponsorship. Integration into KFBK programming with multiple monthly product changes.
  •  Built business through endorsements, beginning with Rush Limbaugh on KFBK in 1987. Currently utilize six of our on-air personalities. KSTE-AM Morning Show hosts Armstrong & Getty are the highest ROI endorsement talents in CA, WA, and OR. Custom portal to highlight rebranding. Online integration includes home page presence with widget, and run of site display ads. Use of KFBK Financial Reporter Kelly Brothers as endorsing spokesperson.
  •  Featured survivor vignettes each day with full story posted online. Ownership of both the Breast Cancer Awareness page and 31 Survivors in 31 Days page that housed all survivor stories. Home page takeovers as well as run of site display ads. KSTE morning show endorsement with Armstrong & Getty. Online integration includes home page presence with widget, run of site display ads, and custom video 300x250 ad units. Streaming integration and sponsorship of iHeartRadio player (through 300x250) during broadcast of show.
  • A 25-54 Broadcast TV CCM+ECost $20,000 $20,000Reach 36.4% 48.5%Frequency 2 2.9CPP $289.00 $139.66# of spots 72 368GRPS 72.8 143.2 A 25-54 Broadcast TV CCM+E Combo Cost $10,000 $10,000 $20,000 Reach 23.4% 29.7% 42.5% Frequency 1.6 2.3 3.9 CPP $289.00 $139.66 $214.00 # of spots 36 184 220 GRPS 36.4 71.6 108 Broadcast TV represents spots on 5 local news programs. Figures are approximate due to Nielsen vs. Arbitron data. For comparison only.
  •  We would like to offer you a detailed Advertising Optimization plan that includes the best Clear Channel Media + Entertainment vehicles to best suit your needs and can grow your business. We merely need a marketing objectives interview, a budget, and an appointment to present our plan. We will offer a 10%+ discount off our all current and transparent market rates for using some/all of your TV budget on CCM+E.  NEXT STEP - Contact Jeff Fekete, Senior Account Executive, Clear Channel Media + Entertainment – 916 576-2135 JeffFekete@ClearChannel.com