What is the Facebook Open Graph

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Participating websites with Facebook Connect will be able to display information personalized to your interests — without requiring you to sign in at that website or provide it with any information.

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  • The sharing of subjective opinions and preferences based on real world interactions with products and services is the real power of social media (and location based marketing).
  • What is the Facebook Open Graph

    1. 1. What is the Facebook Open Graph
    2. 2. What is Facebook Open Graph API and why should a marketer even care? <ul><li>Share information about us in order to tailor content, offers, features and services to your interests and tastes… </li></ul><ul><ul><li>… even if you have never visited the site before. </li></ul></ul><ul><li>Participating websites will display information personalized to your interests — without requiring you to sign in at that website or provide it with any information. </li></ul>
    3. 3. Why important for marketers? <ul><li>Whole new level of community relevance to our internet experience. </li></ul><ul><li>The Like Button Is Too Easy </li></ul><ul><li>Going Mobile </li></ul><ul><li>Amazon can suggest films based on what you’ve been looking up on IMDB, Pandora might in turn send suggested music you’ll like, based on friends’ Amazon buys. </li></ul>Source: target.com
    4. 4. Example of it been doing right
    5. 5. Where to learn more? <ul><li>Facebook Platform Showcase - developers.facebook.com/showcase </li></ul><ul><li>Mari Smith – www.marismith.com </li></ul><ul><li>Inside Facebook – insidefacebook.com </li></ul><ul><li>All Facebook – allfacebook.com </li></ul>
    6. 6. Connect With Me: <ul><li>Jay Feitlinger </li></ul><ul><li>[email_address] </li></ul><ul><li>stringcaninteractive.com </li></ul><ul><li>facebook.com /StringCan </li></ul><ul><li>twitter.com/StringCanAgency </li></ul>

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