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What is the Facebook Open Graph
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What is the Facebook Open Graph

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Participating websites with Facebook Connect will be able to display information personalized to your interests — without requiring you to sign in at that website or provide it with any information.

Participating websites with Facebook Connect will be able to display information personalized to your interests — without requiring you to sign in at that website or provide it with any information.

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  • The sharing of subjective opinions and preferences based on real world interactions with products and services is the real power of social media (and location based marketing).

What is the Facebook Open Graph Presentation Transcript

  • 1. What is the Facebook Open Graph
  • 2. What is Facebook Open Graph API and why should a marketer even care?
    • Share information about us in order to tailor content, offers, features and services to your interests and tastes…
      • … even if you have never visited the site before.
    • Participating websites will display information personalized to your interests — without requiring you to sign in at that website or provide it with any information.
  • 3. Why important for marketers?
    • Whole new level of community relevance to our internet experience.
    • The Like Button Is Too Easy
    • Going Mobile
    • Amazon can suggest films based on what you’ve been looking up on IMDB, Pandora might in turn send suggested music you’ll like, based on friends’ Amazon buys.
    Source: target.com
  • 4. Example of it been doing right
  • 5. Where to learn more?
    • Facebook Platform Showcase - developers.facebook.com/showcase
    • Mari Smith – www.marismith.com
    • Inside Facebook – insidefacebook.com
    • All Facebook – allfacebook.com
  • 6. Connect With Me:
    • Jay Feitlinger
    • [email_address]
    • stringcaninteractive.com
    • facebook.com /StringCan
    • twitter.com/StringCanAgency