Seven Tips On How Businesses Should Leverage Social Media

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Although social media has taken an increasingly central role in the strategy of businesses worldwide, the “hows” and “whys” of its use still remain nebulous for many. How can it be used to grow a business? What are some key best practices? Can it actually generate revenue?

American entrepreneur, social media expert and CEO of StringCan Interactive, Jay Feitlinger, will headline a master class dedicated to the exploration of this digital marketing media, drawing on his experience as Co-Founder of ShopTab, one of the first successful eCommerce Facebook applications, also used by Coca-Cola and Fiji Water.

The master class will be kicked off by Nicolas Glady, ESSEC Professor of Marketing and the Accenture Strategic Business Analytics Chair holder, an expert in Big Data, voted one of the best 40 Most Outstanding B-School Profs under 40 in the world by Poets & Quants.

The presentation shares some social media best practices around the seven tips businesses should consider when leveraging social media to grow their company and engage with their audience.

Published in: Business, Technology
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Seven Tips On How Businesses Should Leverage Social Media

  1. 1. Complex Made Simple Social Media For Business Seven Tips On How To Best Leverage Social Media To Engage Your Audience And Grow Your Business image source: stockvault.com #ESSECSTRINGCAN
  2. 2. image source: Flickr CC CC @Leol30 #ESSECSTRINGCAN
  3. 3. image source: budweiser SuperBol #ESSECSTRINGCAN
  4. 4. image source: Facebook Sweden #ESSECSTRINGCAN
  5. 5. Social media is constantly evolving! #ESSECSTRINGCAN
  6. 6. But it’s not free Image source: Flickr CC @Alwin Noller #ESSECSTRINGCAN
  7. 7. Because time is money Image source: Flickr CC @Paola Dilina #ESSECSTRINGCAN
  8. 8. And for large brands it can be a 24 hour job source: twitter.com #ESSECSTRINGCAN
  9. 9. Important to understand that platforms are not social #ESSECSTRINGCAN
  10. 10. People are social #ESSECSTRINGCAN
  11. 11. image source: Flickr CC @andrechinn And people are sharing relevant content #ESSECSTRINGCAN
  12. 12. #ESSECSTRINGCAN
  13. 13. source: Erik Qualman #ESSECSTRINGCAN
  14. 14. CONTENT IS KING, QUEEN & THE WHOLE CASTLE Image source: Flickr CC @Alex Drennan #ESSECSTRINGCAN
  15. 15. STORYTELLING NOT SELLING Image source: Flickr CC Local Studies NSW #ESSECSTRINGCAN
  16. 16. If done right it can be a big win! Image source: YouTube.com #ESSECSTRINGCAN 14,000,000 YouTube Views
  17. 17. WHERE IS SOCIAL MEDIA GOING? image source: budweiser.com #ESSECSTRINGCAN
  18. 18. Image source: Flickr CC Ed Yourdon Image  source:  Flickr  CC  @Nina  Ma6hews   #ESSECSTRINGCAN Everything is going mobile
  19. 19. Social is Now Pay to Play #ESSECSTRINGCAN
  20. 20. HOW TO LEVERAGE THESE CHANGES FOR BUSINESS #ESSECSTRINGCAN
  21. 21. Image  source:  Flickr  CC  @Nina  Ma6hews   Build A Plan TIP #1 Image source: Flickr CC @Nina Matthews #ESSECSTRINGCAN
  22. 22. image source: Flickr CC CC @ray_from_la Know Your Audience TIP #2 #ESSECSTRINGCAN
  23. 23. Show Some Personality TIP #3 Image source: Flickr CC @JenniferCoffey #ESSECSTRINGCAN
  24. 24. Be Consistent TIP #4 Image source: Flickr CC @Bit Boy #ESSECSTRINGCAN
  25. 25. Image  source:  Flickr  CC  @Nina  Ma6hews   Share & Create Often TIP #5 Image source: Flickr CC @Bill Rand #ESSECSTRINGCAN
  26. 26. Image  source:  Flickr  CC  @Nina  Ma6hews   React TIP #6 Image source: Flickr CC @The Tire Zoo #ESSECSTRINGCAN
  27. 27. Image  source:  Flickr  CC  @Nina  Ma6hews   Monitor & Adjust TIP #7 Image source: Flickr CC @Aussiegall #ESSECSTRINGCAN
  28. 28. 7 Social Media Best Practices •  Build a plan •  Know your audience •  Show some personality •  Be consistent •  Share and create content often •  React •  Monitor & Adjust image source: Flickr CC CC @Marc CARAVEO #ESSECSTRINGCAN
  29. 29. Q&A THANK YOU! #ESSECSTRINGCAN

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