(boot)   (camp)
UX & methodsTurning UX into $$$   ExpectationsConceptual models
Felix
What we do     360
Surveys       InterviewsObservation   Diary Studies
Reviewing Patterns   SketchingWireframing          Prototyping
Task Flows   Affinity DiagrammingPersonas     Storyboarding
Heuristic Analysis   Remote Concept TestingUsability Testing    Paper Prototyping
Let’s talk UX.
WTF?
A person’s interaction with any            product,  service, company or brand         experience.
But what is UX for, anyway?
(good) UX leads to $$$
needs            engagement        =                             growtU             deligh                   t            ...
=
U       =   =    X
Let’s see UX at work.
Pandora for everything    except music.
Good user baseiPhone& BlackBerry apps     Seed funding
Get investment ASAP.… by proving that their user experience   ensures continued user growth.
But first…let’s talk curves.
Ideal   Reality
Casual   Habitual   Churned
What makes someone a habitual user?
The “a ha! moment.”
Definition:The “a ha! moment” is what separates acasual, potentially churned user from a             habitual one.
If an “a ha! moment” can prevent user                churn……understanding and creating more suchmoments can retain users o...
New users and the   Habitual users and the“out of the box”    longer term experienceexperience
360Usability   Diary studytesting
Expectations all over the map.Also known as: “Is this like Pandora?Like regular radio? How should I use              Stitc...
UX can be quick and dirty    Investors like UX  Expectations matter
Let’s talk expectations.
Gustav Fechner,       George A. Gescheider,Psychophysics Rockstar    Modern day Fechner
Let’s talk conceptual models.
Product      End users designers
Email                     Events                                                   Gifts         Dating                   ...
But how do we know if our conceptual model    is even making any sense to users?
An archetypal user designed to help focus  product design and marketing efforts.
Marketing              Behaviora                   l“Personas, as documents, should work fordesigners the way scent works ...
Spectrum ASpectrum BSpectrum CSpectrum D
UX & methods(don’t be afraid to get your hands dirty)   Turning UX into $$$          (UX is a gold mine)         Expectati...
Thanks! Ping me if you’d like   some bootcamp help.       jfdesroches@gmail.com         @felixdesroches
Plug and Play Tech Center Startup Bootcamp Intro
Plug and Play Tech Center Startup Bootcamp Intro
Plug and Play Tech Center Startup Bootcamp Intro
Plug and Play Tech Center Startup Bootcamp Intro
Plug and Play Tech Center Startup Bootcamp Intro
Plug and Play Tech Center Startup Bootcamp Intro
Plug and Play Tech Center Startup Bootcamp Intro
Plug and Play Tech Center Startup Bootcamp Intro
Plug and Play Tech Center Startup Bootcamp Intro
Plug and Play Tech Center Startup Bootcamp Intro
Plug and Play Tech Center Startup Bootcamp Intro
Plug and Play Tech Center Startup Bootcamp Intro
Plug and Play Tech Center Startup Bootcamp Intro
Plug and Play Tech Center Startup Bootcamp Intro
Plug and Play Tech Center Startup Bootcamp Intro
Plug and Play Tech Center Startup Bootcamp Intro
Plug and Play Tech Center Startup Bootcamp Intro
Plug and Play Tech Center Startup Bootcamp Intro
Plug and Play Tech Center Startup Bootcamp Intro
Plug and Play Tech Center Startup Bootcamp Intro
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Plug and Play Tech Center Startup Bootcamp Intro

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An introduction at the 2012 Plug and Play bootcamp to show how user experience (UX) can be applied to startups for little money but significant reward.

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  • Surveys – good for quick quantitative dataInterviews – qualitative feedback – why? How? Examples?Contextual ObservationPhysically going to a relevant location and observing how people do thingsDiary Studies – primarily used for tracking behavior “in the moment”, “over time”providing participants with the materials and structure to record daily events, tasks and perceptions around a given subject in order to gain insight into their behavior and needs over time.StoryboardingCreating a series of sketches outlining the users’ experience in an environment and/or with a product
  • Surveys InterviewsContextual ObservationPhysically going to a relevant location and observing how people do thingsDiary Studiesproviding participants with the materials and structure to record daily events, tasks and perceptions around a given subject in order to gain insight into their behavior and needs over time.StoryboardingCreating a series of sketches outlining the users’ experience in an environment and/or with a product
  • Paper PrototypingLive, task-based testing using printed out wireframesRapid Iterative TestingTask-based testing with a clickable or paper prototype, followed by a quick round of changes, then more testing and changesRemote Concept TestingQuick feedback via a site like clueapp.comHeuristic Analysis An evaluation of the product based on design standards and best practices
  • Context and environment = opportunities
  • Stitcher was expected to be like radio, when the experience of discovering content was relying on new patterns of behavior. Harnessing these patterns in the right contexts was the key.
  • Stitcher got its money, and went on to form partnerships with these 3 car companies – thus making Stitcher more radio-like than ever (and successful too). The right context, it turns out, was behind the wheel.
  • Questions?
  • Started with electric shock pain tests, weight perception, and sound/loudness perception
  • Anyone remember this thing? People were SO amazed it worked, they didn’t care that they could barely use it. To them, WAP was magic and anything was WAY above their expectations.
  • Switch. Really hard to use…which is fine because the users expect it. If it’s too easy, I’ve heard them say “but I must have missed something.”
  • Thermostats (old)
  • Thermostats (new/future). Behavior patterns CAN change, expectations can be pushed into the future.
  • Segway: did it fail because it looks like it’ll just fall over (and very often did)?
  • complementary
  • Plug and Play Tech Center Startup Bootcamp Intro

    1. 1. (boot) (camp)
    2. 2. UX & methodsTurning UX into $$$ ExpectationsConceptual models
    3. 3. Felix
    4. 4. What we do 360
    5. 5. Surveys InterviewsObservation Diary Studies
    6. 6. Reviewing Patterns SketchingWireframing Prototyping
    7. 7. Task Flows Affinity DiagrammingPersonas Storyboarding
    8. 8. Heuristic Analysis Remote Concept TestingUsability Testing Paper Prototyping
    9. 9. Let’s talk UX.
    10. 10. WTF?
    11. 11. A person’s interaction with any product, service, company or brand experience.
    12. 12. But what is UX for, anyway?
    13. 13. (good) UX leads to $$$
    14. 14. needs engagement = growtU deligh t h X sharin g …and more growth
    15. 15. =
    16. 16. U = = X
    17. 17. Let’s see UX at work.
    18. 18. Pandora for everything except music.
    19. 19. Good user baseiPhone& BlackBerry apps Seed funding
    20. 20. Get investment ASAP.… by proving that their user experience ensures continued user growth.
    21. 21. But first…let’s talk curves.
    22. 22. Ideal Reality
    23. 23. Casual Habitual Churned
    24. 24. What makes someone a habitual user?
    25. 25. The “a ha! moment.”
    26. 26. Definition:The “a ha! moment” is what separates acasual, potentially churned user from a habitual one.
    27. 27. If an “a ha! moment” can prevent user churn……understanding and creating more suchmoments can retain users over the long term.
    28. 28. New users and the Habitual users and the“out of the box” longer term experienceexperience
    29. 29. 360Usability Diary studytesting
    30. 30. Expectations all over the map.Also known as: “Is this like Pandora?Like regular radio? How should I use Stitcher?”
    31. 31. UX can be quick and dirty Investors like UX Expectations matter
    32. 32. Let’s talk expectations.
    33. 33. Gustav Fechner, George A. Gescheider,Psychophysics Rockstar Modern day Fechner
    34. 34. Let’s talk conceptual models.
    35. 35. Product End users designers
    36. 36. Email Events Gifts Dating Money Universities GamesAddress book (your Trade life, onlin Photos e) IM/Chat Music Voyeurism Activism
    37. 37. But how do we know if our conceptual model is even making any sense to users?
    38. 38. An archetypal user designed to help focus product design and marketing efforts.
    39. 39. Marketing Behaviora l“Personas, as documents, should work fordesigners the way scent works for memories ofyour childhood.” - Andrew Hinton, Boxes and Arrows
    40. 40. Spectrum ASpectrum BSpectrum CSpectrum D
    41. 41. UX & methods(don’t be afraid to get your hands dirty) Turning UX into $$$ (UX is a gold mine) Expectations (they matter more than you think) Conceptual models (talk to real people)
    42. 42. Thanks! Ping me if you’d like some bootcamp help. jfdesroches@gmail.com @felixdesroches
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