Social Media
Marketing
Jaleh Fazelian
and Lauren Todd
Washington University
Libraries
Twitter
Building relationships 140 characters at a time
Share content in
your own voice
Be useful and
helpful
Build Relationships
 #WUSTL
 #WASHU
 #STL
The importance
of hashtags and
links
 When are your
followers online?
 How many times
a day should you
tweet?
Timing and
Frequency
Facebook
500 million users can’t be hard to reach – right?
Forever Changing
“New Infographic: A Day In The Life Of The
Internet – Stephen’s Lighthouse”, n.d. Online.
Internet. 14 Ju...
Creating a Marketing Plan
 Define your ideal audience.
 Find your ideal audience inside
Facebook.
 Purchase Facebook Ad...
Rules for Successful Facebook
Pages
 Be deliberate, and manage expectations.
 Focus on smart branding.
 Create fresh co...
WUSTL Libraries Facebook
How we make it work
 Assembled team and assigned post days.
 Highlighted key areas and series.
 Meet quarterly to discu...
Post Examples
Tips
 Schedules posts throughout
the day.
 Include pictures and videos.
 Engage with other local entities.
 Other WUST...
Marketing Issues
 Increasing awareness to new students
 Don’t have budget for ads.
 Newsfeed visibility.
 Trouble gett...
Pinterest
Some Statistics
 3rd most popular networking site
 In the top 5 sites on the internet for
generating traffic
 Doubled i...
Why do people use Pinterest?
 Entertainment
 Inspiration
 Keep track of things to buy/trends
 Connect with people
We are a university. We
don’t do DIY & recipes.
So, what do I post?
Be inspirational!
Be Local
Use the content you already
have to your advantage
Other Social Media
Instagram
 Available on iPhone and Android (some)
 Price: Free
 Used to be exclusively pictures, but
added videos in re...
Vine
 Available on iPhone and
Android
 Price: Free
 Owned by Twitter
 Videos up to six seconds
 Share instantly with
...
Foursquare
 Available on iPhone and
Android
 Price: Free
 “Check in” to locations and
earn points/badges.
 Share pictu...
Flickr
 Store, sort, search and
share photos online.
 Organize and tag photos so
others can search and
download.
 Join ...
Marketing Tips for Newbies
 Start slow--- concentrate on one or two social
media outlets then build on it.
 Develop a ma...
What’s your plan?
 Audience
 Objective
 Plan
 Role
 Measures
 Concerns/Limitations
Questions?
 Jaleh Fazelian
 jfazelia@wustl.edu
 @jaleh_f
 Lauren Todd
 lauren.todd@wustl.edu
 @LToddLibrarian
Bibliography
 King, Cindy. “17 Twitter Marketing Tips from the Pros” (http://www.socialmediaexaminer.com/17-
twitter-mark...
Social Media Marketing Summer2013
Social Media Marketing Summer2013
Social Media Marketing Summer2013
Social Media Marketing Summer2013
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  • Define your idea audience. (demographics and psychographics …. Polls!)Find your ideal audience inside Facebook (search, ask them to join, join groups with similar goals)Money buys exposure Define key marketing goals (increase expose, create a community, build branding awareness)
  • Rules for Successful Facebook Pages• Be deliberate, and manage expectations.• Focus on smart branding.• Create fresh content.• Give your Page a human touch.• Cultivate engagement with two-way dialogue.• Encourage fan-to-fan conversations.• Make word-of-mouth advocacy easy.• Create consistent calls to action.• Monitor, measure, and track.
  • -Currently seven members
  • Schedules posts throughout the day. (Most people check facebook between 9 pm and 10 pm at night)Include pictures and videos. (People like photos)Engage with other locals (you share them, comment on them, they will drum up interest for you as well)Post pictures taken from around campus.Create a Google Alert for “Washington University” and follow via email alerts or RSS. Post any timely relevant content. (http://www.google.com/alerts?t=1&q=%22Washington+University%22&hl=en)
  • Social Media Marketing Summer2013

    1. 1. Social Media Marketing Jaleh Fazelian and Lauren Todd Washington University Libraries
    2. 2. Twitter Building relationships 140 characters at a time
    3. 3. Share content in your own voice
    4. 4. Be useful and helpful
    5. 5. Build Relationships
    6. 6.  #WUSTL  #WASHU  #STL The importance of hashtags and links
    7. 7.  When are your followers online?  How many times a day should you tweet? Timing and Frequency
    8. 8. Facebook 500 million users can’t be hard to reach – right?
    9. 9. Forever Changing “New Infographic: A Day In The Life Of The Internet – Stephen’s Lighthouse”, n.d. Online. Internet. 14 Jul. 2013. . Available: http://stephenslighthouse.com/2013/05/23/infog raphic-a-day-in-the-life-of-the-internet/.
    10. 10. Creating a Marketing Plan  Define your ideal audience.  Find your ideal audience inside Facebook.  Purchase Facebook Advertisements.  Define key marketing goals. Porterfield, Amy, Phyllis Khare, and Andrea Vahl. Facebook marketing all-in-one for dummies, 2nd edition. vols. Hoboken, N.J.: John Wiley & Sons, 2013. Online. Internet. 14 Jul. 2013. . Available: http://www.books24x7.com/marc.asp?bookid=51140.
    11. 11. Rules for Successful Facebook Pages  Be deliberate, and manage expectations.  Focus on smart branding.  Create fresh content.  Give your Page a human touch.  Engage in two-way dialogue.  Encourage fan-to-fan conversations.  Make word-of-mouth advocacy easy.  Create consistent calls to action.  Monitor, measure, and track. Porterfield, Amy, Phyllis Khare, and Andrea Vahl. Facebook marketing all-in-one for dummies, 2nd edition. vols. Hoboken, N.J.: John Wiley & Sons, 2013. Online. Internet. 14 Jul. 2013. . Available: http://www.books24x7.com/marc.asp?bookid=51140.
    12. 12. WUSTL Libraries Facebook
    13. 13. How we make it work  Assembled team and assigned post days.  Highlighted key areas and series.  Meet quarterly to discuss problems.
    14. 14. Post Examples
    15. 15. Tips  Schedules posts throughout the day.  Include pictures and videos.  Engage with other local entities.  Other WUSTL Facebook Pages & News.  Local News  Library Love  Develop posting tip-sheet.  Invite new users to the page.
    16. 16. Marketing Issues  Increasing awareness to new students  Don’t have budget for ads.  Newsfeed visibility.  Trouble getting Likes.  Slowing increasing, constant work.  Aim for 1000 by the end of the year.
    17. 17. Pinterest
    18. 18. Some Statistics  3rd most popular networking site  In the top 5 sites on the internet for generating traffic  Doubled in users and traffic since May 2012  Almost 80% of users are women
    19. 19. Why do people use Pinterest?  Entertainment  Inspiration  Keep track of things to buy/trends  Connect with people
    20. 20. We are a university. We don’t do DIY & recipes. So, what do I post?
    21. 21. Be inspirational!
    22. 22. Be Local
    23. 23. Use the content you already have to your advantage
    24. 24. Other Social Media
    25. 25. Instagram  Available on iPhone and Android (some)  Price: Free  Used to be exclusively pictures, but added videos in response to Vine.  Owned by Facebook  Videos up to 15 seconds  Share instantly with Twitter, Facebook, Google+, Email
    26. 26. Vine  Available on iPhone and Android  Price: Free  Owned by Twitter  Videos up to six seconds  Share instantly with Twitter, Facebook, Google+, Em ail
    27. 27. Foursquare  Available on iPhone and Android  Price: Free  “Check in” to locations and earn points/badges.  Share pictures, tips, etc.  Unlock location specials.
    28. 28. Flickr  Store, sort, search and share photos online.  Organize and tag photos so others can search and download.  Join groups.
    29. 29. Marketing Tips for Newbies  Start slow--- concentrate on one or two social media outlets then build on it.  Develop a marketing plan.  Consider your audience.  Brainstorm problems and opportunities.  Make it a part of your day  Rock Social Media in 30 minutes a day.  Meet with other Social Media Locals  St. Louis Social Media Club
    30. 30. What’s your plan?  Audience  Objective  Plan  Role  Measures  Concerns/Limitations
    31. 31. Questions?  Jaleh Fazelian  jfazelia@wustl.edu  @jaleh_f  Lauren Todd  lauren.todd@wustl.edu  @LToddLibrarian
    32. 32. Bibliography  King, Cindy. “17 Twitter Marketing Tips from the Pros” (http://www.socialmediaexaminer.com/17- twitter-marketing-tips-from-the-pros/). Accessed July 15, 2012.  Moth, Dave. “Who Uses Pinterest and Why is it Important for Marketers?” http://econsultancy.com/us/blog/62189-stats-who-uses-pinterest-and-why-is-it-important-for- marketers Accessed July 20, 2013.  Young, Steve. P’interested in Marketing? 20 stats for the naysayers. http://unbounce.com/social- media/pinteresting-20-stats/ Accessed July 20, 2013.
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