diversitytech: diversity as a source of technological innovation
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diversitytech: diversity as a source of technological innovation

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#diversitytech shares information about diversity as a source of technological innovation

#diversitytech shares information about diversity as a source of technological innovation

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  • 1. #diversitytech diversity as a source of technological innovation Jessica Faye Carter New York City August 12, 2009
  • 2. Overview • Diversity and the spread of technology • The world according to Twitter • Open Source software • Social networks • How our lives are changing • Q&A/Wrap-Up Copyright © 2009 Jessica Faye Carter.
  • 3. Diversity undergirds the spread of technology • Technological expansion requires dialogue across cultures and communities ‣ Think about ideas/concepts that spread trends viruses religion ‣ to remain viable, ideas/concepts engage in a give-and-take with different cultures ‣ this is how social media technologies have become entrenched in our society (“put down roots”) Copyright © 2009 Jessica Faye Carter.
  • 4. The world according to Twitter Karma
  • 5. 6 types of Twitter diversity • Diversity-driven Twitter apps: ‣ aesthetic (e.g., Twistori, Twitpic) ‣ connective (e.g., Tweeto’clock, Twitter Karma, Twibes, wefollow) ‣ informative (e.g., Twitter search, Tweepsearch) ‣ metrical/influence (e.g., Twitalyzer, Twitterholic) ‣ utilitarian (e.g., Hootsuite, Seesmic Desktop, Tweetdeck, Splitweet) ‣ comedic (e.g., Billie Tweets, Lolquiz) Copyright © 2009 Jessica Faye Carter.
  • 6. Diverse perspectives • Users ‣ interests, preferences, what’s trending, the “technoscenti” • Developers ‣ entrepreneurial, interests, preferences, crowdsourcing, entrepreneurial Copyright © 2009 Jessica Faye Carter.
  • 7. Diversitweet Copyright © 2009 Jessica Faye Carter.
  • 8. Diversity as part of the technology value proposition • For Twitter, diversity is a benefit and part of its value proposition ‣ Encourages “cross-boundary communication” ‣ Invites an increase in learning ‣ Supports innovation ‣ Helps disseminate a variety of information #healthcare, #iranelection, #MichaelJackson, #Sotomayor, #skipgates Copyright © 2009 Jessica Faye Carter.
  • 9. Open Source Software Copyright © 2009 Jessica Faye Carter.
  • 10. Open Source software • The Cathedral and the Bazaar (CatB) ‣ essay by Eric S. Raymond (1997) ‣ two methods of free software development • Cathedral model ‣ similar to the feeling a cathedral would invoke ‣ hierarchical, rigid, less-flexible ‣ partially exclusive ‣ developers somewhat isolated; coming together at specified times Copyright © 2009 Jessica Faye Carter.
  • 11. Cathedral and Bazaar (ct’d) • Bazaar model (widely accepted) ‣ Software development in the “public square” ‣ Everyone is involved ‣ Users are co-developers (give-and-take) ‣ Modularity in development/parallel development ‣ Dynamic decision making (decision-making process changes over time) Copyright © 2009 Jessica Faye Carter.
  • 12. Open Source Definition (selected elements) • Deals with the intellectual property of the software (license) • Economic diversity ‣ free redistribution • Non-discrimination clauses ‣ against persons or groups, or fields of endeavor • Non-restrictive clauses ‣ license cannot be specific to a product, not restrict other software, must be technology-neutral Source: Open Source Institute Copyright © 2009 Jessica Faye Carter.
  • 13. Why open-source is so widespread • Bazaar model draws on diversity ‣ draws on developers and users ‣ broad array of inputs (e.g., interests, preferences, values, goals) ‣ views discrimination as an impediment to progress (what if we looked at diversity as a way to overcome hindrances to productivity and innovation, instead of as merely a “good thing”) ‣ people work on what interests them simultaneously (draws on different passions) ‣ dialogue/give-and-take with public helps with the spread and viability of open-source Copyright © 2009 Jessica Faye Carter.
  • 14. Social Networks Copyright © 2009 Jessica Faye Carter.
  • 15. Social Networks • Moving toward fragmentation • Proliferation of niche social networks ‣ verticals - age (Gather.com), ethnic (MiGente.com), religious (MyChurch,org), dating (Shmooze.com) ‣ software to support niche networks: Ning, Social Engine, Buddypress, Elgg, etc. ‣ Data/relationship portability across networks • Users have diversity of interests, identities, and comfort levels with technology—this is part of the catalyst for innovation in social networking Copyright © 2009 Jessica Faye Carter.
  • 16. Social identities • Social media reinforces previous identifications ‣ CitySaheli.com - social network for South Asian women ‣ BlackPlanet.com - social network for Black Americans ‣ Womenco.com - social network for women seeking jobs • But also encourages new identifications ‣ Interest-based, instead of race, gender, etc. careers, hobbies, geography • Artmetal.com - social network for people interested in metal arts • Meetup.com Copyright © 2009 Jessica Faye Carter.
  • 17. How our lives are changing • Broadening of communities/spheres of influence • “No expert required”/more entrepreneurial • Shift in self-identification • “Flatter” world (in Friedmanian terms) • Dynamic lifestyle/living in dialogue (give-and-take) with the larger society Copyright © 2009 Jessica Faye Carter.
  • 18. Q&A/Wrap-Up Question: since diversity undergirds some of the major philosophies upon which social media technologies are built, why do we continue to lack diversity at major technical conferences and events?
  • 19. Thank You. http://jessicafayecarter.com @jescarter