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Fathead social media & email marketing specialist oct 2011
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Fathead social media & email marketing specialist oct 2011


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  • 1. FatheadSocial Media & Email Marketing Specialist
    Jamie Favreau
    October 16, 2011
  • 2. Ideas for position
    Partner with Fantasy Sports leagues to generate sports related data with athletes you have under contract.
    Become the go to person for athletic data and use it to create virtual player cards with Fathead athletes.
    This could create an additional revenue stream plus be great as a way to get your athletes images out to the public in a fun way.
  • 3. Why Fantasy Sports?
    Consumer Profile
    37 year old male, married with kids
    Bachelor or graduate degree, own their home
    Average HH Income $94,000
    Spend 3 to 4 hours per week online
    86% will be playing in 10 years
    Manage 6 teams in various sports
    Spenders with high disposable incomeDrink beer, wireless, buy prescription drugs, logo hats, running shoes, liquor, magazines, laptops, flowers, and more.
    More than 40% operate in two-screen environment (Laptop and TV) on Sundays.
  • 4. Day to day content ideas
    Create a blog which gives the scores of the day so people go there for ongoing information about scores, transactions and whatever happened that day.
    Update with injuries and what not so people come there for whatever reason.
    Update tour information for artists who are touring and what not who have Fatheads.
    Become the go to source for information regarding the sports and entertainment industry.
    Post game wrap ups and whatever is happening in Detroit
    Use the DIA and proactively promote them in partnership with the art they allowed Fathead to use.
    Cross promote Red Wings stuff for Fathead Fridays.
  • 5. Day to day content ideas (con’t)
    Post during sports hours and during regular business hours and engage the sports community when they are in action talking about the sports.
    Engage community and go where they are regarding sports networking opportunities whether it be a blog, community or Twitter.
    Create a Blog outreach program so people know about your affiliate program. Start by commenting on blogs representing the brand and then move on to ask if they want to be a part of the program.
    Focus on Athletes Fathead has under contract and teams as well.
    Measure the initiatives and goals of Fathead both internally and externally with different platforms used to measure social media such as Radian6, Vocus, or Cision.
  • 6. Hire Me and my Ideas
    Jamie Favreau
    @jfavreau on Twitter
    (586) 453 – 6438