Tweeting For NC State University
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Tweeting For NC State University

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How to tweet on behalf of NC State University.

How to tweet on behalf of NC State University.

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Tweeting For NC State University Presentation Transcript

  • 1. Welcome to “Tweeting for NC State University” Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 2. Twitter is a fancy Web 2.0 tool that lots of bosses want you to use so they can say they’re doing social media stuff. But it’s also useful. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 3. Twitter lets users post in 140 characters or less pretty much anything you can imagine. It’s evolved well past answering What are you doing? Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 4. Let’s be honest. No one cares what you’re doing. Eating isn’t interesting. Neither is waking up, going to sleep or arriving at work. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 5. Isn’t that all Twitter is? A bunch of narcissistic commentary with no real value for responsible, intelligent, working people? Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 6. Nope. People use Twitter to share links, news, feedback, answers, insights, even for real-time coverage of news and events. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 7. Twitter also lets companies and employees listen to the social media conversation surrounding their brands, participate in it and affect it. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 8. NC State’s brand is profound and its people make it remarkable. Twitter lets us celebrate that depth and diversity in our own voices. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 9. So....What should I tweet? Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 10. Share. Use Twitter to tell the facets of NC State’s story you know, influence, experience or find interesting. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 11. Make NC State a part of conversations about what you do by being part of those conversations. We are our people. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 12. News, events, pertinent information, industry insights, questions, feedback solicitations—all of it has a home on Twitter. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 13. But be diverse in your postings. Shameless self-promotion shouldn’t be your (only) focus. A little is ok #ncsuweb Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 14. Know your current audience and the audience you want. Consider what they’ll find interesting. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 15. Before you hit update, ask yourself “Who cares?” If you can name them all by their first names, don’t post. If you have no idea, don’t post. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 16. Think of Twitter like networking at a cocktail party. Be relevant, be personable, be entertaining and be memorable. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 17. Don't be that guy—the one who talks about himself and how great he is the whole night and doesn't listen to anything anyone else has to say. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 18. How do I get started? Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 19. It’s a good idea to listen to the conversation a bit before jumping in. http://www.twitter.com No account required. When you’re ready, sign up. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 20. You’ll need an unique email account for each twitter account. http:// www.twitter.com -> sign up now. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 21. Pick a username. Be accurate and informative. Name should reflect the NCSU name or unit (not the person updating tweets). Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 22. Fill out the profile information, and provide the account user’s name here. Be honest. It’s good for transparency and authenticity. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 23. Add a photo that represents both the university and your unit. Same thing for your background. NC State downloads coming. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 24. Don’t leave everything as “default.” Take some time to customize the look and feel of your page. Web Color Palette (http://bit.ly/cq4ut). Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 25. Start at http://twitter.ncsu.edu to find some people to follow. Most will follow you back. See who they’re following, grow your follow list. Use search to find more. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 26. A few “do’s and don’ts” of tweeting... Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 27. Do: Have one or more communicative purposes. Don't: Tweet outside your purpose. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 28. Do: Discern the core message Don't: Bury the lead Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 29. Do: Make your tweets interesting. Sell your story with your tweets. Don’t: Be uninteresting, stodgy or overly formal. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 30. OK: NC State Engineering Researchers on Centennial Campus publish new research on implications of nanotechnology advances. http:// shortlink Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 31. Better: Is nanotechnology killing us bit by tiny bit? #ncstate attempts an answer http://shortlink Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 32. Do: Contractions, colloquialisms, slang and flexible grammar are your friends. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 33. Do: Tweet things that directly or implicitly support the fundamental NC State brand: hands-on, relevant learning opportunities that contribute to “real world” solutions. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 34. Do: Provide context for your links great #ncstate article on how visual consistency strengthens brands http:// bit.ly/asdfd Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 35. Don’t: Offer blind links check it out!! http://bit.ly/lkasdf Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 36. Do: Remember whom you’re tweeting for. Don’t: Post anything you don’t want your boss AND the Chancellor to read. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 37. Do: Provide university context Don’t: Assume the Twitterverse knows who or what you’re tweeting about Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 38. Working on some cool stuff for “Information Technology” will get lost. Use NC State Information Technology or some variation. Topic+Context FTW Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 39. Participate in the twitter community by @replies Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 40. How to reply: type @ followed directly (no space) by the username of the person you want to reply to. Lots of tools do this for you. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 41. Do: Give context even in @replies Don’t: Assume all your followers know what you’re replying to Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 42. Do: Use reply when you have something to add Don’t: Have personal conversations in public Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 43. Do: Listen and respond Don’t: Ignore @replies Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 44. Trying to reach out to a reporter? Follow them on Twitter and @reply when you have something that might help. Build a relationship. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 45. You can @reply to anyone, even if you’re not in a follower/following relationship (yet). Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 46. Connecting through Direct Messages Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 47. Direct Messages (DMs) provide a way to only tweet to an individual user and not your whole user base. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 48. DMs don’t appear in the timeline. They are private between 2 twitter users. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 49. You can not DM a user that doesn’t follow you. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 50. When to DM v/s @reply? Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 51. Spread the word through Re- Tweeting Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 52. Retweeting helps spread a tweet around the Twitterverse Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 53. How to retweet: Copy/paste full text of a tweet, add RT:@originalposter in front of post. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 54. Do: Retweet good, relevant tweets Don’t: Retweet anything you wouldn’t post yourself. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 55. Do: Retweet posts your audience would find interesting Don’t: Retweet posts your audience doesn’t care about Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 56. Leave room in your tweets for retweets (RT @timjonesonline takes up 18 characters) Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 57. You can retweet anyone, even if you’re not in a follower/following relationship. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 58. Promote your brand by adding hashtags to your tweets Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 59. Do: Tag lots of stuff with #ncsu and #ncstate Don’t: Forget to tag Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 60. Do: Limit your local tag vocabulary Don’t: Create multiple tags for the same thing Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 61. Do: Use hashtags in context Don’t: Create arbitrary, uninformative tags (often) #nothelping Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 62. Spread the word with links and pics Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 63. Do: Use a link shortener Don’t: Not post links Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 64. http://bit.ly is great. Free account, let’s you track links and references. Very helpful for metrics. Great for your links, less so for “general links” Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 65. http://bit.ly key stats: Number of clicks and referring sites/tools. Neat. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 66. Some real world example tweets about advertising, announcements and news... Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 67. Twitter is about connecting with new people, so you gotta follow them! Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 68. Do: Be discerning in who you follow and who you let follow you. Don’t: Follow everyone. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 69. When it comes to earning followers content and participation are the most effective investments. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 70. Search topics, ideas, people, places— find people to follow. Places like http://www.wefollow.com offer some good ideas as well. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 71. Find groups of people with Lists Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 72. Lists are user-generated groupings of other twitterers. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 73. http://listorious.com/ can help you find relevant lists to follow. Also create your own lists. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 74. Twitter has spam too Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 75. Spotting the spammers is pretty easy... Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 76. Following: 2,347 Followers: 7 Tweets:1 Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 77. Every post is “Check out my xxxxxxx” or “Learn how to make millions on the Internet” Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 78. Blind links + names like sexychristine324 with posts like check out my pix -> http://got.vir.us Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 79. ...or is named @jason_austin (joke) Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 80. Spammers are fairly harmless. Just don’t follow them. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 81. Search is your friend Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 82. http://search.twitter.com can help see what people are saying Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 83. Twitter is a real-time news network. Just check out the trending topics... Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 84. Use twitter tools to help manage your account Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 85. Tweetdeck, TwitterFox, Tweetie, Twitterific, Twhirl, Netvibes—the list goes on and on. Find what works for you. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 86. So you think you are twitter master now? It’s time for a throwdown, Bobby Flay style. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 87. Get in groups of 3 or 4 and craft a tweet promoting a news announcement. And make it good :) Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 88. Purpose? Interesting? Relevant? Context for links? Hashtags? Retweetable? Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 89. A parting challenge: Commit to at least 3 tweets a day: 1 original post, 1 @reply and 1 RT@. This requires you to contribute, participate and listen. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  • 90. Go forth and tweet! Please fill out the evaluation at http://webapps.ncsu.edu/ classmate/ Tweeting for NC State University @timjonesonline @jason_austin @nematome