0
Welcome to “Tweeting for NC
                                   State University”




Tweeting for NC State University     ...
Twitter is a fancy Web 2.0 tool that
   lots of bosses want you to use so they
   can say they’re doing social media
   st...
Twitter lets users post in 140
   characters or less pretty much
   anything you can imagine. It’s evolved
   well past an...
Let’s be honest. No one cares what
   you’re doing. Eating isn’t interesting.
   Neither is waking up, going to sleep or
 ...
Isn’t that all Twitter is? A bunch of
   narcissistic commentary with no real
   value for responsible, intelligent,
   wo...
Nope. People use Twitter to share
   links, news, feedback, answers,
   insights, even for real-time coverage of
   news a...
Twitter also lets companies and
   employees listen to the social media
   conversation surrounding their
   brands, parti...
NC State’s brand is profound and its
   people make it remarkable. Twitter
   lets us celebrate that depth and
   diversit...
So....What should I tweet?




Tweeting for NC State University        @timjonesonline @jason_austin @nematome
Share. Use Twitter to tell the facets of
   NC State’s story you know, influence,
   experience or find interesting.




T...
Make NC State a part of conversations
   about what you do by being part of
   those conversations. We are our
   people.
...
News, events, pertinent information,
   industry insights, questions, feedback
   solicitations—all of it has a home on
  ...
But be diverse in your postings.
   Shameless self-promotion shouldn’t be
   your (only) focus. A little is ok
   #ncsuweb...
Know your current audience and the
   audience you want. Consider what
   they’ll find interesting.




Tweeting for NC St...
Before you hit update, ask yourself
   “Who cares?” If you can name them all
   by their first names, don’t post. If you
 ...
Think of Twitter like networking at a
   cocktail party. Be relevant, be
   personable, be entertaining and be
   memorabl...
Don't be that guy—the one who talks
   about himself and how great he is the
   whole night and doesn't listen to
   anyth...
How do I get started?




Tweeting for NC State University        @timjonesonline @jason_austin @nematome
It’s a good idea to listen to the
   conversation a bit before jumping in.
   http://www.twitter.com No account
   require...
You’ll need an unique email account
   for each twitter account. http://
   www.twitter.com -> sign up now.




Tweeting f...
Pick a username. Be accurate and
   informative. Name should reflect the
   NCSU name or unit (not the person
   updating ...
Fill out the profile information, and
   provide the account user’s name here.
   Be honest. It’s good for transparency
  ...
Add a photo that represents both the
   university and your unit. Same thing
   for your background. NC State
   downloads...
Don’t leave everything as “default.”
   Take some time to customize the look
   and feel of your page. Web Color
   Palett...
Start at http://twitter.ncsu.edu to find
   some people to follow. Most will follow
   you back. See who they’re following...
A few “do’s and don’ts” of
                                   tweeting...




Tweeting for NC State University        @tim...
Do: Have one or more communicative
   purposes.
   Don't: Tweet outside your purpose.




Tweeting for NC State University...
Do: Discern the core message
   Don't: Bury the lead




Tweeting for NC State University   @timjonesonline @jason_austin ...
Do: Make your tweets interesting. Sell
   your story with your tweets.
   Don’t: Be uninteresting, stodgy or
   overly for...
OK: NC State Engineering Researchers
   on Centennial Campus publish new
   research on implications of
   nanotechnology ...
Better: Is nanotechnology killing us bit
   by tiny bit? #ncstate attempts an
   answer http://shortlink




Tweeting for ...
Do: Contractions, colloquialisms,
   slang and flexible grammar are your
   friends.




Tweeting for NC State University ...
Do: Tweet things that directly or
   implicitly support the fundamental NC
   State brand: hands-on, relevant
   learning ...
Do: Provide context for your links

   great #ncstate article on how visual
   consistency strengthens brands http://
   b...
Don’t: Offer blind links

   check it out!! http://bit.ly/lkasdf




Tweeting for NC State University   @timjonesonline @j...
Do: Remember whom you’re tweeting
   for.
   Don’t: Post anything you don’t want
   your boss AND the Chancellor to read.
...
Do: Provide university context
   Don’t: Assume the Twitterverse knows
   who or what you’re tweeting about




Tweeting f...
Working on some cool stuff for
   “Information Technology” will get lost.
   Use NC State Information Technology
   or som...
Participate in the twitter
                                   community by @replies




Tweeting for NC State University  ...
How to reply: type @ followed directly
   (no space) by the username of the
   person you want to reply to. Lots of
   too...
Do: Give context even in @replies
   Don’t: Assume all your followers know
   what you’re replying to




Tweeting for NC ...
Do: Use reply when you have
   something to add
   Don’t: Have personal conversations in
   public




Tweeting for NC Sta...
Do: Listen and respond
   Don’t: Ignore @replies




Tweeting for NC State University   @timjonesonline @jason_austin @nem...
Trying to reach out to a reporter?
   Follow them on Twitter and @reply
   when you have something that might
   help. Bui...
You can @reply to anyone, even if
   you’re not in a follower/following
   relationship (yet).




Tweeting for NC State U...
Connecting through Direct
                                   Messages




Tweeting for NC State University        @timjone...
Direct Messages (DMs) provide a way
   to only tweet to an individual user and
   not your whole user base.




Tweeting f...
DMs don’t appear in the timeline.
   They are private between 2 twitter
   users.




Tweeting for NC State University   @...
You can not DM a user that doesn’t
   follow you.




Tweeting for NC State University   @timjonesonline @jason_austin @ne...
When to DM v/s @reply?




Tweeting for NC State University   @timjonesonline @jason_austin @nematome
Spread the word through Re-
                                   Tweeting




Tweeting for NC State University        @timjo...
Retweeting helps spread a tweet
   around the Twitterverse




Tweeting for NC State University   @timjonesonline @jason_a...
How to retweet: Copy/paste full text of
   a tweet, add RT:@originalposter in
   front of post.




Tweeting for NC State ...
Do: Retweet good, relevant tweets
   Don’t: Retweet anything you wouldn’t
   post yourself.




Tweeting for NC State Univ...
Do: Retweet posts your audience
   would find interesting
   Don’t: Retweet posts your audience
   doesn’t care about




...
Leave room in your tweets for retweets
   (RT @timjonesonline takes up 18
   characters)




Tweeting for NC State Univers...
You can retweet anyone, even if you’re
   not in a follower/following
   relationship.




Tweeting for NC State Universit...
Promote your brand by adding
                                   hashtags to your tweets




Tweeting for NC State Universi...
Do: Tag lots of stuff with #ncsu and
   #ncstate
   Don’t: Forget to tag




Tweeting for NC State University   @timjoneso...
Do: Limit your local tag vocabulary
   Don’t: Create multiple tags for the
   same thing




Tweeting for NC State Univers...
Do: Use hashtags in context
   Don’t: Create arbitrary, uninformative
   tags (often) #nothelping




Tweeting for NC Stat...
Spread the word with links
                                   and pics




Tweeting for NC State University        @timjon...
Do: Use a link shortener
   Don’t: Not post links




Tweeting for NC State University   @timjonesonline @jason_austin @ne...
http://bit.ly is great. Free account,
   let’s you track links and references.
   Very helpful for metrics. Great for
   y...
http://bit.ly key stats: Number of
   clicks and referring sites/tools. Neat.




Tweeting for NC State University   @timj...
Some real world example
                                   tweets about advertising,
                                   an...
Twitter is about connecting
                                   with new people, so you gotta
                             ...
Do: Be discerning in who you follow
   and who you let follow you.
   Don’t: Follow everyone.




Tweeting for NC State Un...
When it comes to earning followers
   content and participation are the most
   effective investments.




Tweeting for NC...
Search topics, ideas, people, places—
   find people to follow. Places like
   http://www.wefollow.com offer some
   good ...
Find groups of people with
                                   Lists




Tweeting for NC State University        @timjoneso...
Lists are user-generated groupings of
   other twitterers.




Tweeting for NC State University   @timjonesonline @jason_a...
http://listorious.com/ can help you
   find relevant lists to follow. Also
   create your own lists.




Tweeting for NC S...
Twitter has spam too




Tweeting for NC State University        @timjonesonline @jason_austin @nematome
Spotting the spammers is pretty easy...




Tweeting for NC State University   @timjonesonline @jason_austin @nematome
Following: 2,347
   Followers: 7
   Tweets:1




Tweeting for NC State University   @timjonesonline @jason_austin @nematome
Every post is “Check out my xxxxxxx”
   or “Learn how to make millions on the
   Internet”




Tweeting for NC State Unive...
Blind links + names like
   sexychristine324 with posts like check
   out my pix -> http://got.vir.us




Tweeting for NC ...
...or is named @jason_austin

   (joke)




Tweeting for NC State University   @timjonesonline @jason_austin @nematome
Spammers are fairly harmless. Just
   don’t follow them.




Tweeting for NC State University   @timjonesonline @jason_aus...
Search is your friend




Tweeting for NC State University        @timjonesonline @jason_austin @nematome
http://search.twitter.com can help see
   what people are saying




Tweeting for NC State University   @timjonesonline @j...
Twitter is a real-time news network.
   Just check out the trending topics...




Tweeting for NC State University   @timj...
Use twitter tools to help
                                   manage your account




Tweeting for NC State University     ...
Tweetdeck, TwitterFox, Tweetie,
   Twitterific, Twhirl, Netvibes—the list
   goes on and on. Find what works for
   you.

...
So you think you are twitter
                                   master now? It’s time for a
                              ...
Get in groups of 3 or 4 and craft a
   tweet promoting a news
   announcement. And make it good :)




Tweeting for NC Sta...
Purpose? Interesting? Relevant?
   Context for links? Hashtags?
   Retweetable?




Tweeting for NC State University   @ti...
A parting challenge: Commit to at
   least 3 tweets a day: 1 original post, 1
   @reply and 1 RT@. This requires you
   to...
Go forth and tweet!

                                   Please fill out the evaluation at
                                ...
Tweeting For NC State University
Tweeting For NC State University
Tweeting For NC State University
Tweeting For NC State University
Tweeting For NC State University
Tweeting For NC State University
Tweeting For NC State University
Tweeting For NC State University
Tweeting For NC State University
Tweeting For NC State University
Tweeting For NC State University
Tweeting For NC State University
Tweeting For NC State University
Tweeting For NC State University
Tweeting For NC State University
Tweeting For NC State University
Tweeting For NC State University
Tweeting For NC State University
Tweeting For NC State University
Tweeting For NC State University
Tweeting For NC State University
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Tweeting For NC State University

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How to tweet on behalf of NC State University.

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Transcript of "Tweeting For NC State University"

  1. 1. Welcome to “Tweeting for NC State University” Tweeting for NC State University @timjonesonline @jason_austin @nematome
  2. 2. Twitter is a fancy Web 2.0 tool that lots of bosses want you to use so they can say they’re doing social media stuff. But it’s also useful. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  3. 3. Twitter lets users post in 140 characters or less pretty much anything you can imagine. It’s evolved well past answering What are you doing? Tweeting for NC State University @timjonesonline @jason_austin @nematome
  4. 4. Let’s be honest. No one cares what you’re doing. Eating isn’t interesting. Neither is waking up, going to sleep or arriving at work. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  5. 5. Isn’t that all Twitter is? A bunch of narcissistic commentary with no real value for responsible, intelligent, working people? Tweeting for NC State University @timjonesonline @jason_austin @nematome
  6. 6. Nope. People use Twitter to share links, news, feedback, answers, insights, even for real-time coverage of news and events. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  7. 7. Twitter also lets companies and employees listen to the social media conversation surrounding their brands, participate in it and affect it. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  8. 8. NC State’s brand is profound and its people make it remarkable. Twitter lets us celebrate that depth and diversity in our own voices. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  9. 9. So....What should I tweet? Tweeting for NC State University @timjonesonline @jason_austin @nematome
  10. 10. Share. Use Twitter to tell the facets of NC State’s story you know, influence, experience or find interesting. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  11. 11. Make NC State a part of conversations about what you do by being part of those conversations. We are our people. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  12. 12. News, events, pertinent information, industry insights, questions, feedback solicitations—all of it has a home on Twitter. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  13. 13. But be diverse in your postings. Shameless self-promotion shouldn’t be your (only) focus. A little is ok #ncsuweb Tweeting for NC State University @timjonesonline @jason_austin @nematome
  14. 14. Know your current audience and the audience you want. Consider what they’ll find interesting. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  15. 15. Before you hit update, ask yourself “Who cares?” If you can name them all by their first names, don’t post. If you have no idea, don’t post. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  16. 16. Think of Twitter like networking at a cocktail party. Be relevant, be personable, be entertaining and be memorable. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  17. 17. Don't be that guy—the one who talks about himself and how great he is the whole night and doesn't listen to anything anyone else has to say. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  18. 18. How do I get started? Tweeting for NC State University @timjonesonline @jason_austin @nematome
  19. 19. It’s a good idea to listen to the conversation a bit before jumping in. http://www.twitter.com No account required. When you’re ready, sign up. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  20. 20. You’ll need an unique email account for each twitter account. http:// www.twitter.com -> sign up now. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  21. 21. Pick a username. Be accurate and informative. Name should reflect the NCSU name or unit (not the person updating tweets). Tweeting for NC State University @timjonesonline @jason_austin @nematome
  22. 22. Fill out the profile information, and provide the account user’s name here. Be honest. It’s good for transparency and authenticity. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  23. 23. Add a photo that represents both the university and your unit. Same thing for your background. NC State downloads coming. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  24. 24. Don’t leave everything as “default.” Take some time to customize the look and feel of your page. Web Color Palette (http://bit.ly/cq4ut). Tweeting for NC State University @timjonesonline @jason_austin @nematome
  25. 25. Start at http://twitter.ncsu.edu to find some people to follow. Most will follow you back. See who they’re following, grow your follow list. Use search to find more. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  26. 26. A few “do’s and don’ts” of tweeting... Tweeting for NC State University @timjonesonline @jason_austin @nematome
  27. 27. Do: Have one or more communicative purposes. Don't: Tweet outside your purpose. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  28. 28. Do: Discern the core message Don't: Bury the lead Tweeting for NC State University @timjonesonline @jason_austin @nematome
  29. 29. Do: Make your tweets interesting. Sell your story with your tweets. Don’t: Be uninteresting, stodgy or overly formal. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  30. 30. OK: NC State Engineering Researchers on Centennial Campus publish new research on implications of nanotechnology advances. http:// shortlink Tweeting for NC State University @timjonesonline @jason_austin @nematome
  31. 31. Better: Is nanotechnology killing us bit by tiny bit? #ncstate attempts an answer http://shortlink Tweeting for NC State University @timjonesonline @jason_austin @nematome
  32. 32. Do: Contractions, colloquialisms, slang and flexible grammar are your friends. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  33. 33. Do: Tweet things that directly or implicitly support the fundamental NC State brand: hands-on, relevant learning opportunities that contribute to “real world” solutions. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  34. 34. Do: Provide context for your links great #ncstate article on how visual consistency strengthens brands http:// bit.ly/asdfd Tweeting for NC State University @timjonesonline @jason_austin @nematome
  35. 35. Don’t: Offer blind links check it out!! http://bit.ly/lkasdf Tweeting for NC State University @timjonesonline @jason_austin @nematome
  36. 36. Do: Remember whom you’re tweeting for. Don’t: Post anything you don’t want your boss AND the Chancellor to read. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  37. 37. Do: Provide university context Don’t: Assume the Twitterverse knows who or what you’re tweeting about Tweeting for NC State University @timjonesonline @jason_austin @nematome
  38. 38. Working on some cool stuff for “Information Technology” will get lost. Use NC State Information Technology or some variation. Topic+Context FTW Tweeting for NC State University @timjonesonline @jason_austin @nematome
  39. 39. Participate in the twitter community by @replies Tweeting for NC State University @timjonesonline @jason_austin @nematome
  40. 40. How to reply: type @ followed directly (no space) by the username of the person you want to reply to. Lots of tools do this for you. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  41. 41. Do: Give context even in @replies Don’t: Assume all your followers know what you’re replying to Tweeting for NC State University @timjonesonline @jason_austin @nematome
  42. 42. Do: Use reply when you have something to add Don’t: Have personal conversations in public Tweeting for NC State University @timjonesonline @jason_austin @nematome
  43. 43. Do: Listen and respond Don’t: Ignore @replies Tweeting for NC State University @timjonesonline @jason_austin @nematome
  44. 44. Trying to reach out to a reporter? Follow them on Twitter and @reply when you have something that might help. Build a relationship. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  45. 45. You can @reply to anyone, even if you’re not in a follower/following relationship (yet). Tweeting for NC State University @timjonesonline @jason_austin @nematome
  46. 46. Connecting through Direct Messages Tweeting for NC State University @timjonesonline @jason_austin @nematome
  47. 47. Direct Messages (DMs) provide a way to only tweet to an individual user and not your whole user base. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  48. 48. DMs don’t appear in the timeline. They are private between 2 twitter users. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  49. 49. You can not DM a user that doesn’t follow you. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  50. 50. When to DM v/s @reply? Tweeting for NC State University @timjonesonline @jason_austin @nematome
  51. 51. Spread the word through Re- Tweeting Tweeting for NC State University @timjonesonline @jason_austin @nematome
  52. 52. Retweeting helps spread a tweet around the Twitterverse Tweeting for NC State University @timjonesonline @jason_austin @nematome
  53. 53. How to retweet: Copy/paste full text of a tweet, add RT:@originalposter in front of post. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  54. 54. Do: Retweet good, relevant tweets Don’t: Retweet anything you wouldn’t post yourself. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  55. 55. Do: Retweet posts your audience would find interesting Don’t: Retweet posts your audience doesn’t care about Tweeting for NC State University @timjonesonline @jason_austin @nematome
  56. 56. Leave room in your tweets for retweets (RT @timjonesonline takes up 18 characters) Tweeting for NC State University @timjonesonline @jason_austin @nematome
  57. 57. You can retweet anyone, even if you’re not in a follower/following relationship. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  58. 58. Promote your brand by adding hashtags to your tweets Tweeting for NC State University @timjonesonline @jason_austin @nematome
  59. 59. Do: Tag lots of stuff with #ncsu and #ncstate Don’t: Forget to tag Tweeting for NC State University @timjonesonline @jason_austin @nematome
  60. 60. Do: Limit your local tag vocabulary Don’t: Create multiple tags for the same thing Tweeting for NC State University @timjonesonline @jason_austin @nematome
  61. 61. Do: Use hashtags in context Don’t: Create arbitrary, uninformative tags (often) #nothelping Tweeting for NC State University @timjonesonline @jason_austin @nematome
  62. 62. Spread the word with links and pics Tweeting for NC State University @timjonesonline @jason_austin @nematome
  63. 63. Do: Use a link shortener Don’t: Not post links Tweeting for NC State University @timjonesonline @jason_austin @nematome
  64. 64. http://bit.ly is great. Free account, let’s you track links and references. Very helpful for metrics. Great for your links, less so for “general links” Tweeting for NC State University @timjonesonline @jason_austin @nematome
  65. 65. http://bit.ly key stats: Number of clicks and referring sites/tools. Neat. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  66. 66. Some real world example tweets about advertising, announcements and news... Tweeting for NC State University @timjonesonline @jason_austin @nematome
  67. 67. Twitter is about connecting with new people, so you gotta follow them! Tweeting for NC State University @timjonesonline @jason_austin @nematome
  68. 68. Do: Be discerning in who you follow and who you let follow you. Don’t: Follow everyone. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  69. 69. When it comes to earning followers content and participation are the most effective investments. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  70. 70. Search topics, ideas, people, places— find people to follow. Places like http://www.wefollow.com offer some good ideas as well. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  71. 71. Find groups of people with Lists Tweeting for NC State University @timjonesonline @jason_austin @nematome
  72. 72. Lists are user-generated groupings of other twitterers. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  73. 73. http://listorious.com/ can help you find relevant lists to follow. Also create your own lists. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  74. 74. Twitter has spam too Tweeting for NC State University @timjonesonline @jason_austin @nematome
  75. 75. Spotting the spammers is pretty easy... Tweeting for NC State University @timjonesonline @jason_austin @nematome
  76. 76. Following: 2,347 Followers: 7 Tweets:1 Tweeting for NC State University @timjonesonline @jason_austin @nematome
  77. 77. Every post is “Check out my xxxxxxx” or “Learn how to make millions on the Internet” Tweeting for NC State University @timjonesonline @jason_austin @nematome
  78. 78. Blind links + names like sexychristine324 with posts like check out my pix -> http://got.vir.us Tweeting for NC State University @timjonesonline @jason_austin @nematome
  79. 79. ...or is named @jason_austin (joke) Tweeting for NC State University @timjonesonline @jason_austin @nematome
  80. 80. Spammers are fairly harmless. Just don’t follow them. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  81. 81. Search is your friend Tweeting for NC State University @timjonesonline @jason_austin @nematome
  82. 82. http://search.twitter.com can help see what people are saying Tweeting for NC State University @timjonesonline @jason_austin @nematome
  83. 83. Twitter is a real-time news network. Just check out the trending topics... Tweeting for NC State University @timjonesonline @jason_austin @nematome
  84. 84. Use twitter tools to help manage your account Tweeting for NC State University @timjonesonline @jason_austin @nematome
  85. 85. Tweetdeck, TwitterFox, Tweetie, Twitterific, Twhirl, Netvibes—the list goes on and on. Find what works for you. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  86. 86. So you think you are twitter master now? It’s time for a throwdown, Bobby Flay style. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  87. 87. Get in groups of 3 or 4 and craft a tweet promoting a news announcement. And make it good :) Tweeting for NC State University @timjonesonline @jason_austin @nematome
  88. 88. Purpose? Interesting? Relevant? Context for links? Hashtags? Retweetable? Tweeting for NC State University @timjonesonline @jason_austin @nematome
  89. 89. A parting challenge: Commit to at least 3 tweets a day: 1 original post, 1 @reply and 1 RT@. This requires you to contribute, participate and listen. Tweeting for NC State University @timjonesonline @jason_austin @nematome
  90. 90. Go forth and tweet! Please fill out the evaluation at http://webapps.ncsu.edu/ classmate/ Tweeting for NC State University @timjonesonline @jason_austin @nematome
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