Preparing Traditional Media for a Mobile World
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Preparing Traditional Media for a Mobile World

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Presentation on preparing traditional content for a mobile experience.

Presentation on preparing traditional content for a mobile experience.

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  • 200million Facebook Users on Mobile\nSmartphones accounting for 75% of mobile sales\n
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  • No one will do any of these things.\n
  • Things people do all the time\n
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Transcript

  • 1. PREPARING TRADITIONAL MEDIA FOR A MOBILE WORLD Jason Austin - NC State University
  • 2. Why Mobile MattersConveniencePortabilityReachEngagement
  • 3. OF COURSE YOU’RE SOLD because you are already here...at a talk...about mobile stuff.
  • 4. So how do I do it right?Figure out what makes senseBuild your foundationDetermine direction, get organized
  • 5. Figure out what makes senseSimple tasksQuick tasksInformation95% read, 5% write
  • 6. Or don’t...“We’re a University. We have to allow people to apply on amobile device!”“Students need to create their schedule on their mobile phone.”“Can we have a ‘giving’ button. We’ll ask for their amount, andwhat it’s for, and what department it’s for, and then ask for theircredit card, and then...”
  • 7. Best Strategies for NC StateDirectory LookupBus TrackerDining Hall MenusNewsLibrary Functions - Book lookup, computer availability, etc.
  • 8. Build Your FoundationData != Deployment MethodMobile is a display platformGo to the source
  • 9. Traditional Data Sources Data SourceExisting Data
  • 10. Traditional Data Sources Data SourceExisting Data
  • 11. A Better Way Data API Source Logic HereExisting Data Thin Layers
  • 12. Fight The Good FightAccess will make or break your mobile projectAPI’s are a good compromise Source still maintained by SME Access restricted
  • 13. Determine Direction, Get OrganizedGet internal buy-inInvite participationAppoint a ring leaderDetermine strategy
  • 14. What worked at NC StateCall for InterestiOS Developer LicenseStart simple, advanceCommittee-er-ized
  • 15. NC State Mobile CommitteeCross-campus representationGuidance and leadership for mobileProvide campus resourcesFacilitate communicationsManage our Apple Developer License
  • 16. MOBILE.NCSU.EDU Where mobile matters at NC State
  • 17. Questions?Follow @ncsumobile Follow @jason_austinEmail mobile@ncsu.edu Email jfaustin@ncsu.eduhttp://mobile.ncsu.edu http://jasonawesome.com