Preparing Traditional Media for a Mobile World

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Presentation on preparing traditional content for a mobile experience.

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  • 200million Facebook Users on Mobile\nSmartphones accounting for 75% of mobile sales\n
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  • No one will do any of these things.\n
  • Things people do all the time\n
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  • Preparing Traditional Media for a Mobile World

    1. 1. PREPARING TRADITIONAL MEDIA FOR A MOBILE WORLD Jason Austin - NC State University
    2. 2. Why Mobile MattersConveniencePortabilityReachEngagement
    3. 3. OF COURSE YOU’RE SOLD because you are already here...at a talk...about mobile stuff.
    4. 4. So how do I do it right?Figure out what makes senseBuild your foundationDetermine direction, get organized
    5. 5. Figure out what makes senseSimple tasksQuick tasksInformation95% read, 5% write
    6. 6. Or don’t...“We’re a University. We have to allow people to apply on amobile device!”“Students need to create their schedule on their mobile phone.”“Can we have a ‘giving’ button. We’ll ask for their amount, andwhat it’s for, and what department it’s for, and then ask for theircredit card, and then...”
    7. 7. Best Strategies for NC StateDirectory LookupBus TrackerDining Hall MenusNewsLibrary Functions - Book lookup, computer availability, etc.
    8. 8. Build Your FoundationData != Deployment MethodMobile is a display platformGo to the source
    9. 9. Traditional Data Sources Data SourceExisting Data
    10. 10. Traditional Data Sources Data SourceExisting Data
    11. 11. A Better Way Data API Source Logic HereExisting Data Thin Layers
    12. 12. Fight The Good FightAccess will make or break your mobile projectAPI’s are a good compromise Source still maintained by SME Access restricted
    13. 13. Determine Direction, Get OrganizedGet internal buy-inInvite participationAppoint a ring leaderDetermine strategy
    14. 14. What worked at NC StateCall for InterestiOS Developer LicenseStart simple, advanceCommittee-er-ized
    15. 15. NC State Mobile CommitteeCross-campus representationGuidance and leadership for mobileProvide campus resourcesFacilitate communicationsManage our Apple Developer License
    16. 16. MOBILE.NCSU.EDU Where mobile matters at NC State
    17. 17. Questions?Follow @ncsumobile Follow @jason_austinEmail mobile@ncsu.edu Email jfaustin@ncsu.eduhttp://mobile.ncsu.edu http://jasonawesome.com

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