The importance of design!
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The importance of design!

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  • 1.
    • http://video.google.es/videoplay?docid=757568463240529341&q=water+ripples
    • http://video.google.es/videoplay?docid=-7123959484672098933&q=water+ripples
  • 2. The importance of Design! Prof. Dipl. Ing Jurgen Faust
  • 3. The importance of Design!
  • 4. The importance of Design!
  • 5. The importance of Design!
  • 6. What is design?
    • “In design sometimes one plus one equals three.” Josef Albers.
  • 7. What is design?
    • 1+1=3
  • 8. Joseph Albers
  • 9.  
  • 10.
    • The world isn’t a given, we construct the world!
  • 11.
    • How about the sciences,.. Is there a difference?
  • 12.
    • The gravity of law
    • Free falling object motion:
    • Is the velocity of falling objects depending on the mass of the object?
    • Is the velocity of falling objects depending on the medium it is falling in?
  • 13. Aristotle
  • 14. Falling in water and air
  • 15. Galilei, But:
    • What happens if:
    Faster or slower?
  • 16.
    • “Everything is design. Everything!” Paul Rand.
  • 17.  
  • 18.  
  • 19.
    • “ Design addresses itself to the need.” Charles Eames.
  • 20.  
  • 21.  
  • 22.
    • “ In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains and sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service.”
    • Steve Jobs, Apple Computer.
  • 23.  
  • 24.  
  • 25.  
  • 26.
    • http://video.google.com/videoplay?docid=6960974522224017009
    • http://rezwanul.blogspot.com/2007/01/ipod-history-discovery-channel.html
  • 27.
    • "Design is as much an expression of feeling as an articulation of reason. It is an art as well as a science, a process and a product, an assertion of disorder, and a display of order.”
    • Victor Margolin.
  • 28.
    • Trajectory of artificiality (Krippendorf 2006)
    Products Utility Functionality Universal aesthetics Goods, Services and Identities Marketability Symbolic diversity Folk and local aethetics Interfaces Natural interactivity Understandability Reconfigurability /adaptability Multiuser systems/Networks Informativeness Connectivity Accessability Projects Social viability Directionality Commitment Discources Generativity Rearticulability Solidarity
  • 29. Design is getting more artificial!
  • 30.
    • Trajectory of artificiality (Krippendorf 2006)
    Products Utility Functionality Universal aesthetics Goods, Services and Identities Marketability Symbolic diversity Folk and local aethetics Interfaces Natural interactivity Understandability Reconfigurability /adaptability Multiuser systems/Networks Informativeness Connectivity Accessability Projects Social viability Directionality Commitment Discources Generativity Rearticulability Solidarity
  • 31. Products Utility Functionality Universal aesthetics
  • 32. Products
  • 33. Chemical Products
  • 34. Goods, Services and Identities Marketability Symbolic diversity Folk and local aethetics
  • 35. Goods, Services, Identities
  • 36.  
  • 37.  
  • 38.  
  • 39. Interfaces Natural interactivity Understandability Reconfigurability /adaptability
  • 40. Interfaces
  • 41.  
  • 42.  
  • 43. Branding and packaging
  • 44.  
  • 45. Design is communication!
  • 46.  
  • 47.  
  • 48. Multiuser systems/Networks Informativeness Connectivity Accessability
  • 49. Multiuser systems, networks
  • 50.  
  • 51.  
  • 52. Projects Social viability Directionality Commitment
  • 53. Projects
  • 54. http://www.hllshakti.com
  • 55.  
  • 56.  
  • 57. Discources Generativity Rearticulability Solidarity
  • 58. Discourses
    • For instance:
    • Ecological or Green Design
    • Or positive-design.com
  • 59. The world is changing!
  • 60.
    • Trajectory of artificiality (Krippendorf 2006)
    Products Utility Functionality Universal aesthetics Goods, Services and Identities Marketability Symbolic diversity Folk and local aethetics Interfaces Natural interactivity Understandability Reconfigurability /adaptability Multiuser systems/Networks Informativeness Connectivity Accessability Projects Social viability Directionality Commitment Discources Generativity Rearticulability Solidarity
  • 61.  
  • 62.  
  • 63. Products Goods, Services and Identities Interfaces Multiuser systems/Networks Projects Discources Design
  • 64.
    • In an knowledge economy design is a necessary asset!
  • 65. But what do we mean by knowledge economy?
  • 66. knowledge-based economy
  • 67. Per definition:
    • A business product, as educational and innovative intellectual products and services can be exported for a high value return.
    • A productive asset in an information society,.. Look at google, e-bay, etc., or i-tunes
  • 68.  
  • 69.  
  • 70.  
  • 71.  
  • 72. Figure 3 Knowledge intensity of value added and employment in USA, 1972-93
  • 73.  
  • 74. Map of Patents Per Million Population - World
  • 75.  
  • 76. That means:
    • Research, development (R&D) and
    • Design
    • are key assets of your future!
  • 77.
    • But Design in a comprehensive way:
    Products Utility Functionality Universal aesthetics Goods, Services and Identities Marketability Symbolic diversity Folk and local aethetics Interfaces Natural interactivity Understandability Reconfigurability /adaptability Multiuser systems/Networks Informativeness Connectivity Accessability Projects Social viability Directionality Commitment Discources Generativity Rearticulability Solidarity