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Designing Design and
Designing Media
Prof. Jurgen Faust, Designing Design and Designing Media
What is media design?
Prof. Jurgen Faust, Designing Design and Designing Media
What is media design?
Prof. Jurgen Faust, Designing Design and Designing Media
”Design is concerned with how
things ought to be, with devising
artifacts to attain goals,”
(Herbert Simon)
Prof. Jurgen F...
therefore
we are designing,
whenever
we change the current
situation into a preferred one
Prof. Jurgen Faust, Designing De...
Prof. Jurgen Faust, Designing Design and Designing Media
Trajectory of artificiality
Products
Utility
Functionality
Univer...
Prof. Jurgen Faust, Designing Design and Designing Media
Design Development
Products
Utility
Functionality
Universal aesth...
design underlies a discourse
Prof. Jurgen Faust, Designing Design and Designing Media
design is discourse
Prof. Jurgen Faust, Designing Design and Designing Media
... engineering discourse,
is informed by a rhetoric of
design, that is, a rhetoric of
deliberation
(Perelman)
Prof. Jurge...
...while most humanistic
discourses echo back to
rhetoric of interpretation,
judgment, and evaluation
(Perelman)
Prof. Jur...
discourse regulations
Prof. Jurgen Faust, Designing Design and Designing Media
A discourse is kept alive within a
community of its practitioners.
A discourse institutes its recurrent
practices.
A disco...
we are designing through
discourse
Prof. Jurgen Faust, Designing Design and Designing Media
‘Discourses reside in the communities of
people who collaborate in enacting what constitutes
their community, performing i...
What is media design?
Prof. Jurgen Faust, Designing Design and Designing Media
“A medium may be a material,
such as plaster, or a means, an
agency, or an instrumentality,
such as the press.”
(McCullogh...
The characteristic of all media,
means that the content of
any medium is always another
medium.
(McLuhan)
Prof. Jurgen Fau...
“For the message of any
medium or technology is the
change of scale or pace
or pattern that it introduces
into human affai...
“The content of writing is
speech, just as the written
word is the content of
print, and print is the
content of the
teleg...
so what do we design
when we design
media?
Prof. Jurgen Faust, Designing Design and Designing Media
The graphic designer:
layouts the written word,
composition and layout, application of type font, size,
the width of the c...
speaker (media: sound)
writer (media: text)
graphic designer (media: image)
Prof. Jurgen Faust, Designing Design and Desig...
media designer?
Prof. Jurgen Faust, Designing Design and Designing Media
media in the digital
age
Prof. Jurgen Faust, Designing Design and Designing Media
media: images, texts
and technical images
(Vilem Flusser)
Prof. Jurgen Faust, Designing Design and Designing Media
transition:
images texts
technical images
Prof. Jurgen Faust, Designing Design and Designing Media
technical images:
are an abstraction of
texts and not of reality
Prof. Jurgen Faust, Designing Design and Designing Media
technical images
allow us any
manipulation
Prof. Jurgen Faust, Designing Design and Designing Media
media design today:
technical image (image 3rd order)
texts (image 2nd order)
traditional image (image 1st order)
Prof. Ju...
The traditional media designer is
rarely active designing media in the sense
that he is devising digital media into a
pref...
Therefore we have
designers of first,
second and third order
Prof. Jurgen Faust, Designing Design and Designing Media
image maker:
1st order designer
writer:
2nd order designer
programmer, engineer,
or the new designer :
3rd order designer
...
In the web 2.0 environment,
the third-order designer
devises courses of action into a
preferred one...
Prof. Jurgen Faust,...
traditional image
like
photography
image 1st. order
image 2nd order
image 3rd order
texts
technical image
communication de...
Prof. Jurgen Faust, Designing Design and Designing Media
Designing Media
=
Designing Design
Prof. Jurgen Faust, Designing Design and Designing Media
Thank you!
Designing Design And Desiging Media
Designing Design And Desiging Media
Designing Design And Desiging Media
Designing Design And Desiging Media
Designing Design And Desiging Media
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presentation towards the clearification of media design

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Transcript of "Designing Design And Desiging Media"

  1. 1. Designing Design and Designing Media Prof. Jurgen Faust, Designing Design and Designing Media
  2. 2. What is media design? Prof. Jurgen Faust, Designing Design and Designing Media
  3. 3. What is media design? Prof. Jurgen Faust, Designing Design and Designing Media
  4. 4. ”Design is concerned with how things ought to be, with devising artifacts to attain goals,” (Herbert Simon) Prof. Jurgen Faust, Designing Design and Designing Media
  5. 5. therefore we are designing, whenever we change the current situation into a preferred one Prof. Jurgen Faust, Designing Design and Designing Media
  6. 6. Prof. Jurgen Faust, Designing Design and Designing Media Trajectory of artificiality Products Utility Functionality Universal aesthetics Goods, Services and Identities Marketability Symbolic diversity Folk and local aethetics Interfaces Natural interactivity Understandability Reconfigurability /adaptability Multiuser systems/Networks Informativeness Connectivity Accessability Projects Social viability Directionality Commitment Discources Generativity Rearticulability Solidarity (Krippendorf 2006, The semantic turn) Trajectory of artificiality
  7. 7. Prof. Jurgen Faust, Designing Design and Designing Media Design Development Products Utility Functionality Universal aesthetics Goods, Services and Identities Marketability Symbolic diversity Folk and local aethetics Interfaces Natural interactivity Understandability Reconfigurability /adaptability Multiuser systems/ Networks Informativeness Connectivity Accessability Projects Social viability Directionality Commitment Discources Generativity Rearticulability Solidarity
  8. 8. design underlies a discourse Prof. Jurgen Faust, Designing Design and Designing Media
  9. 9. design is discourse Prof. Jurgen Faust, Designing Design and Designing Media
  10. 10. ... engineering discourse, is informed by a rhetoric of design, that is, a rhetoric of deliberation (Perelman) Prof. Jurgen Faust, Designing Design and Designing Media
  11. 11. ...while most humanistic discourses echo back to rhetoric of interpretation, judgment, and evaluation (Perelman) Prof. Jurgen Faust, Designing Design and Designing Media
  12. 12. discourse regulations Prof. Jurgen Faust, Designing Design and Designing Media
  13. 13. A discourse is kept alive within a community of its practitioners. A discourse institutes its recurrent practices. A discourse draws its own boundary A discourse justifies its identities to outsiders Discourses are not merely written ore spoken, they are social systems with a life of their own. Prof. Jurgen Faust, Designing Design and Designing Media
  14. 14. we are designing through discourse Prof. Jurgen Faust, Designing Design and Designing Media
  15. 15. ‘Discourses reside in the communities of people who collaborate in enacting what constitutes their community, performing it, so to speak, and thereby creating everything that matters to the members of a community as members.’ Prof. Jurgen Faust, Designing Design and Designing Media H. Krippendorff
  16. 16. What is media design? Prof. Jurgen Faust, Designing Design and Designing Media
  17. 17. “A medium may be a material, such as plaster, or a means, an agency, or an instrumentality, such as the press.” (McCullogh) Prof. Jurgen Faust, Designing Design and Designing Media
  18. 18. The characteristic of all media, means that the content of any medium is always another medium. (McLuhan) Prof. Jurgen Faust, Designing Design and Designing Media
  19. 19. “For the message of any medium or technology is the change of scale or pace or pattern that it introduces into human affairs” (McLuhan) Prof. Jurgen Faust, Designing Design and Designing Media
  20. 20. “The content of writing is speech, just as the written word is the content of print, and print is the content of the telegraph.” (McLuhan) Prof. Jurgen Faust, Designing Design and Designing Media
  21. 21. so what do we design when we design media? Prof. Jurgen Faust, Designing Design and Designing Media
  22. 22. The graphic designer: layouts the written word, composition and layout, application of type font, size, the width of the column, etc. The writer, the journalist composes sentences, changes the length and the order of the sentences, the composition, he creates an introduction, and summarizes the texts, to make the speech more accessible as a written text. Prof. Jurgen Faust, Designing Design and Designing Media
  23. 23. speaker (media: sound) writer (media: text) graphic designer (media: image) Prof. Jurgen Faust, Designing Design and Designing Media
  24. 24. media designer? Prof. Jurgen Faust, Designing Design and Designing Media
  25. 25. media in the digital age Prof. Jurgen Faust, Designing Design and Designing Media
  26. 26. media: images, texts and technical images (Vilem Flusser) Prof. Jurgen Faust, Designing Design and Designing Media
  27. 27. transition: images texts technical images Prof. Jurgen Faust, Designing Design and Designing Media
  28. 28. technical images: are an abstraction of texts and not of reality Prof. Jurgen Faust, Designing Design and Designing Media
  29. 29. technical images allow us any manipulation Prof. Jurgen Faust, Designing Design and Designing Media
  30. 30. media design today: technical image (image 3rd order) texts (image 2nd order) traditional image (image 1st order) Prof. Jurgen Faust, Designing Design and Designing Media
  31. 31. The traditional media designer is rarely active designing media in the sense that he is devising digital media into a preferred one, since the digital media is rarely redesigned or changed, and if, its done by a programmer or engineer or by a new kind of designer Prof. Jurgen Faust, Designing Design and Designing Media
  32. 32. Therefore we have designers of first, second and third order Prof. Jurgen Faust, Designing Design and Designing Media
  33. 33. image maker: 1st order designer writer: 2nd order designer programmer, engineer, or the new designer : 3rd order designer Prof. Jurgen Faust, Designing Design and Designing Media
  34. 34. In the web 2.0 environment, the third-order designer devises courses of action into a preferred one... Prof. Jurgen Faust, Designing Design and Designing Media
  35. 35. traditional image like photography image 1st. order image 2nd order image 3rd order texts technical image communication designer graphic designer etc. writer, editor, programmer engineer, programmer and ? designer 3rd order designer 1st order designer 2nd order conceptual design space designers are responsible for the design process they are working in teams
  36. 36. Prof. Jurgen Faust, Designing Design and Designing Media Designing Media = Designing Design
  37. 37. Prof. Jurgen Faust, Designing Design and Designing Media Thank you!
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